Monclos, a beauty and lifestyle brand rooted in nature-inspired sensibility, has opened its first flagship store in Hannam-dong, one of the trendiest areas in Seoul, South Korea.

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Located at the heart of Hannam-dong, Monclos has infused its flagship store with the brand’s distinct sensibility and identity. (Photo: Monclos)

Originating from a small farm, Monclos has evolved in harmony with the rhythms of nature and a deep appreciation for the sensibility of life. Hannam-dong, known for its cultural landmarks including the Leeum Museum of Art and Blue Square, reflects the city’s most refined tastes and distinctive atmosphere.

Located in the heart of Hannam-dong, the flagship store embodies the brand’s unique sensibility and identity, transforming the conventional beauty store into a ritualistic, multisensory experience.

Infused with scent, light, warmth, and seasonal accents, the space creates a visual, tactile, and olfactory experience that conveys the everyday “good mood” Monclos seeks to share. From the vines and tiles adorning the store’s exterior to the industrial-style architecture, the seasonally changing mini-garden, and the farm family character-inspired objects, each element adds warmth to the space.

The store features distinct zones dedicated to hair and body care testing, home fragrance, and gifting. Each area guides visitors to flow naturally through the space and experience the “rhythm” the brand seeks to share. The organically arranged layout reflects the lifestyle embraced by trendy people in Hannam-dong.

The home fragrance zone is particularly noteworthy, opening onto a mini-garden that beautifully reflects the changing seasons. This place is designed to immerse visitors in a multisensory experience and moments of relaxation. Even within Hannam-dong’s rapidly evolving atmosphere and vibe, visitors can experience a peaceful flow of time and a deep connection to the senses simultaneously.

The store also offers interactive programs where visitors can create hand creams customized with keyrings they personally select. This experience elevates a simple trial into a daily ritual, harmonizing with the brand’s commitment to delivering “a pleasant sensibility.”

Monclos stated that Hannam-dong, where culture and taste coexist, perfectly aligns with the sensibility Monclos embodies. They hope it provides visitors with an opportunity to experience not only the products but also the lifestyle ambiance that the brand aspires to convey.

Monclos plans to deepen its connection with consumers through a range of offline experiences.

Store Information

MONCLOS FLAGSHIP STORE HANNAM

42 Hannam-dong 42-gil, Yongsan-gu, Seoul, Republic of Korea

Operating hours: 12:00 p.m.–8:00 p.m. (open year-round)

Instagram: @Monclos_official

View source version on businesswire.com: https://www.businesswire.com/news/home/20251030636788/en/

Infused with scent, light, warmth, and seasonal accents, the space creates a visual, tactile, and olfactory experience that conveys the everyday “good mood” Monclos seeks to share.