Alkaline88® Will Exhibit at the NACS Show 2022 as the Brand’s Convenience Store Sales Continue to Grow

Alkaline88 Convenience Store Sales Have Grown Over 170% Year-Over-Year

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, announced today that Alkaline88® will exhibit at the NACS Show 2022, a premier industry trade show for convenience and fuel retailing, October 2-4, 2022. Alkaline88 will be in the central hall of the Las Vegas Convention Center in booth 7382.

The NACS Show is operated by the Association for Convenience & Fuel Retailing and annually draws 24,000 attendees including many buyers for convenience stores and fuel stations. Alkaline88® has become a regular yearly exhibitor as the brand continues to focus heavily on new growth in the c-store channel.

• According to Nielsen data for the 52 weeks ending 8/13/2022, Alkaline88’s sales are up 174% year-over-year in the convenience channel.
• According to that same data, Alkaline88 is now a top-15 value-added water brand, by total dollar volume, in the convenience channel.

“We’re pleased with the progress Alkaline88 has made in the convenience channel in just a few short years but there is still so much more room to grow,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “According to NACS, there are over 150,000 c-stores in the United States, and Alkaline88 is in just a small fraction of them. The NACS Show is a great opportunity for our sales team to introduce buyers to Alkaline88 as we continue our push into c-stores around the country.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About NACS:

NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, serves as a trusted advisor to over 1,300 retailer and 1,600 supplier members from more than 50 countries. A member-driven organization, NACS is led by a 29-member Board of Directors comprised of convenience retailers of all sizes from all over the globe.

NACS serves the convenience and fuel retailing industry by sharing ideas and insights in its award-winning publications (including NACS Magazine and the Convenience Matters podcast), creating unique networking and education opportunities (including the annual NACS Show, one of the 40 largest trade shows in the United States) and through industry-leading research and analysis.

To find out more, visit https://www.convenience.org/

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that Alkaline88® continues to focus heavily on new growth in the c-store channel; that there is still so much more room to grow in the convenience channel; and that the NACS Show is a great opportunity for the Company’s sales team to introduce buyers to Alkaline88 as the Company continues its push into c-stores from around the country.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

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