Throughout 2024, the world’s leading synthetic motor oil brand will celebrate its 50-year automotive legacy with special activations spotlighting historic, current and new relationships with OEMs, motorsports partners, and more
ExxonMobil is proud to celebrate the 50th anniversary of the introduction of Mobil 1™ motor oil to the global marketplace. In 2024, ExxonMobil will commemorate its 50-year history of the Mobil 1™ brand with a series of initiatives across partnerships, motorsports, and virtual reality, each of which will highlight the brand’s legacy and what’s to come.
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Beginning as the first full synthetic automotive motor oil and later expanding into a line of Mobil 1 branded oils, the Mobil 1 brand has been at the forefront of engine protection for gas-powered and more recently, hybrid and electric cars delivering unmatched quality and performance for the past five decades. Today, Mobil 1™ is the world’s leading synthetic motor oil brand with an unwavering commitment to innovation, collaboration and customers. With this iconic brand, ExxonMobil is excited to continue shaping the future of engine protection and performance.
One of the central components driving the celebration of Mobil 1 in this milestone year is a short film to encapsulate the brand’s journey. ExxonMobil has partnered with former Formula 1 racer and McLaren driver David Coulthard for the video to guide audiences in an immersive journey through the Mobil 1 brand’s evolution, influential collaborations and technological achievements.
Throughout the 2024 motorsports season, the Mobil 1 brand will celebrate its legacy with a series of specially designed liveries and other highlights of the Mobil 1 brand’s extensive racing history.
“ExxonMobil takes great pride in the Mobil 1 brand's legacy as a revolutionary synthetic motor oil,” said Laura Bustard, Mobil 1 Global Brand Manager. “From its inception 50 years ago, Mobil 1 motor oil has consistently set the standard for quality and performance and will continue to improve and excel for the next 50 years. Anyone with any knowledge of the automotive space or racing knows how iconic this brand has been and will be.”
The Mobil 1 brand’s journey through the last 50 years is a testament to ExxonMobil’s ability to push boundaries and their commitment to performance and sustainability. Mobil 1 has become the trusted choice of leading automakers, professional racers, and millions of drivers worldwide. The Mobil 1 brand's advanced oil formulations provide unparalleled protection against engine wear, extending engine life and reducing maintenance costs for consumers.
ExxonMobil recognizes that the Mobil 1 brand's success is not just a product of superior technology but a result of close collaboration with leading automakers, racing teams, and industry experts. These collaborations have allowed Mobil 1 to continually evolve and set new industry standards.
“The Mobil 1 brand remains dedicated to maintaining and growing meaningful relationships,” said Robert Shearer, Director of Global Sponsorships. “As we move forward into the future, we are excited to see a continuation of the collaborative innovation and intelligence that stems from our work with automakers, racing teams and other great partners. Track to road technology is seen with each improvement to Mobil 1 motor oil.”
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1 features anti wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life. For more information, visit www.mobil1.com and follow @Mobil1 on Facebook, Instagram and Twitter.
About ExxonMobil
ExxonMobil, one of the largest publicly traded international energy and petrochemical companies, creates solutions that improve quality of life and meet society’s evolving needs.
The corporation’s primary businesses – Upstream, Product Solutions and Low Carbon Solutions – provide products that enable modern life, including energy, chemicals, lubricants, and lower emissions technologies. ExxonMobil holds an industry-leading portfolio of resources, and is one of the largest integrated fuels, lubricants, and chemical companies in the world. ExxonMobil also owns and operates the largest CO2 pipeline network in the United States. In 2021, ExxonMobil announced Scope 1 and 2 greenhouse gas emission-reduction plans for 2030 for operated assets, compared to 2016 levels. The plans are to achieve a 20-30% reduction in corporate-wide greenhouse gas intensity; a 40-50% reduction in greenhouse gas intensity of upstream operations; a 70-80% reduction in corporate-wide methane intensity; and a 60-70% reduction in corporate-wide flaring intensity.
With advancements in technology and the support of clear and consistent government policies, ExxonMobil aims to achieve net-zero Scope 1 and 2 greenhouse gas emissions from its operated assets by 2050. To learn more, visit exxonmobil.com and ExxonMobil’s Advancing Climate Solutions.
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Contacts
Sean Hixson
shixson@webershandwick.com
