SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of February 2012

 

.

FOMENTO ECONÓMICO MEXICANO, S.A. B. DE C.V.

(Exact name of Registrant as specified in its charter)

 

Mexican Economic Development, Inc.

(Translation of Registrant’s name into English)

 

United Mexican States

(Jurisdiction of incorporation or organization)

 

 

General Anaya No. 601 Pte.

Colonia Bella Vista

Monterrey, Nuevo León 64410

México

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports

under cover of Form 20-F or Form 40-F:

 

  Form 20-F x Form 40-F o  

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as

permitted by Regulation S-T Rule 101(b)(1): _______

 

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as

permitted by Regulation S-T Rule 101(b)(7): _______

 

 

Indicate by check mark whether by furnishing the information contained in this

Form,  the  registrant  is  also  thereby  furnishing  the  information  to  the

Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

 

  Yes o No x  

 

 

If "Yes" is marked, indicate below the file number assigned to the registrant in

connection with Rule 12g3-2(b): 82-_____________


 

 

 
 

 

SIGNATURES

 

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the

registrant  has duly  caused  this  report  to be  signed  on its  behalf of the

undersigned, thereunto duly authorized.

 

 

  FOMENTO ECONÓMICO MEXICANO, S.A. DE C.V .
   
  By:  /s/ Javier Astaburuaga
    Javier Astaburuaga
Chief Financial Officer

Date:  February 27, 2012

 
 

   

 

 

 

FEMSA Announces Shareholders Meeting

 

 

 

Monterrey, Mexico, February 27, 2012 — FOMENTO ECONOMICO MEXICANO, S.A.B. de C.V. (“FEMSA”) (NYSE: FMX, BMV: FEMSAUBD, FEMSAUB) announces it will hold its Annual Ordinary and Extraordinary Shareholders Meeting on March 23, 2012.

 

 

Additionally, the company informs that the record date for FEMSA’s ADS holders (NYSE: FMX) in the US will be March 8, 2012.

 

 

(This release is an English translation of a document filed with the Mexican Stock Exchange.) 

 

 

 

 

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FEMSA is a leading company that participates in the non-alcoholic beverage industry through Coca-Cola FEMSA, the largest independent bottler of Coca-Cola products in the world in terms of sales volume; in the retail industry through FEMSA Comercio, operating the largest and fastest-growing chain of convenience stores in Latin America, and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world’s leading brewers with operations in over 70 countries.