Transcript from May 11, 2009 Pershing Square TGT Town Hall Meeting
On May 11, 2009, Pershing Square Capital Management, L.P. held a Town Hall meeting to introduce the
Nominees for Shareholder Choice to shareholders of Target Corporation. The following is a
transcript of the meeting:
WILLIAM A. ACKMAN, PERSHING SQUARE CAPITAL MANAGEMENT, L.P.: Okay. I guess were ready to go.
Weve got a few people filtering in, but I think weve got several hundred people on the phone and
on the web. So Im going to start on time.
Im going to make a presentation, and then Im going to invite our nominees out. Were going to
have an open Q&A, both people on the telephone and on the web, can send in their questions and also
well take questions from people in the room.
Okay. To begin, were going to take you through to the present, how we got involved in Target, how
we got to where we are now. Why we think board change at the company is warranted. Well
introduce you to our nominees. Were going to talk about Targets case for preserving the existing
board. Were going to talk about corporate elections generally and shareholders choice.
So background. Were a long-term Target shareholder. We have been a shareholder since April of
2007. Were the third largest beneficial holder of the company. If you ignore the stock options we
own, were the fourth largest stock holder of Target. We have over a billion dollars of common
stock in the company, about 24.8 million shares. And its by far the largest investment in our
portfolio.
We started accumulating stock in April 2007. What we saw in Target is a company in three principal
businesses retail, obviously, credit cards, with a major real estate ownership stake.
We had our first meeting with the company on August 2nd of 2007 after filing a 13D. We met with
Gregg Steinhafel and Doug Scovanner. We made a presentation that was entitled Part I. And Part I
referred to the fact that we were going to make a subsequent presentation about real estate but we
thought it made sense to start with credit.
We made an 85-page presentation about Targets credit card business and what the opportunities were
for the company to stay in the credit card business but outsource the risk associated with that
business, both funding risk and credit risk.
In September [2007], Target hired Goldman Sachs to look at alternatives for its credit card
business. And then in December we made two presentations to the company. Those presentations
emphasized how important it was for Target to exit not just the funding risk associated with the
transaction but also the credit risk associated with that business.
We filed one of those presentations. Target recently has been saying that we were supportive of
the way they structured the credit card transaction. While we were supportive of what they
ultimately did with JP Morgan, we were not supportive of the fact they didnt do what we originally
asked for, which was not just a funding outsourcing but a credit risk transfer.
In May [2008], Target announced a JP Morgan deal. And as I mentioned, it was a positive in that
the company took some risk off the table as the capital markets got more difficult. It was a
negative in that the company kept effectively all of the credit risk with that business.
Stock buybacks. We advocated to Target, we met with them in August, they should sell the credit
card business, take that capital and redeploy it back into share repurchases. We were comfortable
with the company buying back stock [provided that it would first] outsource the credit risk
associated with that business. Once they did a funding transaction but kept the credit risk, we
were less comfortable with a large buyback program.
In May [2008], after the announcement of the credit card transaction, we talked to Target about
real estate. Our view is we think theres a significant opportunity in Targets real estate. We
had a particular idea for a potential transaction.
We met with Gregg and Doug. We had a very positive meeting. At the meeting Gregg said to us
something along the lines of, You know, this is an interesting idea it does seem to solve our
concern about continuing to control our buildings. Why hasnt anyone done it? I said, I think no
one has done it because they hadnt thought of it before, but wed love to talk to you further
about it.
The company hired Goldman Sachs to take a look at real estate. We met with the company and Goldman
Sachs in July to go through their analysis. And, again, we felt that we had a very favorable
meeting.
By September [2008], Fannie, Freddie, AIG, the credit markets had deteriorated very dramatically
and the board had gone, I would say, from the companys initial interest being quite interested -
to very lukewarm about our presentation and expressed concerns because our initial TIP REIT
transaction could cause a credit ratings downgrade.
In the fall, we expressed concern to Target about the pace of their share buyback program, in light
of what was going on in the capital markets generally and in light of the fact that the company
still retained credit risk associated with its transaction. In October [2008], we went public with
our transaction.
The reason we decided to go public is that we wanted to get shareholder feedback on what we called
a TIP for Target, which was our proposed real estate transaction. We announced it publicly. I
made a presentation in this room. The company came back with a list of concerns.
We met with shareholders. We then presented a revised transaction in November [2008]. Within [a
short period] the company again turned us down. And, if you remember, this was probably the worst
month in Targets history, down 10 percent comp. At that stage, the company really needed to focus
on its business. We even got the sense that we were a distraction to the company, certainly in the
short-term while it had very important strategic, not just strategic, but core operating issues to
focus on. We deferred discussing transactions with the company until the turn of the year.
In February [2009], the company suggested that we meet with Goldman Sachs. This was after meeting
with Doug and Gregg [in early 2009] where we reviewed the revised transaction. They
thought it was interesting enough to present to Goldman Sachs. They suggested that we may have
addressed the rating concern, although they had not yet met with the rating agencies. But they
said, look, youve got to get Goldman Sachs to the point where they believe this creates as much
value as you do, because we dont think it makes sense unless theres a real increase in
valuation.
We had a detailed meeting with Goldman Sachs. They presented to us the kind of a summary of the
transaction that they presented it to the board of Target, and it became very clear to us at that
meeting there was a disconnect in terms of how we viewed the transaction, and how [Goldman Sachs]
viewed the transaction.
We asked Target. We said, look, were not sure whether our plan is the right idea for Target,
but what we do think is likely is theres an opportunity to create value in this portfolio of real
estate assets other companies have different structures. Wed like to explore this issue
further with Goldman Sachs. What wed love to do is have an iterative discussion with Goldman
Sachs to work together to figure out whats best for shareholders.
The company informed us that the board had not authorized Goldman Sachs to further explore
any potential real estate transactions. They flat out turned us down. I then said, look,
if this cant happen from outside the company, is there a way where we can become part of the
discussion? And I proposed that I join the board. And I said, perhaps another independent
director that is mutually acceptable to us and to the company. The company informed us it had a
very independent nominating process and that theyd put us into that process.
In February [2009], we meet with the nominating committee. I meet Steve Sanger, who chairs the
nominating committee. We had a very pleasant meeting. We spent an hour together. I introduced
Matt Paull as a potential director candidate.
Now, prior to Matt meeting the nominating committee, he sent in his resume, including the fact that
hes on the board of directors at Best Buy. And he said, look, if this is a problem, please let
us know. Again, Matt had a meeting with the nominating committee. The company came back and
said, well, Matt Paull cant really qualify because of the fact hes on the board of Best Buy. Do
you have any other suggestions for directors? At which point we started looking for alternative
directors. We found Richard Vague, a former credit card industry executive. We proposed him. We
identified Michael Ashner, a well regarded real estate investor, we proposed Michael. Again, we
focused on people that we thought would bring relevant experience to the board.
Within a week or so, the chairman of the nominating committee called me back and said, you know
what, Bill, the nominating committee has met. Weve considered your candidates, and weve decided
to reject all of them. I said, well, why? He said, the board has not authorized me to give
you a reason.
Now, the boards nominating committee never met or spoke with two of our nominees, Richard Vague
and Michael Ashner. I guess the concern we had at that point was that the board did not seem
receptive to outside directors. And, we decided at this point that we had no choice but to seek
approval from shareholders.
We announced our slate. And, what we focused on is filling out elements of the board that we think
are missing. We ran an independent slate. All five of the directors we proposed are independent
of Target. Four of the five are independent of Pershing Square. I met the majority of them quite
recently. Only Michael Ashner is someone Ive known for some time.
We think the board lacks sufficient expertise in Targets core businesses theres no retailer on
the board, theres no credit card industry executive, theres no real estate executive. And, also
we think that the board has made some corporate governance errors and that they would benefit from
one of the top corporate governance experts in the country. Our goal, if we can improve the board,
we think we can make this a better company.
Now why is board change warranted? If you look at the composition of the board we think the
best board has a balance of both general business expertise and I think here Target gets an
excellent grade in terms of their board, but they also need to have specific expertise.
Again, please come in and have a seat. Well be here for a while. Youll be better off as opposed
to standing. Plenty of seats up front.
Number two, theres de minimis shareholder representation on the board. The board and the company
and management have been a very significant net sellers of stock. Well talk about that further.
The average tenure of the board is almost 10 years.
There are a lot of directors serving on multiple other boards. Well talk about that as well. In
terms of strategic errors, we think the board has made a couple of mistakes. One, the company was
committed to holding onto its credit card business when there were other alternative structures
where they could have their cake and eat it, too. They could stay in the business of offering
credit to their customers. They could touch the customer at all relevant points preserving the
brand. They could run the call center. They could be there at the point of sale, but they could
shift the credit risk and shift the funding risk associated with that business.
And Target, unlike almost every other retailer in the country, including Kohls, Wal-Mart, Sears
and others, elected to stay in a business that is a high risk business that consumes a large amount
of capital. Even after we urged the company to exit the credit risk associated with this
transaction, they hired Goldman Sachs, and did what amounts to be a purely financing transaction.
On the real estate side, we presented a transaction. The company identified a number of concerns.
We responded to those concerns. They said no. And, they werent willing to consider any other
alternatives. They wouldnt open the process.
They limited Goldman Sachs to a very narrow role does the Pershing plan make sense as proposed?
Or does it not make sense? Once Goldman concluded it didnt make sense, they werent allowed to
consider other alternatives. That lack of flexibility was a failure at the boards level.
When I look at corporate governance, I think my biggest critique of the board is there doesnt seem
to be a fair and open nominating process. Weve been a two year shareholder of the
company. Weve had an extremely constructive, cordial relationship with the management of the
business.
Were a shareholder that has a track record for creating value in numerous other large situations
where were the fourth largest outright shareholder, third largest beneficial owner including
options, yet they wouldnt deign to give us one seat on the board. And, they wouldnt explain to
us why I was not an acceptable candidate. When we proposed independent directors, they rejected
them without meeting them. They never explained to us why they rejected the candidates that we
proposed.
If you look at compensation, you know theres been a lot of criticism about the compensation of
senior executives of Target. Weve heard this as weve met with many pension funds and others that
are focused on this issue. And, our issue really isnt so much compensation. For outstanding
performance, we think that executives are entitled to outstanding compensation.
The biggest issue we have is a lack of an ownership culture. Well go into this in more detail.
But management over the last five years has purchased zero stock. Senior management, zero stock in
the company, until one day after we nominated our slate at which point Gregg Steinhafel bought
stock for the first time. The company and the board have been very significant net sellers of
stock.
In terms of giving shareholders choice: We said, look, if you like candidates other than those on
our slate, we want you to have the flexibility to vote for candidates on our slate as well as
candidates on the current board slate. So lets have a universal proxy so you can pick among both
slates. This was our corporate governance expert Ron Gilsons suggestion lets have a universal
proxy. Make things easy for shareholders you wont have to show up at the annual meeting to
vote for the candidates you want. The company turned us down.
There are what we call interlocking directorships. Well go into that in more detail. Thats one
of the reasons why we think the board needs change.
One important point I want to make here is that the company has, or the board has, positioned this
as about Pershing Square or Bill Ackman versus management. I have a high regard for management.
If we were on the board, wed be very supportive of management. We, however, do think the board
needs change. Thats what this is about.
Okay. Weve talked about missing expertise in retail credit card and real estate. Lets look at
ownership. If you look at the independent directors, they own a total of 162,000 shares. That
includes restricted stock grants. That includes any stock that theyve purchased. This is a group
for the most part very successful, wealthy executives. They had the resources to make an
investment in the company. Theyve been on the board with an almost eight, nine, 10 year average
term. Over that period of time we would expect them to become meaningful owners of the business.
Even if you include options, the independent directors own .09% of the company. You notice that a
small fraction of the total ownership is in the form of common stock, a much greater percentage is
in the form of call options or derivatives. This is something the company has criticized us for
because we own derivatives. I want to point out here that both the management
and the board have a greater percentage of their investment in the form of options than common
stock.
But, again, its very, very small ownership considering the affluence of the board, the period of
time theyve served on the board, and the fact that most of these stock and option investments are
grants. The company and the board didnt even reach into their own pocket to buy stock.
If you look at the average tenure of the board, other than two years ago when a couple of
candidates were added, most of the directors have been here for a very long period of time. When
you see this, in my opinion, its reflective of kind of a stale board, or a company that an
article in the paper today that called Target an insular company. And, I think insularity is a
risk even for the best businesses. Sears Roebuck & Company was a phenomenal retailer for a long
period of time. Built the Sears Tower. Became inward looking, became insular and it hurt the
company. We dont want Target to become an insular company. We think fresh perspectives, fresh
ideas are essential for the business to be successful.
Credit cards. We met with the company in August [2008]. We advocated over the course of the fall,
the company should exit the credit card business. We made multiple presentations about risks in
the credit markets and where things were headed. We hired industry consultants to determine what
transactions were available in the marketplace. Our consultants met with, spoke to, all of the
relevant buyers. And, the company, instead of pursuing a transaction where they could have taken
credit risk off the table, elected to go down the road of really a financing type transaction. As
such, this is a much less interesting transaction for financial institutions. As a result, there
was much less appetite to buy the companys receivables.
On real estate. Target is a major owner of real estate. Over 200 million square feet of very high
quality, high density urban located, urban/suburban located real estate. We think the replacement
cost of the real estate is $40 billion, based on managements assumptions. Value is probably a
number similar to that. Thats an enormous number relative to the enterprise value of the company
today. We think theres an opportunity to unlock value here. We proposed one idea. We think
there may be others. The company was not willing to look at anything other than what we proposed.
And, they looked at our idea in the most narrow fashion. Despite our efforts to get approval to
work with Goldman Sachs to devise a better transaction, the company limited Goldman Sachs to a very
narrow analysis of our transaction.
On the nominating process, I mentioned before, Michael Ashner, Richard Vague were never
interviewed. The nominating committee chair would not tell me why our nominees were not eligible.
Now, why would Steve Sanger be why would he consider our nominees versus the companys nominees?
One of the things we point out, just in terms of interlocking issues, Steve Sanger chairs Wells
Fargos compensation committee. Obviously hes a guy that Richard Kovacevich has a very close
relationship with. He gets paid to serve on that board. How can he recommend one of our nominees
over Richard Kovacevich? How can he decide? Richard Kovacevich, while hes a terrific bank
chairman, if it were decided that Richard Vague had better experience, he still couldnt push for
Richard Vague over Richard Kovacevich because of that relationship.
If you think of the board as insular there are some conflicts as we point out, and theyre
clearly not receptive to shareholder input.
In terms of governance, again, weve asked for a universal proxy card. The company turned us down.
They said technologically its problematic. We spoke to Broadridge, who handles the technology.
They said they can pursue it if both parties are open to it. The company said its too late.
Theres no reason why there couldnt be a ballot on the Internet where people can choose among
which candidates they want. The companys not been supportive of it. They said its too
expensive. We said well pay the expense. They said it would cause delay and confusion.
Actually, it limits confusion. Its like ordering from a Chinese restaurant. Some from column A
and some from column B. Liability theres really no liability to Target or any of its nominees.
This is something important. We think if shareholders push for it, it will make for a fairer
contest where people can more easily choose among the various candidates.
This is a fairly stunning slide. We only did this analysis in the last few days. Management sold
$419.7 million worth of stock in the last five years. That is an enormous number. The board has
sold $8.8 million worth of stock over the last five years. Thats also an enormous number. They
purchased only $3.8 million. So total net sales on the board and management of $428 million worth
of stock. This is not a board that has created a culture of ownership in the company.
If you grade the board, what are the boards key functions? One: hiring good management. Here we
think theyve done a good job. We like the management team.
In terms of assessing strategic transactions. We think they made a mistake in approving a
suboptimal transaction on the credit card side. We think they made a mistake in not opening up,
looking at other alternatives for real estate and by limiting what Goldman Sachs, the work that
Goldman Sachs was able to do.
My sense is Goldman Sachs would have loved to do the kind of analysis that we would like them to do
to see if theres another alternative for Targets real estate. You look at the company, it got
really pushed by the analyst community, investors, many, many years before the company ultimately
made the strategically intelligent decision to exit Mervyns and Marshal Fields.
In terms of nominating directors, the board has continually renominated itself. You can tell that
by the tenure of the board. Yet, theyre missing key areas of expertise.
I was actually on CNBC this morning with Nelson Peltz. He was talking about how important it is to
have directors who understand the business so that when a CEO calls up a director, not necessarily
at a board meeting, but during the week and says, Nelson, Im looking at some interesting thing,
whats your view on this referring to Bill Johnson, a board member that has the expertise that
can give feedback to the CEO.
In terms of compensation, without addressing the amount of compensation, I just point to the
enormous nearly approaching half a billion dollars of stock sales over the last five years, and
no purchases on the part of management of the company.
Lets continue. So we think the board we hold the board accountable for some of the suboptimal
mistakes that have been made by the company. And, we think that should change.
We think these errors have led to massive underperformance relative to Wal-Mart. This is from the
period beginning from approximately when the recession began to the present of 61 percentage points of
underperformance.
The company blames its underperformance on the economy. Target is not Gucci. Its a business that
should be able to do well even in a difficult economic time. We think this is a miss. The credit
card earnings decline has contributed here as well as negative same store sales, which we point out
the variance here. People Im sure are pretty familiar with that chart. Earnings per share
growth. The massive decline in earnings.
EBIT margins. Theres not been a lot of discussion about this, but I think its worth taking a
look. What weve done here is weve benchmarked Wal-Marts U.S. business, excluding Sams Clubs.
Were doing apples-to-apples comparisons with Targets retail operation. Wal-Mart has had a very
steady 7.3% EBIT or pretax profit margin, whereas Targets margins have declined very dramatically.
You would say, okay, I would understand today why Wal-Marts margins are better than Targets, but
how do we explain that during one of the great credit expansions, one of the boom times in our
economy, that Targets margins were not meaningfully in excess of Wal-Marts margins. Again, its
an apples-to-apples comparison. Wal-Mart has a much greater percentage of their business in let
me go back to this for a second in sort of commodity nondiscretionary type items. We think
theres a significant opportunity on the operating performance side in terms of Targets business.
Now, we found you know, Im not a shareholder of Wal-Mart but we looked at Wal-Marts board
and whats interesting about Wal-Marts board is that Wal-Mart has gone out to attract executives
with relevant expertise who can bring value for shareholders.
Wal-Mart was criticized for many years for having a weak apparel offering. They went and got Allen
Questrom to join their board. Allen Questrom former CEO of JC Penney, Neiman Marcus, Federated
Department Stores, a legendary retail executive. He serves on the board. He can add meaningful
value for shareholders.
They have Roger Corbett, retired CEO of Woolworths, kind of the Target or Wal-Mart equivalent in
Australia. He serves on the board and can provide very relevant expertise.
On the real estate side, they have Arnie Sorenson from Marriott. I think hes an interesting
choice, because Marriott in fact a number of years ago spun off its real estate in a new company
called Host Marriott. Marriott knows how to think about whats the optimal way to own our real
estate. So I think he brings meaningful value to Wal-Mart, although Wal-Mart does not nearly own a
similar percentage of its stores than Target.
While theres no credit card expert on Wal-Marts board, the company made the smart decision to
exit that business or not even enter it for certain ... they began a partnership with a bank early
on in their life as a store.
Insularity. If we look at the current board, youve got a board where I guess the way I think
about it, you have a legendary CEO here who ran the company for many, many years. And, over
time, even Sam Walton had a board comprised largely, again, of well-meaning good business people,
but friends of Sam. And this board reminds me of friends of Bob. Bob Ulrichs board. And whats
missing are people that can challenge the CEO, people who can add value to the CEO, people who can
contribute to creating strategic value in the company. So we think thats a key omission on the
board.
The board rejected us outright with no explanation, despite our positive relationship with the
company and our major stake in the business.
The board appears to have a continual re-election of its members without doing a proper search for
potential new members. They ignored us with respect to credit risk. They wouldnt look at the
broad set of alternatives for real estate. And, they turned us down without explanation. And,
even when we proposed independent directors, they wouldnt even meet with them.
If you look back to 1993, you know, the grocery business was not a major part of the general
merchandising discounting business. Wal-Mart was third in terms of their market position in
groceries. 15 years later Wal-Mart is extremely dominant in this business. And, we think this may
have been a miss on the part of the company. Why do they miss this? Well, they dont have a smart
retail, grocery retail executive on their board. Thats certainly one explanation.
What were trying to do here is not take over Target despite what you read in the media. Again,
eight of the 12 nominees will stay. We have five seats up for election. We think this is an
opportunity. We didnt find a bunch of friends of Pershing Square. We went out to find the best
people we could find that we thought would add value to the company. Im going to introduce you to
them in a moment. Why dont we bring out our directors, the Nominees for Shareholder Choice: Jim
Donald. Richard Vague. Michael Ashner and then Ron Gilson.
Thank you, gentlemen. Okay. Heres our group. Why dont we go one by one. Number one, each of
these gentlemen is independent. And you can challenge their independence if youd like. But, I
can tell you that we have no agreements, understandings or otherwise with any of the directors
other than they will serve on the board if they are elected. And, were paying the costs of this
proxy contest.
Their goal is to maximize shareholder value and serve all the shareholders of the company. You
should compare them to the incumbent nominees, the people theyre in some sense running against.
In our view, the incumbent nominees lack senior operating expertise. The incumbents own less than
0.1% of the company. Ultimately, we hold them accountable for the companys strategic mistakes.
And, three out of the four have been on the board for more than 10 years.
You look at our nominees. They have relevant experience in retail, credit cards, real estate. We
have Ron Gilson, one of the top corporate governance experts in the country. Pershing Square we
propose myself for this board. We beneficially own 7.8% of the company.
Bottom line: this group offers fresh perspectives. Even if the nominees that have been on the
board for 10 years are talented executives, at some point Targets gotten the benefit of their
expertise over the last 10 years. And, having another executive of comparable expertise from a
business background perspective but relevant, more specialized expertise in terms of what matters
to Target, we think, is a meaningful positive for the company.
Lets talk about Jim, and well explain why we picked Jim. Food retailing is a critical strategic
objective for the company. One way to improve traffic, obviously, is to have grocery in the mix.
We quote Gregg: We continue to focus on food as a priority. Weve nearly doubled our commitment
to food over a five to seven year time frame. Again, on a recent earnings call: We also
continue to invest in our food offering in recognition of its importance in driving greater
frequency, increasing guest loyalty and making Target a preferred shopping destination. This is a
repeat of the slide we saw before. Targets playing catch up in this business. Same store sales
growth a big decline during a recession.
Some people have said, well, when the world gets better, Target should do better. We think
Target will do better when the world gets better. But we dont know how long well be in a
recession. We dont want to own stock in a company that does well only when times are good.
Margins. An area that someone who comes from a grocery store background obviously intensely
focused on margins because of the thin margins in that business. If you look at the
discretionary/nondiscretionary mix, non-consumables/consumables, Wal-Mart has a huge benefit
obviously in a difficult economic time. Target is working to shift this balance. This is an
expertise that Jim brings to the table. And, we think theres a big opportunity. Im going to let
Jim introduce himself. Jim?
JIM DONALD: By way of introduction, my name is Jim Donald. Ive spent about 39 years in the
retail business. 33 of those years in supermarket retail and six years with Starbucks. I was most
recently the CEO of Starbucks. Prior to that, I was Chairman and CEO of Pathmark Supermarkets
located right here in the New York metropolitan area. Prior to that, I ran the eastern region for
Safeway based in Lanham, Maryland. Before that, I was with Wal-Mart. Sam was still alive, and we
embarked on a supercenter strategy that goes back to when there were four supercenters, and by hook
or crook, trial and error, we managed to get that business started. I spent 16 years with
Albertsons from the southeast all the way to the southwest, and then cut my teeth with Publix
Super Markets as a kid growing up in Tampa, Florida.
ACKMAN: Thank you Jim. What we do here [on this slide], we benchmark each of our directors
against one of the incumbent nominees. Mary Dillon is on the Target board. Shes up for election.
And Im sure shes a very talented marketing executive. But, shes a restaurant company
marketing executive. Shes not a grocery store operator. And, importantly, Mary Minnick is on
Targets board.
If Mary Dillon were not elected, Mary Minnick would still be on the board shes one of the eight
directors. Shes former chief marketing officer for Coca Cola. I have to believe her expertise is
as relevant and as helpful, and there wont be a loss, in my opinion, if we lose in terms of Mary
Dillon. Target is a customer, a meaningful customer, of McDonalds.
We compare Mary to Jim. Jims got 30+ years of experience in food retailing. Former CEO of
Pathmark. If you think about the ideal person to join this companys board is someone who worked
for the competitor and helped build their business when it was at an earlier stage. Jim is a
completely independent director.
Next to him, weve got Richard Vague. Targets Doug Scovanner gave an interview to the Star
Tribune a few days prior to our filing a 13D when there was a story in the press saying Pershing
Square was buying a stake that one of the things we were focused on was credit cards. We have
consistent performance. Were enjoying double digit growth rates, Scovanner said. No one else
in the credit card arena has those attributes. For the life of me, I dont understand why those
attributes, in combination, would cause anyone to want to get into an active mode of analyzing a
sale. I think Targets done a good job building its credit card business, but it started its
Target Visa business really at the tail end of the last recession in 2001. The company really had
no experience operating a credit card business during a recessionary period of time. The true test
of a credit card business is not how it does during one of the greatest credit expansions
of all time but instead how it does in a recession.
I think the company had perhaps an over-appreciation of its ability to underwrite in this kind of
environment which made them resistant to the kind of transaction that we presented. We worked very
hard to convince them to consider exiting this business. Not the business in its entirety, but
again a partnership transaction which would shift the credit risk and the funding risk to a third party.
We think the company erred in the transaction it did with JP Morgan.
In fact, while we were advocating to the company in the summer of 2007 to exit credit risk, the
company made a significant decision to grant credit to a large percentage of their red card
customers who were subprime customers giving them $7-8,000 credit lines that led to a very
significant increase 20% increase in receivables. But those were not the customers you wanted
to attract going into recession. This was very, very costly to the company. You know, some people
suggested the company really needed the boost to help boost sales. We think that this was mistake
that would have been unlikely to have been made if there were a credit card industry executive on
the board.
Weve pointed out the profit decline in that business as a result of some errors. And, lets look
at this chart for a second. What weve done here is weve benchmarked Target against JPMorgan,
Bank of America, American Express, Capital One and Discovery Financial and theres a wide gap.
There is a couple hundred basis point performance gap over the last several years in terms of net
write-offs. And then 2008, during the recession, you see a very significant increase in that
spread. Again, the business was not recession tested. And, we think the company perhaps had an
over-appreciation of their ability to run this business in a difficult time.
If you look at bad debt expense, it tells the same story, but it is even a more dramatic double
the bad debt expense of Targets competitors. Its just hard for a retailer with a $8 billion
credit card business to compete with a JPMorgan or a Citi with $100, $150, $200 billion portfolio.
There are just real economies of scale in this business, economies of underwriting, expertise you
get running 30 different credit card [programs].
Richard Vague, why dont you introduce yourself.
RICHARD VAGUE: Thank you, Bill, and thanks for the opportunity to be here. My name is Richard
Vague. I have almost 30 years experience in the credit card industry. I was the co-founder in
1985 of First U.S.A. with John Tolleson. We grew to be the largest Visa issuer in the industry.
We were one of the best performing financial services stocks... for the period that we were public. We had almost 60 million customers. We sold to Bank
One in 1997. I was the co-founder in 2000 with Jim Stewart of Juniper Financial, again a credit
card issuer, which grew to be a major force in providing partnership credit card services and was
the fastest growing issuer in the business. We sold that business in 2004 to Barclays PLC of
London. Both of those credit card entities specialized in providing partner services, co-branding
affinity type services.
We literally had thousands of partners, including folks like Apple, Barnes & Noble, Southwest
Airlines and thousands of others, which gave us a particular sensitivity to how to structure a
relationship with a partner that gave that partner that benefit of control of marketing,
participation in credit and the like, let them have a vibrant program but transferred the credit
risk and the capital risk to our company and I think thats very, very relevant here. Currently
I serve as Chairman and CEO of a privately held energy company.
ACKMAN: Thank you, Richard. We line up Richard Vague with Richard Kovacevich, one of the nominees
up for election. In the case of Richard, we think of all the people on the board he has the most
expertise about credit cards because Wells Fargo has a credit card operation.
We ultimately hold him accountable for the decision not to do a partnering transaction. Now
notably, unlike Richard Vagues previous businesses, Wells Fargo is not very well known for being
an institution with which you do a partnering transaction. If you notice they were not on the
list. It was really Citi, GE, JPMorgan, G.E. and HSBC that were really the potential partners for
Target. Wells Fargo wasnt on that list. Perhaps he didnt want to see the business go to one of
his competitors. But, we think ultimately he should have been the one more than anyone, pushing
for a transaction where the company exited the credit card business. We also think that while hes
a very well regarded bank chairman Wells Fargo particularly during this financial crisis, has
got to be a major time consuming enterprise for him.
Target is a customer, a meaningful customer, of Wells Fargo. So, we think theres a potential
independence issue. But, when we compare him to Richard Vague, we have someone who is a pure
industry executive. Hes built, operated, founded and sold two credit card businesses and
businesses that have focused on partnering transactions.
And, some people have said to me, Well, the company is now saying they intend to exit the credit
card business. Although, if you read this, there was a letter to the editor filed this morning,
where the companys CFO says, looking forward, I firmly believe Target will not quit the card
business. Im not sure exactly what the companys posture is on what theyre going to do with the
credit card operation, but I think a partnering transaction along the lines of what other retailers
have done we hope thats in the future of the company.
We think that having Richard Vague on the board is going to help the company enter a transaction
like that. Actually, theres still a lot more to do. Its not a sale of a business. Theres a
lot of work to be done when you do a partnering transaction. Id like to ask the question of
Richard, lets assume you were on Targets board, lets assume the company exited the vast
majority of the credit risk associated with their card, what functions is this company still
responsible for? What business do they have going forward and how do you think you can be helpful?
VAGUE: Thanks for the question, Bill. I happen to be a fan of Target. I shop at Target. I think
its a company thats done lots of great things over the years.
In the partnerships that we had that were the most vibrant, the most successful, grew the most, the
partner was very, very involved. So, in this case, whether Target has further ceded its credit
risk and capital responsibilities to a partner, its going to need to remain very involved in every
aspect of the decision-making, marketing and credit decisions in a very plenary way, really making
sure the customers get taken care of in the proper kid glove fashion. So, generally speaking, I
would expect them to need to remain active for it to be a great program.
ACKMAN: Great. Real estate. Target owns more real estate than really any other retailer. And,
we think thats a good thing because we think thats an opportunity for the company to create
value. They get little, if any, credit for this real estate ownership in their valuation. And, we
think its worth exploring, whether there are other alternative ownership structures or ways that
the company can get the benefit of its real estate while maintaining the critical strategic
objectives that they have. If you compare Target to General Growth, a company I know pretty well,
as well as other major owners of retail real estate, if they were a REIT, they would be the biggest
retail REIT in the country in terms of ownership.
The company has an overall EBITDA of multiple of 7.2. If you look, even with large cap REITs that
have leverage issues and occupancy issues, and theyre issuing dilutive capital, they still traded
at more than twice the multiple of where Target trades today. If you
look at
ground-lease
transactions, ground-lease transactions trade at two and a half times the multiple where Target
trades today. Target trades at a similar multiple to other similar quality retailers that own a
lot less real estate. This suggests to us theres hidden real estate value to the company.
When I say us, I mean Pershing Square. Im not referring to the nominees. I didnt seek out
nominees to push through a real estate transaction. I did seek out one nominee who had real estate
expertise, and Michael Ashner has a ton of real estate expertise. He can speak to that. If this
group of individuals is elected to the board, including myself, Im going to raise my hand probably
first or second board meeting and say, look, Id like to see Goldman Sachss work papers. Id
like to see the reasons why the company rejected us. Im going to ask the board whether it makes
sense to do a further exploration of real estate, because we think there may be an opportunity
here. I mean, its telling that other retailers, and Wal-Mart certainly has the financial capacity
to own as much real estate as they want, theyve chosen otherwise.
Target has
15% of its stores that have ground-leases in effect. Whether this makes sense or not, I
dont know. I dont know from the outside. I just want to be part of the discussion. Eight of
the current directors will remain in every circumstance. They turned me down once. They may turn
down the notion of looking further. If you dont want the company to look at even look at real
estate transactions, then you dont have to vote for me. But dont deny the board our other four
nominees.
Without going into too much detail on TIP REIT, we tried from the outside to address the companys
concerns. I think its been very difficult because were not in the boardroom. We dont have all
the facts that the company has, but Id love to have someone on the board who has
got very relevant real estate expertise and they can help the company and the board analyze
potential alternatives if something makes sense. If it doesnt, it doesnt.
Michael, why dont you introduce yourself.
MICHAEL ASHNER: Michael Ashner, Chairman and CEO of Winthrop Realty Trust, a New York Stock
Exchange, publicly-traded REIT. Ive been a dedicated real estate investor since 1981. Ive been
a property manager and asset manager since 1981. It is the business that I do. My expertise has
been across a spectrum of real estate. And, I hope I can be helpful with respect to the issues
facing, confronting Target with respect to its ownership of real estate.
Separately, one of the areas of particular expertise that I have is with respect to the ownership
and management of real estate by companies like Target. That is to say, I have a background in
sale-lease-back transactions, net-lease transactions and ground-lease transactions.
I think its important, however, to consider that regardless of whether or not the company chooses
a different course or maintains the same course, when a company is one of the largest owners of
retail real estate in America, I would think its incumbent that the board of directors include
someone with a background specifically in the ownership, operation or management of real estate.
And, I would hope that I can bring some expertise in that regard to the board.
ACKMAN: Thank you, Michael. We benchmark Michael Ashner against Solomon Trujillo. Hes been on
the board for 15 years. Hes an Australian telecommunications executive. Im sure he knows about
telecommunications. Im sure he knows about technology. But, hes had 15 years to convey that
knowledge to the board. It cant be that convenient for him to fly in for board meetings. It can
really, in my opinion, be hard for him to spend a lot of time focused on Target. In this case, we
have Michael Ashner, a major real estate owner/operator. Hes based here. He knows a lot about
retail real estate. This is a very important asset for the company. Wed love someone on the
board to have that expertise.
Me you look at Targets board they own less than 0.3% of the company. The independent
directors own less than 0.1% of the company. Pershing Square owns just shy of 25 million shares
with a market value of a billion 70 million dollars today. We own several hundred million dollars
worth of stock options in a separate fund that you read about in the newspaper. Unfortunately,
owning call options on Target stock has not been a profitable thing for a fund that only owns call
options on Target stock.
Our main fund principal investment is almost entirely in common stock. Its 25-26% of our capital.
Obviously, that is money we dont want to lose. The company said, look, Bill, you own
derivatives; therefore you want to take risks, youre short-term. And, my response is, the vast
majority of our stock ownership has been common stock. Weve been a shareholder for more than two
years. We do own derivatives. We have extended the life of those derivatives over that two years
time. At some point were either going to exercise those options or convert those options to
common stock. But, were clearly a long-term holder.
Ones willingness to take on risk is not just a function of what you can make if it works but how
much you can lose if it doesnt. And, I am the largest investor in Pershing Square. I have a
personal stake in Target approaching three million shares. Im clearly very focused on whats good
for Target and how to minimize risk for Target shareholders. And, again, myself compared to the
Target board, I own a lot more stock than all of them put together. And, Ive only been involved
in the company for two years.
My background, I compare myself with George Tamke. He owns 10,000 shares of common stock,
including options outright. He owns 0.01% of Target. Hes on three other boards. Hes chairman
of Culligan. Hes chairman of Service Master. Hes on the board of Hertz. All three of these are
Clayton Dubilier portfolio companies where hes a partner. How can he possibly justify spending a
lot of time on Target when hes got two chairmanships and a major personal direct and indirect
investment in each of those companies?
Hes been on this board 10 years and hes only bought 10,000 shares. And this is a wealthy man. I
think if you had to choose, you can get a private equity investor in the form of George Tamke or
you can get a public equity investor that has a very large percentage of his funds capital
invested, indirectly a very large personal investment in the company. Im on no other boards. I
may at some point or I may not join the board of General Growth, but I have no intention of joining
any other boards and these will take up my full time.
And, Pershing Square has a track record investing in consumer and retail franchises. Weve created
a lot of value for shareholders in Sears Roebuck & Co. and Wendys and McDonalds and Longs Drugs
and other businesses that are related.
I think I can be helpful here. But, again, Ive taken the brunt of the personal attack, which I
think is a good thing. Interestingly, Target has not attacked or even mentioned the name of any of
our nominees in any of their fight letters, in any of their communications. And, I think the
reason for that is theyre trying to make this about Bill Ackman. But, again, you dont have to
vote for Bill Ackman. You can withhold your vote for Bill Ackman. But dont withhold your vote
for the other Nominees for Shareholder Choice. If you want someone on the board who owns a lot of
stock, has a track record for creating value for shareholders, vote for me. If you dont, dont.
But dont let that corrupt the contest. Make it about who the best people to serve on the board.
Lets talk about corporate governance. Among my biggest concerns for the board is insularity of
the nominating process and otherwise. Ron Gilson, perhaps you can introduce yourself and explain
why youre here.
RON GILSON: Good morning. The Town Hall Meeting is the right term. It reminds me, I was not
sympathetic enough to the candidates last fall who had to stand up and explain why you should vote
for them.
Ive worked on corporate governance for the last 30 years. There are a handful of senior people in
this country who have done that. Im one of them. Ive done it as an academic. Ive done it
inside boardrooms. Ive been a director at a major mutual fund for the last 10 years and
independent chair of the board for the last four. If you want experience in managing in difficult
times consider last fall running six or seven billion dollars of money market funds while the
capital markets froze and the Reserve Fund broke the buck an interesting experience.
The important thing to recognize about corporate governance, particularly in this context, is this
is not an exercise in civics. Its not how do we elect the city council. Its about creating
value. Its about having a group of independent directors who, when circumstances change, when the
board and management has to consider how to respond to new circumstances, there are people with
independence, with expertise, and with fresh judgment. What weve seen thus far is in each case,
when an issue of governance has come up in this election, in making it easy for shareholders to
vote, with respect to the board -
ACKMAN: The volume can be turned up, please.
GILSON: in each case the board has voted in a fashion that keeps this kind of experience out of
the board. When you think about corporate governance and you evaluate the alternatives, keep in
mind this is not civics, this is about putting together a board that has the capacity in difficult
times to generate value for its shareholders.
ACKMAN: Great. A few more slides, then well open it for Q&A. I want to address briefly some of
the points that have been made by Target about our candidates. We think the issues here are: Is
there relevant operating experience on the board? Why is there no significant shareholder
representation, and why was that representation rejected? Why did the company make the mistakes it
made in the decisions about credit cards? Why are they making some key basic corporate governance
mistakes? The company has not addressed these issues. Theyve compounded the issues by
unfortunately rejecting things like a universal proxy.
Were just going to cover some of the issues that the companys raised. They say Pershing Squares
sizable derivative position creates an incentive for risk taking. I pointed out the fact that the
vast majority of our investment, 80% plus, is in common stock. Even if you look at proportions,
the current board has a much smaller fraction of their investment in common stock than they have in
options. Weve been a huge buyer of stock and holder of stock over time. Management has not
bought one share of stock in the last five years. The board and management have sold $429 million
worth of stock over the last five year period of time. Its hard to be intensely shareholder
focused if youve simply been a net seller.
The company said that Pershing Square launched a proxy contest to push its real estate agenda.
They keep referring to a Bill Ackman slate of nominees. I and Pershing Square helped find these
nominees. But thats really the only thing, they have no affiliation with me and you have no
obligation to vote for me if you dont want me on the board.
In terms of real estate agenda, I spent about a total of five minutes describing our real estate
idea to our slate so they understood what it was. I didnt ask for their opinion on it. I dont
need it. I just want independent, fresh perspectives on the board. I wanted one real estate
executive that I thought would understand, maybe be able to add some value to what we proposed.
But this is not about a real estate slate. You can run a proxy contest. Carl Icahn wants to get
Yahoo sold to Microsoft, he puts together a group of directors. Each of them commits if they get
on the board theyre going to push for a sale to Microsoft. This is not that.
These are not five real estate executives Ive sold on a plan that Im trying to push forward. You
can vote in favor of this group of individuals and you can still be opposed to a real estate
transaction. Eight of the existing 12 directors are going to stay on the board, and if there were
good reasons why it was rejected it will be rejected. But what youll get from me is that Ill
raise my hand and say, you know what I think, its worth another look. Maybe not our idea, but
lets put Goldman Sachs or perhaps another investment bank to work working with the company with the
benefit of inside information. We think theres something here on the real estate side.
So dont be misled. Its not about Bill Ackman. Its about how our directors compare with the
existing nominees.
On credit risk, were as intensely focused on credit risk as any other investor. In fact, we were
short the credit world. We focused on businesses that are well capitalized. We expressed concern
to Target when they were running a very large buyback program while still being in the credit card
business. We urged the company to stop the buyback program in the fall of last year. And they
did. Theres lots of hedge funds that push for leverage recaps and all kinds of other transactions
to reduce credit ratings, give people an opportunity to sell into an elevated stock price. Its not
what we do. Every business weve invested in is better off from a credit point of view after our
involvement.
On hasty selection, they said we picked these guys too quickly. And, I guess I would say I think
we did a good job in a matter of weeks finding very high quality candidates that fit our criteria
for independence and relevant expertise. While the company says its inconsistent with a
professional search required by good governance, you have to ask the question, did they go through
some professional search process when they decided to re-elect four people that had already been on
the board? Solomon Trujillo, George Tamke, Richard Kovacevich and Mary Dillon, are they the single
best people to fill those seats? The answer is I dont believe so. I think in a short period of
time we found people who had more relevant expertise.
I find this kind of a stunning statement. This is one of the companys press release. It says:
We do not believe that Pershing Squares nominees would add value to the board. We find that
just to be an absolutely stunning statement. We say, Really? And, if you look at who weve
brought to the table and youll learn more when they answer questions.
On corporate elections, what were giving here is a choice. You dont have to elect all of our
nominees. You can elect some. You can elect none. You can elect all but me. You do what youd
like. This is about whats best for Target. And look at each of the various considerations and
make your decision.
I want to get to Q&A, so Ill move pretty quickly. The gold proxy card is the one you need to vote
to vote for any of these nominees. We prefer a universal proxy card where you can pick from
either, but we think, if you were to choose, you would choose these directors. So with that well
go to Q&A and Ill take a seat. So my microphone is still working. Well open it up to questions
from the audience. And well also get questions here on the TV from people on the Web. So if
youre on the Web, feel free to send in your questions, and we will respond to them. Why dont we
start with the audience. Go ahead.
<Q>: Hi, Bill. I have a question about the management of Target as opposed to the board.
When you first made the investment in Target, I think your view was that the management team was
great, they were great retailers, et cetera. Based on some of the slides that you put up regarding
their sales of stock and the actual operating metrics of the company, have you changed your view on
the management team at all?
ACKMAN: I think the management team is a very strong team. I think Target in general has done an
outstanding job as a retailer. But, Im disappointed, the company has certainly underperformed my
expectations in terms of how theyve done in a recession. Ultimately, I hold the board
accountable for strategic decisions. It was a board vote that led to the type of transaction they
did on the credit card side. I think its a management team that with a little extra help in the
boardroom, some people on the board that perhaps could push back when the companys headed in the
wrong direction or can make the board more recession ready. I think that this team can get us
where we need to be. But I dont think you can get there without relevant expertise on the board.
<Q>: Hi, Bill. Im a little bit confused on the details of your real estate or land
presentation. If I think of creating a REIT, I think of putting all the stores in a REIT and then
having the retailer pay the rent to the stores and that way youll get a big tax benefit, because
REIT income is untaxed as to the shareholders, et cetera. Apparently your plan differs from this
model. Could you please tell me how and why?
ACKMAN: Sure. Again, I dont want this to be too much about the REIT, because this is not a slate
to push forward the REIT plan. But what we had proposed to the company was we dont like
traditional sale-lease-back transactions because we think they put a lot of pressure on a business.
You take all the assets out of the company, all the real estate assets, put them in another
business, lease them back, yes, it gives you a big tax deduction, but 20 years later youve got to
deal with your landlord. And, you cant do for various tax reasons leases longer than 20, 25
years.
So we thought, we looked at that. We fairly quickly dismissed it as not making sense for the
company. We think its very important for Target to control its real estate over a very long
period of time. We dont want to put credit pressure on the company. Our revised transaction, we
were selling a 20% interest in what we call TIP REIT. We dont own the land under the company.
The rent would be a relatively modest payment compared to the operating income of the overall
business. The REIT itself would have a lot more security because it would own the land secured by
Targets credit and $20 billion worth of building. Theres a lot of benefits to it.
Im not sure its the answer for Target. It may be. It may not be. The company rejected it. All
Im saying is as a meaningful shareholder of the company, Target is an outlier in terms of
ownership of real estate. It may be a good thing and it may be a bad thing. There may be a more
efficient way for them to be structured. Id love the company to take a closer look and thats my
point of view on real estate. But its not what this slate is about. This slate is about advice
and ideas that Jim Donald can bring to the table, the expertise that Richard Vague can bring to the
table when the companys doing a credit card transaction. Thats what this is about.
<Q>: Thank you. Of the four areas you cited: food, retail, credit cards, real estate and
corporate governance, Bill, what do you think has been the most severely, the most acute area where
youre under the assumption you cant do everything all at once, given that assumption, which would
you address first?
ACKMAN: Im going to address corporate governance first. I think its the easiest to address.
Corporate governance for this company will be fixed the moment that a new set of directors is
elected to the board because I think it will send a message from shareholders that shareholders
want a board thats receptive to fresh ideas, wants a board which has meaningful stock ownership.
I think youll very quickly see incumbent directors go out and buy stock on the market because
theyve been embarrassed once weve put up those slides showing them being net sellers of several
hundred million dollars worth of stock in a company. So thats an easy change. Change can happen
instantly.
Ron, do you have any points of view on that?
GILSON: At this point, the critical thing is to keep in mind that this slate brings ideas into the
boardroom, but it brings ideas into the boardroom that get realized only if it persuades eight
other people to go along with it. That is, this is not a situation in which someone is coming into
the boardroom with a set, with a set of plans that theyre going to impose; but, rather, it makes
the existing directors more effective. And in that respect I think Bill is right. A major,
theres a major impact as soon as that structure goes into place.
ACKMAN: But each of them are worth a look. On credit cards, the world has changed a lot since we
originally spoke to them. Not clear what kind of credit partnership transaction can be devised.
But I dont think the right answer is that what weve done is the only right decision. I think
its worth some analysis. I dont think any of us here can tell you with certainty what the right
thing to do is on credit cards, what the right thing to do is on real estate, what the right thing
to do is for the retailer. But what I can tell you is the people here have the expertise if they
were to join the board they could help the company analyze each of these various businesses and
provide perspective.
I mean, Jim, do you want to present how, if you were on this board, how would you work with Gregg?
How would you work with the rest of the board to help the company?
DONALD: In my opinion, and Ron can correct me on this, the role of a board member is that of a
coach. Its not necessarily tactical, but its more strategic. And having experience at growing
super centers, having experience in the food business, just having experience as a retailer, I
think, would be beneficial to Gregg and not only Gregg but his retail team as well.
And Im sure theyre getting that coaching and that counsel from their current directors, but,
again, if food and from what I read that is where Target wants to go Greggs been public about
that I think having a director with a background in food could be beneficial to them, as they put
out their strategy and go forward.
ACKMAN: I think its a useful question to the full slate. Richard, any thoughts, day one youre
at a board meeting. Obviously you know something about credit. What kind of analysis would you
do? What would you be interested in learning and how do you think you could help the company?
VAGUE: As I said at the outset, I think Target is well run from an operating standpoint. It would
be a privilege to be in the boardroom. I think my fundamental instinct would be to be supportive.
However, I think there are structural issues that need to be addressed, capital structure issues,
structure relative to the credit card. And it would be my view that it would be good to surface
those issues and begin dealing with them in a systematic way early on.
ACKMAN: Michael, thoughts on real estate?
ASHNER: I think the first thing to do is to hear how management views its real estate. I have to
give them initially, certainly more than the benefit of the doubt. Theyve owned this real estate;
they must have a point of view. I dont know what that is and it needs to be articulated. From
there, the second step would be to ask the board members or management to prepare some analysis of
the real estate. The analysis of real estate that you get in the 10-K is an SEC requirement. Its
not what real estate people look at. And, its probably not what retailers look at. From there,
you make a determination as to whether or not you want to go forward in one direction or another.
I think the first thing, the most important thing is to hear how they see the issue themselves.
ACKMAN: Question up top. And you can put the questions from the Web on. Were going to try to
alternate and address some Web questions as well.
<Q>: Is there anything about the nature of the real estate transaction that might be
inconsistent with how your real estate needs might change in terms of doing more grocery super
stores and things like that?
ACKMAN: No, the beauty of what we proposed it has really no, or de minimis operating impact on the
company. Today, Target leases land in, land only, I think, in 10% of their locations. I think
they always try to buy the land, because its what theyve been able to do historically.
The
benefit of a land-lease, particularly one that you set up inside your company before you spin
it out to shareholders, Target can write whatever lease it wants, because you have so much security
in the form of a building and Target has the underlying credit. You can give the landlord enormous
flexibility in terms of making modifications to a building. If you want to expand a location to
accommodate a super store, you can do that. If you want to completely redo a location, you can do
that. Traditional sale-lease-back transactions where theres land and a building, the landlord,
obviously, youre starting to mess with his asset. The land is not going to be any worse off if
you build a bigger building on it.
So certainly the ground lessor is not going to complain about it. But very often, if you own land
and a building and the tenant wants to make modifications, its like when you have an apartment and
you have to call your landlord before ripping out the kitchen and putting something in, because he
or she is concerned about what the rentability will be once youre gone. We really
address that problem in our transaction. But thats a gating issue. That doesnt solve all the
potential issues.
I think with the, benefit of Michael Ashners expertise, with Goldman Sachs, or another bank being
given the full assignment, as opposed to the very narrow, Take a look at Pershings deal and either
accept or reject, youre not going to get to the right answer. Take a look at Pershings deal, see
what good ideas they have. See whats bad about it. How do we modify it? How can we create a lot
of value here?
Seems like an anomaly, this stock was at $28 a share when we launched the proxy contest. Easy
math, at $28 a share the company had something like a $40 billion total enterprise value,
including credit card receivables, including real estate, including a retailer. If you think the
receivables are worth something close to par, lets say $7 billion, and you think the real estate
is worth something close to $40 billion, you were paying a negative number to buy Targets retail
operation. That seems wrong to me. Its still an anomaly at todays stock price. So I think its
worth a look. Thats how we think about it.
From the Web. Credit rating: Has your view on Targets credit rating changed from your most recent
public commentary that any transaction you propose should be credit rating neutral?
Yes, Im of the view having strong investment grade ratings is a key strategic asset for Target and
that I wouldnt push the company to do something that I didnt think would maintain those credit
ratings.
Another question from the Web: How do you reconcile your kind words on Targets managements past
performance and the fact that youre running a slate to unseat incumbent directors?
The answer to that is theres a big difference. Theres a line in the sand between management and
the board, and the companys conflated the management and the board, and I say the company, the
board is really running this proxy contest. The most recent letter I felt was very misleading. It
said Vote for Targets board and management. Look at all the things weve done for shareholders.
A lot of those things were done by management and not done by the board.
You can be supportive of management and still put together a group of independent directors that we
think is going to bring meaningful value to the company. You know, I think everyone here, I didnt
go out to find people who didnt like Targets management. I went out to find people who I thought
would bring relevant expertise. And it just so happens that they, many of them are Target
shoppers, like the business, like the brand. Theres a lot to like. This companys done a lot
well. It doesnt mean it cant be optimized and bringing fresh perspective is going to help.
<Q>: You showed the EBIT margins for Target relative to Wal-Mart, and Im curious. You go
through all of these different aspects for the business. None of these relate specifically to the
deterioration of the EBIT margins and the below peer average. Im curious to know what you think
the reason for that is obviously its not related to any of these specific issues. And maybe how
this slate would address that.
ACKMAN: I do think that in terms of explaining the down trend over the last several years,
particularly in the last year, I mean, a lot of that has to do with traffic. Right? If all the
traffic is going to Wal-Mart. And when moms buying groceries, she realizes she needs clothes for
the kids. Its going to be more convenient for her to go to the clothing aisle and buy clothes
there. And I think Targets missing out on the incremental sales dollar. And I think spread over
the same G & A base, youre going to have lower margins. But Id love to get Donalds thoughts.
DONALD: I dont have inside access to Targets sales mix, both in food and non-food perspective,
but if you look in the heart of the recession, in the retail sector, the underperformance that was
based on the economy, the underperforming categories were, off the top of my head, specialty
apparel, home improvement, lawn and garden, footwear. The ones that outperformed or drew customers
in were food, general merchandise, HBA and actually electronics, as well. And as I see this from
10,000 feet up, the thing that I could probably surmise is that Wal-Mart has a greater mix of
consumables than Target. And to Bills point, its possible that driving that additional foot
traffic through there generated plus EBIT for Wal-Mart. And again Im not privy to that. Just
based on whats happening in the retail sector.
ACKMAN: I think the company seems to be headed in the direction of growing its grocery business,
obviously. Theres a lot of risk associated with that. Its a low margin. Its a perishable
business. Its not part of the DNA of the company. This was Dayton Hudson. This was a department
store retailer. This was an apparel retailer. This was a meaningful diversion for the company. I
think thats why Id feel a lot more comfortable whatever the company decides in terms of growing
that business line having someone who has been there before. I cant imagine a better person than
the person who joined Sam Walton when there were four superstore prototypes. And Im curious, you
went from four to, what, over the course of your being there, and what did you learn along the way?
DONALD: Its funny, you have to be able to put yourself in perspective. And Ill never forget
this, if I may. So I left Wal-Mart supercenters with about 143. We started with four. And
Progressive Grocer says, Donald leaves Wal-Mart supercenter expansion likely to be halted. I
just stopped them in their tracks. Now theres 2,500 supercenters. So clearly the model is set and
it was moving forward. But when we started with four, 143, as I mentioned today on Squawk Box,
its not only the experience that one can lend in coaching and counseling a team or members even at
store level, but its also the mistakes that one made in putting together from the beginning a
supercenter operation, and hopefully let companies such as Target be benefactors of those
learnings.
ACKMAN: We brought Jim on as much for the mistakes he made as for what he did right. (Laughter)
So a question for Mr. Ackman and Mr. Vague. This morning Targets CFO sent a letter to American
Banker Magazine disputing the reported suggestion that Target will exit the credit card business.
In your view, should they be in this business? Why or why not?
ACKMAN: I actually have a copy of the letter which you can find on the web. And I think that this
is sort of a question of definition. I am of the view, a strongly held view, that Target should stay
in the credit card business, that is, a Target Visa card, get as much of their sales on that card
as possible. It will help the companys margins, give them more data about their customers. It
will tell them where their customers are shopping. A relatively small percentage of Targets sales
are on the Target Visa card. We want to see that expanded.
But theres a difference between being in a business and how the business is financed and who
takes the risk. I want none of the financing to be coming out of Targets pocket. I want it to be
coming out of a bank, a large financial institution that has more resources than Target and has
lower-cost capital. I want the credit risks as much as possible to be shifted to a financial
institution. But I want everything else, the marketing, the customer acquisition, the data
analysis, and all those benefits, to remain with Target. Thats how Id think about it. Id love
to hear Richards point of view.
VAGUE: I think Target can have its cake and eat it, too, in this situation. I think they can cede
the credit risk and the capital responsibility to a partner. Its not a binary situation. Its
not either Target owns it or they sell it. Theres a spectrum of solutions between those two
alternatives. And I think one of them can be chosen that gives Target all the control it needs, a
revenue stream and an important service and marketing tool for its customers.
ACKMAN: I think the analogy to real estate is a good one. We proposed something with respect to
Targets real estate and the company looked at it as a digital outcome. It was either yes, exactly
as Pershing Square described, or, no, it doesnt make sense at all. The answer usually lies in
between. I think the same thing is true on the credit card side. There are transactions in which
Target shares some more credit risk, but they get more reward for taking the risk. Its not a
completely yes or no outcome.
Theres a question from the Internet for Jim Donald, food retailing has low margins, on one hand,
but high volume, on the other hand, is this the right business for Target to push into at this
stage?
DONALD: David Glass once told me, former CEO of Wal-Mart, after I started, I guess after about a
year and a half. He said I dont want you to think we brought you in here to build a supermarket
business. We brought you in here to drive foot traffic for the general merchandise side.
So, I would tell the individual that asked that question that I believe it is the right business.
Theyre already into it, number one. But, number two, I think it can actually enhance what Target
stands for with regard to the brand, with regards to quality, and with regards to being in the
business of being a mass market.
ACKMAN: Question from the audience. Yes?
<Q>: Hi, Bill. I was wondering, did you do any comparison studies versus Targets other
competitors regarding management ownership and how those companies stocks performed? And if not,
does maybe Ron have any advice on the amount of stock management and the board should own and have
some skin in the game? Because it is quite surprising that the current management and board has
very little skin in the game, and I think that would make a big difference.
ACKMAN: We didnt actually. Frankly, the numbers were so striking I didnt feel I needed to do a
benchmark versus other retailers or other companies.
Its incentives. The bigger the stake you have in a company, not just options youve been granted
for free, but when youve reached into your pocket and written a check and youve bought a share of
stock on the market. I think people think about that investment differently and they think about it
every day. And I think it makes a difference. But I defer to Ron, Id love to hear his point of
view on ownership.
GILSON: Bills point was something, frankly, I learned from my grandmother. She understood if you
owned, it you cared about it. Compensation plans, all of you who have read companys proxies, the
SEC explanation of compensation plans go on for 30 pages because weve created a set of very
complex, typically very multi-layered plans and the extent to which the value of that compensation
is directly linked to real measures of the companys performance gets buried, both within the
description and often within the incentive compensation plan.
So direct stock ownership is one critical aspect. The other critical aspect is how the entire
package ties what management takes home every week to how the company performs. And its equity
ownership. And its more directly payback, making those comparisons is something that the SEC has
been pushing every company to do. So far, the reaction has been simply to expand the number of
pages, the number of tables and most importantly the number of footnotes. The kind of comparison
youre asking for is both difficult to do, but I will tell you that every executive in the end knows
what the answer is.
ACKMAN: Michael, did you have a point on this?
ASHNER: Ive always bought shares in companies in which Ive gone on the board. My own cash in
the market. I dont think Ive ever sold any of those shares, although from time to time Ive
transferred some to my foundation. You always have to have skin in the game, I believe.
ACKMAN: Another question from the audience, up top there.
<Q>: Two part question. First part. Pershing Square April 2007 made a series of trades
into Target. Over those three months, between April and I guess around May, Pershing Square
accumulated about a million and a half shares and then exited and did that three or four times.
And then in the middle of May began to accumulate Target stock.
ACKMAN: Why?
<Q>: Yes. So my first question was, you know it seems like there was a change in strategy.
You can talk about what the strategy was in the spring versus I guess in the summer of 2007 and a
question for Professor Gilson regarding -
ACKMAN: Let me do that one quickly, then you can ask Professor Gilson the next question. Keep the
microphone.
We were restricted because we were buying a stake in the company with the intention to have
influence over the way the business was organized. We were advised that we couldnt buy more
than $62 million worth of stock per entity without making a Hart-Scott-Rodino filing. So, based on
direction wed received in the past from regulatory authorities, the reason why our initial
position was largely in the form of options and swaps as opposed to the stock that we own now is
because of those restrictions. After we made a filing we could then buy the common stock. So,
what you saw was we would buy a million and a half shares, 60 odd million dollars worth, and wed
enter into wed sell that stock to a Wall Street firm that would write us an option on it. It
was the way we accumulated the position.
But if you look at that if you look at not just the stock but the stock and the option and the
swap position that we accumulated over time, our net exposure to the company grew that entire
period. We were always increasing our economic stake but the means by which we had to do it was
the way we described, largely because of this HSR issue. If you just looked at the trading report
for common stock in our proxy statement, it will look like were buying and selling. Were not day
traders, were not short-term investors. Our net stake in the business grew over time to become a
much more meaningful number but we were limited by the HSR rules.
By the way, if you can get those rules changed, theyre a bit annoying, and wed appreciate it.
Does that help you on the stock?
<Q>: Yes.
ACKMAN: Go ahead for Professor Gilson.
<Q>:
For the professor, the question is: The importance of a long-term investor actually,
let me do you believe that Pershing will be a long-term investor in Target? And if you can talk
about the importance of a long-term investor as it relates to good governance. Thanks.
GILSON: Im trying to think about the right way to say that I agree with you in an eloquent
fashion. Look, what shareholder what we want shareholders to care about, when I say we, the
governance committee, is the long-term value of the company, because from a larger, from an
academic perspective, we care about the value of the stock, but we care about everybody else, every
other stakeholder who does business with the company.
If the company grows over the long-term, the shareholders do wonderfully and so does everybody
else. Long-term shareholders will have the same view of that goal as everyone else does.
Distinguish that from people who are trading on hiccups in the market. My finance friends will
tell me they do a really important job. Theyre really an important part of pricing for the
financial market. But this is not about the financial market. This is
about the long-term value
of the company and the value it creates for everybody who does business with it.
So my interest is long-term. What I know about what Pershing Square has done has been focusing not
on capital structure, leverage, recaps and the like but its, rather, been on the operating
structure of the company. My understanding is theyve held their shares for periods quite longer
than others. But keep in mind, the people who are going to be in the boardroom other than Bill,
are not from Pershing Square. Its the four people you see here who have all been either, for me in
corporate governance, but in operating businesses that are directly relevant to
what Target does. So I have no reason to think that Pershing Square
is in this for the short-term.
But the fact is, whether they are or are not is irrelevant to what the four of us are going to do
inside that boardroom.
ACKMAN: If I could quickly address your question. Again, hedge funds are normally accused of
being short-term. By the way, theres nothing wrong with that. Plenty of short-term traders that
do a much better job than we could trading stocks. We tend to take very substantial positions and
we tend to be a holder for multiple year periods of time.
Ive gone on very few boards. The reason Ive gone on very few boards is that it takes a lot of
time and energy, it restricts you from trading. And I really have to believe that I can be a
multi-year holder beyond this point in time in order to be willing to give up the kind of
flexibility you have when you join a board. Pershings been a shareholder of Target for more than
two years. By joining the board, Im indicating that Im going to give up flexibility in terms of
trading, so that should suggest to you that I think theres a lot more value to be created from $43
a share over time. And by virtue of my willingness to give up restrictions, theres nothing I can
do to prove better that Im in this for the long haul.
Yes, up front here.
<Q>: I wonder if you could address the timing issue a little bit. A lot of the arguments
that you all have made collectively relate to an economy in a downturn. If we are in fact sort of
coming out of this, do these things make as much sense as they might have, say, last year? Were
talking about spinning off the real estate. Maybe we should wait until its worth more. Credit
cards may actually become an upside, if credit improves, and then the food business is something
that Target differentiated itself with more discretionary items. And if the economy improves,
wouldnt that be an advantage for the company right now?
ACKMAN: I think we should go through each of the different disciplines. Whats your view on food
in good times and bad?
DONALD: Having not sat in the boardroom and going by what Gregg said, food is in their future.
With regard to rolling out the SuperTargets as well as their add-ons and their remodels that put
out more consumables than in the past.
I think if you look at good times and bad times, the consumables still drive traffic into the
stores which would bode well for them on the specialty side, the apparel side, the general merchandise
side and those individual areas. But the big thing is if theyre going to continue to compete with
other mass marketers, particularly Wal-Mart, theyre going to have to insert themselves to be more
competitive item for item, SKU for SKU, and get into that business.
So whether its good times or recessionary times, I think that getting into the food business will
actually continue to increase their volume on a total revenue basis going forward.
ACKMAN: I think it will also more readily insulate the company from this happening again. We
dont know how long the economic downturn is going to be. We dont know when the next one is
around the corner. I think the conditions of the last five years are a lot more anomalous than
they are regular. So you dont want a company that only does well in a boom credit cycle,
because I think this generation, its going to be a very long period of time before we go back to
the kind of home equity extraction, CDOs and other technology that created a lot of credit in the
market.
DONALD: In addition to that, if you look at Wal-Marts analyst reports, theyre talking about the
abundance or the oxygen thats left just in the U.S., empty spaces for supercenters or their
neighborhood market concept. So there, again, I think you have your chief competitor getting more
deeply in this business. I would think again not knowing theyd want to do it as well.
ACKMAN: Richard, thoughts on credit?
VAGUE: I think the timing issues on credit cards are very important. And it could very well be
that now is not the time to do something on credit cards. I dont have the particulars of Targets
situation, but you would like a situation where margins and credit trends are more stable, where
the universe of buyers has increased because the capital structure of the potential buyers is in
better shape.
But even if the current economic environment were benign, I think an important thing to recognize
about the credit card business is that structurally the secular trend through time has been towards
higher capital requirements in that business. Lower margins because of increased competition and
now more recently a lot of attention from regulators and legislators, theyre going to decrease the
flexibility in that business.
So I think its not the place to be creating wealth for shareholders that it once was. And so the
issue I think is a real one.
ACKMAN: If you look at Targets credit card business, Im a big believer in companies Michael
Porter serves on our advisory board. Im a big believer in companies pursuing where they have
a competitive advantage. Target has an enormous competitive advantage in this credit card business
in terms of acquiring customers cheaply, because when Mrs. Smith walks up to the counter with $40
worth of stuff, pulls out her American Express card, the person behind the register knows to say,
Would you like to apply for the Target Visa card, well give you 10% off your purchases today?
That induces Mrs. Smith to apply for the Target Visa card. A bank has to spend several hundred
dollars to try to acquire the same customer. Thats an enormous competitive advantage.
Targets a great marketer. So another competitive advantage. They have great customer service.
Thats a competitive advantage in running a call center. But Target did not have a competitive
advantage in terms of accessing deposits. It doesnt have a deposit franchise. It doesnt have
the kind of low-cost capital that a major financial institution has. It doesnt have the economies
of scale that enable it, or the experience in running a business over many, many different credit
cycles. Or it cant afford to have the same number of Ph.D. statisticians analyzing the data. It
doesnt have the benefit of mistakes made by other retailers.
So Im in favor of a company pursuing its competitive advantage. I also think theres a question
of focus. I have to believe that the credit card operation is consuming an enormous amount of not
just Doug Scovanners time. But I have to believe its taking meaningful mind share away from
Gregg Steinhafel because of the fears incumbent in that kind of business.
Every time he goes to a meeting with a shareholder, Im sure theyre getting questions about the
credit card business. [If] a major financial institution was on the hook with them, it is kind of
like stock ownership. The beauty of a bank taking credit risk is theyre really going to care
about underwriting. Theyre not just a low-cost form of financing. I think that transaction makes
sense in any marketplace. Now the exact timing of what you do and when you do it, I think it
depends on the conditions, the factors that Richard mentioned.
Michael, any thoughts on real estate?
ASHNER: I think the problem hasnt been really addressed or does not appear to have been
addressed. Its not an issue thats going to get resolved real quickly. You have 200 million
square feet of space. You have it managed in a number of different ways. If you look at the slide
sheet on page 55, you can that see none of the major retailers in America have taken one position
or another. Wal-Marts halfway leasing, halfway owned. This is a process thats going to take
some time to figure out what, for the company, what is the best use of the real estate where it
should be?
I guess my second point would be, this is a capital consideration. This is a right side of the
balance sheet issue. How do you deploy your capital? Thats an issue that companies face all the
time, continually, forever, so that its not a good time or a bad time. You always are looking at
how you allocate your capital, whether you own land, whether you dont own land, whether you own
other assets, whatever.
So its always a good time. Thirdly, I would say once youve made a preliminary decision where you
want to go and as youre continually reevaluating that decision, the implementation of
it is not going to take place overnight. Again, you have 200 million square feet of space. And
how are you going to go about doing it? How are you going to execute on it? I dont know if
theres a good time or a bad time. I just believe strongly that a company of this size should be
always considering what it should be doing with its real estate and how it manages it.
ACKMAN: I would say, lastly, to your question, the only thing that this panel offers to the
company in terms of a short-term fix, in my opinion, is governance. All the rest of the stuff,
whether its real estate or credit cards or food retailing are long-term strategic and investment
decisions for the company, and the question is, Who do you want on the board to help you make those
decisions? Do you want the incumbent nominees who are, again, I would stipulate theyre all good
people, theyre all successful business people. But we have an opportunity here. Four directors,
five seats come up for election. We have the opportunity to pick people who can add value to the
company. Remember, these are three-year terms. So if the current directors are elected, weve got
them for another three years and we dont get these directors for the next three years, and I think
that would be a loss for shareholders.
Let me take an online question. Recently Eddie Lampert outlined a plan to sublease excess space in
Sears stores. How is Pershings plan different from Mr. Lamperts plan? I think this is a good
question.
Sears Roebuck and Company is not Target by any means. And its a retailer thats had major
operating and other issues. And one of its most valuable assets is its real estate, not for Sears,
but the alternative use of that real estate.
So Sears is in the process of transitioning and really becoming a real estate company. Target is
nowhere, is not like Sears by any means. The kinds of things we propose for Targets real estate
have more to do with how does Target hold the real estate in the most efficient manner? How do
they deploy their capital and real estate in the most efficient manner? Those stores are always
going to be 100% occupied by Target.
Sears is kind of, unfortunately, a failed retailer, but they have some valuable assets with
alternative uses. And Eddie Lampert, I think, is doing a very good job turning around a retailer
thats had a very tough last 10 years, 15 years. And he may determine he cant compete with Target
and Wal-Mart, but what he can do is he owns 15% of every mall in America, and he can find a better
use for that space. Theres a higher and better use. Wouldnt surprise me to see Sears subletting
stores to Target over time.
Professor Gilson, why do you think Target rejected your call for a universal proxy? Do you think
theyll agree to let Pershing Square name their directors on Pershings ballot? A former student.
GILSON: My students are getting jobs in this environment. Im delighted.
Depends on what you think this process is about. Target rejected the universal proxy suggestion in
a morning. And let me be clear about what a universal proxy is just in case people havent seen
it. It sounds fancy. What it amounts to is simply a ballot like the one you use every time you go
to the polling place where every candidate that you can vote for is on the card and you choose who
you want to vote for rather than having to juggle separate cards. So its function is simply to
make it easier for the shareholders to choose. Doesnt put its thumb on any side of the scale?
Why do I think they didnt do it? Frankly, the only thing I can imagine is they thought it made it
easier for shareholders to choose, and as a result they made it easier to choose someone, to choose
someone other than an incumbent.
The second question was: Do I think they will, Target will, allow Pershing Square to list its
incumbent, the incumbents on Pershings proxy card which will have something of the same effect,
that is youll be able to take one card, choose who you want from one slate or the other. I think
the short answer to that is it depends on you. If Target hears from its shareholders that they
want an easy and straightforward way to cast their votes, my guess is Target will respond. If they
dont, I think theyll continue to stonewall.
ACKMAN:
Question: On CNBC this morning Nelson Peltz said, The key to success in activism was to
have a logical plan to boost EPS. Then Jim Donald from Pershing Square shared no ideas for what
Target should do. Why should people vote for Pershing Square if you guys have no plan?
There are a few things. I think this is a good question because it raises a number of questions.
Number one, were not asking you to vote for Pershing Square. Were asking you to vote for five
individual nominees, four of whom have no affiliation for Pershing Square. Ive got some ideas on
real estate. But I defer to the rest of the team . Team is maybe even too strong a word. The
rest of the nominees we proposed for what value they can bring. I think Jim can speak for himself,
but my sense is if hes going to join this board he wants to join it and have the most positive
relationship he possibly can with the CEO. And I think if Jim were to surface all kinds of ideas
he may have on how to improve the company, it might, I dont know, why should I speak for you? You
speak.
DONALD: Its hard to have ideas when you dont have access to the strategy theyre rolling out.
Simple plain terms, and I said this this morning, we have to give credit we have to give Target
credit for what theyve built. I said that in my opinion theyre one of the top five merchants and
retailers in the world, and Ive been all over the world. So as a director, its more strategic
than it is tactical. And hopefully the individual will see that as a director. Our biggest job is
to listen, to counsel and to advise. Were not employees. Were directors.
ACKMAN: And further to this point, this is not a case where our plan is to sell Yahoo to
Microsoft. The plan here is to put people with relevant expertise, high quality character, for
each of the different disciplines of the company to instill a greater sense of ownership on the
board, shareholder ownership and corporate governance. Let this minority of the board work with
the majority of the board that will stay on the board and help make this a better company.
And I just think almost every shareholder vote, youre given, 99% of the time youre given one
candidate for each slot that was handpicked by the existing board. Were spending our money,
Pershing Squares money, to create the opportunity for you to select among the companys candidates
and our candidates. Thats what this is about. Its as simple as that. Question from the
audience? Over there on the right.
<Q>: Bill, youve probably been given more access than any shareholder to management over
the last two years. Can you give us a flavor of what those discussions have been like and what
other subjects have come up that havent surfaced publicly? Thank you.
ACKMAN: Sure. Weve been sparing in using managements time. And management has been very
receptive when we wanted to have a meeting or a call.
Ive had an excellent relationship with Gregg Steinhafel and Doug Scovanner. We actually havent
spoken since the proxy contest began. I think thats the nature of these things, particularly on the
companys side. They hire a bunch of advisors. The advisors write the letters theyre used to
writing. They have a strategy for running a contest. We havent really spoken a lot really over
the last several weeks.
Weve really deferred to the company in terms of their running the business. As I think of the
retail, the core retail operation. And weve tried to weigh in where we felt we had specific
knowledge that could be valuable to the company. Thats really on the credit card side and the
real estate side. We havent spent a lot of time talking to the company about general
merchandising or otherwise. And there really isnt anything we havent well make some more
of our presentations to Target public. So you have a better sense of what was discussed at a
meeting and our call. Were doing that partially because one of the companys new things they said
in the fight letter, is first Pershing had this credit card idea. Then they changed their mind
about that. Then they had a real estate idea and they changed their mind about that. And now they
have this board idea, and who knows, maybe theyll change their mind about that.
We bought a stake in Target, one, we thought if they could exit the credit card business on a
partnership transaction, would meaningfully reduce risk. Wed extract capital that could be
redeployed in a stock buyback, the company could maintain a strong A rating and it would
meaningfully increase earnings per share and while reducing risk to the company. We also said it
would increase the multiple that this company traded at, because analysts and investors look at
Target and say it used to be 85% or 83% retailer, 17% bank. Its on a much lower multiple to the
bank earnings, much higher multiple to the retailer. But the blended multiple would be less than
competitors. We wanted to solve that problem, minimize risk, increase free cash flow. Again, the
credit card business was a huge consumer of free cash flow.
Our second initiative which we identified prior to buying the stock, is Target owns more high
quality real estate than any other retailer. We thought, with some analysis and some ideas, some
creative thinking, we could come up with a solution to that problem or at least one that would lead
to the right answer.
The most analogous experience weve had working with big public company is our experience working
with McDonalds. Initially, McDonalds was resistant to our ideas. Our idea was for McDonalds to
get out of the business of operating restaurants and focus on their core business of what we called
brand royalty, that is, collecting rent and franchise fees from franchisees, which is a more
stable, predictable, kind of better business. We felt if they did it, it would be a low-risk
company, pay a higher dividend, would trade at a higher multiple because those earnings are higher-quality. Thats
how we looked at Target. We said if you exit the credit card risk and funding
risk but what will be left will be a higher-quality, lower-risk business with greater free cash
flow.
McDonalds initially resisted what we had to say. We went public with the presentation. They
hired Goldman Sachs. Hired Wachtell, Lipton. I think they even hired Joelle Frank. It was the
same cast of characters. And theyre smart, capable people. They put out a press release saying
that our idea was wrong. But then they started their work. They said maybe theres something
here. They started getting phone calls from shareholders saying whats wrong with this Pershing
plan? Started looking at it and studying it. McDonalds came up with their own version of what we
had proposed. We had only the benefit of being on the outside. Never been an insider at Target or
McDonalds. McDonalds was smart enough to instruct their
advisors, Say, theres something here.
Take another look. They came up with a solution that was a huge win for shareholders. Instead of
spinning off a restaurant company which was our initial plan, were selling off 19.9% interest and
spinning off the rest to their shareholders. McDonalds decided to begin a long refranchising
program which has had enormous benefits for the company as theyve sold restaurants to franchisees
whose can operate them more efficiently, which has led to higher same store sales. Theyve
extracted capital from a low return on capital business. And theyve improved the mix of their
remaining franchise.
Matt Paull CEO of McDonalds at the time we were interacting with McDonalds, was really the
architect of the ultimate solution. And he was the person who really pushed Goldman Sachs to work
really with us, as opposed to against us, to come up with a solution that would help shareholders.
During the period of time that we were an investor in McDonalds the stock went from mid 20s per
share to high 50s per share. The companys credit metrics have improved. Their dividend has
increased. The stock has doubled. And Matt retired on the gains he made on his stock options.
Hes now professor at the University of San Diego. So theres hope for Doug Scovanner.
But after that I called up Matt and I said would you join Pershing Squares advisory board? And he
did. And in the last nine months Matt has been actually part of the meetings weve had with
Target. And my hope was having the former CFO of McDonalds, extremely high caliber, very well
regarded guy, who actually hired the same advisors, might help us get to where we wanted to be.
I did initially propose him as another nominee to the board because I thought he could help the
company get to the same kind of answers that McDonalds did in working with us. They turned him
down because of Best Buy. Thats why we went down the road of other independent directors. I
think thats a full description of the nature of our interactions. But what I will say is weve
had a great relationship with management. Its never been hostile.
Even when I suggested, asked for another independent director for us, it was very pleasant. I had a
very cordial meeting with the nominating committee.
Where things broke down in my opinion, it was at the board level. It was the board that rejected
me. It was the board that rejected Matt Paull. It was the board that rejected Richard Vague. And
again, rejected Richard Vague without meeting him. The board spent less time with Richard Vague
and Michael Ashner than you have. And to me thats a loss for Target. Thats why we reached into
our pockets to run this proxy contest. And it shouldnt have to be this way.
And its unfortunate. I get calls from retail investors who tell us theyre voting for us because
this is very un-Target like. And they dont want Target to become like Wal-Mart.
A woman Sara Berg, I think her name is, with 30 shares I feel like Bill Clinton calling someone
out. But she, among others, has said you know what Im voting my 30 shares. Im going to show up
at the meeting with a sign because I think this is really important for the company. And I dont
like the way they treat you. I dont like the letters theyve written. And I dont either,
frankly.
And my expectation is these letters are not written by Gregg Steinhafel or Doug Scovanner, theyre
written by a PR firm. These are fight letters written by proxy advisory firms and lawyers and
bankers who are designed to protect a company from the evil outsider. But were not the evil
outsider. Were just a significant shareholder thats had a constructive relationship with Target
thats put forth some independent directors. So thats my vent for the day.
Another question from the audience or should I take another one
from online.
<Q>: In early March I
purchased April 30th calls which Ive since exercised. I now own the underlying shares. Whats
the cutoff date to vote those shares? Have I missed it?
ACKMAN: The answer is I dont remember. Does anyone, any Pershing Square people know what the date is for
that? Please call DF King. They will give you an answer.
<Q>:
As a shareholder what can I do to help you succeed with your plan?
ACKMAN: You can do a couple things. One is obviously you can vote the gold card and vote for members of
our slate. Number two, if you are a client of the proxy advisory firms, the Risk Metrics of the
world. Risk Metrics, in particular, always looks for feedback from their clients on what their view
is of different slates. And we encourage you to bring that feedback back to them. Also public
support is helpful. A lot of people, particularly institutions, dont want to come out and support
the dissident publicly. Weve had a lot of positive meetings with major shareholders of the
company, but they want to keep the relationship with the company. And therefore I think well only
ultimately hear about their vote when it gets down to the wire at the meeting. But public support
is obviously very, very helpful.
Ill take another one online unless theres one in the audience. Question from the audience?
Okay.
<Q>: How do you respond to the comment that Pershing Squares motivated to pursue a risky short-term agenda due to its derivatives that expire in less two years.
ACKMAN: I point out two things. One, in
the Pershing main fund, we own 24.8 million shares outright. No leverage. Can we go back to the
question, I want to see the whole question.
And that stock is effectively theres no clock associated with common stock. Number two,
Pershing Square IV, which is the entity that owns call options on Target, these options are struck
at $35 a share. So at this point theyre $8 in the money. The options we own are not traditional
listed options. We can extend them if we need to. But I think its more likely we end up rolling
into the common stock and exercising those options at some point down the road.
And number three, I would say management actually owns a lot of stock options that expire before
the ones we own. And I dont think thats going to motivate them to do something risky in the
short-term. I think ones willingness to take on risk is a function of how much they can lose and
how much they can make. And if we were to somehow cause, again, if Im elected, its only Bill
Ackman on the slate. Even if this whole slate is elected and the other directors, they can stop
anything proposed by any of the people on this slate, theres no way we can force something risky
to happen. Its kind of a silly notion. But our motivation here that we have a huge investment,
Ive got a huge personal investment. Weve never, if you look at our track record as an investor,
weve never caused a company to do risky things to hurt itself. Were going to be a big illiquid
holder of this company for a long period of time and we want good things for the company.
Any other questions for our group here?
Is it time for lunch? One more here.
<Q>: Youve been kind to
management but have criticized Targets board for, among other things,
failing to assess strategic transactions. Isnt it managements job to pound the table when they
think theres a good deal in front of the company, why isnt this a management issue?
ACKMAN: Maybe Ill speak to this briefly and then Ill ask others if theyd like to. I do think its
managements job to pound the table. But ultimately the board, we dont really know what took
place. Was it that management insisted on retaining control of underwriting in the credit card
business over the objection of the board? That could be. It could be otherwise. Why was this
real estate transaction, was there someone on the board who felt strongly against it and management
was excited? We dont really know the answer. What I really asked for when I asked for one seat
for Pershing Square on the Target board was to be part of the discussion. I want to be in the
room. I want to hear how this is being bandied about.
I felt that with one seat and one independent director, we could get to the right answer. What motivated
me to run the proxy contest was how the board handled that request. Goldman Sachs, the lead banker
for Goldman Sachs told me, Bill, even if the board invites you on, with your one seat or with one
independent director, theyre never going to take you seriously. I know this board, theyre going
to put you in a corner; youre wasting your time. Thats the way at least the companys advisor
attempted us to convince us not to run the slate. That made me quite concerned. Thats what
motivated me to put up a slate of directors.
But, Ron, do you have a point of view there?
GILSON: I have a strong point of view about management having the benefit of directors who are a
step back. Think about the way this, the present slate works up. There are four Target nominees.
There are five slots. So what Target is doing, telling you, vote for our four and then also vote
for a proposal to shrink the size of the board by one.
That position is essentially saying, look at the five people sitting up here, not one of them, not
one of them, any one of you chosen cannot add value to that board.
Thats not a relationship between management and the board thats going to be productive in a time
where the only thing we know about the nature of the recovery were looking at is that were going
to have more and more volatility. And where the interaction between the board and management is
going to become more important. The coaching that Jim described is going to become more important
and the notion that Target is better off shrinking the board rather than any of the individuals up
here seems to me to speak very, very loudly.
ACKMAN: Any further thoughts for any of our nominees or should we let them have lunch, let them
eat cake, like Richard said. Well take one last question from the audience.
ASHNER: I have something. Im in the real estate business. I think its common knowledge that
its been very difficult times for publicly traded companies in the real estate business.
I have a board at Winthrop which is very, very bright. Very, very independent. I think our board
meetings are to some extent sometimes like a dinner where people are raising the stakes, discussing
things very vocally. I would say without a doubt that the survival of Winthrop, why we have
survived, why we have done relatively well in this economy, why weve delevered and all the things
we talk about came about from the dialectical discussions we had on the board.
If
management, including myself, had just sat there and said, This is what we should do, and everyone
had nodded their heads, I think we would be suffering much more. Weve benefited
enormously from the input of people who had different perspectives. We had a credit person. We
had a corporate governance person. We have different people, different insights. And but for that
I dont think we would be doing nearly as well as were doing.
ACKMAN: Jim, let me ask you a question for a second. Ill ask both Jim and Richard, whats your
experience working with your board? How do you use a board of directors? Now that youre going to
be on the other side of that, and having served on other boards, how do you view your role. Give us
the management perspective and then give us perspective based on what youve learned as a CEO how
are you going to be as a director.
DONALD: As a CEO and a chairman, I might add, I filled in the gaps. When I took over Pathmark as
Chairman and CEO, it was the old group of Merrill Lynch Capital Partners. And there were no
retailers on the board. The first thing I did was put a retailer on the board. As I go to
Starbucks, Im not the chairman, Im the CEO. We too had some gaps to be filled with HR because it
was a very people-intensive business. We already had a consumer products goods individual in Craig
Weatherup. We put a retailer on the board in Michael Ullman, the CEO of J.C. Penney.
But heres a real life story. We had a crisis. Im not a consumer products manufacturing
individual. Im a retailer. And that example was, this is years ago, there was some bits of glass
in a bottle of frappuccino. I had no clue what to do. I pick up the phone. It was 10:00 at
night. Craig Weatherup talked me through it. He had the experience.
Now as a board member, on the board side, all the boards Ive served on, past and present, have
been something that fits what I know so I can add value, whether its retail, whether its
procurement on the Barry Callebaut board I sit on now, whether its governance, choosing a bench,
choosing successors for the CEOs or EVPs. Youre there, too, 24/7 in my opinion to be at the beck
and call of the management team when they need you.
And having the experience to do just that, believe it or not, after a period of time, the
management team tends to start to like that because theyre somebody they can go to that has
experience in dealing with these kinds of situations.
ACKMAN: Great. Richard, its been a while since youve been on a public company board, but Im
sorry its been a while since youve been CEO of a public company. I would just love any
perspectives you want to share from the CEOs point of view and how youll be as a director.
VAGUE: Ive been on boards where they were rubber-stamp-type boards and on boards where
the board has been active for larger decisions. And it seemed to me that the quality of decisions
made has benefited enormously where the board has been very actively involved.
And Ive been primarily in companies that have come out of the LBO or private equity or venture
capital context, where the board has a very vested interest. Their knowledge about the business is
immense, and the benefit of the discussions is also immense.
ACKMAN: Okay. I guess another question. Go ahead.
<Q>: Just a quick one. Besides Bill, do any of the other candidates own shares in Target,
or do you plan to buy shares?
DONALD: I plan on buying shares.
ASHNER: I will buy the stock, but if I am not elected, I wont buy any.
ACKMAN: Hes going to short the stock if hes not elected. (Audience laughs)
GILSON: I have a substantial portion of my net worth in the fund family whose boards I chair. I
believe in having a stake on the companies on whose boards I sit on.
ACKMAN: Richard.
VAGUE: I wouldnt plan on joining a board where I didnt want to take an ownership stake.
ACKMAN: The last question for you guys is how can you help. Were actually the underdogs here.
Theres a huge disadvantage being the dissident. There were some analysts who put out reports that said
vote for management without even meeting our candidates, without even understanding what the proxy
contest is about. I dont mean to pick on any particular analysts, but I think theres an
instinctual reaction, when you have a company thats a great company, lets vote for management.
Im in favor of voting for management. But the decision to vote in favor of this slate of
directors or the incumbent slate of directors has nothing to do with management. It has to do with
which people do you want to serve you on the board. So it really matters which way you vote. If
you like what youve heard, you can help us by publicly supporting us.
You can help us privately by talking to the proxy advisory services firms that you do business
with. You can even help us by putting in a call to Target saying you know what, this seems like a
sensible group of people, I like some of them, not all of them. I want the opportunity to pick and
choose. Make it easier for us, let them put your candidates on their card so I can pick among
them. Theres lots of different ways you can help other than by voting your shares. But sharing
your views publicly is obviously very helpful.
Yes, question in the front.
<Q>: I heard you allude to hypothetical dialogues between the board and management if one or
all of you are elected to the board. What kind of interaction would you like to have with
management, or would you, or would your primary interactions be with other board members at Target?
DONALD: I would be available to management. Thats been my practice in the past. You respect
them, but if they call, then you need to answer that. Other than that, its all in the boardroom
type of activities.
ACKMAN: Let me answer a question that hasnt been asked. When I asked people, after meeting our
slate, Whats the downside of electing new nominees versus
the incumbent nominees, people say,
Well, the only thing I can think of is now that youve had this proxy contest, will it be
disruptive in the boardroom? And, I think thats an important question. And, I
think you can assess for yourself, number one, the companys been very careful not to attack any of
our nominees. And I think theyve been careful about that. Because they realize these nominees
may be on the board at some point in the future and that they want to have a successful dialogue.
The company has attacked me only for being Bill Ackman. Im happy to be Bill Ackman. Theyve used
my name many times. I think in the book How to Win Friends and Influence People they encourage
you to say your name many, many times. If anything, its been wonderful to see my name so many
times in their letters. But, seriously, my personal style is not I pick on Carl Icahn because he
deserves to be picked on but Im not Carl Icahn.
Weve had very constructive relationships, not
just with Target but you can talk to, look, Borders is a situation where we were a passive
investor. The company got into trouble. They asked us to join the board. One of our members of
the investment team joined the board. Ultimately the board decided the right decision was to make
a change in management. I encourage people to call the former CEO of Borders who ultimately was
replaced by someone that we had recommended to ask him how he handled a difficult situation,
including one which led to his losing his job. I think what youll hear is were a very
constructive supportive investor in good times and bad times, and I think thats the kind of person
you want to have on your board of directors.
But by no means do you have to vote for me. If you
find something offensive about hedge funds, offensive about derivatives, even though management
owns them, you dont have to vote for me. But dont deny Target the opportunity to have the talent
to my left. Thats one.
Second, I would say this is a very important proxy contest, because its unusual. This is not a
platform to sell Yahoo to Microsoft. This is not a platform for a real estate transaction. I think
youll have some sense of that. But this is a proxy contest about who are the best people to serve
on this board. Its very rare that a shareholder is willing to spend the money required to improve
a board of directors. We think its worth the effort because we think getting this group on the
board, were going to have a more profitable company. The companys going to make some better
strategic decisions. But also I think it sends a message to corporate America generally that they
cant constantly re-elect themselves. They have to think about who are the best people, when
somebodys been on the board 15 years, no one on the board wants to kick him off because theyre
all friends. Its a bit uncouth to kick off a guy who has been on 15 years. But do we really need
a director for another three years instead of a Jim Donald, Richard Vague, Michael Ashner, Ron
Gilson, when a person has been there for 15 or 10 years, unless theres something very specific
theyre bringing to the table?
I think its an important proxy contest. We want you to vote the GOLD card. If you have any
questions for us beyond this, I think its only fair to let people eat lunch.
And shop at Target. There you go. Thank you.
(Applause)
# # #
Additional Information
In connection with Targets 2009 Annual Meeting of Shareholders, Pershing Square Capital
Management, L.P. and certain of its affiliates (collectively, Pershing Square) have filed a
definitive proxy statement on Schedule 14A with the Securities and Exchange Commission (the SEC)
containing information about the solicitation of proxies for use at the 2009 Annual Meeting of
Shareholders of Target Corporation. The definitive proxy statement and the GOLD proxy card were
first disseminated to shareholders of Target Corporation on or about May 2, 2009.
SHAREHOLDERS OF TARGET ARE URGED TO READ THE PROXY STATEMENT CAREFULLY BECAUSE IT CONTAINS
IMPORTANT INFORMATION. The definitive proxy statement and other relevant documents relating to the
solicitation of proxies by Pershing Square are available at no charge on the SECs website at
http://www.sec.gov. Shareholders can also obtain free copies of the definitive proxy
statement and other relevant documents at www.TGTtownhall.com or by calling Pershing
Squares proxy solicitor, D. F. King & Co., Inc., at 1 (800) 290-6427.
Pershing Square and certain of its members and employees and Michael L. Ashner, James L. Donald,
Ronald J. Gilson and Richard W. Vague (collectively, the Participants) are deemed to be
participants in the solicitation of proxies with respect to Pershing Squares nominees. Detailed
information regarding the names, affiliations and interests of the Participants, including by
security ownership or otherwise, is available in Pershing Squares definitive proxy statement.
Cautionary Statement Regarding Forward-Looking Statements
This transcript contains forward-looking statements. All statements contained in this transcript
that are not clearly historical in nature or that necessarily depend on future events are
forward-looking, and the words anticipate, believe, expect, estimate, plan, and similar
expressions are generally intended to identify forward-looking statements. These statements are
based on current expectations of Pershing Square and currently available information. They are not
guarantees of future performance, involve certain risks and uncertainties that are difficult to
predict and are based upon assumptions as to future events that may not prove to be accurate.
Pershing Square does not assume any obligation to update any forward-looking statements contained
in this transcript.