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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

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                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported): February 2, 2006

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                        ADVANCED MARKETING SERVICES, INC.
               (Exact Name of Registrant as Specified in Charter)


              Delaware                     0-16002               95-3768341
          (State or Other                (Commission           (IRS Employer
    Jurisdiction of Incorporation)       File Number)        Identification No.)

                               5880 Oberlin Drive
                           San Diego, California 92121
               (Address of principal executive offices) (Zip Code)



                                 (858) 457-2500
              (Registrant's telephone number, including area code)


                                 Not Applicable
          (Former Name or Former Address, if Changed Since Last Report)
                                -----------------

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_| Written communications pursuant to Rule 425 under the Securities Act (17 CFR
    230.425)

|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
    240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
    Act (17 CFR 240.14d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
    Act (17 CFR 240.13e-4(c))


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Item 1.01 Entry Into a Material Definitive Agreement.

     On  February  6,  2006,  Advanced  Marketing  Services,  Inc.,  a  Delaware
corporation (the "Company"),  Publishers Group West  Incorporated,  a California
corporation,   and  Publishers  Group  Incorporated,  a  California  corporation
(collectively,  the "Company Borrowers"), entered into an amendment effective as
of  January  31,  2006  (the  "Amendment")  to that  certain  Loan and  Security
Agreement  dated April 27, 2004 (the "Loan  Agreement") by and among the Company
Borrowers,  certain lenders, and Wells Fargo Foothill,  Inc. ("Wells Fargo"), as
amended by that certain  Amendment  Number One dated October 8, 2004 ("Amendment
No. 1"), that certain  Amendment  Number Two dated February 28, 2005 ("Amendment
No. 2"), that certain  Amendment Number Three dated May 12, 2005 ("Amendment No.
3"), that certain Amendment Number Four dated September 21, 2005 ("Amendment No.
4"), that certain  Amendment Number Five dated November 16, 2005 ("Amendment No.
5") and that certain  letter  agreement  dated  December 29, 2005 (the "December
2005 Amendment"). The Amendment amends the Loan and Security Agreement to extend
the deadline to deliver certain  audited  consolidated  financial  statements to
February  28,  2006 for the fiscal year ended March 31, 2004 and to May 31, 2006
for the fiscal year ended March 31, 2005.

     A copy of the  Amendment  is filed as  Exhibit  10.1 to this  report and is
incorporated  herein by reference.  A copy of the Loan Agreement was filed as an
exhibit to the Company's Current Report on Form 8-K filed with the Commission on
April 30, 2004, and is  incorporated  herein by reference.  Copies of Amendments
No. 1 and No. 2 were filed as exhibits to the Company's  Current  Report on Form
8-K filed with the Commission on March 9, 2005, and are  incorporated  herein by
reference.  A copy of Amendment  No. 3 was filed as an exhibit to the  Company's
Current  Report on Form 8-K filed with the  Commission  on May 18, 2005,  and is
incorporated  herein by  reference.  A copy of  Amendment  No. 4 was filed as an
exhibit to the Company's Current Report on Form 8-K filed with the Commission on
September 26, 2005, and is incorporated herein by reference. A copy of Amendment
No. 5 was filed as an exhibit to the Company's  Current Report on Form 8-K filed
with the  Commission  on  November  22,  2005,  and is  incorporated  herein  by
reference.  A copy of the December 2005 Amendment was filed as an exhibit to the
Company's  Current  Report on Form 8-K filed with the  Commission  on January 9,
2006,  and  is  incorporated  herein  by  reference.  The  descriptions  of  the
transactions  contained  in this  report  are  qualified  in their  entirety  by
reference to such exhibits.

Item 5.03 Amendment to Articles of Incorporation or Bylaws.

     On February 2, 2006,  the Board of Directors  (the  "Board") of the Company
unanimously  approved two  amendments to the Company's  bylaws,  as amended (the
"Bylaws").  Section  12 of  Article  III of the  Bylaws  was  amended  to permit
unanimous  consents of Board  members to be made by electronic  transmission  as
well as in  writing.  Section  15 of Article  III of the  Bylaws was  amended to
provide for  committee  action  without a meeting both by  unanimous  consent in
writing and by electronic transmission. The amendments to the Bylaws took effect
immediately upon approval by the Board.

     The  amendments  to the  Bylaws  are  attached  hereto as  Exhibit  3.1 and
incorporated herein by reference.


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Item 9.01     Financial Statements and Exhibits.

      (c)     Exhibits.

              3.1      Amendments to Amended and Restated Bylaws of the Company
                       and Bylaws as amended.

              10.1     Amendment to Loan and Security Agreement.



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                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



Dated:  February 7, 2006                     ADVANCED MARKETING SERVICES, INC.

                                                    /s/ Curtis R. Smith
                                             -----------------------------------
                                                      Curtis R. Smith
                                                 Executive Vice President and
                                                   Chief Financial Officer


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