SCHEDULE 13G

 

 

SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

________________

SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. __)*

American Medical Security Group, Inc.
(Name of Issuer)

Common Stock
No Par Value
(Title of Class of Securities)

02744P101
(CUSIP Number)

May 30, 2002
(Date of Event Which Requires Filing of this Statement)

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

[   ]
[X]
[   ]

Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)

                                 

         *The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

         The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 

13G

CUSIP No. 02744P101

  

Page 2 of 5 Pages


1

NAME OF REPORTING PERSON/
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (Entities Only)
Richard S. Strong


2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a) [  ]
(b) [  ]


3

SEC USE ONLY


4

CITIZENSHIP OR PLACE OF ORGANIZATION

USA

Number of
Shares Beneficially
Owned by Each
Reporting Person
With


5

SOLE VOTING POWER

0
 


6

SHARED VOTING POWER

675,246(1)
 


7

SOLE DISPOSITIVE POWER

0
 


8

SHARED DISPOSITIVE POWER

675,246(1)


9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

675,246(1)


10

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES

N/A


11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

5.4%


12

TYPE OF REPORTING PERSON

IN

                                 
(1) The beneficial ownership of Common Stock reported by the above-named Reporting Person consists of (i) 590,246 shares held by Calm Waters Partnership, a private investment fund owned by the Reporting Person and family members; and (ii) 85,000 shares held by separate accounts over which Strong Capital Management, Inc. ("SCM"), a registered investment adviser and wholly-owned subsidiary of Strong Financial Corporation ("SFC"), has discretionary authority, and beneficial ownership of which may be attributed to the Reporting Person by virtue of his control of SCM and SFC.

 

 

 

 

 

13G

CUSIP No. 02744P101

  

Page 3 of 5 Pages

Item 1(a).

Name of Issuer
 

American Medical Security Group, Inc.

Item 1(b).

Address of Issuer's Principal Executive Offices
 

3100 AMS Boulevard
Green Bay, Wisconsin 54313
USA

Item 2(a).
Item 2(b).
Item 2(c).

Name of Person Filing
Address of Principal Business Office
Citizenship
 

Richard S. Strong ("the Reporting Person")
100 Heritage Reserve
Menomonee Falls
Wisconsin 53051
(414) 359-3400
U.S. Citizen

Item 2(d).

Title of Class of Securities
 

Common Stock, No Par Value

Item 2(e).

CUSIP Number
 

02744P101

Item 3.

If This Statement is Filed Pursuant to Rule 13d-1(b), or 13d-2(b) or (c), Check Whether the Person Filing is a:
 

N/A

 

 

 

 

 

13G

CUSIP No. 02744P101

  

Page 4 of 5 Pages

Item 4.

Ownership
 

(a)

Amount beneficially owned:
   

See response to Item 9 of the cover page.
 

(b)

Percent of Class:
   

See response to Item 11 of the cover page.
 

(c)

Number of shares as to which such persons have:
   

(i)

Sole power to vote or to direct the vote:
0
   

(ii)

Shared power to vote or to direct the vote:
See response to Item 6 of the cover page.
   

(iii)

Sole power to dispose or to direct the disposition of:
0
   

(iv)

Shared power to dispose or to direct the disposition of:
See response to Item 8 of the cover page.

Item 5.

Ownership of Five Percent or Less of a Class
 

N/A

Item 6.

Ownership of More than Five Percent on Behalf of Another Person
 

N/A

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company
 

N/A

Item 8.

Identification and Classification of Members of the Group
 

N/A

 

 

 

 

 

 

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CUSIP No. 02744P101

  

Page 5 of 5 Pages

Item 9.

Notice of Dissolution of Group
 

N/A

Item 10.

Certifications

                       By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

 

SIGNATURE

                       After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

Dated: July 12, 2002

/s/ Richard S. Strong                                                
     Richard S. Strong