Edgar Filing: HOAG JAY C

Ownership Submission

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person ^*

HOAG JAY C

2. Issuer Name and Ticker or Trading Symbol
ExactTarget, Inc. [ET]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

_____ Director	__X__ 10% Owner
_____ Officer (give title below)	__X__ Other (specify below)
May be part of a 13(g) group

(Last)

(First)

(Middle)

C/O TECHNOLOGY CROSSOVER VENTURES, 528 RAMONA STREET

3. Date of Earliest Transaction (Month/Day/Year)
03/27/2012

(Street)

PALO ALTO, CA 94301

4. If Amendment, Date Original Filed(Month/Day/Year)

6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	03/27/2012		C⁽¹⁾		7,038,600 ⁽¹⁾	A	⁽¹⁾	7,096,062	I	TCV VII, L.P. ⁽⁴⁾ ⁽⁵⁾
Common Stock	03/27/2012		C⁽²⁾		1,330,834 ⁽²⁾	A	⁽²⁾	8,426,896	I	TCV VII, L.P. ⁽⁴⁾ ⁽⁵⁾
Common Stock	03/27/2012		C⁽³⁾		1,018,220 ⁽³⁾	A	⁽³⁾	9,445,116	I	TCV VII, L.P. ⁽⁴⁾ ⁽⁵⁾
Common Stock	03/27/2012		P		65,412	A	$ 19	9,510,528	I	TCV VII, L.P. ⁽⁴⁾ ⁽⁵⁾
Common Stock	03/27/2012		C⁽¹⁾		3,655,314 ⁽¹⁾	A	⁽¹⁾	3,685,156	I	TCV VII (A), L.P. ⁽⁴⁾ ⁽⁶⁾
Common Stock	03/27/2012		C⁽²⁾		691,132 ⁽²⁾	A	⁽²⁾	4,376,288	I	TCV VII (A), L.P. ⁽⁴⁾ ⁽⁶⁾
Common Stock	03/27/2012		C⁽³⁾		528,784 ⁽³⁾	A	⁽³⁾	4,905,072	I	TCV VII (A), L.P. ⁽⁴⁾ ⁽⁶⁾
Common Stock	03/27/2012		P		33,970	A	$ 19	4,939,042	I	TCV VII (A), L.P. ⁽⁴⁾ ⁽⁶⁾

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Series D Convertible Preferred Stock

⁽¹⁾

03/27/2012

C⁽¹⁾

3,519,300

⁽¹⁾

Common Stock

7,038,600 ⁽¹⁾

$ 0 ⁽¹⁾

TCV VII, L.P. ⁽⁴⁾ ⁽⁵⁾

Series F Convertible Preferred Stock

⁽²⁾

03/27/2012

C⁽²⁾

665,417

⁽²⁾

Common Stock

1,330,834 ⁽²⁾

$ 0 ⁽²⁾

TCV VII, L.P. ⁽⁴⁾ ⁽⁵⁾

Series G Convertible Preferred Stock

⁽³⁾

03/27/2012

C⁽³⁾

509,110

⁽³⁾

Common Stock

1,018,220 ⁽³⁾

$ 0 ⁽³⁾

TCV VII, L.P. ⁽⁴⁾ ⁽⁵⁾

Series D Convertible Preferred Stock

⁽¹⁾

03/27/2012

C⁽¹⁾

1,827,657

⁽¹⁾

Common Stock

3,655,314 ⁽¹⁾

$ 0 ⁽¹⁾

TCV VII (A), L.P. ⁽⁴⁾ ⁽⁶⁾

Series F Convertible Preferred Stock

⁽²⁾

03/27/2012

C⁽²⁾

345,566

⁽²⁾

Common Stock

691,132 ⁽²⁾

$ 0 ⁽²⁾

TCV VII (A), L.P. ⁽⁴⁾ ⁽⁶⁾

Series G Convertible Preferred Stock

⁽³⁾

03/27/2012

C⁽³⁾

264,392

⁽³⁾

Common Stock

528,784 ⁽³⁾

$ 0 ⁽³⁾

TCV VII (A), L.P. ⁽⁴⁾ ⁽⁶⁾

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
HOAG JAY C C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
KIMBALL RICK C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
DREW JOHN C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
REYNOLDS JON Q JR C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
Trudeau Robert C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
TCV VII LP C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
TCV VII(A) L P C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
Marshall Christopher P C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
Technology Crossover Management VII, Ltd. C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group
Technology Crossover Management VII, L.P. C/O TECHNOLOGY CROSSOVER VENTURES 528 RAMONA STREET PALO ALTO, CA 94301		X		May be part of a 13(g) group

Signatures

Frederic D. Fenton, Authorized signatory for Jay C. Hoag		03/29/2012
^**Signature of Reporting Person		Date
Frederic D. Fenton, Authorized signatory for Richard H. Kimball		03/29/2012
^**Signature of Reporting Person		Date
Frederic D. Fenton, Authorized signatory for John L. Drew		03/29/2012
^**Signature of Reporting Person		Date
Frederic D. Fenton, Authorized signatory for Jon Q. Reynolds, Jr.		03/29/2012
^**Signature of Reporting Person		Date
Frederic D. Fenton, Authorized signatory for Christopher P. Marshall		03/29/2012
^**Signature of Reporting Person		Date
Frederic D. Fenton, Authorized signatory for TCV VII, L.P.		03/29/2012
^**Signature of Reporting Person		Date
Frederic D. Fenton, Authorized signatory for TCV VII (A), L.P.		03/29/2012
^**Signature of Reporting Person		Date
Frederic D. Fenton, Authorized signatory for Technology Crossover Management VII, Ltd.		03/29/2012
^**Signature of Reporting Person		Date
Frederic D. Fenton, Authorized signatory for Technology Crossover Management VII, L.P.		03/29/2012
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	The Series D Convertible Preferred Stock automatically converted into Common Stock on a two-for-one basis immediately prior to the closing of the Issuer's initial public offering and had no expiration date.
(2)	The Series F Convertible Preferred Stock automatically converted into Common Stock on a two-for-one basis immediately prior to the closing of the Issuer's initial public offering and had no expiration date.
(3)	The Series G Convertible Preferred Stock automatically converted into Common Stock on a two-for-one basis immediately prior to the closing of the Issuer's initial public offering and had no expiration date.
(4)	This Form 4 is filed by more than one Reporting Person and is a joint filing with the Form 4 filed by Timothy P. McAdam, John C. Rosenberg, David L. Yuan and TCV Member Fund, L.P. on March 29, 2012.
(5)	These securities are directly held by TCV VII, L.P. Jay C. Hoag, Richard H. Kimball, John L. Drew, Jon Q. Reynolds, Jr., Robert W. Trudeau, Christopher P. Marshall, Timothy P. McAdam, John C. Rosenberg, and David L. Yuan (collectively, the "Class A Directors") are Class A Directors of Technology Crossover Management VII, Ltd. ("Management VII") and limited partners of Technology Crossover Management VII, L.P. ("TCM VII"). Management VII is the general partner of TCM VII, which is the general partner of TCV VII, L.P. The Class A Directors, Management VII and TCM VII may be deemed to beneficially own the securities held by TCV VII, L.P., but each of the Class A Directors, Management VII and TCM VII disclaim beneficial ownership of such securities except to the extent of their pecuniary interest therein.
(6)	These securities are directly held by TCV VII (A), L.P. The Class A Directors are Class A Directors of Management VII and limited partners of TCM VII . Management VII is the general partner of TCM VII, which is the general partner of TCV VII (A), L.P. The Class A Directors, Management VII and TCM VII may be deemed to beneficially own the securities held by TCV VII (A), L.P., but each of the Class A Directors, Management VII and TCM VII disclaim beneficial ownership of such securities except to the extent of their pecuniary interest therein.

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