Unassociated Document
The
information in this prospectus is not complete and may be changed. We may not
sell these securities until the registration statement filed with the Securities
and Exchange Commission is effective. This prospectus is not an offer to sell
these securities and it is not soliciting an offer to buy these securities in
any state where the offer or sale is not permitted.
PROSPECTUS
SUPPLEMENT (to Prospectus dated August 21, 2009) SUBJECT TO
COMPLETION September 18, 2009
Filed
Pursuant to Rule 424(b)(5)
Registration
No. 333-161487
$17,391,304
Common
stock
This is a
firm commitment public offering of up to $17,391,304 of shares of our
common stock.
Our
common stock is listed on NYSE Amex Equities (“NYSE Amex”) under the symbol
“CEU.” On September 17, 2009, the last reported sale price of our common stock
was $6.24.
Investing
in our common stock involves a high degree of risk. Before buying any shares,
you should read the discussion of material risks of investing in our common
stock in “Risk Factors” beginning on page S-6.
Neither the Securities and Exchange
Commission nor any state securities commission has approved or disapproved of
these securities or passed upon the adequacy or accuracy of this prospectus. Any
representation to the contrary is a criminal offense.
|
|
Per Share
|
|
|
Total
|
|
Public
offering price
|
|
$ |
|
|
|
$ |
17,391,304 |
|
Underwriting
discount
|
|
$ |
|
|
|
$ |
1,043,478 |
|
Proceeds, before
expenses, to us(1)
|
|
$ |
|
|
|
$ |
16,347,826 |
|
(1) We estimate the total expenses of this
offering, excluding the underwriting discounts and commissions, will be
approximately $200,000.
The
underwriters may also purchase up to an additional $2,608,696 of shares of our
common stock at the public offering price, less the underwriting discounts and
commissions, to cover over-allotments, if any, within 45 days of the date
of this prospectus.
The
underwriters are offering our common stock as set forth under “Underwriting
and
Plan of Distribution.” Delivery of the shares will be made on or
about ,
2009.
Rodman & Renshaw,
LLC
The
date of this prospectus supplement is ____, 2009.
TABLE
OF CONTENTS
Prospectus
Supplement
|
|
Page
|
|
About
This Prospectus Supplement
|
|
S-ii
|
|
Where
You Can Find More Information
|
|
S-ii
|
|
Special
Note Regarding Forward-Looking Statements
|
|
S-iii
|
|
Summary
|
|
|
S-1 |
|
Summary
Financial Information and Data
|
|
|
S-3 |
|
Risk
Factors
|
|
|
S-6 |
|
Use
of Proceeds
|
|
|
S-12 |
|
Price
Range of Common Stock
|
|
|
S-13 |
|
Dividend
Policy
|
|
|
S-13 |
|
Description
of Common Stock
|
|
|
S-13 |
|
Certain
U.S. Federal Income Tax Considerations
|
|
|
S-14 |
|
Underwriting
and Plan of Distribution
|
|
|
S-15 |
|
Legal
Matters
|
|
|
S-21 |
|
Experts
|
|
|
S-21 |
|
Incorporation
of Certain Documents By Reference
|
|
|
S-21 |
|
|
|
|
|
|
Prospectus
|
|
|
|
|
|
|
|
|
|
|
|
Page
|
|
About
This Prospectus
|
|
|
4 |
|
Special
Note Regarding Forward-Looking Statements
|
|
|
4 |
|
Summary
|
|
|
5 |
|
Risk
Factors
|
|
|
9 |
|
Use
of Proceeds
|
|
|
18 |
|
Description
of Capital Stock
|
|
|
18 |
|
Description
of Debt Securities
|
|
|
21 |
|
Description
of Warrants
|
|
|
28 |
|
Description
of Units
|
|
|
30 |
|
Legal
Ownership of Securities
|
|
|
31 |
|
Plan
of Distribution
|
|
|
35 |
|
Legal
Matters
|
|
|
37 |
|
Experts
|
|
|
37 |
|
Where
You Can Find More Information
|
|
|
37 |
|
Incorporation
of Certain Information by Reference
|
|
|
37 |
|
You
should rely only on the information contained or incorporated by reference in
this prospectus supplement or the accompanying prospectus. We have not
authorized anyone to provide you with different information.
We
are not making an offer of our common stock covered by this prospectus
supplement in any jurisdiction where the offer is not permitted.
You
should not assume that the information contained in or incorporated by reference
in this prospectus supplement or the accompanying prospectus is accurate as of
any date other than the respective dates thereof.
ABOUT
THIS PROSPECTUS SUPPLEMENT
This
document is in two parts. The first part is this prospectus supplement, which
describes the terms of this offering of common stock and also adds to and
updates information contained in the accompanying prospectus and the documents
incorporated by reference. The second part is the accompanying prospectus, which
gives more general information. To the extent there is a conflict between the
information contained in this prospectus supplement, on the one hand, and the
information contained in the accompanying prospectus or any document
incorporated by reference, on the other hand, the information in this prospectus
supplement shall control.
In this
prospectus supplement, the terms “China Education,” “Company,” “we,” “our” or
“us” refer to China Education Alliance, Inc., a North Carolina corporation, and
its subsidiaries, unless the context suggests
otherwise. Additionally, unless we indicate otherwise, references in
this prospectus supplement to:
|
·
|
“China” and the “PRC” are to the
People’s Republic of China, excluding, for the purposes of this prospectus
supplement, Taiwan and the special administrative regions of Hong Kong and
Macau;
|
|
·
|
“RMB” and “Renminbi” are to the
legal currency of China; and
|
|
·
|
“$,” “US$” and “U.S. dollars” are
to the legal currency of the United
States.
|
You
should rely only on the information contained in this prospectus supplement, the
accompanying prospectus and the documents incorporated by reference. We have not
authorized any other person to provide you with different information. If anyone
provides you with different or inconsistent information, you should not rely on
it. This prospectus supplement is not an offer to sell these securities, and it
is not soliciting an offer to buy these securities, in any jurisdiction where
the offer or sale is not permitted. The information contained in this prospectus
supplement, the accompanying prospectus and the documents incorporated by
reference is accurate only as of their respective dates, regardless of the time
of delivery of this prospectus supplement and the accompanying prospectus, or of
any sale of our common stock. You should read this prospectus supplement, the
accompanying prospectus and the documents incorporated by reference before
making an investment decision. You should also read and consider the information
in the documents we have referred you to in the section of this prospectus
supplement entitled “Incorporation of Certain Documents by
Reference.”
WHERE
YOU CAN FIND MORE INFORMATION
We are
subject to the information requirements of the Securities Exchange Act of 1934,
as amended, or the Exchange Act. In accordance with the Exchange Act, we file
reports, proxy statements and other information with the Securities and Exchange
Commission, or the SEC. Such reports, proxy statements and other information
filed by us are available to the public free of charge at http://www.sec.gov.
Copies of certain information filed by us with the SEC are also available on our
website at http://www.chinaeducationalliance.com. You may also read and copy any
document we file at the public reference facilities maintained by the SEC at 100
F Street, N.E., Washington, D.C. 20549. You may obtain information on the
operation of the public reference facilities by calling the SEC at
1-800-SEC-0330.
This
prospectus supplement and the accompanying prospectus are part of a registration
statement we filed with the SEC. This prospectus supplement and the accompanying
prospectus omit some information contained in the registration statement in
accordance with SEC rules and regulations. You should review the information and
exhibits in the registration statement for further information about us and the
securities we are offering. Statements in this prospectus supplement or the
accompanying prospectus concerning any document we filed as an exhibit to the
registration statement or that we otherwise filed with the SEC are not intended
to be comprehensive and are qualified by reference to these filings. You should
review the complete document to evaluate these statements.
SPECIAL
NOTE REGARDING FORWARD-LOOKING STATEMENTS
This
prospectus supplement, the accompanying prospectus and the documents
incorporated by reference may contain “forward-looking statements” within the
meaning of Section 27A of the Securities Act of 1933, as amended, or the
Securities Act, and Section 21E of the Exchange Act. All statements other
than statements of historical fact are “forward-looking statements” for purposes
of these provisions. Such forward-looking statements include, but are not
limited to, statements regarding our expectations, hopes, beliefs, intentions or
strategies regarding the future, including our financial condition, and results
of operations. In addition, any statements that refer to projections, forecasts
or other characterizations of future events or circumstances, including any
underlying assumptions, are forward-looking statements. The words “anticipates,”
“believes,” “continue,” “could,” “estimates,” “expects,” “intends,” “may,”
“might,” “plans,” “possible,” “potential,” “predicts,” “projects,” “seeks,”
“should,” “will,” “would” and similar expressions, or the negatives of such
terms, may identify forward-looking statements, but the absence of these words
does not mean that a statement is not forward-looking.
The
forward-looking statements contained in this prospectus supplement and the
accompanying prospectus are based on current expectations and beliefs concerning
future developments and their potential effects on us. There can be no assurance
that future developments actually affecting us will be those anticipated. These
forward-looking statements involve a number of risks, uncertainties (some of
which are beyond our control) or other assumptions that may cause actual results
or performance to be materially different from those expressed or implied by
these forward-looking statements, including the following:
|
·
|
Changes in the laws of the PRC
that affect the Company’s
operations;
|
|
·
|
Any significant occurrence of
epidemics or pandemics such as those related to severe acute respiratory
syndrome (SARS), Avian Flu, or Swine Flu
(H1N1);
|
|
·
|
The Company’s ability to obtain
and maintain all necessary government certifications and/or licenses to
conduct the Company’s
business;
|
|
·
|
The cost of complying with
current and future governmental regulations and the impact of any changes
in the regulations on the Company’s
operations;
|
|
·
|
Changes in the political and
economic policies of the government in China, where all of the Company’s
assets are located and from where all its revenues are
derived;
|
|
·
|
Adverse capital and credit market
conditions, and the Company’s ability to meet liquidity
needs;
|
|
·
|
Fluctuation of the foreign
currency exchange rate between U.S. Dollars and
Renminbi;
|
|
·
|
Our
ability to protect our intellectual property
rights;
|
|
·
|
Any
patent, copyright or trademark infringement actions or other litigation
matters brought against us;
|
|
·
|
Our ability to obtain additional
funding for our continuing operations and to fund our
expansion;
|
|
·
|
Our ability to meet our
financial projections for any financial
year;
|
|
·
|
Our ability to retain our key
executives and to hire additional senior
management;
|
|
·
|
Continued growth of the Chinese
economy and demand for our
services;
|
|
·
|
Our ability to anticipate trends
and provide programs that are relevant and useful to our
students;
|
|
·
|
other factors, including those
described in this prospectus supplement and the accompanying prospectus
under the heading “Risk Factors,” as well as factors set forth in other
filings we make with the Securities and Exchange
Commission.
|
Should
one or more of these risks or uncertainties materialize, or should any of our
assumptions prove incorrect, actual results may vary in material respects from
those projected in these forward-looking statements. We undertake no obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required under
applicable securities laws.
SUMMARY
The
following summary highlights information contained elsewhere, or incorporated by
reference, in this prospectus supplement and the accompanying prospectus. The
following summary does not contain all of the information that you should
consider before investing in our securities. To understand this offering fully,
you should read this entire prospectus supplement and the accompanying
prospectus carefully, including the financial statements and the documents
incorporated by reference.
Our
Company
Our
company provides education and vocational training services and on-line teaching
services in the PRC.
Our
principal business is the distribution of educational resources in China through
the internet. Our website, www.edu-chn.com, is a
comprehensive education network platform which is based on network video
technology and large data sources of elementary education resources. We have a
database comprised of such resources as test papers that were used for secondary
education and university level courses as well as video on demand. Our data base
includes more than 300,000 exams and test papers and courseware for college,
secondary and elementary schools. While some of these exams were given in
previous years, we engage instructors to develop new exams and a methodology for
taking the exams. We market this data base under the name “Famous Instructor
Test Paper Store.” We also offer, though our website, video on demand, which
includes tutoring of exam papers and exam techniques. We complement the past
exams and test papers with an interactive platform for students to
understand the key points from the papers and exams. Although a number of
resources are available through our website without charge, we charge our
subscribers for such services as the Famous Instructor Test Paper Store and
video on demand. Subscribers can purchase debit cards which can be used to
download material from our website.
We also
provide on-site teaching services in Harbin, China, which we market under the
name “Classroom of Famed Instructors.” We have a 36,600 square foot training
facility in Harbin, Heilongjiang Province, PRC, which has 17 classrooms and can
accommodate 1,200 students. These classes, which complement our on-line
education services, provide classroom and tutoring to our students. The courses
cover primarily the compulsory education curriculum of junior, middle and high
school. We charge tuition for these classes.
We are
also in the business of providing on-line vocational training services. We
collaborated with the China Vocation Education Society to set up a website,
www.360ve.com,
which is an internet platform for training agencies and schools to offer their
services. We launched www.360ve.com in
September 2007. We called this program our “Millions of College Students
Employment Crossroad” program. We offer job search capability and career
planning courses for university students. We developed this program in response
to the high jobless rate for PRC college graduates. Many college graduates
pursue vocational training after college education in order to find employment.
Our program is designed to establish a long-term training program for college
students to build connections with corporations and obtain educational programs
prescribed by the hiring corporations. We anticipate that we will constantly
revise our materials to meet changes in the market as well as the demands of
university students and graduates who enroll in our courses in order to meet
their changing needs.
Corporate
Information
We were
incorporated in North Carolina on December 2, 1996 under the name of ABC Realty
Co. to engage in residential real estate transactions as a broker or agent.
Following a September 2004 reverse acquisition in which we acquired all the
equity interest in Harbin Zhong He Li Da, Education Technology, Inc. (“ZHLD”),
our corporate name was changed to China Education Alliance, Inc. and we ceased
being a blank-check shell corporation.
Our
principal executive offices are located at 588 Heng Shan Road, Kun Lun Shopping
Mall, Harbin, People’s Republic of China 150090. Our telephone
number is 011-86- 451-8233-5794. Our website is www.chinaeducationalliance.com. Information
contained on, or that can be accessed through our website is not part of this
prospectus supplement or the accompanying prospectus. For additional
information about us and our business, see “Where You Can Find More
Information.”
THE
OFFERING
Securities
we are offering pursuant to this prospectus supplement
|
|
$17,391,304 of
shares of common stock at a price of $_____ per
share.
|
|
|
Use
of proceeds after expenses
|
|
We
intend to use the proceeds from this offering to fund our operations and
for other general corporate purposes, such as additions to working
capital, expansion of our business through internal growth or acquisitions
and repayment of indebtedness, although we have no current commitments or
agreements with respect to any such investments or acquisitions as of the
date of this prospectus supplement. See “Use of
Proceeds.”
|
|
|
Risk
factors
|
|
This
investment involves a high degree of risk. See “Risk Factors” beginning on
page S-3 of this prospectus supplement and page 9 of the accompanying
prospectus.
|
|
|
Market
for our common stock
|
|
Our
common stock is quoted on NYSE Amex under the symbol “CEU.” On September
17, 2009, the last reported sale price of our common stock on NYSE Amex
was $6.24.
|
|
|
Common
stock to be outstanding after this offering
|
|
____________
shares
|
The
number of shares of common stock that will be outstanding immediately after this
offering is based on 24,276,418 shares of common stock outstanding as of
September 17, 2009 and excludes the underwriter’s over-allotment shares of
common stock and the following:
|
•
|
1,615,882 shares of common stock
issuable upon conversion of 4,847,645 shares of series A preferred stock
outstanding prior to this offering;
and
|
|
•
|
3,547,409 shares of common stock
issuable upon exercise of warrants outstanding prior to this offering with
exercise prices ranging from $1.29 to
$3.00;
|
SUMMARY FINANCIAL INFORMATION AND
DATA
The
following summary financial information and data were derived from our audited
consolidated financial statements for the years ended December 31, 2008 and
2007, and our unaudited condensed consolidated financial statements for the
three and six months ended June 30, 2009 and 2008. The information is only a
summary and should be read in conjunction with our historical consolidated
financial statements and related notes and “Management’s Discussion and Analysis
of Financial Condition and Results of Operations” incorporated by reference into
this prospectus supplement. The historical data included below and elsewhere in
this prospectus supplement and accompanying prospectus are not necessarily
indicative of our future performance.
The
following table sets forth information from our statements of operations for the
three months ended June 30, 2009 and 2008.
|
|
(Dollars)
|
|
|
|
Three
Months Ended June 30,
|
|
|
|
2009
|
|
|
2008
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue
|
|
$
|
8,118,373
|
|
|
|
100.0
|
%
|
|
$
|
4,458,694
|
|
|
|
100.0
|
%
|
Cost
of sales
|
|
|
1,605,876
|
|
|
|
19.8
|
%
|
|
|
737,692
|
|
|
|
16.5
|
%
|
Gross
profit
|
|
|
6,512,497
|
|
|
|
80.2
|
%
|
|
|
3,721,002
|
|
|
|
83.5
|
%
|
Income
from operations
|
|
|
3,721,744
|
|
|
|
45.8
|
%
|
|
|
1,768,603
|
|
|
|
39.7
|
%
|
Interest
expense
|
|
|
-
|
|
|
|
0.0
|
%
|
|
|
-
|
|
|
|
0.0
|
%
|
Other
income
|
|
|
22,105
|
|
|
|
0.3
|
%
|
|
|
16,354
|
|
|
|
0.4
|
%
|
Income
before income taxes
|
|
|
3,743,849
|
|
|
|
46.1
|
%
|
|
|
1,784,957
|
|
|
|
40.0
|
%
|
Provision
for income taxes
|
|
|
507,977
|
|
|
|
6.3
|
%
|
|
|
128,964
|
|
|
|
2.9
|
%
|
Income
before minority interest
|
|
|
3,235,872
|
|
|
|
39.9
|
%
|
|
|
1,655,993
|
|
|
|
37.1
|
%
|
Net
income
|
|
|
3,235,872
|
|
|
|
39.9
|
%
|
|
|
1,655,993
|
|
|
|
37.1
|
%
|
The
following table sets forth information as to the gross margin for our three
revenue areas for the three months ended June 30, 2009 and 2008.
|
|
(Dollars)
|
|
|
|
Three
Months Ended June 30,
|
|
|
|
2009
|
|
|
2008
|
|
Online Education:
|
|
|
|
|
|
|
Revenue
|
|
$
|
5,470,628
|
|
|
$
|
3,272,441
|
|
Cost
of sales
|
|
|
1,034,312
|
|
|
|
435,408
|
|
Gross
profit
|
|
|
4,436,316
|
|
|
|
2,837,033
|
|
Gross
margin
|
|
|
81.1
|
%
|
|
|
86.7
|
%
|
Training center
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
2,007,947
|
|
|
|
604,752
|
|
Cost
of sales
|
|
|
501,789
|
|
|
|
254,867
|
|
Gross
profit
|
|
|
1,506,158
|
|
|
|
349,885
|
|
Gross
margin
|
|
|
75.0
|
%
|
|
|
57.9
|
%
|
Advertising:
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
639,798
|
|
|
|
581,501
|
|
Cost
of sales
|
|
|
69,775
|
|
|
|
47,417
|
|
Gross
profit
|
|
|
570,023
|
|
|
|
534,084
|
|
Gross
margin
|
|
|
89.1
|
%
|
|
|
91.8
|
%
|
The
following table sets forth information from our statements of operations for the
six months ended June 30, 2009 and 2008:
|
|
Six
months Ended June 30,
|
|
|
|
2009
|
|
|
2008
|
|
|
|
|
|
|
|
|
Revenue
|
|
$
|
16,322,452
|
|
|
|
100.0
|
%
|
|
$
|
8,529,111
|
|
|
|
100.0
|
%
|
Cost
of sales
|
|
|
3,724,772
|
|
|
|
22.8
|
%
|
|
|
1,562,324
|
|
|
|
18.3
|
%
|
Gross
profit
|
|
|
12,597,680
|
|
|
|
77.2
|
%
|
|
|
6,966,787
|
|
|
|
81.7
|
%
|
Income
from operations
|
|
|
7,096,035
|
|
|
|
43.5
|
%
|
|
|
3,312,033
|
|
|
|
38.8
|
%
|
Interest
expense
|
|
|
-
|
|
|
|
0.0
|
%
|
|
|
-
|
|
|
|
0.0
|
%
|
Other
income
|
|
|
44,450
|
|
|
|
0.3
|
%
|
|
|
563,091
|
|
|
|
6.6
|
%
|
Income
before income taxes
|
|
|
7,140,485
|
|
|
|
43.7
|
%
|
|
|
3,875,124
|
|
|
|
45.4
|
%
|
Provision
for income taxes
|
|
|
675,132
|
|
|
|
4.1
|
%
|
|
|
305,208
|
|
|
|
3.6
|
%
|
Income
before minority interest
|
|
|
6,465,353
|
|
|
|
39.6
|
%
|
|
|
3,569,916
|
|
|
|
41.9
|
%
|
Net
income
|
|
|
6,465,353
|
|
|
|
39.6
|
%
|
|
|
3,569,916
|
|
|
|
41.9
|
%
|
The
following table sets forth information as to the gross margin for our three
revenue areas for the six months ended June 30, 2009 and 2008.
|
|
(Dollars)
|
|
|
|
Six
months Ended June 30,
|
|
|
|
2009
|
|
|
2008
|
|
Online Education:
|
|
|
|
|
|
|
Revenue
|
|
$
|
10,300,116
|
|
|
$
|
5,920,555
|
|
Cost
of sales
|
|
|
2,233,419
|
|
|
|
822,280
|
|
Gross
profit
|
|
|
8,066,697
|
|
|
|
5,098,275
|
|
Gross
margin
|
|
|
78.3
|
%
|
|
|
86.1
|
%
|
Training center:
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
4,555,046
|
|
|
|
1,588,384
|
|
Cost
of sales
|
|
|
1,366,439
|
|
|
|
654,457
|
|
Gross
profit
|
|
|
3,188,607
|
|
|
|
933,927
|
|
Gross
margin
|
|
|
70.0
|
%
|
|
|
58.8
|
%
|
Advertising:
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
1,467,290
|
|
|
|
1,020,172
|
|
Cost
of sales
|
|
|
124,914
|
|
|
|
85,587
|
|
Gross
profit
|
|
|
1,342,376
|
|
|
|
934,585
|
|
Gross
margin
|
|
|
91.5
|
%
|
|
|
91.6
|
%
|
The
following table sets forth information from our statements of operations for the
years ended December 31, 2008 and 2007.
|
|
Years Ended December 31,
|
|
|
|
2008
|
|
|
2007
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue
|
|
$
|
24,851,017
|
|
|
|
100.0
|
%
|
|
$
|
17,323,534
|
|
|
|
100.0
|
%
|
Cost
of sales
|
|
|
4,964,939
|
|
|
|
20.0
|
%
|
|
|
3,541,309
|
|
|
|
20.4
|
%
|
Gross
profit
|
|
|
19,886,078
|
|
|
|
80.0
|
%
|
|
|
13,782,225
|
|
|
|
79.6
|
%
|
Income
from operations
|
|
|
10,018,437
|
|
|
|
40.3
|
%
|
|
|
6,274,307
|
|
|
|
36.2
|
%
|
Interest
expense
|
|
|
-
|
|
|
|
0.0
|
%
|
|
|
3,603,097
|
|
|
|
20.8
|
%
|
Other
income
|
|
|
664,627
|
|
|
|
2.7
|
%
|
|
|
914,968
|
|
|
|
5.3
|
%
|
Income
before income taxes
|
|
|
10,587,733
|
|
|
|
42.6
|
%
|
|
|
3,586,178
|
|
|
|
20.7
|
%
|
Provision
for income taxes
|
|
|
669,197
|
|
|
|
2.7
|
%
|
|
|
481,271
|
|
|
|
2.8
|
%
|
Income
before minority interest
|
|
|
9,918,536
|
|
|
|
39.9
|
%
|
|
|
3,104,907
|
|
|
|
17.9
|
%
|
Net
income
|
|
|
9,918,536
|
|
|
|
39.9
|
%
|
|
|
3,104,907
|
|
|
|
17.9
|
%
|
The
following table sets forth information as to the gross margin for our three
revenue areas for the years ended December 31, 2008 and 2007.
|
|
Years Ended December 31,
|
|
|
|
2008
|
|
|
2007
|
|
Online Education:
|
|
|
|
|
|
|
Revenue
|
|
$
|
16,706,917
|
|
|
$
|
11,505,336
|
|
Cost
of sales
|
|
|
2,859,593
|
|
|
|
2,227,196
|
|
Gross
profit
|
|
|
13,847,324
|
|
|
|
9,278,140
|
|
Gross
margin
|
|
|
82.9
|
%
|
|
|
80.6
|
%
|
Training center:
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
5,552,969
|
|
|
|
3,699,827
|
|
Cost
of sales
|
|
|
1,922,841
|
|
|
|
1,147,364
|
|
Gross
profit
|
|
|
3,630,128
|
|
|
|
2,552,463
|
|
Gross
margin
|
|
|
65.4
|
%
|
|
|
69.0
|
%
|
Advertising:
|
|
|
|
|
|
|
|
|
Revenue
|
|
|
2,591,131
|
|
|
|
2,118,371
|
|
Cost
of sales
|
|
|
182,505
|
|
|
|
166,749
|
|
Gross
profit
|
|
|
2,408,626
|
|
|
|
1,951,622
|
|
Gross
margin
|
|
|
93.0
|
%
|
|
|
92.1
|
%
|
The
following table sets forth information from our balance sheets as of June 30,
2009, December 31, 2008, and December 31, 2007.
|
|
June
30,
|
|
|
December
31,
|
|
|
December
31,
|
|
|
|
2009
|
|
|
2008
|
|
|
2007
|
|
Current
assets, including cash
|
|
$ |
31,508,995 |
|
|
$ |
23,418,098 |
|
|
$ |
11,778,954 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
assets
|
|
|
42,666,049 |
|
|
|
35,741,915 |
|
|
|
20,310,653 |
|
Current
Liabilities
|
|
|
2,141,744 |
|
|
|
2,028,498 |
|
|
|
1,668,616 |
|
Total
liabilities
|
|
|
2,141,744 |
|
|
|
2,028,498 |
|
|
|
1,668,616 |
|
Total
Stockholders’ Equity
|
|
$ |
42,466,049 |
|
|
$ |
35,741,915 |
|
|
$ |
20,310,653 |
|
RISK
FACTORS
You
should carefully consider the risks described below and other information in
this prospectus supplement, the accompanying prospectus and the documents
incorporated by reference before deciding to invest in our securities. If any of
the following risks actually occur, they could materially adversely affect our
business, financial condition, operating results or prospects. Additional risks
and uncertainties that we do not presently know or that we currently deem
immaterial may also impair our business, financial condition, operating results
and prospects.
Risks
Related to this Offering
Since
we have broad discretion in how we use the net proceeds from this offering, we
may use the net proceeds in ways in which you disagree.
We intend
to use the net proceeds from this offering for general corporate purposes. See
“Use of Proceeds.” We have not allocated specific amounts of the net proceeds
from this offering for any specific purpose. Accordingly, our management will
have significant flexibility in applying the net proceeds of this offering. You
will be relying on the judgment of our management with regard to the use of
these net proceeds, and you will not have the opportunity, as part of your
investment decision, to assess whether the proceeds are being used
appropriately. It is possible that the net proceeds will be invested in a way
that does not yield a favorable, or any, return for our company. The failure of
our management to use such funds effectively could have a material adverse
effect on our business, financial condition, operating results and cash
flow.
Risks
Associated with our Business
Our
business is dependent upon the PRC government’s educational policies and
programs.
As a
provider of educational services, we are dependent upon governmental educational
policies. Almost all of our revenue to date has been generated from the sale of
test papers and materials relating to courses at different educational levels.
To the extent that the government adopts policies or curriculum changes that
significantly alter the testing and course materials used in the PRC educational
system, our products could become obsolete, which would affect our ability to
generate revenue and operate profitably. We cannot assure you that the PRC
government agencies would not adopt such changes.
We
are subject to numerous PRC rules and regulations which restrict the scope of
our business and could have a material adverse impact on us.
We are
subject to numerous rules and regulations in the PRC, including, without
limitation, restrictions on foreign ownership of Internet and education
companies and regulation of Internet content. Many of the rules and regulations
that we face are not explicitly communicated, but arise from the fact that
education and the Internet are politically sensitive areas of the economy.
We are not aware that any of our agreements or our current organizational
structure is in violation of any governmental requirements or restrictions,
explicit or implicit. However, there can be no assurance that we are in
compliance now, or will be in the future. Moreover, operating in the PRC
involves a high risk that restrictive rules and regulations could change.
Indeed, even changes of personnel at certain ministries of the government
could have a negative impact on us. The determination that our structure
or agreements are in violation of governmental rules or regulations in the PRC
would have a material adverse impact on us, our business and on our financial
results.
Our
business may be subject to seasonal and cyclical fluctuations in
sales.
We may
experience seasonal fluctuations in our revenue in some regions in the PRC,
based on the academic year and the tendency of parents and students to make
purchases relating to their education just prior to or at the beginning of the
school year in the autumn. Any seasonality may cause significant pressure
on us to monitor the development of materials accurately and to anticipate and
satisfy these requirements.
Our
business is subject to the health of the PRC economy.
The
purchase of educational materials not provided by the state educational system
is discretionary and dependent upon the ability and willingness of families or
students to spend available funds on extra educational products to prepare for
national examinations. A general economic downturn either in our market or a
general economic downturn in the PRC could have a material adverse effect on our
revenue, earnings, cash flow and working capital.
We
depend on our senior officers to manage and develop our business.
Our
success depends on the management skills of Mr. Xiqun Yu, our chief executive
officer and president and his relationships with educators, administrators and
other business contacts. We also depend on successfully recruiting and
retaining highly skilled and experienced authors, teachers, managers, sales
persons and other personnel who can function effectively in the PRC. In
some cases, the market for these skilled employees is highly competitive.
We may not be able to retain or recruit such personnel, which could
materially and adversely affect our business, prospects and financial condition.
We do not maintain key person insurance on these individuals. We do
not have employment contracts with Mr. Yu or any other officers or employees.
The loss of Mr. Yu would delay our ability to implement our business plan and
would adversely affect our business.
We
may not be successful in protecting our intellectual property and proprietary
rights.
Our
intellectual property consists of old test papers, which are contained in our
library, and courseware which we developed by engaging authors and educators to
develop these materials. Our proprietary software products are primarily
protected by trade secret laws. Although we require our authors and
software development employees to sign confidentiality and non-disclosure
agreements, we cannot assure you that we will be able to enforce those
agreements or that our authors and software development employees will not be
able to develop competitive products that do not infringe upon our proprietary
rights. We do not know the extent that PRC courts will enforce our proprietary
rights.
Others
may bring defamation and infringement actions against us, which could be
time-consuming, difficult and expensive to defend.
As a
distributor of educational materials, we face potential liability for
negligence, copyright, patent or trademark infringement and other claims based
on the nature and content of the materials that we publish or distribute.
Any claims could result in us incurring significant costs to investigate
and defend regardless of the final outcome. We do not carry general
liability insurance that would cover any potential or actual claims. The
commencement of any legal action against us or any of our affiliates, whether or
not we are successful in defending the action, could both require us to suspend
or discontinue the distribution of some or a significant portion of our
educational materials and require us to allocate resources to investigating or
defending claims.
We
depend upon the acquisition and maintenance of licenses to conduct our business
in the PRC.
In order
to conduct business in the PRC, we need licenses from the appropriate government
authorities, including general business licenses and an education service
provider license. The loss or failure to obtain or maintain these licenses
in full force and effect will have a material adverse impact on our ability to
conduct our business and on our financial condition.
Our
growth may be inhibited by the inability of potential customers to fund
purchases of our products and services.
Many
schools in the PRC, especially those in rural areas, do not have sufficient
funds to purchase textbooks, educational materials or computers to use our
web-based educational portal. In addition, provincial and local
governments may not have the funds to support the implementation of a curriculum
using our educational products or may allocate funds to programs which are
different from our products. Our failure to be able to sell our products and
services to students in certain areas of the PRC may inhibit our growth and our
ability to operate profitably.
Changes
in the policies of the government in the PRC could significant impact our
ability to operate profitably.
The
economy of the PRC is a planned economy subject to five-year and annual plans
adopted by the government that set down national economic development goals.
Government policies can have significant effect on the economic conditions
of the PRC generally and the educational system in particular. Although
the government in the PRC has confirmed that economic development will follow a
model of market economy under socialism, a change in the direction of government
planning may materially affect our business, prospects and financial
condition.
Inflation
in the PRC could negatively affect our revenue, profitability and
growth.
While the
economy in the PRC has experienced rapid growth, such growth has been uneven
among various sectors of the economy and in different geographical areas of the
country. Rapid economic growth can lead to growth in the money supply and rising
inflation. If prices for our products rise at a rate that is insufficient to
compensate for the rise in our costs, it may have an adverse effect on our
revenue and our profitability. In order to control inflation in the past, the
government has imposed controls in bank credits, limits on loans for fixed
assets purchase, and restrictions on state bank lending. Such an austerity
policy can lead to a slowing economic growth which could impair our ability to
operate profitably.
If
we make any acquisitions, they may disrupt or have a negative impact on our
business.
If we
make acquisitions, we could have difficulty integrating personnel and operations
of the acquired companies with our own. In addition, the key personnel of the
acquired business may not be willing to work for us. We cannot predict the
affect expansion which may have on our core business. Regardless of whether we
are successful in making an acquisition, the negotiations could disrupt our
ongoing business, distract our management and employees and increase our
expenses. In addition to the risks described above, acquisitions are accompanied
by a number of inherent risks, including, without limitation, the
following:
|
·
|
the difficulty of integrating
acquired products, services or
operations;
|
|
·
|
the potential disruption of the
ongoing businesses and distraction of our management and the management of
acquired companies;
|
|
·
|
the difficulty of incorporating
acquired rights or products into our existing
business;
|
|
·
|
difficulties in disposing of the
excess or idle facilities of an acquired company or business and expenses
in maintaining such
facilities;
|
|
·
|
difficulties in maintaining
uniform standards, controls, procedures and
policies;
|
|
·
|
the potential impairment of
relationships with employees and customers as a result of any integration
of new management personnel;
|
|
·
|
the potential inability or
failure to achieve additional sales and enhance our customer base through
cross-marketing of the products to new and existing
customers;
|
|
·
|
the effect of any government
regulations which relate to the business
acquired;
|
|
·
|
potential unknown liabilities
associated with acquired businesses or product lines, or the need to spend
significant amounts to retool, reposition or modify the marketing and
sales of acquired products or the defense of any litigation, whether or
not successful, resulting from actions of the acquired company prior to
our acquisition.
|
Our
business could be severely impaired to the extent that we are unable to succeed
in addressing any of these risks or other problems encountered in connection
with these acquisitions, many of which cannot be presently identified, these
risks and problems could disrupt our ongoing business, distract our management
and employees, increase our expenses and adversely affect our results of
operations.
Our
operations and assets in the PRC are subject to significant political and
economic uncertainties.
Government
policies are subject to rapid change, and the government of the PRC may adopt
policies which have the effect of hindering private economic activity and
greater economic decentralization. There is no assurance that the government of
the PRC will not significantly alter its policies from time to time without
notice in a manner which reduces or eliminates any benefits from its present
policies of economic reform. In addition, a substantial portion of productive
assets in the PRC remains government-owned. For instance, all lands are state
owned and leased to business entities or individuals through governmental
granting of state-owned land use rights. The granting process is typically based
on government policies at the time of granting, which could be lengthy and
complex. The government of the PRC also exercises significant control over its
economic growth through the allocation of resources, controlling payment of
foreign currency and providing preferential treatment to particular industries
or companies. Uncertainties may arise with changing of governmental policies and
measures. In addition, changes in laws and regulations, or their interpretation,
or the imposition of confiscatory taxation, restrictions on currency conversion,
imports and sources of supply, devaluations of currency, the nationalization or
other expropriation of private enterprises, as well as adverse changes in the
political, economic or social conditions in the PRC, could have a material
adverse effect on our business, results of operations and financial
condition.
Price
controls may affect both our revenues and net income.
The laws
of the PRC provide the government broad power to fix and adjust prices. We need
to obtain government approval in setting our prices for classroom coursework and
tutorials. Although the sale of educational materials over the Internet is not
presently subject to price controls, we cannot give you any assurance that they
will not be subject to controls in the future. To the extent that we are subject
to price control, our revenue, gross profit, gross margin and net income will be
affected since the revenue we derive from our services will be limited and we
may face no limitation on our costs. As a result, we may not be able to pass on
to our students any increases in costs we incur, or any increases in the costs
of our faculty. Further, if price controls affect both our revenue and our
costs, our ability to be profitable and the extent of our profitability will be
effectively subject to determination by the applicable PRC regulatory
authorities.
Our
operations may not develop in the same way or at the same rate as might be
expected if the PRC economy were similar to the market-oriented economies of
most developed countries.
The
economy of the PRC has historically been a nationalistic, “planned economy,”
meaning it functions and produces according to governmental plans and pre-set
targets or quotas. In certain aspects, the PRC’s economy has been making a
transition to a more market-oriented economy, although the government imposes
price controls on certain products and in certain industries. However, we cannot
predict the future direction of these economic reforms or the effects these
measures may have. The economy of the PRC also differs from the economies of
most developed countries including with respect to the amount of government
involvement, level of development, growth rate, control of foreign exchange and
allocation of resources. As a result of these differences, our business may not
develop in the same way or at the same rate as might be expected if the economy
of the PRC were similar to those of other developed countries.
Because
our officers and directors reside outside of the United States, it will be
difficult for you to enforce your rights against them or enforce United States
court judgments against them in the PRC.
Our
directors and our executive officers reside in the PRC and all of our assets are
located in the PRC. It will therefore be difficult for United States investors
to enforce their legal rights, to effect service of process upon our directors
or officers or to enforce judgments of United States courts predicated upon
civil liabilities and criminal penalties of our directors and officers under
federal securities laws. Further, it is unclear if extradition treaties now in
effect between the United States and the PRC would permit effective enforcement
of criminal penalties of the federal securities laws.
We
may have limited legal recourse under PRC law if disputes arise under contracts
with third parties.
All of
our agreements, which are made by our PRC subsidiaries, are governed by the laws
of the PRC. The PRC legal system is a civil law system based on written
statutes. Accordingly decided legal cases have little precedential value. The
government of the PRC has enacted some laws and regulations dealing with matters
such as corporate organization and governance, foreign investment, commerce,
taxation and trade. However, these laws are relatively new and their experience
in implementing, interpreting and enforcing these laws and regulations is
limited. Therefore, our ability to enforce commercial claims or to resolve
commercial disputes may be uncertain. The resolution of these matters may be
subject to the exercise of considerable discretion by the parties charged with
enforcement of the applicable laws. Any rights we may have to specific
performance or to seek an injunction under PRC law may be limited, and without a
means of recourse, we may be unable to prevent these situations from occurring.
The occurrence of any such events could have a material adverse effect on our
business, financial condition and results of operations.
Because
we may not be able to obtain business insurance in the PRC, we may not be
protected from risks that are customarily covered by insurance in the United
States.
Business
insurance is not readily available in the PRC. To the extent that we suffer a
loss of a type which would normally be covered by insurance in the United
States, such as product liability and general liability insurance, we would
incur significant expenses in both defending any action and in paying any claims
that result from a settlement or judgment.
Because
our funds are held in banks which do not provide insurance, the failure of any
bank in which we deposit our funds could affect our ability to continue in
business.
Banks and
other financial institutions in the PRC do not provide insurance for funds held
on deposit. As a result, in the event of a bank failure, we may not have access
to funds on deposit. Depending upon the amount of money we maintain in a bank
that fails, our inability to have access to our cash could impair our
operations, and, if we are not able to access funds to pay our suppliers,
employees and other creditors, we may be unable to continue in
business.
If
we fail to comply with the United States Foreign Corrupt Practices Act, we could
be subject to penalties and other adverse consequences.
We are
subject to the United States Foreign Corrupt Practices Act, which generally
prohibits United States companies from engaging in bribery or other prohibited
payments to foreign officials for the purpose of obtaining or retaining
business. Foreign companies, including some that may compete with us, are not
subject to these prohibitions. Corruption, extortion, bribery, pay-offs, theft
and other fraudulent practices occur from time-to-time in the PRC. We can make
no assurance, however, that our employees or other agents will not engage in
such conduct for which we might be held responsible. If our employees or other
agents are found to have engaged in such practices, we could suffer severe
penalties and other consequences that may have a material adverse effect on our
business, financial condition and results of operations.
Fluctuations
in the exchange rate could have a material adverse effect upon our
business.
We
conduct our business in the Renminbi. The value of the Renminbi against the U.S.
dollar and other currencies may fluctuate and is affected by, among other
things, changes in political and economic conditions. On July 21, 2005, the PRC
government changed its decade old policy of pegging its currency to the U.S.
currency. Under the current policy, the Renminbi is permitted to fluctuate
within a narrow and managed band against a basket of certain foreign currencies.
This change in policy has resulted in an approximately 17% appreciation of the
Renminbi against the U.S. dollar between July 21, 2005 and March 23, 2009.
However, there remains significant international pressure on the PRC government
to adopt an even more flexible currency policy, which could result in a further
and more significant appreciation of the Renminbi against the U.S. dollar.
Nonetheless, currency exchange rates are inherently volatile and there is no
assurance that the Renminbi will not depreciate against the U.S. dollar. To the
extent our future revenues are denominated in currencies other the United States
dollars, we would be subject to increased risks relating to foreign currency
exchange rate fluctuations which could have a material adverse affect on our
financial condition and operating results since our operating results are
reported in United States dollars and significant changes in the exchange rate
could materially impact our reported earnings.
Recent
recalls of PRC products may affect the market for our stock.
Although
we do not sell consumer products in the international market, the recent recalls
of PRC products in the United States and elsewhere could affect the market for
our stock by causing investors to invest in companies that are not based on the
PRC.
Our
Chief Executive Officer holds a controlling interest in our common stock, which
will enable him to influence many significant corporate actions and in certain
circumstances could prevent a change in control that would otherwise be
beneficial to our shareholders.
Approximately
57.9% of our outstanding common stock is owned by our chief executive officer,
Mr. Xiqun Yu. Mr. Yu presently has the voting power to elect all of the
directors and approve any transaction requiring stockholder approval. This
controlling interest could delay, defer, or prevent others from initiating a
potential merger, takeover, or other change in our control, even if these
actions would benefit our stockholders and us. This control could adversely
affect the voting and other rights of our other shareholders and could depress
the market price of our common stock.
The
terms on which we may raise additional capital may result in significant
dilution and may impair our stock price.
The terms
of our recent private placement and the number of outstanding warrants and the
exercise price and other terms on which we may issued common stock upon exercise
of the warrants, may make it difficult for us to raise additional capital if
required for our present business and for any planned expansion. We are
prohibited from (i) issuing convertible debt or preferred stock until the
earlier of May 2012 or until the investors have converted or exercised and sold
the securities issued in the private placement or (ii) having debt in an amount
greater than twice our EBITDA until May 2010 or until 90% of the securities
issued in the private placement have been converted or exercised and sold. The
investors in the private placement also have a right of first refusal on future
financings. We cannot assure you that we will be able to get additional
financing on any terms, and, if we are able to raise funds, it may be necessary
for us to sell our securities at a price which is at a significant discount from
the market price and on other terms which may be disadvantageous to us. In
connection with any such financing, we may be required to provide registration
rights to the investors and pay damages to the investor in the event that the
registration statement is not filed or declared effective by specified dates.
The price and terms of any financing which would be available to us could result
in both the issuance of a significant number of shares and significant downward
pressure on our stock price and could result in a reduction of the conversion
price of the series A preferred stock and exercise price of the warrants held by
the investors in our May 2007 private placement.
We
have paid liquidated damages and we may be required to pay additional liquidated
damages if our board does not consist of a majority of independent directors and
our audit committee does not consist of at least three independent
directors.
The
purchase agreement relating to the May 2007 private placement requires us to
appoint and maintain such number of independent directors that would result in a
majority of our directors being independent directors, that the audit committee
would be composed solely of at least three independent directors and the
compensation committee would have a majority of independent directors by August
6, 2007. Liquidated damages are payable at the rate of 12% per annum, with a
maximum of 12% of the purchase price, payable in cash or shares of series A
preferred stock, as the investors may request. The maximum amount of liquidated
damages which may be paid under this provision is $408,000. Our failure to
comply with these requirements resulted in our payment of liquidated damages
through the payment of $77,128 or the issuance of 208,456 shares of series A
preferred stock as of October 15, 2007. The shares of series A preferred stock
are convertible into 69,484 shares of common stock. The number of shares of
series A preferred stock issued was based on the liquidation value of one share
of series A preferred stock, which is $.37 per share. Although further
liquidated damages for failure to comply with these provisions have been waived
through December 31, 2007, if we are not in compliance with these provisions
subsequent to December 31, 2007, we may be obligated to pay additional
liquidated damages. Pursuant to the securities purchase agreement, as amended,
the shares of series A preferred stock are valued at the liquidation value,
which is $0.37 per share of series A preferred stock. Since the market price for
our common stock on October 15, 2007 was $4.00 per share, the market value of
the shares issued to the investors was approximately $277,944. If we are
required to issue any additional shares of series A preferred stock pursuant to
the securities purchase agreement, we are to issue the shares at the $0.37 per
share liquidation value. If we are required to issue additional shares pursuant
to the liquidated damages provisions of the securities purchase agreement and
the market price of our common stock at the time the determination is made is
greater than $1.11, which is the common stock equivalent of the liquidation
value of the series A preferred stock, the investors will receive more shares of
series A preferred stock than they would receive if the number of shares were
based on the market value at the time of issuance. Since January 1, 2008, we
were not in compliance but have since been, with effect from June 17, 2009 with
the appointment of Yizhao Zhang as our independent director and audit chair. As
of December 31, 2008, unless otherwise waived by the investors, we are obligated
to pay liquidated damages to the investors in an amount equal to approximately
$130,056 or, issue approximately 351,503 shares of series A preferred stock
(which are convertible into 117,168 shares of our common stock) to the
investors, at the option of the investors. Such liquidated damages have been
accrued as of December 31, 2008 and is included in accrued
expenses. Assuming the investors elect to take the liquidated damages
in stock and do not waive their right to receive such damages, and based on the
market price for one share of our common stock on December 31, 2008, which was
$1.20 per share, the market value of the shares which may be issued to the
investors is approximately $140,602. Thereafter, if we are required to issue any
additional shares of series A preferred stock pursuant to the securities
purchase agreement, we are also to issue such additional shares at the $0.37 per
share liquidation value. If we are required to issue additional shares pursuant
to the liquidated damages provisions of the securities purchase agreement and
the market price of our common stock at the time the determination is made is
greater than $1.11, which is the common stock equivalent of the liquidation
value of the series A preferred stock, the investors will receive more shares of
series A preferred stock than they would receive if the number of shares were
based on the market value at the time of issuance.
Risks
Associated with Investing in our Common Stock
The
rights of the holders of common stock may be impaired by the potential issuance
of preferred stock.
Our board
of directors has the right, without stockholder approval, to issue preferred
stock with voting, dividend, conversion, liquidation or other rights which could
adversely affect the voting power and equity interest of the holders of common
stock., which could be issued with the right to more than one vote per share,
could be utilized as a method of discouraging, delaying or preventing a change
of control. The possible impact on takeover attempts could adversely affect the
price of our common stock. Although we have no present intention to issue any
additional shares of preferred stock or to create any new series of preferred
stock other than issuances required pursuant to liquidated damages provisions
arising for the agreements we signed in connection with the May 2007 private
placement, we may issue such shares in the future.
Failure
to achieve and maintain effective internal controls in accordance with Section
404 of the Sarbanes-Oxley Act could have a material adverse effect on our
business and operating results and stockholders could lose confidence in our
financial reporting.
Internal
controls are necessary for us to provide reliable financial reports and
effectively prevent fraud. If we cannot provide reliable financial reports or
prevent fraud, our operating results could be harmed. Under the current SEC
regulations, we will be required to include an auditor’s report on internal
controls over financial reporting for the year ended December 31, 2009. Failure
to achieve and maintain an effective internal control environment, regardless of
whether we are required to maintain such controls, could also cause investors to
lose confidence in our reported financial information, which could have a
material adverse effect on our stock price. Although we are not aware of
anything that would impact our ability to maintain effective internal controls,
we have not obtained an independent audit of our internal controls, and, as a
result, we are not aware of any deficiencies which would result from such an
audit. Further, at such time as we are required to comply with the internal
controls requirements of Sarbanes Oxley, we may incur significant expenses in
having our internal controls audited and in implementing any changes which are
required.
Because
of our cash requirements and restrictions in our preferred stock purchase
agreement as well as potential government restrictions, we may be unable to pay
dividends.
We are
prohibited from paying dividends on our common stock while our series A
preferred stock is outstanding. In addition, payment of dividends to our
shareholders would require payment of dividends by our PRC subsidiaries to us.
This, in turn, would require a conversion of Renminbi into US dollars and
repatriation of funds to the United States. Although our subsidiaries’
classification as wholly-owned foreign enterprises under PRC law permits them to
declare dividends and repatriate their funds to us in the United States, any
change in this status or the regulations permitting such repatriation could
prevent them from doing so. Any inability to repatriate funds to us would in
turn prevent payments of dividends to our shareholders.
Our
stock price may be affected by our failure to meet projections and estimates of
earnings developed either by us or by independent securities
analysts.
Although
we do not make projections relating to our future operating results, our
operating results may fall below the expectations of securities analysts and
investors. In this event, the market price of our common stock would likely be
materially adversely affected.
The
volatility of and limited trading market in our common stock may make it
difficult for you to sell our common stock for a positive return on your
investment.
The
public market for our common stock has historically been very volatile. Over the
recent years, the market price for our common stock has ranged from $0.26 to
$6.46. Any future market price for our shares is likely to continue to be very
volatile. These factors may make it more difficult for you to sell shares of
common stock.
USE
OF PROCEEDS
We
estimate that the net proceeds of this offering, after deducting estimated
underwriting discounts and commissions and our estimated offering expenses, and
excluding the proceeds, if any, from any exercise of the underwriter’s
over-allotment option, will be approximately $16.1 million.
We
currently intend to use the net proceeds from this offering to fund our
operations and for other general corporate purposes, such as additions to
working capital, expansion of our business through internal growth or
acquisitions and repayment of indebtedness, although we have no current
commitments or agreements with respect to any such investments or acquisitions
as of the date of this prospectus supplement. We cannot estimate precisely the
allocation of the net proceeds from this offering among these uses. Accordingly,
our management will have broad discretion in the application of the net proceeds
of this offering. Pending the uses described above, we may temporarily invest
the net proceeds of this offering in short- and medium-term interest-bearing
obligations, investment-grade instruments, certificates of deposit or direct or
guaranteed obligations of the U.S. government.
PRICE
RANGE OF COMMON STOCK
Our
common stock is listed on NYSE Amex under the symbol “CEU.” Prior to July 17,
2009, our common stock was quoted on the Over-the-Counter Bulletin Board. The
following table sets forth, for the fiscal quarters indicated, the high and low
reported sale prices of shares of our common stock as reported on NYSE Amex,
and, prior to July 17, 2009, the Over-the-Counter Bulletin Board. These prices
reflect inter-dealer prices, without retail markup, markdown, or commission, and
may not represent actual transactions.
2007
|
|
|
|
|
|
|
First
Quarter
|
|
$ |
2.49 |
|
|
$ |
1.35 |
|
Second
Quarter
|
|
$ |
1.95 |
|
|
$ |
0.78 |
|
Third
Quarter
|
|
$ |
3.00 |
|
|
$ |
1.38 |
|
Fourth
Quarter
|
|
$ |
6.40 |
|
|
$ |
2.40 |
|
|
|
|
|
|
|
|
|
|
2008
|
|
|
|
|
|
|
|
|
First
Quarter
|
|
$ |
5.15 |
|
|
$ |
1.85 |
|
Second
Quarter
|
|
$ |
3.35 |
|
|
$ |
1.99 |
|
Third
Quarter
|
|
$ |
2.95 |
|
|
$ |
1.85 |
|
Fourth
Quarter
|
|
$ |
1.85 |
|
|
$ |
1.08 |
|
|
|
|
|
|
|
|
|
|
2009
|
|
|
|
|
|
|
|
|
First
Quarter
|
|
$ |
1.73 |
|
|
$ |
0.80 |
|
Second
Quarter
|
|
$ |
5.29 |
|
|
$ |
1.55 |
|
Third
Quarter (through September 17, 2009)
|
|
$ |
6.46 |
|
|
$ |
3.72 |
|
On
September 17, 2009, the last reported sale price of our common stock on NYSE
Amex was $6.24 per share. As of September 17, 2009, there were approximately 440
shareholders of record of our common stock. Within the holders of record of our
common stock are depositories such as Cede & Co. that hold shares of stock
for brokerage firms, which, in turn, hold shares of stock for beneficial
owners.
DIVIDEND
POLICY
We have
never declared or paid any cash dividends on our common stock and do not
currently anticipate declaring or paying cash dividends on our common stock in
the foreseeable future. Our securities purchase agreement relating to our May
2007 private placement prohibits us from paying dividends while our series A
preferred stock is outstanding.
DESCRIPTION
OF COMMON STOCK
General
This
prospectus supplement relates to the offering of ____ shares of our common
stock. Our authorized share capital consists of 150,000,000 shares of common
stock, par value $0.001 per share, and 20,000,000 shares of “blank
check” preferred stock, par value $0.001 per share.
As of
September 17, 2009, there were 24,276,418 common shares outstanding and
4,847,645 preferred shares issued and outstanding. All outstanding shares of
common stock are fully paid and non-assessable.
For the
complete terms of our common stock, please refer to our Articles of
Incorporation and our bylaws that are incorporated by reference into the
registration statement of which this prospectus supplement forms a part or may
be incorporated by reference in this prospectus supplement.
The terms
of the common stock may also be affected by Chapter 55 of the North Carolina
Business Corporation Act. The summary below is qualified in its entirety by
reference to our Articles of Incorporation and bylaws.
Each
holder of common stock is entitled to one vote for each share held on all
matters to be voted upon by the shareholders and there are no cumulative voting
rights. Subject to preferences that may be applicable to any outstanding
preferred stock, holders of common stock are entitled to receive ratably the
dividends, if any, that are declared from time to time by the board of directors
out of funds legally available for that purpose. In the event of our
liquidation, dissolution or winding up, the holders of common stock are entitled
to share in our assets remaining after the payment of liabilities and the
satisfaction of any liquidation preference granted to the holders of any
outstanding shares of preferred stock. Holders of common stock have no
preemptive or conversion rights or other subscription rights. There are no
redemption or sinking fund provisions applicable to our common stock. All
outstanding shares of common stock are fully paid and nonassessable. The rights,
preferences and privileges of the holders of common stock are subject to, and
may be adversely affected by, the rights of the holders of shares of any series
of preferred stock that we may designate in the future.
Transfer
Agent and Registrant for our Common Stock
The
transfer agent and registrar for our common stock is StockTrans, Inc. and its
address is 44 W. Lancaster Avenue, Ardmore, PA 19003 and its telephone number is
(610) 649 7300.
Listing
on NYSE Amex
Our
common stock is listed on NYSE Amex under the symbol “CEU.”
CERTAIN
U.S. FEDERAL INCOME TAX CONSIDERATIONS
All
purchasers of common stock in this offering are advised to consult their own tax
advisors regarding the federal, state, local and foreign tax consequences of the
purchase, ownership and disposition of our common stock in their particular
situations.
UNDERWRITING
AND PLAN OF DISTRIBUTION
Subject
to the terms and conditions of an underwriting agreement, dated September __,
2009, we have agreed to sell to Rodman & Renshaw, LLC on a firm
commitment basis the number of shares of common stock indicated in the table
below, at the public offering price, less the underwriting discount set forth on
the cover page of this prospectus supplement.
|
|
Number of Shares
|
|
Rodman &
Renshaw, LLC
|
|
—
|
|
|
|
|
|
|
Total
|
|
—
|
|
The
underwriting agreement provides that the obligation of the underwriter to pay
for and accept delivery of the shares of common stock offered by this prospectus
supplement, are subject to the approval of certain legal matters by their
counsel and to certain other conditions. The underwriter is obligated to take
and pay for all of the shares of common stock offered by this prospectus
supplement if any such shares are taken. However, the underwriter is not
required to take or pay for the shares of common stock covered by the
underwriter’s over-allotment option. Furthermore, the underwriter’s obligations
are subject to the continued listing on NYSE Amex of our shares of common stock
and to various other customary conditions, representations and warranties
contained in the underwriting agreement, such as receipt by the underwriters of
officers’ certificates and legal opinions of our counsel.
Over-allotment
Option
We have
granted the underwriter an option, exercisable for 45 days after this offering,
to purchase up to an additional 15% of the shares of common stock sold in the
offering (_______ additional shares of common stock) at the public offering
price less the underwriting discount, solely to cover over-allotments, if any,
made in connection with the offering of the shares of common stock offered by
this prospectus supplement.
Commissions
and Discounts
The
following table summarizes the per-share and total purchase price, underwriting
discounts and commissions, and proceeds before expenses to us, based on the
public offering price of $___ per share in connection with this offering. The
information assumes either no exercise or full exercise by the underwriter of
the over-allotment option.
|
|
Per
Share
|
|
|
Total
|
|
|
|
|
|
|
Without
Over-Allotment
|
|
|
With
Over-Allotment
|
|
Purchase
Price
|
|
$ |
— |
|
|
$ |
17,391,304 |
|
|
$ |
20,000,000 |
|
Underwriting
discounts and commissions paid by us
|
|
$ |
— |
|
|
$ |
1,043,478 |
|
|
$ |
1,200,000 |
|
Proceeds,
before expenses, to us
|
|
$ |
— |
|
|
$ |
16,347,826 |
|
|
$ |
18,800,000 |
|
The
estimated offering expenses payable by us, excluding the underwriting discounts
and commissions and any exercise of the underwriter’s over-allotment option,
will be approximately $200,000, which includes various other fees associated
with registering and listing the shares of common stock.
Pricing
of Securities
The
public offering price for the shares was determined by negotiation between us
and the underwriter. The principal factors considered in determining the public
offering price of the shares included:
|
•
|
the information in this
prospectus supplement and the accompanying prospectus and otherwise
available to the
underwriter;
|
|
•
|
the history and the prospects for
the industry in which we will
compete;
|
|
•
|
the valuation of our company
based on, among other factors, the offering prices of our recent private
offerings;
|
|
•
|
our current financial condition
and the prospects for our future cash flows and
earnings;
|
|
•
|
the general condition of the
economy and the securities markets at the time of this
offering;
|
|
•
|
the recent market prices of, and
the demand for, publicly-traded securities of generally comparable
companies; and
|
|
•
|
the public demand for our
securities in this offering.
|
The
underwriting agreement will be included as an exhibit to a Current Report on
Form 8-K that will be filed with the SEC in connection with this
offering.
Other
Terms
We also
have granted Rodman & Renshaw, LLC a right of first refusal to act as,
in the Company’s discretion, the lead underwriter or minimally as a co-manager
with at least 50% of the economics, or, in the case of a three-underwriter or
placement agent transaction, 33% of the economics, for each and every future
public and private equity and public debt offerings of the Company, or any
successor to or any subsidiary of the Company, for a period of twelve months
following the closing of this offering.
Our
common stock is quoted on NYSE Amex under the symbol “CEU.”
Stabilization
In order to facilitate the offering of
shares of common stock, the underwriter may engage in transactions that
stabilize, maintain or otherwise affect the price of the shares of common stock.
Specifically, the underwriter may sell more shares of common stock than it is
obligated to purchase under the underwriting agreement, creating a short
position. A short sale is covered if the short position is no greater than the
number of shares of common stock available for purchase by the underwriter under
the over-allotment option. The underwriter can close out a covered short sale by
exercising the over-allotment option or purchasing shares of common stock in the
open market. In determining the source of shares of common stock to close out a
covered short sale, the underwriter will consider, among other things, the open
market price of shares of common stock compared to the price available under the
over-allotment option. The underwriter may also sell shares of common stock in
excess of the over-allotment option, creating a naked short position. The
underwriter must close out any naked short position by purchasing shares of
common stock in the open market. A naked short position is more likely to be
created if the underwriter is concerned that there may be downward pressure on
the price of the shares of common stock in the open market after pricing that
could adversely affect investors who purchase in this offering. As an additional
means of facilitating this offering, the underwriter may bid for, and purchase,
shares of common stock in the open market to stabilize the price of the shares
of common stock.
The
underwriter also may impose a penalty bid. Penalty bids permit the underwriters
to reclaim a selling concession from a syndicate member if the underwriter
repurchases shares of common stock originally sold by that syndicate member in
order to cover syndicate short positions or make stabilizing
purchases.
Any of
these activities may raise or maintain the market price of the shares of common
stock above independent market levels or prevent or retard a decline in the
market price of the shares of common stock. The underwriter is not required to
engage in these activities, which may be effected in NYSE Amex or otherwise and,
if commenced, may end any of these activities at any time.
Lock-ups
All of
our officers, directors and shareholders holding more than 5% of the outstanding
common stock (“5% shareholders”) have agreed that, for a period of 6 months from
the effective date of the registration statement of which this prospectus forms
a part, they will not sell, contract to sell, grant any option for the sale or
otherwise dispose of any of our equity securities, or any securities convertible
into or exercisable or exchangeable for our equity securities, without the
consent of the underwriter except for exercise or conversion of currently
outstanding warrants, options and convertible debentures, as applicable; and
exercise of options under an acceptable stock incentive plan. The underwriter
may consent to an early release from the lock-up periods if, in its opinion, the
market for the common stock would not be adversely impacted by sales and in
cases of a financial emergency of an officer, director or other stockholder. We
are unaware of any officer, director or 5% shareholder who intends to ask for
consent to dispose of any of our equity securities during the relevant lock-up
periods.
Foreign
Regulatory Restrictions on Purchase of the Common Stock
We have
not taken any action to permit a public offering of shares of our common stock
outside the United States or to permit the possession or distribution of this
prospectus outside the United States. Persons outside the United States who come
into possession of this prospectus must inform themselves about and observe any
restrictions relating to this offering of common shares and the distribution of
the prospectus outside the United States. In addition to the public offering of
the shares in the United States, the underwriters may, subject to the applicable
foreign laws, also offer the common shares to certain institutions or accredited
persons in the following countries:
Italy. This offering of
shares of our common stock has not been cleared by Consob, the Italian Stock
Exchange’s regulatory agency of public companies, pursuant to Italian securities
legislation and, accordingly, no common shares may be offered, sold or
delivered, nor may copies of this prospectus or of any other document relating
to our common stock be distributed in Italy, except (1) to professional
investors (operatori
qualificati); or (2) in circumstances which are exempted from the rules
on solicitation of investments pursuant to Decree No. 58 and Article 33, first
paragraph, of Consob Regulation No. 11971 of May 14, 1999, as amended. Any
offer, sale or delivery of our common shares or distribution of copies of this
prospectus or any other document relating to our common stock in Italy under (1)
or (2) above must be (i) made by an investment firm, bank or financial
intermediary permitted to conduct such activities in Italy in accordance with
the Decree No. 58 and Legislative Decree No. 385 of September 1, 1993, or the
Banking Act; and (ii) in compliance with Article 129 of the Banking Act and the
implementing guidelines of the Bank of Italy, as amended from time to time,
pursuant to which the issue or the offer of securities in Italy may need to be
preceded and followed by an appropriate notice to be filed with the Bank of
Italy depending, inter
alia , on the aggregate value of the securities issued or offered in
Italy and their characteristics; and (iii) in compliance with any other
applicable laws and regulations.
Germany. The offering of
shares of our common stock is not a public offering in the Federal Republic of
Germany. The common shares may only be acquired in accordance with the
provisions of the Securities Sales Prospectus Act
(Wertpapier-Verkaudfspropsektgestz), as amended, and any other applicable German
law. No application has been made under German law to publicly market our common
shares in or out of the Federal Republic of Germany. Our common shares are not
registered or authorized for distribution under the Securities Sales Prospectus
Act and accordingly may not be, and are not being, offered or advertised
publicly or by public promotion. Therefore, this prospectus is strictly for
private use and the offering is only being made to recipients to whom the
document is personally addressed and does not constitute an offer or
advertisement to the public. Our common shares will only be available to persons
who, by profession, trade or business, buy or sell securities for their own or a
third party’s account.
France. The shares of our
common stock offered by this prospectus may not be offered or sold, directly or
indirectly, to the public in France. This prospectus has not been or will not be
submitted to the clearance procedure of the Autorité des Marchés Financiers, or
the AMF, and may not be released or distributed to the public in France.
Investors in France may only purchase the common shares offered by this
prospectus for their own account and in accordance with articles L. 411-1, L.
441-2 and L. 412-1 of the Code Monétaire et Financier and decree no. 98-880
dated October 1, 1998, provided they are “qualified investors” within the
meaning of said decree. Each French investor must represent in writing that it
is a qualified investor within the meaning of the aforesaid decree. Any resale,
directly or indirectly, to the public of the common shares offered by this
prospectus may be effected only in compliance with the above mentioned
regulations. “Les actions offertes par ce document d’information ne peuvent pas
être, directement ou indirectement, offertes ou vendues au public en France. Ce
document d’information n’a pas été ou ne sera pas soumis au visa de l’Autorité
des Marchés Financiers et ne peut être diffusé ou distribué au public en France.
Les investisseurs en France ne peuvent acheter les actions offertes par ce
document d’information que pour leur compte propre et conformément aux articles
L. 411-1, L. 441-2 et L. 412-1 du Code Monétaire et Financier et du décret no.
98-880 du 1 octobre 1998, sous réserve qu’ils soient des investisseurs qualifiés
au sens du décret susvisé. Chaque investisseur doit déclarer par écrit qu’il est
un investisseur qualifié au sens du décret susvisé. Toute revente, directe ou
indirecte, des actions offertes par ce document d’information au public ne peut
être effectuée que conformément à la réglementation susmentionnée.”
Greece. The present
prospectus has been submitted for approval by the United States Securities and
Exchange Commission (“US SEC”) and not the Greek Capital Market Committee. All
information contained in the prospectus is true and accurate. The offering of
the shares of common stock of the company does not constitute an initial public
offer in Greece according to CL. 2190/1920 and L. 3401/2005 as amended and in
force. This prospectus is strictly for the use of the entity to which it has
been addressed to by the company and not to be circulated in Greece or any other
jurisdiction.
This
information and documentation is true and accurate and in conformity with the
information contained in the prospectus for the offer shares of common stock of
the company, which is being reviewed for approval only by the US SEC and does
not constitute provision of the investment service of investment advice
according to L. 3606/2007. Any recipient of this material has stated to be a
qualified and experienced investor and will evaluate the contents and decide on
his/her own discretion whether to participate or not at this offering of shares
of common stock of the company.
Switzerland. This prospectus
may only be used by those persons to whom it has been directly handed out by the
offeror or its designated distributors in connection with the offer described
therein. The shares of common stock are only offered to those persons and/or
entities directly solicited by the offeror or its designated distributors, and
are not offered to the public in Switzerland. This prospectus constitutes
neither a public offer in Switzerland nor an issue prospectus in accordance with
the respective Swiss legislation, in particular but not limited to Article 652A
Swiss Code Obligations. Accordingly, this prospectus may not be used in
connection with any other offer, whether private or public and shall in
particular not be distributed to the public in Switzerland.
United Kingdom. In the United
Kingdom, the shares of common stock offered by this prospectus are directed to
and will only be available for purchase to a person who is an exempt person as
referred to at paragraph (c) below and who warrants, represents and agrees that:
(a) it has not offered or sold, will not offer or sell, any common shares
offered by this prospectus to any person in the United Kingdom except in
circumstances which do not constitute an offer to the public in the United
Kingdom for the purposes of the section 85 of the Financial Services and Markets
Act 2000 (as amended) (“FSMA”); and (b) it has complied and will comply with all
applicable provisions of FSMA and the regulations made thereunder in respect of
anything done by it in relation to the common shares offered by this prospectus
in, from or otherwise involving the United Kingdom; and (c) it is a person who
falls within the exemptions to Section 21 of the FSMA as set out in The
Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (“the
Order”), being either an investment professional as described under Article 19
or any body corporate (which itself has or a group undertaking has a called up
share capital or net assets of not less than £500,000 (if more than 20 members)
or otherwise £5 million) or an unincorporated association or partnership (with
net assets of not less than £5 million) or is a trustee of a high value trust or
any person acting in the capacity of director, officer or employee of such
entities as defined under Article 49(2)(a) to (d) of the Order, or a person to
whom the invitation or inducement may otherwise lawfully be communicated or
cause to be communicated. The investment activity to which this document relates
will only be available to and engaged in only with exempt persons referred to
above. Persons who are not investment professionals and do not have professional
experience in matters relating to investments or are not an exempt person as
described above, should not review nor rely or act upon this document and should
return this document immediately. It should be noted that this document is not a
prospectus in the United Kingdom as defined in the Prospectus Regulations 2005
and has not been approved by the Financial Services Authority or any competent
authority in the United Kingdom.
Sweden. Neither this
prospectus nor the shares of common stock offered hereunder have been registered
with or approved by the Swedish Financial Supervisory Authority under the
Swedish Financial Instruments Trading Act (1991:980) (as amended), nor will such
registration or approval be sought. Accordingly, this prospectus may not be made
available nor may the common shares offered hereunder be marketed or offered for
sale in Sweden other than in circumstances which are deemed not to be an offer
to the public in Sweden under the Financial Instruments Trading Act. This
prospectus may not be distributed to the public in Sweden and a Swedish
recipient of the prospectus may not in any way forward the prospectus to the
public in Sweden.
Norway. This prospectus has
not been produced in accordance with the prospectus requirements laid down in
the Norwegian Securities Trading Act 1997, as amended. This prospectus has not
been approved or disapproved by, or registered with, either the Oslo Stock
Exchange or the Norwegian Registry of Business Enterprises. This prospectus may
not, either directly or indirectly be distributed to Norwegian potential
investors.
Denmark. This prospectus has
not been prepared in the context of a public offering of securities in Denmark
within the meaning of the Danish Securities Trading Act No. 171 of 17 March
2005, as amended from time to time, or any Executive Orders issued on the basis
thereof and has not been and will not be filed with or approved by the Danish
Financial Supervisory Authority or any other public authority in Denmark. The
offering of the shares of common stock will only be made to persons pursuant to
one or more of the exemptions set out in Executive Order No. 306 of 28 April
2005 on Prospectuses for Securities Admitted for Listing or Trade on a Regulated
Market and on the First Public Offer of Securities exceeding EUR 2,500,000 or
Executive Order No. 307 of 28 April 2005 on Prospectuses for the First Public
Offer of Certain Securities between EUR 100,000 and EUR 2,500,000, as
applicable.
The Netherlands. Underwriters
may not offer, distribute, sell, transfer or deliver any of our securities,
directly or indirectly, in The Netherlands, as a part of their initial
distribution or at any time thereafter, to any person other than our employees
or employees of our subsidiaries, individuals who or legal entities which trade
or invest in securities in the conduct of their profession or business within
the meaning of article 2 of the Exemption Regulation issued under the Securities
Transactions Supervision Act 1995 (Vrijstellingsregeling Wet toezich
teffectenverkeer1995), which includes banks, brokers, pension funds,
insurance companies, securities institutions, investment institutions, and other
institutional investors, including, among others, treasuries of large
enterprises who or which regularly trade or invest in securities in a
professional capacity.
Cyprus. Each of the
underwriters has represented, warranted and agreed that: (i) it will not be
providing from or within Cyprus any “Investment Services”, “Investment
Activities” and “Non-Core Services” (as such terms are defined in the Investment
Firms Law 144(I) of 2007, (the “IFL”) in relation to the shares of common stock,
or will be otherwise providing Investment Services, Investment Activities and
Non-Core Services to residents or persons domiciled in Cyprus. Each underwriter
has represented, warranted and agreed that it will not be concluding in Cyprus
any transaction relating to such Investment Services, Investment Activities and
Non-Core Services in contravention of the IFL and/or applicable regulations
adopted pursuant thereto or in relation thereto; and (ii)it has not and will not
offer any of the shares of common stock other than in compliance with the
provisions of the Public Offer and Prospectus Law, Law 114(I)/2005.
Israel. The shares of common
stock offered by this prospectus have not been approved or disapproved by the
Israeli Securities Authority (ISA). The common shares may not be offered or
sold, directly or indirectly, to the public in Israel. The ISA has not issued
permits, approvals or licenses in connection with the offering of the common
shares or publishing the prospectus; nor has it authenticated the details
included herein, confirmed their reliability or completeness, or rendered an
opinion as to the quality of the common shares being offered. Any resale,
directly or indirectly, to the public of the common shares offered by this
prospectus is subject to restrictions on transferability and must be effected
only in compliance with the Israeli securities laws and
regulations.
Oman. For the attention of
the residents of Oman:
The
information contained in this prospectus neither constitutes a public offer of
securities in the Sultanate of Oman (“Oman”) as contemplated by the Commercial
Companies Law of Oman (Sultani Decree 4/74) or the Capital Market Law of Oman
(Sultani Decree 80/98), nor does it constitute an offer to sell, or the
solicitation of any offer to buy non-Omani securities in Oman as contemplated by
Article 6 of the Executive Regulations to the Capital Market Law of Oman (issued
vide Ministerial Decision No 4/2001), and nor does it constitute a distribution
of non-Omani securities in Oman as contemplated under the Rules for Distribution
of Non-Omani Securities in Oman issued by the Capital Market Authority of Oman
(“CMA”). Additionally, this prospectus is not intended to lead to the conclusion
of any contract of whatsoever nature within the territory of Oman.
This
prospectus has been sent at the request of the investor in Oman, and by
receiving this prospectus, the person or entity to whom it has been issued and
sent understands, acknowledges and agrees that this prospectus has not been
approved by the CMA or any other regulatory body or authority in Oman, nor has
any authorization, license or approval been received from the CMA or any other
regulatory authority in Oman, to market, offer, sell, or distribute the shares
within Oman.
No
marketing, offering, selling or distribution of any financial or investment
products or services has been or will be made from within Oman and no
subscription to any securities, products or financial services may or will be
consummated within Oman. The underwriters are neither companies licensed by the
CMA to provide investment advisory, brokerage, or portfolio management services
in Oman, nor banks licensed by the Central Bank of Oman to provide investment
banking services in Oman. The underwriters do not advise persons or entities
resident or based in Oman as to the appropriateness of investing in or
purchasing or selling securities or other financial products.
Nothing
contained in this prospectus is intended to constitute Omani investment, legal,
tax, accounting or other professional advice. This prospectus is for your
information only, and nothing herein is intended to endorse or recommend a
particular course of action. You should consult with an appropriate professional
for specific advice on the basis of your situation.
United Arab Emirates. This
document has not been reviewed, approved or licensed by the Central Bank of the
United Arab Emirates (the “UAE”), Emirates Securities and Commodities Authority
or any other relevant licensing authority in the UAE including any licensing
authority incorporated under the laws and regulations of any of the free zones
established and operating in the territory of the UAE, in particular the Dubai
International Financial Services Authority (the “DFSA”), a regulatory authority
of the Dubai International Financial Centre (the “DIFC”). The sale of the shares
does not constitute a public offer of securities in the UAE, DIFC and/or any
other free zone in accordance with the Commercial Companies Law, Federal Law No.
8 of 1984 (as amended), DFSA Offered Securities Rules and the Dubai
International Financial Exchange Listing Rules, accordingly, or
otherwise.
The
shares may not be offered to the public in the UAE and/or any of the free zones
including, in particular, the DIFC. The shares may be offered and this document
may be issued, only to a limited number of investors in the UAE or any of its
free zones (including, in particular, the DIFC) who qualify as sophisticated
investors under the relevant laws and regulations of the UAE or the free zone
concerned. Management of the Company, and the representatives represent and
warrant that the shares will not be offered, sold, transferred or delivered to
the public in the UAE or any of its free zones including, in particular, the
DIFC.
People’s Republic of China.
This prospectus may not be circulated or distributed in the People’s Republic of
China, or PRC, and our common stock may not be offered or sold to any person for
re-offering or resale, directly or indirectly, to any resident of the PRC except
pursuant to applicable laws and regulations of the PRC. For the purpose of this
paragraph, PRC does not include Taiwan and the special administrative regions of
Hong Kong and Macau.
Botswana. The company hereby
represents and warrants that it has not offered for sale or sold, and will not
offer or sell, directly or indirectly the shares of common stock to the public
in the Republic of Botswana, and confirms that the offering will not be subject
to any registration requirements as a prospectus pursuant to the requirements
and/or provisions of the Companies Act, 2003 or the Listing Requirements of the
Botswana Stock Exchange.
Hong Kong. The shares of
common stock have not been offered or sold and will not be offered or sold in
Hong Kong, by means of any document, other than (a) to “professional investors”
as defined in the Securities and Futures Ordinance (Cap. 571) of Hong Kong and
any rules made under that Ordinance; or (b) in other circumstances which do not
result in the document being a “prospectus” as defined in the Companies
Ordinance (Cap. 32) of Hong Kong or which do not constitute an offer to the
public within the meaning of that Ordinance. No advertisement, invitation or
document, whether in Hong Kong or elsewhere, which is directed at, or the
contents of which are likely to be accessed or read by, the public of Hong Kong
(except if permitted to do so under the securities laws of Hong Kong) has been
issued or will be issued in Hong Kong or elsewhere other than with respect to
the common units or shares of common stock which are or are intended to be
disposed of only to persons outside Hong Kong or only to “professional
investors” within the meaning of the Securities and Futures Ordinance (Cap. 571)
of Hong Kong and any rules made under that Ordinance.
The
contents of this document have not been reviewed by any regulatory authority in
Hong Kong. You are advised to exercise caution in relation to the offer. If you
are in any doubt about any of the contents of this document, you should obtain
independent professional advice.
Singapore. This
prospectus has not been registered as a prospectus with the Monetary Authority
of Singapore. Accordingly, this prospectus and any other document or material in
connection with the offer or sale, or invitation for subscription or purchase,
of the shares may not be circulated or distributed, nor may the shares be
offered or sold, or be made the subject of an invitation for subscription or
purchase, whether directly or indirectly, to persons in Singapore other than (i)
to an institutional investor under Section 274 of the Securities and Futures
Act, Chapter 289 of Singapore (the "SFA"), (ii) to a relevant person, or any
person pursuant to Section 275(1A), and in accordance with the conditions,
specified in Section 275 of the SFA or (iii) otherwise pursuant to, and in
accordance with the conditions of, any other applicable provision of the
SFA.
Where the
shares are subscribed or purchased under Section 275 by a relevant person which
is: (a) a corporation (which is not an accredited investor) the sole business of
which is to hold investments and the entire share capital of which is owned by
one or more individuals, each of whom is an accredited investor; or (b) a trust
(where the trustee is not an accredited investor) whose sole purpose is to hold
investments and each beneficiary is an accredited investor, shares, debentures
and units of shares and debentures of that corporation or the beneficiaries'
rights and interest in that trust shall not be transferable for 6 months after
that corporation or that trust has acquired the shares under Section 275 except:
(1) to an institutional investor under Section 274 of the SFA or to a relevant
person, or any person pursuant to Section 275(1A), and in accordance with the
conditions, specified in Section 275 of the SFA; (2) where no consideration is
given for the transfer; or (3) by operation of law.
NOTICE
TO CANADIAN INVESTORS
Resale
Restrictions
The distribution of the common stock in
Canada is being made only on a private placement basis exempt from the
requirement that we and the selling stockholder prepare and file a prospectus
with the securities regulatory authorities in each province where trades of
common stock are made. Any resale of the common stock in Canada must be made
under applicable securities laws which will vary depending on the relevant
jurisdiction, and which may require resales to be made under available statutory
exemptions or under a discretionary exemption granted by the applicable Canadian
securities regulatory authority. Purchasers are advised to seek legal advice
prior to any resale of the common stock.
Representations
of Purchasers
By
purchasing common stock in Canada and accepting a purchase confirmation, a
purchaser is representing to us, the selling stockholder and the dealer from
whom the purchase confirmation is received that:
• the
purchaser is entitled under applicable provincial securities laws to purchase
the common stock without the benefit of a prospectus qualified under those
securities laws;
• where
required by law, that the purchaser is purchasing as principal and not as
agent;
• the
purchaser has reviewed the text above under Resale Restrictions;
and
• the
purchaser acknowledges and consents to the provision of specified information
concerning its purchase of the common stock to the regulatory authority that by
law is entitled to collect the information.
Further
details concerning the legal authority for this information is available on
request.
Rights
of Action—Ontario Purchasers Only
Under
Ontario securities legislation, certain purchasers who purchase a security
offered by this prospectus during the period of distribution will have a
statutory right of action for damages, or while still the owner of the common
stock, for rescission against us and the selling stockholder in the event that
this prospectus contains a misrepresentation without regard to whether the
purchaser relied on the misrepresentation. The right of action for damages is
exercisable not later than the earlier of 180 days from the date the purchaser
first had knowledge of the facts giving rise to the cause of action and three
years from the date on which payment is made for the common stock. The right of
action for rescission is exercisable not later than 180 days from the date on
which payment is made for the common stock. If a purchaser elects to exercise
the right of action for rescission, the purchaser will have no right of action
for damages against us or the selling stockholder. In no case will the amount
recoverable in any action exceed the price at which the common stock was offered
to the purchaser and if the purchaser is shown to have purchased the securities
with knowledge of the misrepresentation, we and the selling stockholder will
have no liability. In the case of an action for damages, we and the selling
stockholder will not be liable for all or any portion of the damages that are
proven to not represent the depreciation in value of the common stock as a
result of the misrepresentation relied upon. These rights are in addition to,
and without derogation from, any other rights or remedies available at law to an
Ontario purchaser. The foregoing is a summary of the rights available to an
Ontario purchaser. Ontario purchasers should refer to the complete text of the
relevant statutory provisions.
Enforcement
of Legal Rights
All of our directors and officers as
well as the experts named herein and the selling stockholder may be located
outside of Canada and, as a result, it may not be possible for Canadian
purchasers to effect service of process within Canada upon us or those persons.
All or a substantial portion of our assets and the assets of those persons may
be located outside of Canada and, as a result, it may not be possible to satisfy
a judgment against us or those persons in Canada or to enforce a judgment
obtained in Canadian courts against us or those persons outside of
Canada.
Taxation
and Eligibility for Investment
Canadian purchasers of common stock
should consult their own legal and tax advisors with respect to the tax
consequences of an investment in the common stock in their particular
circumstances and about the eligibility of the common stock for investment by
the purchaser under relevant Canadian legislation.
Indemnification
We and
the underwriters have agreed to indemnify each other against certain
liabilities, including liabilities under the Securities Act, or to contribute to
payments that the underwriter may be required to make in respect of those
liabilities.
This
prospectus supplement in electronic format may be made available on the websites
maintained by Rodman & Renshaw, LLC and Rodman & Renshaw, LLC
may distribute prospectuses and prospectus supplements
electronically.
LEGAL
MATTERS
Certain
legal matters in connection with the securities offered hereby will be passed
upon for us by Sichenzia Ross Friedman Ference LLP of New York, New York.
Richardson & Patel LLP of Los Angeles, California is acting as counsel for
Rodman & Renshaw, LLC.
EXPERTS
The
consolidated financial statements of China Education Alliance, Inc. as of
December 31, 2008 and 2007 and for the fiscal years then ended have been audited
by Sherb & Co. LLP, independent auditors, as set forth in their report
thereon included therein and incorporated herein by reference. Such consolidated
financial statements are incorporated herein by reference in reliance upon such
report given on the authority of such firm as experts in accounting and
auditing.
INCORPORATION
OF CERTAIN DOCUMENTS BY REFERENCE
SEC rules
allow us to “incorporate by reference” into this prospectus supplement much of
the information we file with the SEC, which means that we can disclose important
information to you by referring you to those publicly available documents. The
information that we incorporate by reference in this prospectus supplement is
considered to be part of this prospectus supplement. This prospectus supplement
incorporates by reference the documents listed below and any future filings we
make with the SEC under Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act
(in each case, other than those documents or the portions of those documents not
deemed to be filed) until the offering of the securities under the registration
statement is terminated or completed:
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our Annual Report on Form 10-K
for the year ended December 31, 2008 filed with the SEC on
March 30, 2009 (File No.
000-52092-09714327);
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our Quarterly Report on Form 10-Q
for our fiscal quarter ended March 31, 2009, filed with the SEC on May 15,
2009 (File No.
000-52092-09832553);
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our Quarterly Report on Form 10-Q
for our fiscal quarter ended June 30, 2009, filed with the SEC on August
11, 2009 (File No.
001-34386-091001479);
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our Current Report on Form 8-K
filed with the SEC, on January 14, 2009. (File No.
000-52092-09525329);
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our Current Report on Form 8-K
filed with the SEC, on January 15, 2009. (File No.
000-52092-09527841);
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our Current Report on Form 8-K
filed with the SEC, on February 4, 2009. (File No.
000-52092-09568009);
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our Current Report on Form 8-K
filed with the SEC, on February 23, 2009. (File No.
000-52092-09627144);
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our Current Report on Form 8-K
filed with the SEC, on March 6, 2009. (File No.
000-52092-09661673);
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our Current Report on Form 8-K
filed with the SEC, on March 12, 2009. (File No.
000-52092-09675495);
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our Current Report on Form 8-K
filed with the SEC, on April 1, 2009. (File No.
000-52092-09723292);
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our Current Report on Form 8-K
filed with the SEC, on May 19, 2009. (File No.
000-52092-09839145);
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our Current Report on Form 8-K
filed with the SEC, on May 28, 2009. (File No.
000-52092-09857597);
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our Current Report on Form 8-K
filed with the SEC, on June 17, 2009. (File No.
000-52092-09895737);
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our Current Report on Form 8-K
filed with the SEC, on July 15, 2009. (File No.
001-34386-09945459);
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our Current Report on Form 8-K
filed with the SEC, on July 16, 2009. (File No.
001-34386-09947972);
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our Current Report on Form 8-K
filed with the SEC, on July 21, 2009. (File No.
001-34386-09954542);
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our Current Report on Form 8-K
filed with the SEC, on August 11, 2009. (File No.
001-34386-091003661);
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our Current Report on Form 8-K
filed with the SEC, on August 20, 2009. (File No.
000-52092-091025486);
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our Current Report on Form 8-K
filed with the SEC, on September 3, 2009. (File No.
000-52092-091052853);
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the description of our common
stock contained in our registration statement on Form 8-A12B/A filed with
the SEC on June 19, 2009, (File No. 001-34386-09900286);
and
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all future filings that we make
with the SEC under Section 13(a), 13(c), 14, or 15(d) of the Exchange Act
after the date of filing of the registration statement on Form S-3 of
which this prospectus supplement is a part and prior to the termination or
completion of any offering of securities under this and all applicable
prospectus supplements (except, in each case, for information contained in
any such filing that is furnished and not “filed” under the Exchange Act),
which filings will be deemed to be incorporated by reference in this
prospectus supplement, as supplemented by the applicable prospectus
supplement, and to be a part hereof from the respective dates of such
filings.
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Because
we are incorporating by reference future filings with the SEC, this prospectus
supplement is continually updated and those future filings may modify or
supersede some of the information included or incorporated by reference in this
prospectus supplement. This means that you must look at all of the SEC filings
that we incorporate by reference to determine if any of the statements in this
prospectus supplement or in any document previously incorporated by reference
have been modified or superseded.
We will
provide without charge to each person, including any beneficial owner, to whom
this prospectus supplement is delivered, upon written or oral request of such
person, a copy of any or all of the information that is incorporated by
reference in this prospectus supplement. Requests for such documents should be
directed to: China Education Alliance, Inc., 588 Heng Shan Road, Kun Lun
Shopping Mall, Harbin, The People’s Republic of China
150090 Attention: Investor Relations, Tel:011-86-
451-8233-5794.
The
information in this prospectus is not complete and may be changed. We
may not sell these securities until the registration statement relating to these
securities that has been filed with the Securities and Exchange Commission is
effective. This prospectus is not an offer to sell these securities
and it is not soliciting an offer to buy these securities in any state where the
offer or sale is not permitted.
(Subject
to Completion, Dated August __, 2009)
PROSPECTUS
$20,000,000
CHINA
EDUCATION ALLIANCE, INC.
Common
Stock
Preferred
Stock
Warrants
Debt
Securities
Units
This
prospectus is part of a registration statement that we filed with the Securities
and Exchange Commission using a “shelf” registration process. From time to time,
we may offer up to $20,000,000 of any combination of the securities described in
this prospectus, either individually or in units.
This
prospectus provides a general description of the securities we may offer.
Each time we sell securities, we will provide specific terms of the securities
offered in a supplement to this prospectus. The prospectus supplement may
also add, update or change information contained in this prospectus. You
should read this prospectus and the applicable prospectus supplement carefully
before you invest in any securities.
Our
common stock is listed on NYSE Amex Equities (“NYSE Amex”, formerly, the
American Stock Exchange) under the symbol “CEU.” On August 19, 2009, the last
reported sale price of our common stock on NYSE Amex was $4.67 per share. The
applicable prospectus supplement will contain information, where applicable, as
to any other listing on NYSE Amex or any securities market or other exchange of
the securities, if any, covered by the prospectus supplement.
Investing
in our securities involves a high degree of risk. We urge you to carefully
consider the risks that we have described on page 9 of this prospectus under the
caption “Risk Factors.” We may also include specific risk factors in supplements
to this prospectus under the caption “Risk Factors.” This prospectus may not be
used to offer or sell our securities unless accompanied by a prospectus
supplement.
We will
sell these securities directly to investors, through agents designated from time
to time or to or through underwriters or dealers. For additional information on
the methods of sale, you should refer to the section entitled “Plan of
Distribution” in this prospectus. If any underwriters are involved in the
sale of any securities with respect to which this prospectus is being delivered,
the names of such underwriters and any applicable commissions or discounts will
be set forth in a prospectus supplement. The price to the public of
such securities and the net proceeds we expect to receive from such sale will
also be set forth in a prospectus supplement.
NEITHER
THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES COMMISSION HAS
APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE ADEQUACY OR
ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.
The date
of this prospectus is August [ ], 2009
Table
of Contents
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Page
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About
this Prospectus
|
4
|
Special
Note Regarding Forwarding Looking Statements
|
4
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Summary
|
5
|
Risk
Factors
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9
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Use
of Proceeds
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18
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Description
of Capital Stock
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18
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Description
of Debt Securities
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21
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Description
of Warrants
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28
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Description
of Units
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30
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Legal
Ownership of Securities
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31
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Plan
of Distribution
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35
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Legal
Matters
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37
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Experts
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37
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Where
You Can Find More Information
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37
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Incorporation
of Certain Information By Reference
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37
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You
should rely only on the information contained or incorporated by reference in
this prospectus or any prospectus supplement. We have not authorized
anyone to provide you with information different from that contained or
incorporated by reference into this prospectus. If any person does
provide you with information that differs from what is contained or incorporated
by reference in this prospectus, you should not rely on it. No dealer,
salesperson or other person is authorized to give any information or to
represent anything not contained in this prospectus. You should assume that the
information contained in this prospectus or any prospectus supplement is
accurate only as of the date on the front of the document and that any
information contained in any document we have incorporated by reference is
accurate only as of the date of the document incorporated by reference,
regardless of the time of delivery of this prospectus or any prospectus
supplement or any sale of a security. These documents are not an
offer to sell or a solicitation of an offer to buy these securities in any
circumstances under which the offer or solicitation is
unlawful.
ABOUT
THIS PROSPECTUS
This
prospectus is part of a registration statement that we filed with the Securities
and Exchange Commission, or SEC, using a “shelf” registration process. Under
this shelf registration process, we may sell any combination of the securities
described in this prospectus in one of more offerings up to a total dollar
amount of proceeds of $20,000,000. This prospectus describes the general manner
in which our securities may be offered by this prospectus. Each time we sell
securities, we will provide a prospectus supplement that will contain specific
information about the terms of that offering. The prospectus supplement may also
add, update or change information contained in this prospectus or in documents
incorporated by reference in this prospectus. The prospectus supplement that
contains specific information about the terms of the securities being offered
may also include a discussion of certain U.S. Federal income tax consequences
and any risk factors or other special considerations applicable to those
securities. To the extent that any statement that we make in a prospectus
supplement is inconsistent with statements made in this prospectus or in
documents incorporated by reference in this prospectus, you should rely on the
information in the prospectus supplement. You should carefully read both this
prospectus and any prospectus supplement together with the additional
information described under “Where You Can Find More Information” before buying
any securities in this offering.
The terms
“China Education,” “Company,” “we,” “our” or “us” in this prospectus refer to
China Education Alliance, Inc. and its subsidiaries, unless the context suggests
otherwise. Additionally, unless we indicate otherwise, references in
this prospectus to:
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“China” and the “PRC” are to the
People’s Republic of China, excluding, for the purposes of this prospectus
only, Taiwan and the special administrative regions of Hong Kong and
Macau;
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“RMB” and “Renminbi” are to the
legal currency of China; and
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“$,” “US$” and “U.S. dollars” are
to the legal currency of the United
States.
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CAUTIONARY
STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
The
information contained in this prospectus and the documents and information
incorporated by reference in this prospectus include some statements that are
not purely historical and that are “forward-looking statements.” Such
forward-looking statements include, but are not limited to, statements regarding
our expectations, hopes, beliefs, intentions or strategies regarding the future,
including our financial condition, and results of operations. In addition, any
statements that refer to projections, forecasts or other characterizations of
future events or circumstances, including any underlying assumptions, are
forward-looking statements. The words “anticipates,” “believes,” “continue,”
“could,” “estimates,” “expects,” “intends,” “may,” “might,” “plans,” “possible,”
“potential,” “predicts,” “projects,” “seeks,” “should,” “will,” “would” and
similar expressions, or the negatives of such terms, may identify
forward-looking statements, but the absence of these words does not mean that a
statement is not forward-looking.
The
forward-looking statements contained in this prospectus are based on current
expectations and beliefs concerning future developments and their potential
effects on us. There can be no assurance that future developments actually
affecting us will be those anticipated. These forward-looking statements involve
a number of risks, uncertainties (some of which are beyond our control) or other
assumptions that may cause actual results or performance to be materially
different from those expressed or implied by these forward-looking statements,
including the following:
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Changes in the laws of the PRC
that affect the Company’s
operations;
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Any significant occurrence of
severe acute respiratory syndrome (SARS), Avian Flu, or Swine Flu
(H1N1);
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The Company’s ability to obtain
and maintain all necessary government certifications and/or licenses to
conduct the Company’s
business;
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Development of a public trading
market for the Company’s
securities;
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The cost of complying with
current and future governmental regulations and the impact of any changes
in the regulations on the Company’s
operations;
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Changes in the political and
economic policies of the government in China, where all of the Company’s
assets are located and all from where its revenues are
derived;
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Adverse capital and credit market
conditions, and the Company’s ability to meet liquidity
needs;
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Fluctuation of the foreign
currency exchange rate between U.S. Dollars and
Renminbi;
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Our ability to obtain additional
funding for our continuing operations and to fund our
expansion;
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Our ability to meet
our financial projections for any financial
year;
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Our ability to retain our key
executives and to hire additional senior
management;
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Continued growth of the Chinese
economy and demand for our
services;
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Our ability to anticipate trends
and provide programs that are relevant and useful to our
students;
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other factors, including those
described in this prospectus under the heading “Risk Factors,” as well as
factors set forth in other filings we make with the Securities and
Exchange Commission.
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Should
one or more of these risks or uncertainties materialize, or should any of our
assumptions prove incorrect, actual results may vary in material respects from
those projected in these forward-looking statements. We undertake no obligation
to update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required under
applicable securities laws.
SUMMARY
The
following is only a summary, and does not contain all of the information that
you need to consider in making your investment decision. We urge you to read
this entire prospectus, including the more detailed consolidated financial
statements, notes to the consolidated financial statements and other
information incorporated by reference into this prospectus under “Where You Can
Find More Information” and “Incorporation of Certain Information by Reference”
from our other filings with the SEC, as well as any prospectus supplement
applicable to an offering of the securities registered pursuant to the
registration statement of which this prospectus forms a part. Investing in our
securities involves risks. Therefore, please carefully consider the information
provided under the heading "Risk Factors" beginning on page 9.
ABOUT
CHINA EDUCATION ALLIANCE, INC.
We are an
education service company that provides on-line education and on-site
training in the PRC.
Our
principal business is the distribution of educational resources through the
internet. Our website, www.edu-chn.com , is
a comprehensive education network platform which is based on network video
technology and large data sources of elementary education resources. We have a
database comprised of such resources as test papers that were used for secondary
education and university level courses as well as video on demand. Our data base
includes more than 300,000 exams and test papers and courseware for college,
secondary and elementary schools. While some of these exams were given in
previous years, we engage instructors to develop new exams and a methodology for
taking the exams. We market this data base under the name “Famous Instructor
Test Paper Store.” We also offer, though our website, video on demand, which
includes tutoring of exam papers and exam techniques. We complement the past
exams and test papers with an interactive platform for students to
understand the key points from the papers and exams. Although a number of
resources are available through our website without charge, we charge our
subscribers for such services as the Famous Instructor Test Paper Store and
video on demand. Subscribers can purchase debit cards which can be used to
download material from our website.
We also
provide on-site teaching services in Harbin, which we market under the name
“Classroom of Famed Instructors.” We have a 36,600 square foot training facility
in Harbin, Heilongjiang Province, PRC, which has 17 classrooms and can
accommodate 1,200 students. These classes, which complement our on-line
education services, provide classroom and tutoring to our students. The courses
cover primarily the compulsory education curriculum of junior, middle and high
school. We charge tuition for these classes.
We are
also in the business of providing on-line vocational training services. We
collaborated with the China Vocation Education Society to set up a website,
www.360ve.com ,
which is an internet platform for training agencies and schools to offer their
services. We launched www.360ve.com in
September 2007. We called this program our “Millions of College Students
Employment Crossroad” program. We offer job search capability and career
planning courses for university students. We developed this program in response
to the high jobless rate for PRC college graduates. Many college graduates
pursue vocational training after college education in order to find employment.
Our program is designed to establish a long-term training program for college
students to build connections with corporations and obtain educational programs
prescribed by the hiring corporations. We anticipate that we will constantly
revise our materials to meet changes in the market as well as the demands of
university students and graduates who enroll in our courses in order to meet
their changing needs.
On April
18, 2008, our wholly owned subsidiary, Harbin Zhong He Li Da, Education
Technology, Inc. (“ZHLD”) entered into an agreement and supplementary agreement
with Harbin Daily Newspaper Group to invest in a joint venture company, Harbin
New Discovery Media Co., ZHLD contributed RMB 3,000 000 (approximately,
$430,000) and Harbin Daily Newspaper Group contributed RMB 3,120,000
(approximately, $445,000) towards the registered capital of Harbin New Discovery
Media Co. In return for their respective contributions, ZHLD will own 49.02%
equity interest and Harbin Daily Newspaper Group will own 50.98% equity interest
in Harbin New Discovery Media Co., Ltd. This joint venture will create new
educational material distribution channels in readable newspaper format in the
future. Pursuant to the terms of the supplementary agreement, Harbin Daily
Newspaper Group assigned all its rights in the “Scientific Discovery” newspaper
exclusively to the joint venture company. The transaction closed on July 7, 2008
and as a result, Harbin New Discovery Media Co. Ltd. is now a 49.02% owned
subsidiary of ZHLD and we are now in the publication and distribution of a
scientific newspaper business.
On April
27, 2008, we entered into a Share Transfer Agreement with Mr. Yuli Guo (“Guo”)
and World Exchanges, Inc. (“WEI”) to purchase from Guo seventy (70) issued and
outstanding common shares in WEI, representing 70% of the entire
issued share capital of WEI. In consideration for the said shares, we issued to
Guo 400,000 shares of our common stock. Guo will retain the remaining 30% of the
issued share capital of WEI. The sale transaction closed on April 29, 2008. As a
result of the transaction, WEI is now a 70% owned subsidiary of China Education
Alliance. We, through WEI, now provide English training programs, English test
preparation courses and overseas study and consulting services in the PRC
through five entities, namely, Beijing Weishi Success Education Technology Co.,
Ltd., Beijing World Exchanges English College, Yantai WECL English College,
Xiamen Siming District Weishi English Training School and the Private Qingdao
Weishi Education Training School in Beijing, Yantai, Xiamen and
Qingdao.
On
December 23, 2008, our subsidiary, WEI incorporated a wholly-owned company,
Beijing Wei Shi Yi Tong Education Technology Co., Inc. (“BJWSYT”) in the PRC.
WEI contributed US$ 100,000 towards the registered capital of BJWSYT, amounting
to a total registered capital of US$100,000. In return WEI now owns
100% equity interest in BJWSYT. BJWSYT was incorporated on December 23, 2008
with a business term of 30 years. The members of the board of
directors of BJWSYT comprise Mr. Xiqun Yu as the chairman, Mr. Yuli Guo and Ms.
Xuxin Dong. Mr. Xiqun Yu is the legal representative of
BJWSYT. BJWSYT is involved in the English language training business,
in particular, in running the World Exchanges Colleges of Language in the
PRC.
On
January 4, 2009, our subsidiary ZHLD entered into an agreement with Mr. Guang Li
to jointly incorporate and invest in a joint venture company, Zhong He Li Da
(Beijing) Management Consultant Co., Ltd. (“ZHLDBJ”). ZHLD
contributed RMB 425,000 (approximately, $62,107), and Mr. Guang Li contributed
RMB 75,000 (approximately, $10,960) towards the registered capital of ZHLDBJ,
amounting to a total registered capital interest, and Mr. Guang Li will own 15%
equity interest in ZHLDBJ. ZHLD has authorized Mr. Xiqun Yu to hold 20% of its
equity interest of ZHLDBJ on its behalf.
ZHLDBJ
was incorporated on January 4, 2009 with a business term of 20
years. The registered capital of ZHLDBJ has been paid by the parties
concerned. Mr. Xiqun Yu is the legal representative and the managing
director of ZHLDBJ. ZHLDBJ will be involved in the vocational
training business, in particular, in running the “Million Managers Training
Program”. The “Million Managers Training Program” is the PRC’s first
management training program targeted to upgrade management
skills.
More
recently, we entered into a co-operative agreement signed with the Foreign
Language College of Peking University to jointly collaborate on the research and
development, promotion and running of a "Practical Oral English Training
Project." Under this agreement, both parties will participate in recruiting
qualified teachers to teach English at classes held at Peking University. The
classes will last one year, and student admissions across the country are
scheduled to begin in September 2009.
For
fiscal year 2008, our net income was $9,918,536, or $0.46 per share basic and
$0.40 diluted, as compared with net income of $3,104,907 or $0.16 per share
basic and $0.14 diluted, for fiscal year 2007. During the six
months ended June 30, 2009 and 2008, we earned net income of $6,465,353 and
$3,569,916, respectively.
As of
June 30, 2009, we had total assets of $42,466,049.
We were
incorporated in North Carolina on December 2, 1996 under the name of ABC Realty
Co. to engage in residential real estate transactions as a broker or agent.
Following a September 2004 reverse acquisition in which we acquired all the
equity interest in ZHLD, our corporate name was changed to China Education
Alliance, Inc. and we ceased being a blank-check shell.
Our
principal executive offices are located at 588 Heng Shan Road, Kun Lun Shopping
Mall, Harbin, The People’s Republic of China 150090. Our
telephone number is 011-86- 451-8233-5794. Our website is www.chinaeducationalliance.com
.. Information contained on, or that can be accessed through our website is
not part of this prospectus. For additional information about us and
our business, see “Where You Can Find More Information.”
The
Securities We May Offer
We may
offer shares of our common stock and preferred stock, various series of debt
securities and warrants to purchase any of such securities, either individually
or in units, with a total value of up to $20,000,000 from time to time under
this prospectus at prices and on terms to be determined by market conditions at
the time of offering. This prospectus provides you with a general description of
the securities we may offer. Each time we offer a type or series of
securities, we will provide a prospectus supplement that will describe the
specific amounts, prices and other important terms of the securities, including,
to the extent applicable:
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designation or
classification;
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aggregate principal amount or
aggregate offering price;
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maturity, if
applicable;
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original issue discount, if
any;
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rates and times of payment of
interest or dividends, if
any;
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redemption, conversion, exchange
or sinking fund terms, if
any;
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conversion or exchange prices or
rates, if any, and, if applicable, any provisions for changes to or
adjustments in the conversion or exchange prices or rates and in the
securities or other property receivable upon conversion or
exchange;
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restrictive covenants, if
any;
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voting or other rights, if any;
and
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important federal income tax
considerations.
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The
prospectus supplement also may add, update or change information contained in
this prospectus or in documents we have incorporated by reference into this
prospectus. However, no prospectus supplement will offer a security that is not
registered and described in this prospectus at the time of the effectiveness of
the registration statement of which this prospectus is a part.
We may
sell the securities directly to or through underwriters, dealers or
agents. We, and our underwriters or agents, reserve the right to accept or
reject all or part of any proposed purchase of securities. If we do offer
securities through underwriters or agents, we will include in the applicable
prospectus supplement:
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the names of those underwriters
or agents;
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applicable fees, discounts and
commissions to be paid to
them;
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details regarding over-allotment
options, if any; and
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the net proceeds to
us.
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The following is a summary of the securities we may offer with this
prospectus.
Common
Stock . We currently have authorized 150,000,000 shares of common
stock, par value $0.001 per share, of which 23,597,473 are issued and
outstanding as of August 19, 2009. We may offer shares of our common stock
either alone or underlying other registered securities convertible into or
exercisable for our common stock from time to time. Holders of our common stock
are entitled to one vote per share for the election of directors and on all
other matters that require stockholder approval. Subject to any
preferential rights of any outstanding preferred stock, in the event of our
liquidation, dissolution or winding up, holders of our common stock are entitled
to share ratably in the assets remaining after payment of liabilities and the
liquidation preferences of any outstanding preferred stock. Currently, we
do not pay any dividends. Our common stock does not carry any preemptive rights
enabling a holder to subscribe for, or receive shares of, any class of our
common stock or any other securities convertible into shares of any class of our
common stock, or any redemption rights.
Preferred
Stock . We currently have authorized 20,000,000 shares of preferred
stock, par value $0.001 per share, of which 4,847,645 are issued and
outstanding as of August 19, 2009. We may offer shares of our preferred stock
from time to time, in one or more series. Under our articles of
incorporation, our board of directors has the authority, without further action
by stockholders, to designate up to 20,000,000 shares of preferred stock
in one or more series and to fix the rights, preferences, privileges,
qualifications and restrictions granted to or imposed upon the preferred stock,
including dividend rights, conversion rights, voting rights, rights and terms of
redemption, liquidation preference and sinking fund terms, any or all of which
may be greater than the rights of the common stock.
We will
fix the rights, preferences, privileges, qualifications and restrictions of the
preferred stock of each series that we sell under this prospectus and applicable
prospectus supplements in the certificate of designation relating to that
series. We will file as exhibits to the registration statement of which
this prospectus is a part, or will incorporate by reference into such
registration statement from a Current Report on Form 8-K that we file with the
SEC, any certificate of designation that describes the terms of the series of
preferred stock we are offering before the issuance of the related series of
preferred stock. We urge you to read the prospectus supplements related to
the series of preferred stock being offered, as well as the complete certificate
of designation that contains the terms of the applicable series of
preferred stock.
Debt
Securities . We may offer debt securities from time to time, in one
or more series, as either senior or subordinated debt or as senior or
subordinated convertible debt. The senior debt securities will rank
equally with any other unsubordinated debt that we may have and may be secured
or unsecured. The subordinated debt securities will be subordinate and
junior in right of payment, to the extent and in the manner described in the
instrument governing the debt, to all or some portion of our indebtedness.
Any convertible debt securities that we issue will be convertible into or
exchangeable for our common stock or other securities of ours. Conversion
may be mandatory or at your option and would be at prescribed conversion
rates.
The debt
securities will be issued under one or more documents called indentures, which
are contracts between us and a trustee for the holders of the debt
securities. In this prospectus, we have summarized certain general and
standard features of the debt securities we may issue. We urge you,
however, to read the prospectus supplements related to the series of debt
securities being offered, as well as the complete indentures that contain the
terms of the debt securities. We will file as exhibits to the
registration statement of which this prospectus is a part, or will incorporate
by reference into such registration statement from a Current Report on Form 8-K
that we file with the SEC, the forms of indentures and any supplemental
indentures and the forms of debt securities containing the terms of debt
securities we are offering before the issuance of any series of
debt.
Warrants.
We may offer warrants for the purchase of our common stock, preferred
stock and/or debt securities in one or more series, from time to time. We
may issue warrants independently or together with common stock, preferred stock
and/or debt securities, and the warrants may be attached to or separate from
those securities.
The
warrants will be evidenced by warrant certificates issued under one or more
warrant agreements, which are contracts between us and an agent for the holders
of the warrants. In this prospectus, we have summarized certain general
and standard features of the warrants. We urge you, however, to read the
prospectus supplements related to the series of warrants being offered, as well
as the warrant agreements and warrant certificates that contain the terms of the
warrants. We will file as exhibits to the registration statement of which
this prospectus is a part, or will incorporate by reference into such
registration statement from a Current Report on Form 8-K that we file with the
SEC, the form of warrant agreements and form of warrant certificates relating to
warrants for the purchase of common stock, preferred stock and debt securities
we are offering before the issuance of any such warrants.
Units.
We may offer units consisting of common stock, preferred stock, debt securities
and/or warrants to purchase any of such securities in one or more series. In
this prospectus, we have summarized certain general and standard features of the
units. We urge you, however, to read the prospectus supplements related to the
series of units being offered, as well as the unit agreements that contain the
terms of the units. We will file as exhibits to the registration statement of
which this prospectus is a part, or will incorporate by reference from a Current
Report on Form 8-K that we file with the SEC, the form of unit agreement and any
supplemental agreements that describe the terms of the series of units we are
offering before the issuance of the related series of units.
We will
evidence each series of units by unit certificates that we will issue under a
separate agreement. We will enter into the unit agreements with a unit agent.
Each unit agent will be a bank or trust company that we select. We will indicate
the name and address of the unit agent in the applicable prospectus supplement
relating to a particular series of units.
THIS
PROSPECTUS MAY NOT BE USED TO OFFER OR SELL ANY SECURITIES UNLESS ACCOMPANIED BY
A PROSPECTUS SUPPLEMENT.
RISK
FACTORS
An
investment in our common stock involves a high degree of risk. Before making an
investment decision, you should carefully consider the risks described under
“Risk Factors” below and in the applicable prospectus supplement, together with
all of the other information appearing in this prospectus or incorporated by
reference into this prospectus and any applicable prospectus supplement, in
light of your particular investment objectives and financial circumstances. Our
business, financial condition or results of operations could be materially
adversely affected by any of these risks. The trading price of our securities
could decline due to any of these risk factors, and you may lose all or any part
of your investment.
Risks
Associated with our Business
Our
business is dependent upon the PRC government’s educational policies and
programs.
As a
provider of educational services, we are dependent upon governmental educational
policies. Almost all of our revenue to date has been generated from the sale of
test papers and materials relating to courses at different educational levels.
To the extent that the government adopts policies or curriculum changes that
significantly alter the testing and course materials used in the PRC educational
system, our products could become obsolete, which would affect our ability to
generate revenue and operate profitably. We cannot assure you that the PRC
government agencies would not adopt such changes.
We
are subject to numerous PRC rules and regulations which restrict the scope of
our business and could have a material adverse impact on us.
We are
subject to numerous rules and regulations in the PRC, including, without
limitation, restrictions on foreign ownership of Internet and education
companies and regulation of Internet content. Many of the rules and regulations
that we face are not explicitly communicated, but arise from the fact that
education and the Internet are politically sensitive areas of the economy.
We are not aware that any of our agreements or our current organizational
structure is in violation of any governmental requirements or restrictions,
explicit or implicit. However, there can be no assurance that we are in
compliance now, or will be in the future. Moreover, operating in the PRC
involves a high risk that restrictive rules and regulations could change.
Indeed, even changes of personnel at certain ministries of the government
could have a negative impact on us. The determination that our structure
or agreements are in violation of governmental rules or regulations in the PRC
would have a material adverse impact on us, our business and on our financial
results.
Our
business may be subject to seasonal and cyclical fluctuations in
sales.
We may
experience seasonal fluctuations in our revenue in some regions in the PRC,
based on the academic year and the tendency of parents and students to make
purchases relating to their education just prior to or at the beginning of the
school year in the autumn. Any seasonality may cause significant pressure
on us to monitor the development of materials accurately and to anticipate and
satisfy these requirements.
Our
business is subject to the health of the PRC economy.
The
purchase of educational materials not provided by the state educational system
is discretionary and dependent upon the ability and willingness of families or
students to spend available funds on extra educational products to prepare for
national examinations. A general economic downturn either in our market or a
general economic downturn in the PRC could have a material adverse effect on our
revenue, earnings, cash flow and working capital.
We
depend on our senior officers to manage and develop our business.
Our
success depends on the management skills of Mr. Xiqun Yu, our chief executive
officer and president and his relationships with educators, administrators and
other business contacts. We also depend on successfully recruiting and
retaining highly skilled and experienced authors, teachers, managers, sales
persons and other personnel who can function effectively in the PRC. In
some cases, the market for these skilled employees is highly competitive.
We may not be able to retain or recruit such personnel, which could
materially and adversely affect our business, prospects and financial condition.
We do not maintain key person insurance on these individuals. We do
not have employment contracts with Mr. Yu or any other officers or employees.
The loss of Mr. Yu would delay our ability to implement our business plan and
would adversely affect our business.
We
may not be successful in protecting our intellectual property and proprietary
rights.
Our
intellectual property consists of old test papers, which are contained in our
library, and courseware which we developed by engaging authors and educators to
develop these materials. Our proprietary software products are primarily
protected by trade secret laws. Although we require our authors and
software development employees to sign confidentiality and non-disclosure
agreements, we cannot assure you that we will be able to enforce those
agreements or that our authors and software development employees will not be
able to develop competitive products that do not infringe upon our proprietary
rights. We do not know the extent that PRC courts will enforce our proprietary
rights.
Others
may bring defamation and infringement actions against us, which could be
time-consuming, difficult and expensive to defend.
As a
distributor of educational materials, we face potential liability for
negligence, copyright, patent or trademark infringement and other claims based
on the nature and content of the materials that we publish or distribute.
Any claims could result in us incurring significant costs to investigate
and defend regardless of the final outcome. We do not carry general
liability insurance that would cover any potential or actual claims. The
commencement of any legal action against us or any of our affiliates, whether or
not we are successful in defending the action, could both require us to suspend
or discontinue the distribution of some or a significant portion of our
educational materials and require us to allocate resources to investigating or
defending claims.
We
depend upon the acquisition and maintenance of licenses to conduct our business
in the PRC.
In order
to conduct business in the PRC, we need licenses from the appropriate government
authorities, including general business licenses and an education service
provider license. The loss or failure to obtain or maintain these licenses
in full force and effect will have a material adverse impact on our ability to
conduct our business and on our financial condition.
Our
growth may be inhibited by the inability of potential customers to fund
purchases of our products and services.
Many
schools in the PRC, especially those in rural areas, do not have sufficient
funds to purchase textbooks, educational materials or computers to use our
web-based educational portal. In addition, provincial and local
governments may not have the funds to support the implementation of a curriculum
using our educational products or may allocate funds to programs which are
different from our products. Our failure to be able to sell our products and
services to students in certain areas of the PRC may inhibit our growth and our
ability to operate profitably.
Changes
in the policies of the government in the PRC could significant impact our
ability to operate profitably.
The
economy of the PRC is a planned economy subject to five-year and annual plans
adopted by the government that set down national economic development goals.
Government policies can have significant effect on the economic conditions
of the PRC generally and the educational system in particular. Although
the government in the PRC has confirmed that economic development will follow a
model of market economy under socialism, a change in the direction of government
planning may materially affect our business, prospects and financial
condition.
Inflation
in the PRC could negatively affect our profitability and growth.
While the
economy in the PRC has experienced rapid growth, such growth has been uneven
among various sectors of the economy and in different geographical areas of the
country. Rapid economic growth can lead to growth in the money supply and rising
inflation. If prices for our products rise at a rate that is insufficient to
compensate for the rise in our costs, it may have an adverse effect on
profitability. In order to control inflation in the past, the government has
imposed controls in bank credits, limits on loans for fixed assets purchase, and
restrictions on state bank lending. Such an austerity policy can lead to a
slowing economic growth which could impair our ability to operate
profitably.
If
we make any acquisitions, they may disrupt or have a negative impact on our
business.
If we
make acquisitions, we could have difficulty integrating personnel and operations
of the acquired companies with our own. In addition, the key personnel of the
acquired business may not be willing to work for us. We cannot predict the
affect expansion which may have on our core business. Regardless of whether we
are successful in making an acquisition, the negotiations could disrupt our
ongoing business, distract our management and employees and increase our
expenses. In addition to the risks described above, acquisitions are accompanied
by a number of inherent risks, including, without limitation, the
following:
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the difficulty of integrating
acquired products, services or
operations;
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the potential disruption of the
ongoing businesses and distraction of our management and the management of
acquired companies;
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the difficulty of incorporating
acquired rights or products into our existing
business;
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difficulties in disposing of the
excess or idle facilities of an acquired company or business and expenses
in maintaining such
facilities;
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difficulties in maintaining
uniform standards, controls, procedures and
policies;
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the potential impairment of
relationships with employees and customers as a result of any integration
of new management personnel;
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the potential inability or
failure to achieve additional sales and enhance our customer base through
cross-marketing of the products to new and existing
customers;
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the effect of any government
regulations which relate to the business
acquired;
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potential unknown liabilities
associated with acquired businesses or product lines, or the need to spend
significant amounts to retool, reposition or modify the marketing and
sales of acquired products or the defense of any litigation, whether or
not successful, resulting from actions of the acquired company prior to
our acquisition.
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Our
business could be severely impaired to the extent that we are unable to succeed
in addressing any of these risks or other problems encountered in connection
with these acquisitions, many of which cannot be presently identified, these
risks and problems could disrupt our ongoing business, distract our management
and employees, increase our expenses and adversely affect our results of
operations.
Our
operations and assets in the PRC are subject to significant political and
economic uncertainties.
Government
policies are subject to rapid change, and the government of the PRC may adopt
policies which have the effect of hindering private economic activity and
greater economic decentralization. There is no assurance that the government of
the PRC will not significantly alter its policies from time to time without
notice in a manner which reduces or eliminates any benefits from its present
policies of economic reform. In addition, a substantial portion of productive
assets in the PRC remains government-owned. For instance, all lands are state
owned and leased to business entities or individuals through governmental
granting of state-owned land use rights. The granting process is typically based
on government policies at the time of granting, which could be lengthy and
complex. The government of the PRC also exercises significant control over its
economic growth through the allocation of resources, controlling payment of
foreign currency and providing preferential treatment to particular industries
or companies. Uncertainties may arise with changing of governmental policies and
measures. In addition, changes in laws and regulations, or their interpretation,
or the imposition of confiscatory taxation, restrictions on currency conversion,
imports and sources of supply, devaluations of currency, the nationalization or
other expropriation of private enterprises, as well as adverse changes in the
political, economic or social conditions in the PRC, could have a material
adverse effect on our business, results of operations and financial
condition.
Price
controls may affect both our revenues and net income.
The laws
of the PRC provide the government broad power to fix and adjust prices. We need
to obtain government approval in setting our prices for classroom coursework and
tutorials. Although the sale of educational materials over the Internet is not
presently subject to price controls, we cannot give you any assurance that they
will not be subject to controls in the future. To the extent that we are subject
to price control, our revenue, gross profit, gross margin and net income will be
affected since the revenue we derive from our services will be limited and we
may face no limitation on our costs. As a result, we may not be able to pass on
to our students any increases in costs we incur, or any increases in the costs
of our faculty. Further, if price controls affect both our revenue and our
costs, our ability to be profitable and the extent of our profitability will be
effectively subject to determination by the applicable PRC regulatory
authorities.
Our
operations may not develop in the same way or at the same rate as might be
expected if the PRC economy were similar to the market-oriented economies of
most developed countries.
The
economy of the PRC has historically been a nationalistic, “planned economy,”
meaning it functions and produces according to governmental plans and pre-set
targets or quotas. In certain aspects, the PRC’s economy has been making a
transition to a more market-oriented economy, although the government imposes
price controls on certain products and in certain industries. However, we cannot
predict the future direction of these economic reforms or the effects these
measures may have. The economy of the PRC also differs from the economies of
most developed countries including with respect to the amount of government
involvement, level of development, growth rate, control of foreign exchange and
allocation of resources. As a result of these differences, our business may not
develop in the same way or at the same rate as might be expected if the economy
of the PRC were similar to those of other developed countries.
Because
our officers and directors reside outside of the United States, it may be
difficult for you to enforce your rights against them or enforce United States
court judgments against them in the PRC.
Our
directors and our executive officers reside in the PRC and all of our assets are
located in the PRC. It may therefore be difficult for United States investors to
enforce their legal rights, to effect service of process upon our directors or
officers or to enforce judgments of United States courts predicated upon civil
liabilities and criminal penalties of our directors and officers under federal
securities laws. Further, it is unclear if extradition treaties now in effect
between the United States and the PRC would permit effective enforcement of
criminal penalties of the federal securities laws.
We
may have limited legal recourse under PRC law if disputes arise under contracts
with third parties.
All of
our agreements, which are made by our PRC subsidiaries, are governed by the laws
of the PRC. The PRC legal system is a civil law system based on written
statutes. Accordingly decided legal cases have little precedential value. The
government of the PRC has enacted some laws and regulations dealing with matters
such as corporate organization and governance, foreign investment, commerce,
taxation and trade. However, these laws are relatively new and their experience
in implementing, interpreting and enforcing these laws and regulations is
limited. Therefore, our ability to enforce commercial claims or to resolve
commercial disputes may be uncertain. The resolution of these matters may be
subject to the exercise of considerable discretion by the parties charged with
enforcement of the applicable laws. Any rights we may have to specific
performance or to seek an injunction under PRC law may be limited, and without a
means of recourse, we may be unable to prevent these situations from occurring.
The occurrence of any such events could have a material adverse effect on our
business, financial condition and results of operations.
Because
we may not be able to obtain business insurance in the PRC, we may not be
protected from risks that are customarily covered by insurance in the United
States.
Business
insurance is not readily available in the PRC. To the extent that we suffer a
loss of a type which would normally be covered by insurance in the United
States, such as product liability and general liability insurance, we would
incur significant expenses in both defending any action and in paying any claims
that result from a settlement or judgment.
Because
our funds are held in banks which do not provide insurance, the failure of any
bank in which we deposit our funds could affect our ability to continue in
business.
Banks and
other financial institutions in the PRC do not provide insurance for funds held
on deposit. As a result, in the event of a bank failure, we may not have access
to funds on deposit. Depending upon the amount of money we maintain in a bank
that fails, our inability to have access to our cash could impair our
operations, and, if we are not able to access funds to pay our suppliers,
employees and other creditors, we may be unable to continue in
business.
Failure
to comply with the United States Foreign Corrupt Practices Act could subject us
to penalties and other adverse consequences.
We are
subject to the United States Foreign Corrupt Practices Act, which generally
prohibits United States companies from engaging in bribery or other prohibited
payments to foreign officials for the purpose of obtaining or retaining
business. Foreign companies, including some that may compete with us, are not
subject to these prohibitions. Corruption, extortion, bribery, pay-offs, theft
and other fraudulent practices occur from time-to-time in the PRC. We can make
no assurance, however, that our employees or other agents will not engage in
such conduct for which we might be held responsible. If our employees or other
agents are found to have engaged in such practices, we could suffer severe
penalties and other consequences that may have a material adverse effect on our
business, financial condition and results of operations.
Fluctuations
in the exchange rate could have a material adverse effect upon our
business.
We
conduct our business in the Renminbi. The value of the Renminbi against the U.S.
dollar and other currencies may fluctuate and is affected by, among other
things, changes in political and economic conditions. On July 21, 2005, the PRC
government changed its decade old policy of pegging its currency to the U.S.
currency. Under the current policy, the Renminbi is permitted to fluctuate
within a narrow and managed band against a basket of certain foreign currencies.
This change in policy has resulted in an approximately 17% appreciation of the
Renminbi against the U.S. dollar between July 21, 2005 and March 23, 2009.
However, there remains significant international pressure on the PRC government
to adopt an even more flexible currenc y policy, which could result
in a further and more significant appreciation of the RMB against the U.S.
dollar. To the extent our future revenues are denominated in currencies other
the United States dollars, we would be subject to increased risks relating to
foreign currency exchange rate fluctuations which could have a material adverse
affect on our financial condition and operating results since our operating
results are reported in United States dollars and significant changes in the
exchange rate could materially impact our reported earnings.
Recent
recalls of PRC products may affect the market for our stock.
Although
we do not sell consumer products in the international market, the recent recalls
of PRC products in the United States and elsewhere could affect the market for
our stock by causing investors to invest in companies that are not based on the
PRC.
Certain
of our stockholders control a significant amount of our common
stock.
Approximately
57.9% of our outstanding common stock is owned by our chief executive officer,
Mr. Xiqun Yu. Mr. Yu presently has the voting power to elect all of the
directors and approve any transaction requiring stockholder
approval.
The
terms on which we may raise additional capital may result in significant
dilution and may impair our stock price.
The terms
of our recent private placement and the number of outstanding warrants and the
exercise price and other terms on which we may issued common stock upon exercise
of the warrants, may make it difficult for us to raise additional capital if
required for our present business and for any planned expansion. We are
prohibited from (i) issuing convertible debt or preferred stock until the
earlier of May 2012 or until the investors have converted or exercised and sold
the securities issued in the private placement or (ii) having debt in an amount
greater than twice our EBITDA until May 2010 or until 90% of the securities have
been converted or exercised and sold. The investors in the private placement
also have a right of first refusal on future financings. We cannot assure you
that we will be able to get additional financing on any terms, and, if we are
able to raise funds, it may be necessary for us to sell our securities at a
price which is at a significant discount from the market price and on other
terms which may be disadvantageous to us. In connection with any such financing,
we may be required to provide registration rights to the investors and pay
damages to the investor in the event that the registration statement is not
filed or declared effective by specified dates. The price and terms of any
financing which would be available to us could result in both the issuance of a
significant number of shares and significant downward pressure on our stock
price and could result in a reduction of the conversion price of the series A
preferred stock and exercise price of the warrants held by the investors in our
May 2007 private placement.
We
have paid liquidated damages and we may be required to pay additional liquidated
damages if our board does not consist of a majority of independent directors and
our audit committee does not consist of at least three independent
directors.
The
purchase agreement relating to the May 2007 private placement requires us to
appoint and maintain such number of independent directors that would result in a
majority of our directors being independent directors, that the audit committee
would be composed solely of at least three independent directors and the
compensation committee would have a majority of independent directors by August
6, 2007. Liquidated damages are payable at the rate of 12% per annum, with a
maximum of 12% of the purchase price, payable in cash or shares of series A
preferred stock, as the investors may request. The maximum amount of liquidated
damages which may be paid under this provision is $408,000. Our failure to
comply with these requirements resulted in our payment of liquidated damages
through the payment of $77,128 or the issuance of 208,456 shares of series A
preferred stock as of October 15, 2007. The shares of series A preferred stock
are convertible into 69,484 shares of common stock. The number of shares of
series A preferred stock issued was based on the liquidation value of one share
of series A preferred stock, which is $.37 per share. Although further
liquidated damages for failure to comply with these provisions have been waived
through December 31, 2007, if we are not in compliance with these provisions
subsequent to December 31, 2007, we may be obligated to pay additional
liquidated damages. Pursuant to the securities purchase agreement, as amended,
the shares of series A preferred stock are valued at the liquidation value,
which is $0.37 per share of series A preferred stock. Since the market price for
our common stock on October 15, 2007 was $4.00 per share, the market value of
the shares issued to the investors was approximately $277,944. If we are
required to issue any additional shares of series A preferred stock pursuant to
the securities purchase agreement, we are to issue the shares at the $0.37 per
share liquidation value. If we are required to issue additional shares pursuant
to the liquidated damages provisions of the securities purchase agreement and
the market price of our common stock at the time the determination is made is
greater than $1.11, which is the common stock equivalent of the liquidation
value of the series A preferred stock, the investors will receive more shares of
series A preferred stock than they would receive if the number of shares were
based on the market value at the time of issuance. Since January 1, 2008, we
were not in compliance but have since been, with effect from June 17, 2009 with
the appointment of Yizhao Zhang as our independent director and audit chair. As
of December 31, 2008, unless otherwise waived by the investors, we are obligated
to pay liquidated damages to the investors in an amount equal to approximately
$130,056 or, issue approximately 351,503 shares of series A preferred stock
(which are convertible into 117,168 shares of our common stock) to the
investors, at the option of the investors. Such liquidated damages have been
accrued as of December 31, 2008 and is included in accrued
expenses. Assuming the investors elect to take the liquidated damages
in stock and do not waive their right to receive such damages, and based on the
market price for one share of our common stock on December 31, 2008, which was
$1.20 per share, the market value of the shares which may be issued to the
investors is approximately $140,602. Thereafter, if we are required to issue any
additional shares of series A preferred stock pursuant to the securities
purchase agreement, we are also to issue such additional shares at the $0.37 per
share liquidation value. If we are required to issue additional shares pursuant
to the liquidated damages provisions of the securities purchase agreement and
the market price of our common stock at the time the determination is made is
greater than $1.11, which is the common stock equivalent of the liquidation
value of the series A preferred stock, the investors will receive more shares of
series A preferred stock than they would receive if the number of shares were
based on the market value at the time of issuance.
If
we do not maintain the effectiveness of the registration of the shares of common
stock being sold pursuant to this prospectus in a timely manner, we will be
required to issue additional shares of series A preferred stock as liquidated
damages.
The
registration rights agreement which we executed in connection with the sale of
the convertible notes initially required us to issue additional shares of series
A preferred stock if we failed to file a registration statement by July 7, 2007,
and have the registration statement declared effective by November 5, 2007, and
keep the registration statement current and effective thereafter. The
registration rights agreement was amended to eliminate liquidated damages for
failure to file this registration statement when required and to waive any
liquidated damages due as a result of our failure to have the registration
statement declared effective through December 31, 2007. The agreement provides
that the liquidated damages are a maximum of 2,130 of series A preferred stock
per day, up to a maximum of 900,000 shares of series A preferred stock. However,
since, pursuant to the SEC’s rules relating to secondary offerings, we are not
able to register all of the shares of common stock issuable upon conversion of
the series A preferred stock or exercise of the warrants, the number of shares
is reduced to a fraction of 2,130 shares, of which the numerator is the number
of shares being registered (2,250,000) and the denominator is the number of
shares issuable upon conversion of all of the series A preferred stock
(3,063,063), which is 1,565 shares per day. Since our registration statement was
declared effective on December 28, 2007 and our post-effective amendment was
declared effective on October 24, 2008, we were not obligated to pay any
liquidated damages pursuant to the registration rights agreement. The
registration rights agreement also provides for additional demand registration
right in the event that the investors are not able to register all of the shares
in the initial registration statement. The investors have a right of
first refusal on future financings.
Risks
Associated with Investing in our Common Stock
The
rights of the holders of common stock may be impaired by the potential issuance
of preferred stock.
Our board
of directors has the right, without stockholder approval, to issue preferred
stock with voting, dividend, conversion, liquidation or other rights which could
adversely affect the voting power and equity interest of the holders of common
stock., which could be issued with the right to more than one vote per share,
could be utilized as a method of discouraging, delaying or preventing a change
of control. The possible impact on takeover attempts could adversely affect the
price of our common stock. Although we have no present intention to issue any
additional shares of preferred stock or to create any new series of preferred
stock other than issuances required pursuant to liquidated damages provisions
arising for the agreements we signed in connection with the May 2007 private
placement, we may issue such shares in the future.
Failure
to achieve and maintain effective internal controls in accordance with Section
404 of the Sarbanes-Oxley Act could have a material adverse effect on our
business and operating results and stockholders could lose confidence in our
financial reporting.
Internal
controls are necessary for us to provide reliable financial reports and
effectively prevent fraud. If we cannot provide reliable financial reports or
prevent fraud, our operating results could be harmed. Under the current SEC
regulations, we will be required to include a management report on internal
controls over financial reporting in our Form 10-K annual report for the year
ended December 31, 2008, and we will be required to include an auditor’s report
on internal controls over financial reporting for the year ended December 31,
2009. Failure to achieve and maintain an effective internal control environment,
regardless of whether we are required to maintain such controls, could also
cause investors to lose confidence in our reported financial information, which
could have a material adverse effect on our stock price. Although we are not
aware of anything that would impact our ability to maintain effective internal
controls, we have not obtained an independent audit of our internal controls,
and, as a result, we are not aware of any deficiencies which would result from
such an audit. Further, at such time as we are required to comply with the
internal controls requirements of Sarbanes Oxley, we may incur significant
expenses in having our internal controls audited and in implementing any changes
which are required.
Because
of our cash requirements and restrictions in our preferred stock purchase
agreement as well as potential government restrictions, we may be unable to pay
dividends.
We are
prohibited from paying dividends on our common stock while our series A
preferred stock is outstanding. In addition, payment of dividends to our
shareholders would require payment of dividends by our PRC subsidiaries to us.
This, in turn, would require a conversion of Renminbi into US dollars and
repatriation of funds to the United States. Although our subsidiaries’
classification as wholly-owned foreign enterprises under PRC law permits them to
declare dividends and repatriate their funds to us in the United States, any
change in this status or the regulations permitting such repatriation could
prevent them from doing so. Any inability to repatriate funds to us would in
turn prevent payments of dividends to our shareholders.
Because
we may be subject to the “penny stock” rules, you may have difficulty in selling
our common stock.
Because
our stock price is less than $5.00 per share, our stock may be subject to the
SEC’s penny stock rules, which impose additional sales practice requirements and
restrictions on broker-dealers that sell our stock to persons other than
established customers and institutional accredited investors. The application of
these rules may affect the ability of broker-dealers to sell our common stock
and may affect your ability to sell any common stock you may own.
According
to the SEC, the market for penny stocks has suffered in recent years from
patterns of fraud and abuse. Such patterns include:
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Control of the market for the
security by one or a few broker-dealers that are often related to the
promoter or issuer;
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Manipulation of prices through
prearranged matching of purchases and sales and false and misleading press
releases;
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“Boiler room” practices involving
high pressure sales tactics and unrealistic price projections by
inexperienced sales persons;
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Excessive and undisclosed bid-ask
differentials and markups by selling broker-dealers;
and
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The wholesale dumping of the same
securities by promoters and broker-dealers after prices have been
manipulated to a desired level, along with the inevitable collapse of
those prices with consequent investor
losses.
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As
an issuer of “penny stock” the protection provided by the federal securities
laws relating to forward looking statements does not apply to us.
Although
the federal securities law provide a safe harbor for forward-looking statements
made by a public company that files reports under the federal securities laws,
this safe harbor is not available to issuers of penny stocks. As a result, if we
are a penny stock we will not have the benefit of this safe harbor protection in
the event of any based upon an claim that the material provided by us contained
a material misstatement of fact or was misleading in any material respect
because of our failure to include any statements necessary to make the
statements not misleading.
Our
stock price may be affected by our failure to meet projections and estimates of
earnings developed either by us or by independent securities
analysts.
Although
we do not make projections relating to our future operating results, our
operating results may fall below the expectations of securities analysts and
investors. In this event, the market price of our common stock would likely be
materially adversely affected.
The
volatility of and limited trading market in our common stock may make it
difficult for you to sell our common stock for a positive return on your
investment.
The
public market for our common stock has historically been very volatile. Over the
recent years, the market price for our common stock has ranged from $0.26 to
$6.40. Any future market price for our shares is likely to continue to be very
volatile. Further, our common stock is not actively traded, which may amplify
the volatility of our stock. These factors may make it more difficult for you to
sell shares of common stock.
The
registration and potential sale, either pursuant to a prospectus or pursuant to
Rule 144, by certain of our selling stockholders of a significant number of
shares could encourage short sales by third parties.
There may
be significant downward pressure on our stock price caused by the sale or
potential sale of a significant number of shares by certain of our selling
stockholders pursuant to a current registration statement and prospectus or
under Rule 144, which could allow short sellers of our stock an opportunity to
take advantage of any decrease in the value of our stock. The presence of short
sellers in our common stock may further depress the price of our common
stock.
If the
selling stockholders sell a significant number of shares of common stock, the
market price of our common stock may decline. Furthermore, the sale or potential
sale of the offered shares pursuant to a prospectus and the depressive effect of
such sales or potential sales could make it difficult for us to raise funds from
other sources.
USE
OF PROCEEDS
Unless
otherwise indicated in the prospectus supplement applicable to an offering, we
intend to use any net proceeds from the sale of our securities to fund our
operations and for other general corporate purposes, such as additions to
working capital, expansion of our business through internal growth or
acquisitions and repayment of indebtedness, although we have no current
commitments or agreements with respect to any such investments or acquisitions
as of the date of this prospectus. We have not determined the amount of net
proceeds to be used specifically for the foregoing purposes.
When we
offer a particular series of securities, we will describe the intended use of
the net proceeds from that offering in a prospectus supplement. The actual
amount of net proceeds we spend on a particular use will depend on many factors,
including, our future capital expenditures, the amount of cash required by our
operations, and our future revenue growth, if any. Therefore, we will retain
broad discretion in the use of the net proceeds.
DESCRIPTION
OF CAPITAL STOCK
General
Our
authorized share capital consists of 150,000,000 shares of common stock, par
value $0.001 per share, and 20,000,000 shares of “blank check” preferred
stock, par value $0.001 per share.
As of
August 19, 2009, there were 23,597,473 common shares outstanding and
4,847,645 preferred shares issued and outstanding. All outstanding shares of
common stock are fully paid and non-assessable.
The
following description of our common stock and preferred stock, together with any
additional information we include in any applicable prospectus supplement,
summarizes the material terms and provisions of our common stock and the
preferred stock that we may offer under this prospectus. While the terms we have
summarized below will apply generally to any future common stock or preferred
stock that we may offer, we will describe the particular terms of any class or
series of these securities in more detail in the applicable prospectus
supplement. For the complete terms of our common stock and preferred stock,
please refer to our Articles of Incorporation and our bylaws that are
incorporated by reference into the registration statement of which this
prospectus is a part or may be incorporated by reference in this prospectus or
any applicable prospectus supplement.
The terms
of these securities may also be affected by Chapter 55 of the North Carolina
Business Corporation Act. The summary below and that contained in any applicable
prospectus supplement are qualified in their entirety by reference to our
Articles of Incorporation and bylaws.
Common
Stock
Holders
of common stock are entitled to one vote for each share held on all matters
submitted to a vote of stockholders and do not have cumulative voting rights.
Accordingly, holders of a majority of the shares of common stock entitled to
vote in any election of directors may elect all of the directors standing for
election. Holders of common stock are entitled to receive proportionately any
dividends as may be declared by our board of directors, subject to any
preferential dividend rights of outstanding preferred stock. Pursuant to the
certificate of designation relating to the series A preferred stock, we are
prohibited from paying dividends on our common stock while the preferred stock
is outstanding. Upon our liquidation, dissolution or winding up, the holders of
common stock are entitled to receive proportionately our net assets available
after the payment of all debts and other liabilities and subject to the prior
rights of any outstanding preferred stock. Holders of common stock have no
preemptive, subscription, redemption or conversion rights. The rights,
preferences and privileges of holders of common stock are subject to, and may be
adversely affected by, the rights of the holders of shares of any series of
preferred stock that we may designate and issue in the future.
Preferred
Stock
Our
articles of incorporation give our board of directors the power to issue shares
of preferred stock in one or more series without stockholder approval. Our board
of directors has the discretion to determine the rights, preferences, privileges
and restrictions, including voting rights, dividend rights, conversion rights,
redemption privileges and liquidation preferences, of each series of preferred
stock. The purpose of authorizing our board of directors to issue preferred
stock and determine its rights and preferences is to eliminate delays associated
with a stockholder vote on specific issuances. The issuance of preferred stock,
while providing desirable flexibility in connection with possible acquisitions
and other corporate purposes, could have the effect of making it more difficult
for a third party to acquire, or could discourage a third party from acquiring,
a majority of our outstanding voting stock. Except for the series A preferred
stock, we have no present plans to issue any shares of preferred stock. Our
articles of incorporation include a provision which states that any rights,
options and warrants may provide that any or all of such terms and conditions
may not be waived or amended or may be waived or amended only with the consent
of the holders of a designated percentage of a designated class or classes of
our capital stock (or a designated group or groups of holders within such class
or classes, including but not limited to disinterested holders), and the
applicable terms and conditions of any such rights, options or warrants so
conditioned may not be waived or amended or may not be waived or amended absent
such consent. This relates to the terms of the warrants that provide that the
4.9% limitation on the number of shares of common stock that a warrant holder
may beneficially own may not be amended.
Series
A Preferred Stock
The
certificate of designation for the series A preferred stock provides
that:
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Each share of series A preferred
stock is initially convertible into one third of a share of common stock,
subject to adjustment.
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If we issue common stock at a
price, or options, warrants or other convertible securities with a
conversion or exercise price less than the conversion price (presently
$1.11 per share), with certain specified exceptions, the number of shares
issuable upon conversion of one share of series A preferred stock is
adjusted to reflect a conversion price equal to the lower
price.
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No dividends are payable with
respect to the series A preferred stock, and while the series A preferred
stock is outstanding, we may not pay dividends on or redeem shares of
common stock.
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Upon any voluntary or involuntary
liquidation, dissolution or winding-up, the holders of the series A
preferred stock are entitled to a preference of $.37 per share before any
distributions or payments may be made with respect to the common stock or
any other class or series of capital stock which is junior to the series A
preferred stock upon voluntary or involuntary liquidation, dissolution or
winding-up.
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The holders of the series A
preferred stock have no voting rights. However, so long as any shares of
series A preferred stock are outstanding, we shall not, without the
affirmative approval of the holders of 75% of the outstanding shares of
series A preferred stock then outstanding, (a) alter or change adversely
the powers, preferences or rights given to the series A preferred stock or
alter or amend the certificate of designation, (b) authorize or create any
class of stock ranking as to dividends or distribution of assets upon
liquidation senior to or otherwise pari passu with the series A preferred
stock, or any of preferred stock possessing greater voting rights or the
right to convert at a more favorable price than the series A preferred
stock, (c) amend our articles of incorporation or other charter documents
in breach of any of the provisions thereof, (d) increase the authorized
number of shares of series A preferred stock, or (e) enter into any
agreement with respect to the
foregoing.
|
|
·
|
The holders of the series A
preferred stock may not convert the series A preferred stock to the extent
that such conversion would result in the holders owning more than 4.9% of
our outstanding common stock. This limitation may not be amended or
waived; provided, that the limitation does not supply with respect to a
change of control. The shares of series A preferred stock are
automatically converted upon a change of control, as defined in the
certificate of designation.
|
Warrants
and Options
The
following table summarizes information about stock warrants outstanding and
exercisable as of June 30, 2009.
|
Exercise
Price
|
|
Outstanding
June 30,
2009
|
|
|
Weighted
Average
Remaining
Life in
Years
|
|
|
Number
exercisable
|
|
$ |
1.29
|
|
|
50,000 |
|
|
|
0.40 |
|
|
|
50,000 |
|
$
|
1.50
|
|
|
413,156 |
|
|
|
2.66 |
|
|
|
413,156 |
|
$
|
2.07
|
|
|
2,055,516 |
|
|
|
2.85 |
|
|
|
2,055,516 |
|
$
|
2.25
|
|
|
83,333 |
|
|
|
0.84 |
|
|
|
83,333 |
|
$
|
2.40
|
|
|
681,035 |
|
|
|
2.85 |
|
|
|
681,035 |
|
$ |
3.00
|
|
|
264,369 |
|
|
|
2.85 |
|
|
|
264,369 |
|
|
|
|
|
3,547,409 |
|
|
|
2.74 |
|
|
|
3,547,409 |
|
In
connection with the May 2007 private placement, we issued five-year common stock
purchase warrants to purchase 735,632 shares of common stock at $1.50 per share,
2,833,333 shares of common stock at $2.07 per share, 681,035 shares of common
stock at $2.40 per share and 264,369 shares of common stock at $3.00 per
share.
Also in
connection with the May 2007 private placement, we issued as compensation to
Brean Murray Carret & Co., an investment advisor, a three-year warrant to
purchase 83,333 shares of common stock at $2.25 per share.
On
September 29, 2006, we raised gross proceeds of $1,530,000 from the issuance and
sale of $1,530,000 aggregate principal amount of secured promissory notes and
warrants to purchase 510,003 shares of our common stock for an as adjusted
exercise price per share of $1.50.
On June
30, 2009, there were outstanding warrants to purchase 50,000 shares of our
common stock for an exercise price per share of $1.29, 413,156 shares at $1.50,
2,055,516 shares at $2.07, 83,333 shares at $2.25, 681,035 shares at $2.40, and
264,369 shares at $3.00.
Transfer Agent and Registrant for our
Common Stock
The
transfer agent and registrar for our common stock is StockTrans, Inc. and its
address is 44 W. Lancaster Avenue, Ardmore, PA 19003 and its telephone number is
(610) 649 7300.
Listing
on NYSE Amex
Our
common stock is listed on NYSE Amex under the symbol “CEU.”
DESCRIPTION
OF DEBT SECURITIES
The
following description, together with the additional information we include in
any applicable prospectus supplements, summarizes the general terms and
provisions of the debt securities that we may offer under this prospectus.
While the terms we have summarized below will generally apply to any future debt
securities we may offer under this prospectus, we will describe the particular
terms of any debt securities that we may offer in more detail in the applicable
prospectus supplement. The terms of any debt securities we offer under a
prospectus supplement may differ from the terms we describe below.
However, no prospectus supplement shall fundamentally change the terms that are
set forth in this prospectus or offer a security that is not registered and
described in this prospectus at the time of its effectiveness. As of the
date of this prospectus, we have no outstanding registered debt
securities.
We
will issue the senior notes under the senior indenture, which we will enter into
with the trustee to be named in the senior indenture. We will issue the
subordinated notes under the subordinated indenture, which we will enter into
with the trustee to be named in the subordinated indenture. If we issue
debt securities, we will file these documents as exhibits to the registration
statement of which this prospectus is a part, or incorporate them by reference
from a Current Report on Form 8-K that we file with the SEC. We use the
term “indentures” to refer to both the senior indenture and the subordinated
indenture.
The
indentures will be qualified under the Trust Indenture Act of 1939. We use
the term “debenture trustee” to refer to either the senior trustee or the
subordinated trustee, as applicable.
The
following summaries of material provisions of the senior notes, the subordinated
notes and the indentures are subject to, and qualified in their entirety by
reference to, all the provisions of the indenture applicable to a particular
series of debt securities. We urge you to read the applicable prospectus
supplements related to the debt securities that we sell under this prospectus,
as well as the complete indentures that contain the terms of the debt
securities. Except as we may otherwise indicate, the terms of the senior
and the subordinated indentures are identical.
General
The
indentures may limit the aggregate principal amount of the debt securities which
we may issue and will provide that we may issue the debt securities from time to
time in one or more series. The indentures may or may not limit the amount of
our other indebtedness or the debt securities which we or our subsidiaries may
issue. The particular terms of each series of debt securities will be described
in a prospectus supplement relating to such series, including any pricing
supplement. The prospectus supplement will set forth:
|
·
|
the principal amount being
offered, and, if a series, the total amount authorized and the total
amount outstanding;
|
|
·
|
any limit on the amount that may
be issued;
|
|
·
|
whether or not we will issue the
series of debt securities in global form and, if so, the terms and who the
depositary will be;
|
|
·
|
whether and under what
circumstances, if any, we will pay additional amounts on any debt
securities held by a person who is not a United States person for tax
purposes, and whether we can redeem the debt securities if we have to pay
such additional amounts;
|
|
·
|
the annual interest rate, which
may be fixed or variable, or the method for determining the rate, the date
interest will begin to accrue, the dates interest will be payable and the
regular record dates for interest payment dates or the method for
determining such dates;
|
|
·
|
whether or not the debt
securities will be secured or unsecured, and the terms of any secured
debt;
|
|
·
|
the terms of the subordination of
any series of subordinated
debt;
|
|
·
|
the place where payments will be
payable;
|
|
·
|
restrictions on transfer, sale or
other assignment, if any;
|
|
·
|
our right, if any, to defer
payment of interest and the maximum length of any such deferral
period;
|
|
·
|
the date, if any, after which,
the conditions upon which, and the price at which we may, at our option,
redeem the series of debt securities pursuant to any optional or
provisional redemption provisions, and any other applicable terms of those
redemption provisions;
|
|
·
|
the date, if any, on which, and
the price at which we are obligated, pursuant to any mandatory sinking
fund or analogous fund provisions or otherwise, to redeem, or at the
holder’s option to purchase, the series of debt securities and the
currency or currency unit in which the debt securities are
payable;
|
|
·
|
whether the indenture will
restrict our ability and/or the ability of our subsidiaries
to:
|
|
·
|
incur additional
indebtedness;
|
|
·
|
issue additional
securities;
|
|
·
|
pay dividends and make
distributions in respect of our capital stock and the capital stock of our
subsidiaries;
|
|
·
|
place restrictions on our
subsidiaries’ ability to pay dividends, make distributions or transfer
assets;
|
|
·
|
make investments or other
restricted payments;
|
|
·
|
sell or otherwise dispose of
assets;
|
|
·
|
enter into sale-leaseback
transactions;
|
|
·
|
engage in transactions with
stockholders and affiliates;
|
|
·
|
issue or sell stock of our
subsidiaries; or
|
|
·
|
effect a consolidation or
merger;
|
|
·
|
whether the indenture will
require us to maintain any interest coverage, fixed charge, cash
flow-based, asset-based or other financial
ratios;
|
|
·
|
a discussion of any material or
special United States federal income tax considerations applicable to the
debt securities;
|
|
·
|
information describing any
book-entry features;
|
|
·
|
provisions for a sinking fund
purchase or other analogous fund, if
any;
|
|
·
|
whether the debt securities are
to be offered at a price such that they will be deemed to be offered at an
“original issue discount” as defined in paragraph (a) of Section 1273 of
the Internal Revenue Code;
|
|
·
|
the procedures for any auction
and remarketing, if any;
|
|
·
|
the denominations in which we
will issue the series of debt securities, if other than denominations of
$1,000 and any integral multiple
thereof;
|
|
·
|
if other than dollars, the
currency in which the series of debt securities will be denominated;
and
|
|
·
|
any other specific terms,
preferences, rights or limitations of, or restrictions on, the debt
securities, including any events of default that are in addition to those
described in this prospectus or any covenants provided with respect to the
debt securities that are in addition to those described above, and any
terms which may be required by us or advisable under applicable laws or
regulations or advisable in connection with the marketing of the debt
securities.
|
Conversion or Exchange
Rights
We will
set forth in the prospectus supplement the terms on which a series of debt
securities may be convertible into or exchangeable for common stock or other
securities of ours or a third party, including the conversion or exchange rate,
as applicable, or how it will be calculated, and the applicable conversion or
exchange period. We will include provisions as to whether conversion or
exchange is mandatory, at the option of the holder or at our option. We
may include provisions pursuant to which the number of our securities or the
securities of a third party that the holders of the series of debt securities
receive upon conversion or exchange would, under the circumstances
described in those provisions, be subject to adjustment, or pursuant to which
those holders would, under those circumstances, receive other property upon
conversion or exchange, for example in the event of our merger or consolidation
with another entity.
Consolidation,
Merger or Sale
The
description of the debt securities in the prospectus supplement or the
indentures may provide that we may not consolidate or amalgamate with or merge
into any person or convey, transfer or lease our properties or assets as an
entirety or substantially as an entirety to any person, and we may not permit
any person to consolidate or amalgamate with or merge into us, or convey,
transfer or lease its properties and assets as an entirety or substantially
as an entirety to us, unless:
|
·
|
immediately after giving effect
to the transaction, no event of default, and no event which after notice
or lapse of time or both would become an event of default, will have
occurred and be continuing;
and
|
|
·
|
certain other conditions are
met.
|
If the
debt securities are convertible for our other securities, the person with whom
we consolidate or merge or to whom we sell all of our property must make
provisions for the conversion of the debt securities into securities that the
holders of the debt securities would have received if they had converted the
debt securities before the consolidation, merger or sale.
Events
of Default Under the Indenture
Each of
the following constitute reasonably standard events of default that may be
included in any finalized indenture or prospectus supplement as constituting an
event of default with respect to any series of debt securities that we may
issue:
|
·
|
if we fail to pay interest when
due and payable and our failure continues for 30 days and the time for
payment has not been extended or
deferred;
|
|
·
|
if we fail to pay the principal,
sinking fund payment or premium, if any, when due and payable and the time
for payment has not been extended or
delayed;
|
|
·
|
if we fail to observe or perform
any other covenant contained in the debt securities or the indentures,
other than a covenant specifically relating to another series of debt
securities, and our failure continues for 90 days after we receive notice
from the debenture trustee or holders of at least 25% in aggregate
principal amount of the outstanding debt securities of the applicable
series;
|
|
·
|
if specified events of
bankruptcy, insolvency or reorganization occur;
and
|
|
·
|
any other event of default
provided in or pursuant to the applicable indenture or prospectus
supplement with respect to the debt securities of that
series.
|
If an
event of default with respect to debt securities of any series occurs and is
continuing, other than an event of default in the event of bankruptcy,
insolvency or reorganization, the debenture trustee or the holders of at least
25% in aggregate principal amount of the outstanding debt securities of that
series, by notice to us in writing, and to the debenture trustee if notice is
given by such holders, may declare the unpaid principal of, premium, if any, and
accrued interest, if any, due and payable immediately. If an event of
default due to bankruptcy, insolvency or reorganization occurs with respect to
us, the principal amount of and accrued interest, if any, of each issue of debt
securities then outstanding shall be due and payable without any notice or other
action on the part of the debenture trustee or any holder.
The
holders of a majority in principal amount of the outstanding debt securities of
an affected series may waive any default or event of default with respect to the
series and its consequences, except defaults or events of default regarding
payment of principal, premium, if any, or interest, unless we have cured the
default or event of default in accordance with the indenture.
Subject
to the terms of the indentures, if an event of default under an indenture shall
occur and be continuing, the debenture trustee will be under no obligation to
exercise any of its rights or powers under such indenture at the request or
direction of any of the holders of the applicable series of debt securities,
unless such holders have offered the debenture trustee reasonable
indemnity. The holders of a majority in principal amount of the
outstanding debt securities of any series will have the right to direct the
time, method and place of conducting any proceeding for any remedy available to
the debenture trustee, or exercising any trust or power conferred on the
debenture trustee, with respect to the debt securities of that series, provided
that:
|
·
|
the direction so given by the
holder is not in conflict with any law or the applicable indenture;
and
|
|
·
|
subject to its duties under the
Trust Indenture Act of 1939, the debenture trustee need not take any
action that might involve it in personal liability or might be unduly
prejudicial to the holders not involved in the
proceeding.
|
A holder
of the debt securities of any series will only have the right to institute a
proceeding under the indentures or to appoint a receiver or trustee, or to seek
other remedies if:
|
·
|
the holder has given written
notice to the debenture trustee of a continuing event of default with
respect to that series;
|
|
·
|
the holders of at least 25% in
aggregate principal amount of the outstanding debt securities of that
series have made written request, and such holders have offered reasonable
indemnity to the debenture trustee to institute the proceeding as trustee;
and
|
|
·
|
the debenture trustee does not
institute the proceeding, and does not receive from the holders of a
majority in aggregate principal amount of the outstanding debt securities
of that series other conflicting directions within 90 days after the
notice, request and offer.
|
These
limitations do not apply to a suit instituted by a holder of debt securities if
we default in the payment of the principal, premium, if any, or interest on, the
debt securities.
We will
periodically file statements with the debenture trustee regarding our compliance
with specified covenants in the indentures.
Modification
of Indenture; Waiver
We and
the debenture trustee may change an indenture without the consent of any holders
with respect to specific matters, including:
|
·
|
to fix any ambiguity, defect or
inconsistency in the
indenture;
|
|
·
|
to comply with the provisions
described above under “Consolidation, Merger or
Sale”;
|
|
·
|
to comply with any requirements
of the SEC in connection with the qualification of any indenture under the
Trust Indenture Act of 1939;
|
|
·
|
to evidence and provide for the
acceptance of appointment by a successor
trustee;
|
|
·
|
to provide for uncertificated
debt securities and to make all appropriate changes for such
purpose;
|
|
·
|
to add to, delete from, or revise
the conditions, limitations and restrictions on the authorized amount,
terms or purposes of issuance, authorization and delivery of debt
securities or any series, as set forth in the
indenture;
|
|
·
|
to provide for the issuance of
and establish the form and terms and conditions of the debt securities of
any series as provided under “General,” to establish the form of any
certifications required to be furnished pursuant to the terms of the
indenture or any series of debt securities, or to add to the rights of the
holders of any series of debt
securities;
|
|
·
|
to add to our covenants such new
covenants, restrictions, conditions or provisions for the protection of
the holders, to make the occurrence, or the occurrence and the
continuance, of a default in any such additional covenants, restrictions,
conditions or provisions an event of default, or to surrender any of our
rights or powers under the indenture;
or
|
|
·
|
to change anything that does not
materially adversely affect the interests of any holder of debt securities
of any series.
|
In
addition, under the indentures, the rights of holders of a series of debt
securities may be changed by us and the debenture trustee with the written
consent of the holders of at least a majority in aggregate principal amount of
the outstanding debt securities of each series that is affected. However,
we and the debenture trustee may only make the following changes with the
consent of each holder of any outstanding debt securities affected:
|
·
|
extending the fixed maturity of
the series of debt
securities;
|
|
·
|
reducing the principal amount,
reducing the rate of or extending the time of payment of interest, or
reducing any premium payable upon the redemption of any debt securities;
or
|
|
·
|
reducing the percentage of debt
securities, the holders of which are required to consent to any amendment,
supplement, modification or
waiver.
|
Discharge
Each
indenture will provide that we can elect to be discharged from our obligations
with respect to one or more series of debt securities, except for obligations
to:
|
·
|
register the transfer or exchange
of debt securities of the
series;
|
|
·
|
replace stolen, lost or mutilated
debt securities of the
series;
|
|
·
|
maintain paying
agencies;
|
|
·
|
hold monies for payment in
trust;
|
|
·
|
recover excess money held by the
debenture trustee;
|
|
·
|
compensate and indemnify the
debenture trustee; and
|
|
·
|
appoint any successor
trustee.
|
In order
to exercise our rights to be discharged, we must deposit with the debenture
trustee money or government obligations sufficient to pay all the principal of,
any premium, if any, and interest on, the debt securities of the series on the
dates payments are due.
Form,
Exchange and Transfer
We will
issue the debt securities of each series only in fully registered form without
coupons and, unless we otherwise specify in the applicable prospectus
supplement, in denominations of $1,000 and any integral multiple thereof.
The indenture will provide that we may issue debt securities of a series in
temporary or permanent global form and as book-entry securities that will be
deposited with, or on behalf of, The Depository Trust Company, New York, New
York, known as DTC, or another depositary named by us and identified in a
prospectus supplement with respect to that series. See “Legal Ownership of
Securities” for a further description of the terms relating to any book-entry
securities.
At the
option of the holder, subject to the terms of the indentures and the limitations
applicable to global securities described in the applicable prospectus
supplement, the holder of the debt securities of any series can exchange the
debt securities for other debt securities of the same series, in any authorized
denomination and of like tenor and aggregate principal amount.
Subject
to the terms of the indentures and the limitations applicable to global
securities set forth in the applicable prospectus supplement, holders of the
debt securities may present the debt securities for exchange or for registration
of transfer, duly endorsed or with the form of transfer endorsed thereon duly
executed if so required by us or the security registrar, at the office of the
security registrar or at the office of any transfer agent designated by us for
this purpose. Unless otherwise provided in the debt securities that the
holder presents for transfer or exchange, we will make no service charge for any
registration of transfer or exchange, but we may require payment of any taxes or
other governmental charges.
We will
name in the applicable prospectus supplement the security registrar, and any
transfer agent in addition to the security registrar, that we initially
designate for any debt securities. We may at any time designate additional
transfer agents or rescind the designation of any transfer agent or approve a
change in the office through which any transfer agent acts, except that we will
be required to maintain a transfer agent in each place of payment for the debt
securities of each series.
If we
elect to redeem the debt securities of any series, we will not be required
to:
|
·
|
issue, register the transfer of,
or exchange any debt securities of any series being redeemed in part
during a period beginning at the opening of business 15 days before the
day of mailing of a notice of redemption of any debt securities that may
be selected for redemption and ending at the close of business on the day
of the mailing; or
|
|
·
|
register the transfer of or
exchange any debt securities so selected for redemption, in whole or in
part, except the unredeemed portion of any debt securities we are
redeeming in part.
|
Information
Concerning the Debenture Trustee
The
debenture trustee, other than during the occurrence and continuance of an event
of default under an indenture, will undertake to perform only those duties as
are specifically set forth in the applicable indenture. Upon an event of
default under an indenture, the debenture trustee must use the same degree of
care as a prudent person would exercise or use in the conduct of his or her own
affairs. Subject to this provision, the debenture trustee is under no
obligation to exercise any of the powers given it by the indentures at the
request of any holder of debt securities unless it is offered reasonable
security and indemnity against the costs, expenses and liabilities that it might
incur.
Payment
and Paying Agents
Unless we
otherwise indicate in the applicable prospectus supplement, we will make payment
of the interest on any debt securities on any interest payment date to the
person in whose name the debt securities, or one or more predecessor securities,
are registered at the close of business on the regular record date for the
interest.
We will
pay principal of and any premium and interest on the debt securities of a
particular series at the office of the paying agents designated by us, except
that, unless we otherwise indicate in the applicable prospectus supplement, we
may make interest payments by check which we will mail to the holder or by wire
transfer to certain holders. Unless we otherwise indicate in a prospectus
supplement, we will designate the corporate office of the debenture trustee in
the City of New York as our sole paying agent for payments with respect to debt
securities of each series. We will name in the applicable prospectus
supplement any other paying agents that we initially designate for the debt
securities of a particular series. We will maintain a paying agent in each
place of payment for the debt securities of a particular series.
All money
we pay to a paying agent or the debenture trustee for the payment of the
principal of or any premium or interest on any debt securities which remains
unclaimed at the end of two years after such principal, premium or interest has
become due and payable will be repaid to us, and the holder of the debt security
thereafter may look only to us for payment thereof.
Governing
Law
The
indentures and the debt securities will be governed by and construed in
accordance with the laws of the State of New York, except to the extent that the
Trust Indenture Act of 1939 is applicable.
Subordination
of Subordinated Debt Securities
The
subordinated debt securities will be subordinate and junior in priority of
payment to certain of our other indebtedness to the extent described in a
prospectus supplement. The indentures will not limit the amount of
indebtedness which we may incur, including senior indebtedness or subordinated
indebtedness, and will not limit us from issuing any other debt, including
secured debt or unsecured debt.
DESCRIPTION
OF WARRANTS
The
following description, together with the additional information we may include
in any applicable prospectus supplements, summarizes the material terms and
provisions of the warrants that we may offer under this prospectus. While the
terms we have summarized below will apply generally to any warrants that we may
offer under this prospectus, we will describe the particular terms of any series
of warrants in more detail in the applicable prospectus supplement. The terms of
any warrants offered under a prospectus supplement may differ from the
terms described below. However, no prospectus supplement will fundamentally
change the terms that are set forth in this prospectus or offer a security that
is not registered and described in this prospectus at the time of its
effectiveness.
We will
file as exhibits to the registration statement of which this prospectus is a
part, or will incorporate by reference from a Current Report on Form 8-K that we
file with the SEC, the form of warrant agreement, including a form of warrant
certificate, that describes the terms of the particular series of warrants we
are offering before the issuance of the related series of warrants. The
following summaries of material provisions of the warrants and the warrant
agreements are subject to, and qualified in their entirety by reference to, all
the provisions of the warrant agreement and warrant certificate applicable to a
particular series of warrants. We urge you to read the applicable prospectus
supplements related to the particular series of warrants that we sell under this
prospectus, as well as the complete warrant agreements and warrant certificates
that contain the terms of the warrants.
General
We will
describe in the applicable prospectus supplement the terms relating to a series
of warrants, including:
|
·
|
the offering price and aggregate
number of warrants
offered;
|
|
·
|
the currency for which the
warrants may be purchased;
|
|
·
|
if applicable, the designation
and terms of the securities with which the warrants are issued and the
number of warrants issued with each such security or each principal amount
of such security;
|
|
·
|
if applicable, the date on and
after which the warrants and the related securities will be separately
transferable;
|
|
·
|
in the case of warrants to
purchase debt securities, the principal amount of debt securities
purchasable upon exercise of one warrant and the price at which, and
currency in which, this principal amount of debt securities may be
purchased upon such
exercise;
|
|
·
|
in the case of warrants to
purchase common stock or preferred stock, the number of shares of common
stock or preferred stock, as the case may be, purchasable upon the
exercise of one warrant and the price at which these shares may be
purchased upon such
exercise;
|
|
·
|
the effect of any merger,
consolidation, sale or other disposition of our business on the warrant
agreements and the warrants;
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the terms of any rights to redeem
or call the warrants;
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any provisions for changes to or
adjustments in the exercise price or number of securities issuable upon
exercise of the warrants;
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the dates on which the right to
exercise the warrants will commence and
expire;
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the manner in which the warrant
agreements and warrants may be
modified;
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federal income tax consequences
of holding or exercising the
warrants;
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the terms of the securities
issuable upon exercise of the warrants;
and
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any other specific terms,
preferences, rights or limitations of or restrictions on the
warrants.
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Before
exercising their warrants, holders of warrants will not have any of the rights
of holders of the securities purchasable upon such exercise,
including:
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in the case of warrants to
purchase debt securities, the right to receive payments of principal of,
or premium, if any, or interest on, the debt securities purchasable upon
exercise or to enforce covenants in the applicable indenture;
or
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in the case of warrants to
purchase common stock or preferred stock, the right to receive dividends,
if any, or, payments upon our liquidation, dissolution or winding up or to
exercise voting rights, if
any.
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Exercise
of Warrants
Each
warrant will entitle the holder to purchase the securities that we specify in
the applicable prospectus supplement at the exercise price that we describe in
the applicable prospectus supplement. Unless we otherwise specify in the
applicable prospectus supplement, holders of the warrants may exercise the
warrants at any time up to the specified time on the expiration date that we set
forth in the applicable prospectus supplement. After the close of business on
the expiration date, unexercised warrants will become void.
Holders
of the warrants may exercise the warrants by delivering the warrant certificate
representing the warrants to be exercised together with specified information,
and paying the required amount to the warrant agent in immediately available
funds, as provided in the applicable prospectus supplement. We will set forth on
the reverse side of the warrant certificate and in the applicable prospectus
supplement the information that the holder of the warrant will be required to
deliver to the warrant agent.
Upon
receipt of the required payment and the warrant certificate properly completed
and duly executed at the corporate trust office of the warrant agent or any
other office indicated in the applicable prospectus supplement, we will issue
and deliver the securities purchasable upon such exercise. If fewer than all of
the warrants represented by the warrant certificate are exercised, then we will
issue a new warrant certificate for the remaining amount of warrants. If we so
indicate in the applicable prospectus supplement, holders of the warrants may
surrender securities as all or part of the exercise price for
warrants.
Enforceability
of Rights by Holders of Warrants
Each
warrant agent will act solely as our agent under the applicable warrant
agreement and will not assume any obligation or relationship of agency or trust
with any holder of any warrant. A single bank or trust company may act as
warrant agent for more than one issue of warrants. A warrant agent will
have no duty or responsibility in case of any default by us under the applicable
warrant agreement or warrant, including any duty or responsibility to initiate
any proceedings at law or otherwise, or to make any demand upon us. Any
holder of a warrant may, without the consent of the related warrant agent or the
holder of any other warrant, enforce by appropriate legal action its right to
exercise, and receive the securities purchasable upon exercise of, its
warrants.
DESCRIPTION
OF UNITS
The
following description, together with the additional information we may include
in any applicable prospectus supplements, summarizes the material terms and
provisions of the units that we may offer under this prospectus. While the terms
we have summarized below will apply generally to any units that we may offer
under this prospectus, we will describe the particular terms of any series of
units in more detail in the applicable prospectus supplement. The terms of any
units offered under a prospectus supplement may differ from the terms described
below. However, no prospectus supplement will fundamentally change the terms
that are set forth in this prospectus or offer a security that is not registered
and described in this prospectus at the time of its effectiveness.
We will
file as exhibits to the registration statement of which this prospectus is a
part, or will incorporate by reference from a Current Report on Form 8-K that we
file with the SEC, the form of unit agreement that describes the terms of the
series of units we are offering, and any supplemental agreements, before the
issuance of the related series of units. The following summaries of material
terms and provisions of the units are subject to, and qualified in their
entirety by reference to, all the provisions of the unit agreement and any
supplemental agreements applicable to a particular series of units. We urge you
to read the applicable prospectus supplements related to the particular series
of units that we sell under this prospectus, as well as the complete unit
agreement and any supplemental agreements that contain the terms of the
units.
General
We may
issue units comprised of one or more debt securities, shares of common stock,
shares of preferred stock and warrants in any combination. Each unit will be
issued so that the holder of the unit is also the holder of each security
included in the unit. Thus, the holder of a unit will have the rights and
obligations of a holder of each included security. The unit agreement under
which a unit is issued may provide that the securities included in the unit may
not be held or transferred separately, at any time or at any time before a
specified date.
We will
describe in the applicable prospectus supplement the terms of the series of
units, including:
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the designation and terms of the
units and of the securities comprising the units, including whether and
under what circumstances those securities may be held or transferred
separately;
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any provisions of the governing
unit agreement that differ from those described below;
and
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any provisions for the issuance,
payment, settlement, transfer or exchange of the units or of the
securities comprising the
units.
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The
provisions described in this section, as well as those described under
“Description of Capital Stock,” “Description of Debt Securities” and
“Description of Warrants” will apply to each unit and to any common stock,
preferred stock, debt security or warrant included in each unit,
respectively.
Issuance
in Series
We may
issue units in such amounts and in numerous distinct series as we
determine.
Enforceability
of Rights by Holders of Units
Each unit
agent will act solely as our agent under the applicable unit agreement and will
not assume any obligation or relationship of agency or trust with any holder of
any unit. A single bank or trust company may act as unit agent for more than one
series of units. A unit agent will have no duty or responsibility in case of any
default by us under the applicable unit agreement or unit, including any duty or
responsibility to initiate any proceedings at law or otherwise, or to make any
demand upon us. Any holder of a unit may, without the consent of the related
unit agent or the holder of any other unit, enforce by appropriate legal action
its rights as holder under any security included in the unit.
Title
We, the
unit agents and any of their agents may treat the registered holder of any unit
certificate as an absolute owner of the units evidenced by that certificate for
any purpose and as the person entitled to exercise the rights attaching to the
units so requested, despite any notice to the contrary. See “Legal Ownership of
Securities.”
NORTH
CAROLINA ANTI-TAKEOVER LAW
We are a
North Carolina corporation, and may become subject to the anti-takeover
provisions of the North Carolina Control Share Act (Section 55-9A-01). In
general, North Carolina Law prevents take-over offers to acquire equity
securities of a North Carolina corporation. The North Carolina Shareholder
Protection Act, for example, requires an affirmative vote of the holders of
ninety-five percent (95%) of the voting shares of a North Carolina corporation
to adopt or authorize a business combination with any other entity if the other
entity is the beneficial owner, directly or indirectly, of more than twenty
percent (20%) of the voting shares of the corporation, subject to certain
exceptions. The existence of this and other provisions would be expected to have
an anti-takeover effect, including attempts that might result in a premium over
the market price for the shares of common stock held by
stockholders.
LEGAL
OWNERSHIP OF SECURITIES
We can
issue securities in registered form or in the form of one or more global
securities. We describe global securities in greater detail below.
We refer to those persons who have securities registered in their own names on
the books that we or any applicable trustee or depositary or warrant agent
maintain for this purpose as the “holders” of those securities. These
persons are the legal holders of the securities. We refer to those persons
who, indirectly through others, own beneficial interests in securities that are
not registered in their own names, as “indirect holders” of those
securities. As we discuss below, indirect holders are not legal holders,
and investors in securities issued in book-entry form or in street name will be
indirect holders.
Book-Entry
Holders
We may
issue securities in book-entry form only, as we will specify in the applicable
prospectus supplement. This means securities may be represented by one or
more global securities registered in the name of a financial institution that
holds them as depositary on behalf of other financial institutions that
participate in the depositary’s book-entry system. These participating
institutions, which are referred to as participants, in turn, hold
beneficial interests in the securities on behalf of themselves or their
customers.
Only the
person in whose name a security is registered is recognized as the holder of
that security. Global securities will be registered in the name of the
depositary. Consequently, for global securities, we will recognize only
the depositary as the holder of the securities, and we will make all payments on
the securities to the depositary. The depositary passes along the payments
it receives to its participants, which in turn pass the payments along to their
customers who are the beneficial owners. The depositary and its
participants do so under agreements they have made with one another or with
their customers; they are not obligated to do so under the terms of the
securities.
As a
result, investors in a global security will not own securities directly.
Instead, they will own beneficial interests in a global security, through a
bank, broker or other financial institution that participates in the
depositary’s book-entry system or holds an interest through a participant.
As long as the securities are issued in global form, investors will be indirect
holders, and not holders, of the securities.
Street
Name Holders
We may
terminate global securities or issue securities that are not issued in global
form. In these cases, investors may choose to hold their securities in
their own names or in “street name.” Securities held by an investor in street
name would be registered in the name of a bank, broker or other financial
institution that the investor chooses, and the investor would hold only a
beneficial interest in those securities through an account he or she maintains
at that institution.
For
securities held in street name, we or any applicable trustee or depositary will
recognize only the intermediary banks, brokers and other financial institutions
in whose names the securities are registered as the holders of those securities,
and we or any such trustee or depositary will make all payments on those
securities to them. These institutions pass along the payments they
receive to their customers who are the beneficial owners, but only because they
agree to do so in their customer agreements or because they are legally required
to do so. Investors who hold securities in street name will be indirect
holders, not holders, of those securities.
Legal
Holders
Our
obligations, as well as the obligations of any applicable trustee or third party
employed by us or a trustee, run only to the legal holders of the
securities. We do not have obligations to investors who hold beneficial
interests in global securities, in street name or by any other indirect
means. This will be the case whether an investor chooses to be an indirect
holder of a security or has no choice because we are issuing the securities only
in global form.
For
example, once we make a payment or give a notice to the holder, we have no
further responsibility for the payment or notice even if that holder is
required, under agreements with its participants or customers or by law, to pass
it along to the indirect holders but does not do so. Similarly, we may
want to obtain the approval of the holders to amend an indenture, to relieve us
of the consequences of a default or of our obligation to comply with a
particular provision of an indenture, or for other purposes. In such an
event, we would seek approval only from the holders, and not the indirect
holders, of the securities. Whether and how the holders contact the
indirect holders is up to the holders.
Special
Considerations for Indirect Holders
If you
hold securities through a bank, broker or other financial institution, either in
book-entry form because the securities are represented by one or more global
securities or in street name, you should check with your own institution to find
out:
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how it handles securities
payments and notices;
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whether it imposes fees or
charges;
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how it would handle a request for
the holders’ consent, if ever
required;
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whether and how you can instruct
it to send you securities registered in your own name so you can be a
holder, if that is permitted in the
future;
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how it would exercise rights
under the securities if there were a default or other event triggering the
need for holders to act to protect their interests;
and
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if the securities are in
book-entry form, how the depositary’s rules and procedures will affect
these matters.
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Global
Securities
A global
security is a security that represents one or any other number of individual
securities held by a depositary. Generally, all securities represented by
the same global securities will have the same terms.
Each
security issued in book-entry form will be represented by a global security that
we issue to, deposit with and register in the name of a financial institution or
its nominee that we select. The financial institution that we select for
this purpose is called the depositary. Unless we specify otherwise in the
applicable prospectus supplement, The Depository Trust Company, New York, New
York, known as DTC, will be the depositary for all securities issued in
book-entry form.
A global
security may not be transferred to or registered in the name of anyone other
than the depositary, its nominee or a successor depositary, unless special
termination situations arise. We describe those situations below under
“Special Situations When a Global Security Will Be Terminated.” As a result of
these arrangements, the depositary, or its nominee, will be the sole registered
owner and holder of all securities represented by a global security, and
investors will be permitted to own only beneficial interests in a global
security. Beneficial interests must be held by means of an account with a
broker, bank or other financial institution that in turn has an account with the
depositary or with another institution that does. Thus, an investor whose
security is represented by a global security will not be a holder of the
security, but only an indirect holder of a beneficial interest in the global
security.
If the
prospectus supplement for a particular security indicates that the security will
be issued as a global security, then the security will be represented by a
global security at all times unless and until the global security is
terminated. If termination occurs, we may issue the securities through
another book-entry clearing system or decide that the securities may no longer
be held through any book-entry clearing system.
Special
Considerations for Global Securities
As an
indirect holder, an investor’s rights relating to a global security will be
governed by the account rules of the investor’s financial institution and of the
depositary, as well as general laws relating to securities transfers. We
do not recognize an indirect holder as a holder of securities and instead
deal only with the depositary that holds the global security.
If
securities are issued only as global securities, an investor should be aware of
the following:
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an investor cannot cause the
securities to be registered in his or her name, and cannot obtain
non-global certificates for his or her interest in the securities, except
in the special situations we describe
below;
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an investor will be an indirect
holder and must look to his or her own bank or broker for payments on the
securities and protection of his or her legal rights relating to the
securities, as we describe
above;
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an investor may not be able to
sell interests in the securities to some insurance companies and to other
institutions that are required by law to own their securities in
non-book-entry form;
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an investor may not be able to
pledge his or her interest in the global security in circumstances where
certificates representing the securities must be delivered to the lender
or other beneficiary of the pledge in order for the pledge to be
effective;
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the depositary’s policies, which
may change from time to time, will govern payments, transfers, exchanges
and other matters relating to an investor’s interest in the global
security. We and any applicable trustee have no responsibility for
any aspect of the depositary’s actions or for its records of ownership
interests in the global security. We and the trustee also do not
supervise the depositary in any
way;
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the depositary may, and we
understand that DTC will, require that those who purchase and sell
interests in the global security within its book-entry system use
immediately available funds, and your broker or bank may require you to do
so as well; and
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financial institutions that
participate in the depositary’s book-entry system, and through which an
investor holds its interest in the global security, may also have their
own policies affecting payments, notices and other matters relating to the
securities. There may be more than one financial intermediary in the
chain of ownership for an investor. We do not monitor and are not
responsible for the actions of any of those
intermediaries.
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Special
Situations When a Global Security Will Be Terminated
In a few
special situations described below, a global security will terminate and
interests in it will be exchanged for physical certificates representing those
interests. After that exchange, the choice of whether to hold securities
directly or in street name will be up to the investor. Investors must
consult their own banks or brokers to find out how to have their interests in
securities transferred to their own names, so that they will be direct
holders. We have described the rights of holders and street name investors
above.
A global
security will terminate when the following special situations
occur:
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if the depositary notifies us
that it is unwilling, unable or no longer qualified to continue as
depositary for that global security and we do not appoint another
institution to act as depositary within 90
days;
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if we notify any applicable
trustee that we wish to terminate that global security;
or
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if an event of default has
occurred with regard to securities represented by that global security and
has not been cured or
waived.
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The
prospectus supplement may also list additional situations for terminating a
global security that would apply only to the particular series of securities
covered by the prospectus supplement. When a global security terminates,
the depositary, and not we or any applicable trustee, is responsible for
deciding the names of the institutions that will be the initial direct
holders.
PLAN
OF DISTRIBUTION
We may
sell the securities to or through underwriters or dealers, through agents, or
directly to one or more purchasers. A prospectus supplement or supplements
will describe the terms of the offering of the securities, including, to the
extent applicable:
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the name or names of any
underwriters or agents;
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the purchase price of the
securities and the proceeds we will receive from the
sale;
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any over-allotment options under
which underwriters may purchase additional securities from
us;
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any agency fees or underwriting
discounts and other items constituting agents’ or underwriters’
compensation;
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any public offering
price;
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any discounts or concessions
allowed or reallowed or paid to dealers;
and
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any securities exchange or market
on which the securities may be
listed.
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We may
distribute the securities from time to time in one or more transactions
at:
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fixed price or prices, which may
be changed from time to
time;
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market prices prevailing at the
time of sale;
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prices related to such prevailing
market prices; or
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Underwriters
If we use
underwriters for a sale of securities, the underwriters will acquire the
securities for their own account. The underwriters may resell the securities in
one or more transactions, including negotiated transactions, at a fixed public
offering price or at varying prices determined at the time of sale. The
obligations of the underwriters to purchase the securities will be subject to
the conditions set forth in the applicable underwriting agreement. We may offer
the securities to the public through underwriting syndicates represented by
managing underwriters or by underwriters without a syndicate. Subject to
certain conditions, the underwriters will be obligated to purchase all the
securities of the series offered if they purchase any of the securities of that
series. We may change from time to time any public offering price and any
discounts or concessions the underwriters allow or reallow or pay to dealers. We
may use underwriters with whom we have a material relationship. We will describe
the nature of any such relationship in any applicable prospectus supplement
naming any such underwriter. Only underwriters we name in the prospectus
supplement are underwriters of the securities offered by the prospectus
supplement.
We may
provide agents and underwriters with indemnification against civil liabilities
related to offerings under this prospectus, including liabilities under the
Securities Act, or contribution with respect to payments that the agents or
underwriters may make with respect to these liabilities.
Only
underwriters named in the prospectus supplement are underwriters of the
securities offered by the prospectus supplement.
Agents
We may
designate agents who agree to use their reasonable efforts to solicit purchases
of our securities for the period of their appointment or to sell our securities
on a continuing basis. We will name any agent involved in the offering and sale
of securities and we will describe any commissions we will pay the agent in the
applicable prospectus supplement. Unless the prospectus supplement states
otherwise, our agent will act on a best-efforts basis for the period of its
appointment.
We may
authorize agents or underwriters to solicit offers by certain types of
institutional investors to purchase securities from us at the public offering
price set forth in the prospectus supplement pursuant to delayed delivery
contracts providing for payment and delivery on a specified date in the
future. We will describe the conditions to these contracts and the
commissions we must pay for solicitation of these contracts in the prospectus
supplement.
We may
provide agents and underwriters with indemnification against civil liabilities
related to this offering, including liabilities under the Securities Act, or
contribution with respect to payments that the agents or underwriters may make
with respect to these liabilities. Agents and underwriters may engage in
transactions with, or perform services for, us in the ordinary course of
business.
Direct
Sales
We
may also sell securities directly to one or more purchasers without using
underwriters or agents.
Trading
Markets and Listing of Securities
Unless
otherwise specified in the applicable prospectus supplement, each class or
series of securities will be a new issue with no established trading market,
other than our common stock, which is currently listed on the NYSE Amex. We may
elect to list any other class or series of securities on any exchange or market,
but we are not obligated to do so. It is possible that one or more underwriters
may make a market in a class or series of securities, but the underwriters will
not be obligated to do so and may discontinue any market making at any time
without notice. We cannot give any assurance as to the liquidity of the trading
market for any of the securities.
Stabilization
Activities
Any
underwriter may engage in overallotment, stabilizing transactions, short
covering transactions and penalty bids in accordance with Regulation M
under the Exchange Act. Overallotment involves sales in excess of the offering
size, which create a short position. Stabilizing transactions permit bids to
purchase the underlying security so long as the stabilizing bids do not exceed a
specified maximum. Short covering transactions involve purchases of the
securities in the open market after the distribution is completed to cover short
positions. Penalty bids permit the underwriters to reclaim a selling
concession from a dealer when the securities originally sold by the dealer are
purchased in a covering transaction to cover short positions. Those activities
may cause the price of the securities to be higher than it would otherwise be.
If commenced, the underwriters may discontinue any of these activities at any
time.
Any
underwriters who are qualified market makers on the NYSE Amex may engage in
passive market making transactions in the securities on the NYSE Amex in
accordance with Rule 103 of Regulation M, during the business day prior to the
pricing of the offering, before the commencement of offers or sales of the
securities. Passive market makers must comply with applicable volume and
price limitations and must be identified as passive market makers. In
general, a passive market maker must display its bid at a price not in excess of
the highest independent bid for such security. If all independent bids are
lowered below the passive market maker’s bid, however, the passive market
maker’s bid must then be lowered when certain purchase limits are
exceeded.
LEGAL
MATTERS
The
validity of the securities being offered by this prospectus will be passed upon
for us by Sichenzia Ross Friedman Ference LLP, New York, New York. If the
validity of any securities is also passed upon by counsel any underwriters,
dealers or agents, that counsel will be named in the prospectus supplement
relating to that specific offering.
EXPERTS
The
consolidated financial statements of China Education Alliance, Inc. as of
December 31, 2008 and 2007 and for the fiscal years then ended have been audited
by Sherb & Co. LLP, independent auditors, as set forth in their report
thereon included therein and incorporated herein by reference. Such consolidated
financial statements are incorporated herein by reference in reliance upon such
report given on the authority of such firm as experts in accounting and
auditing.
WHERE
YOU CAN FIND MORE INFORMATION
We are
subject to the reporting requirements of the Exchange Act and file annual,
quarterly and current reports, proxy statements and other information with the
SEC. You may read and copy these reports, proxy statements and other information
at the SEC's Public Reference Room at 100 F Street, N.E., Washington, DC 20549.
You can request copies of these documents by writing to the SEC and paying a fee
for the copying cost. Please call the SEC at 1-800-SEC-0330 for further
information on the Public Reference Room. The SEC also maintains an Internet
site that contains reports, proxy statements and other information about
issuers, like us, who file electronically with the SEC. The address of the SEC's
web site is http://www.sec.gov
.. Our common stock is listed for trading on the NYSE Amex under the symbol
“CEU.”
We have
filed a registration statement on Form S-3 with the SEC to register the
securities that may be offered pursuant to this prospectus. This prospectus is
part of that registration statement and, as permitted by the SEC’s rules, does
not contain all of the information included in the registration statement. For
further information about us, this offering and our common stock, you may refer
to the registration statement and its exhibits and schedules as well as the
documents described herein or incorporated herein by reference. You can review
and copy these documents, without charge, at the public reference facilities
maintained by the SEC or on the SEC’s website as described above, or you may
obtain a copy from the SEC upon payment of the fees prescribed by the
SEC.
INCORPORATION
OF CERTAIN INFORMATION BY REFERENCE
The SEC
allows us to “incorporate by reference” the information we file with them, which
means that we can disclose important information to you by referring you to
those documents. The information we incorporate by reference is considered to be
an important part of this prospectus, and information that we file with the SEC
at a later date will automatically add to, update or supersede this
information.
We incorporate by reference into this prospectus the documents listed
below:
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our Annual Report on Form 10-K
for the year ended December 31, 2008 filed with the SEC on
March 30, 2009 (File No.
000-52092-09714327);
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our Quarterly Report on Form 10-Q
for our fiscal quarter ended March 31, 2009, filed with the SEC on May 15,
2009 (File No.
000-52092-09832553);
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our Quarterly Report on Form 10-Q
for our fiscal quarter ended June 30, 2009, filed with the SEC on August
11, 2009 (File No.
001-34386-091001479);
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our Current Report on Form 8-K
filed with the SEC, on April 1, 2009. (File No.
000-52092-09723292);
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our Current Report on Form 8-K
filed with the SEC, on May 19, 2009. (File No.
000-52092-09839145);
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our Current Report on Form 8-K
filed with the SEC, on May 28, 2009. (File No.
000-52092-09857597);
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our Current Report on Form 8-K
filed with the SEC, on June 17, 2009. (File No.
000-52092-09895737);
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our Current Report on Form 8-K
filed with the SEC, on July 15, 2009. (File No.
001-34386-09945459);
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our Current Report on Form 8-K
filed with the SEC, on July 16, 2009. (File No.
001-34386-09947972);
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our Current Report on Form 8-K
filed with the SEC, on July 21, 2009. (File No.
001-34386-09954542);
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our Current Report on Form 8-K
filed with the SEC, on August 11, 2009. (File No.
001-34386-091003661);
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the description of our common
stock contained in our registration statement on Form 8-A12B/A filed with
the SEC on June 19, 2009, (File No. 001-34386-09900286);
and
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all future filings that we make
with the SEC under Section 13(a), 13(c), 14, or 15(d) of the Exchange Act
after the date of filing of the registration statement on Form S-3 of
which this prospectus is a part and prior to the termination or completion
of any offering of securities under this prospectus and all applicable
prospectus supplements (except, in each case, for information contained in
any such filing that is furnished and not “filed” under the Exchange Act),
which filings will be deemed to be incorporated by reference in this
prospectus, as supplemented by the applicable prospectus supplement, and
to be a part hereof from the respective dates of such
filings.
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We will
provide without charge to each person, including any beneficial owner, to whom
this prospectus is delivered, upon written or oral request of such person, a
copy of any or all of the information that is incorporated by reference in this
prospectus. Requests for such documents should be directed to: China Education
Alliance, Inc., 588 Heng Shan Road, Kun Lun Shopping Mall,
Harbin, The People’s Republic of China 150090 Attention:
Investor Relations, Tel:011-86- 451-8233-5794.
This
prospectus is part of a registration statement on Form S-3 that we filed with
the SEC. That registration statement contains more information than this
prospectus regarding us and our common stock, including certain exhibits and
schedules. You can obtain a copy of the registration statement from the SEC at
the address listed above or from the SEC’s Internet website.
You should rely only on the
information provided in and incorporated by reference into this prospectus or
any prospectus supplement. We have not authorized anyone else to provide you
with different information. You should not assume that the information in this
prospectus or any prospectus supplement is accurate as of any date other than
the date on the front cover of these documents.
$20,000,000
CHINA
EDUCATION ALLIANCE, INC.
Common
Stock
Preferred
Stock
Warrants
Debt
Securities
Units
PROSPECTUS
August
[ ], 2009