In Mobil 1 ‘Behind The Drive’ Campaign, Custom Shoes and One-on-One Experiences Are Just Some of Many Prizes To Reward Fans During Offseason
For the latest phase of the Mobil 1 Behind the Drive campaign, a unique offseason NBA content series and sweepstakes to reward fans with unique gifts and experiences, prominent sneaker artist Dan "Mache" Gamache created custom, hand-painted sneakers inspired by the Mobil 1™ brand. These extremely rare kicks are now available as Behind the Drive prizes.
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In an exclusive video, NBA All-Stars and Mobil 1 partners Julius Randle and Karl-Anthony Towns unbox the custom sneakers, with Mache describing the making-of process and going behind the scenes on his design motivation. Full video is viewable here.
“We took a truly inspired approach to these custom shoes, channeling the Mobil 1 brand and its history,” said Mache. “There are many ties to Mobil 1 - from the Pegasus, to the silver paint scheme tying into the iconic Mobil 1 bottles, to the checkered flag pattern connecting to the brand’s racing heritage. We even mixed a single drop of Mobil 1 motor oil into the paint for each shoe, so every time someone wears them, they’ll be powered by Mobil 1. With only four pairs in existence, there’s honestly nothing like them out there.”
Earlier this offseason, Randle, Towns and the Mobil 1 brand announced a partnership for the Behind the Drive sweeps, featuring a content series, revolving weekly prizing and a grand prize bundle. Through this effort, fans have been given exclusive access to these stars, as the athletes reveal what fuels everything from their on-court philosophy to their coveted sneaker collections. Videos are available for viewing at this playlist, as well as shared across social channels for Mobil 1, Bleacher Report, the NBA, Towns and Randle.
“This offseason, getting the chance to show everybody what drives me on and off the court has been a really rewarding experience, and I’m excited to share even more before the season starts,” said Randle.
“I got a pair of custom kicks by Mache that are an amazing addition to my collection,” said Towns. “I know fans are not going to want to miss out on the chance to win such a limited edition shoe.”
Behind the Drive is the latest collaboration between the Mobil 1 brand and the NBA, a partnership that has provided unique experiences and engagement opportunities for basketball fans since 2016.
“With the Behind the Drive campaign, we wanted dig into what it means to be the Official Motor Oil of the NBA,” said Bryce Huschka, North America Consumer Marketing Manager for ExxonMobil. “Mobil 1 synthetic is this incredible but unseen ingredient driving the performance of your car, and that got us thinking about other unseen factors at play in the high-performance space of the NBA. In talking to KAT and Julius about their time in the league and basketball culture more broadly, they each showcase that connection in their own unique ways, and we are excited to bring fans a new dimension to their stories.”
There is more in store for Behind the Drive with updates and new prizes to be announced throughout the offseason. For the latest information and updates on the Behind the Drive sweepstakes, visit gobehindthedrive.com.
About Mobil 1
Mobil 1™ motor oil is the world's leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.
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