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TCG (Television Commerce Global) Launches ERC-20 Utility Token Powering Interactive OTT Commerce and Advertising

Introduction

Television Commerce Global (TCG) is introducing a new generation of utility tokens designed to bridge traditional television advertising, interactive OTT media, and real-world commerce. Built on Ethereum as an ERC-20 token, TCG enables seamless payment, rewards, and settlement across an interactive TV-based e-commerce ecosystem. By combining on-screen interactivity, data-driven advertising models, and neighborhood-level fulfillment, TCG aims to redefine how users, advertisers, and merchants participate in the digital media economy

Token Overview

  • Token name:Television Commerce Global
  • Ticker:TCG
  • Blockchain:Ethereum (ERC-20)
  • Total Supply:1,000,000,000 TCG

TCG is issued as a fixed-supply ERC-20 token, with circulation expanding progressively alongside platform adoption. At launch, a portion of the supply is allocated to ecosystem incentives, platform development, and user rewards, supporting long-term sustainability rather than short-term speculation

Tokenomics and Utilities

TCG functions as the core utility and settlement token within the Television Commerce Global ecosystem. It is designed to support multiple real-world use cases, including:

  • Payments:Subscription fees, on-screen purchases, and service settlements within the OTT platform
  • Rewards:Incentives for viewers who engage with interactive TV advertisements under CPX, CPC, CPA, and CPL models
  • Advertising Settlement:A unified currency for advertisers to pay for performance-based advertising and interactive campaigns
  • Value Transfer:Peer-to-peer transfers and exchange-based trading as a standard ERC-20 token

By integrating payment and reward flows into a single token, TCG reduces friction between advertisers, users, and merchants, enabling a closed-loop value system that links digital engagement directly to economic activity

Ecosystem Overview

The TCG ecosystem is built around an interactive OTT commerce platform that merges television broadcasting, e-commerce, and blockchain infrastructure. Viewers can interact directly with on-screen advertisements, access product information instantly, and complete purchases without leaving the TV interface. Orders are fulfilled by nearby neighborhood stores, enabling same-day delivery while supporting local commerce.

Beyond media and commerce, TCG is also linked to additional real-economy initiatives, including green hydrogen and ammonia trading settlements through strategic partners. This multi-layered ecosystem positions TCG not only as a digital media token, but as a utility asset designed for broader commercial expansion

Project Roadmap

TCG’s roadmap focuses on phased ecosystem expansion rather than speculative milestones. Key directions include:

  • Platform rollout and scaling of the Smart IP Cloud OTT and interactive TV infrastructure
  • Regional expansion across Southeast Asia, followed by broader international markets
  • Growth of advertiser and merchant participation, strengthening token demand through real usage
  • Ecosystem extensions, including additional payment and settlement use cases beyond media and e-commerce

This roadmap emphasizes infrastructure, adoption, and real-world utility as the primary drivers of long-term value creation

Conclusion

As TCG moves toward its official launch, the project continues to focus on expanding real-world utility and ecosystem adoption. TCG is scheduled to be listed on CoinUp, providing users with access to spot market trading and supporting transparent price discovery as the Television Commerce Global ecosystem develops. Additional updates regarding the listing and platform progress will be released through official channels.

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