Raw Cereal, known for work with the world’s best-known artists including Calvin Harris, J Balvin, Jennie, Mary J. Blige, Megan Moroney, Megan Thee Stallion, Morgan Wallen and more, joins recently-acquired companies Hovercraft and OMM

Skyview Innovations, the holding company focused on accelerating innovation through technology, creativity and execution, today announced that it is rebranding to form Hovercraft Ventures, a global experience and innovation venture platform, investing in creative and technology companies with a shared vision to redefine how people experience the world around them.

Hovercraft Ventures is purpose-built with the intention of bringing together leading creative, production and technology companies across entertainment, retail, sports, and beyond. The platform allows its visionary companies to tap into shared access to capital, operational and marketing support, a best-in-class suite of capabilities, and top-tier cross-collaboration. The result: a unified home and creative infrastructure for world-class companies and talent — built for integration, collaboration, and innovation.

As part of this expansion, Hovercraft Ventures announces its acquisition of Raw Cereal, a creative production studio creating live and immersive experiences for musicians, entertainment, and corporate clients, including Calvin Harris, Morgan Wallen, J Balvin, Eric Church, Kim Petras, Megan Thee Stallion, Mary J. Blige, Megan Moroney, Capital One, Qualcomm, AMD and countless others.

Led by Clio Award-winning Anders Rahm and Cort Lawrence, Raw Cereal joins previously acquired US-based Hovercraft and UK-based OMM. Collectively, the Hovercraft Ventures companies have been recognized by Adweek, Cannes Lions, The Clio Awards, The Webby Awards, and more for their creative, interactive and emergent technology work.

Jeff Kaplan, CEO and founder of Hovercraft Ventures, said, "Today marks the beginning of a new era and a wave of developments to come. Hovercraft Ventures isn’t about merging silos, it’s about letting the geniuses do what they do best while giving them access to new tools and collaborators to push boundaries even further. Together, we’re building a future where creativity, technology, and experience move as one.”

Anders Rahm and Cort Lawrence, co-CEOs of Raw Cereal, said, “This next chapter isn’t about changing who we are, it’s truly about amplifying it. By joining Hovercraft Ventures, we’re able to experiment and tap into new capabilities by cross-pollinating with the other teams. The result is full-spectrum storytelling, capable of shaping the next generation of cultural moments, making experiences that move people and leave a mark.”

For more information, please visit HovercraftVentures.com.

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