Ignite Visibility (“Ignite”) announced today its acquisition of EverConnect from EverCommerce (NASDAQ: EVCM). EverConnect is a leading marketing services platform specializing in SEO, website development, lead generation, directory listings, and agency solutions for home services and healthcare businesses. Partnering with EverConnect represents a meaningful advancement in Ignite Visibility’s mission to deliver tailored marketing solutions for franchises and multi-location brands. The acquisition expands Ignite’s suite of capabilities through the addition of EverConnect’s robust product and service portfolio.

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As the marketing technology services platform of EverCommerce, EverConnect built a reputation for delivering high-quality, performance-based leads through a suite of vertically tailored solutions. EverConnect is a leading provider of home services and healthcare-focused marketing solutions that enable service providers to generate high-quality consumer leads. Its continued focus on innovation and customer empowerment has made EverConnect a go-to resource for businesses seeking integrated digital marketing tools.

“This acquisition marks a pivotal moment in our journey to become the leading ‘national-to-local’ digital marketing agency,” said John Lincoln, CEO and co-founder of Ignite Visibility. “EverConnect’s world-class technology, vertical expertise, and top-notch team will deliver meaningful value to our existing clients and expand our ability to reach new businesses. Together, we’ll deliver even more powerful solutions to our specialized customers.”

Adam Hutcheson, General Manager of EverConnect, added, “Partnering with Ignite Visibility opens new avenues to amplify our mission and extend our reach across the home services and healthcare landscape. Our shared values of innovation, customer success, and teamwork make this a natural fit. We’re excited to scale our impact with Ignite’s broader platform and resources.”

“This acquisition is a testament to our commitment to innovation and delivering best-in-class solutions for our clients. EverConnect’s performance marketing infrastructure and deep vertical expertise are a powerful addition to our platform. Together, we’re broadening our approach to digital marketing, enabling us to help clients grow through smarter, more efficient lead generation,” said Krish Coughran, President and co-founder of Ignite Visibility.

The EverConnect transaction marks Ignite Visibility’s fourth acquisition since partnering with Mountaingate Capital in February 2023. Morrison & Foerster LLP served as counsel to Mountaingate in the transaction. Canaccord Genuity and Greenberg Traurig LLP were advisors to EverConnect. Financing for the transaction was provided by Capital Southwest Corporation and Main Street Capital.

About Ignite Visibility, LLC

Ignite Visibility is an award-winning digital marketing agency specialized in serving multi-location service providers with a need for local discoverability and lead generation. Through its ‘national-to-local’ execution model, Ignite’s capabilities include search engine optimization, content, digital PR, paid media, social media advertising, and web development. For more information on Ignite, please visit https://ignitevisibility.com/.

About EverCommerce

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 725,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance and customer experience applications. Learn more at EverCommerce.com.

About EverConnect

EverConnect is a performance marketing platform that connects service-based businesses with high-intent consumers through strategic lead generation, agency, directory, and SEO / website services. As part of EverCommerce, EverConnect serves clients across home services, healthcare, wellness, and more. Learn more at everconnect.com.

About Mountaingate Capital

Mountaingate Capital is a Colorado-based private equity firm that specializes in partnering with founders and entrepreneurial companies to accelerate growth and build industry leaders. Mountaingate’s focus on organic growth, coupled with its customer-centric buy-and-build approach for add-on acquisitions, and shared equity ownership with management, seeks to create more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams. With over $1.4 billion of assets under management, Mountaingate targets investments in marketing services, business services, specialty manufacturing and distribution. For more information on Mountaingate, please visit www.mountaingate.com.

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