Reading Korea Trends with AI Big Data – ‘Global Quettai’ Supports foreign companies entering the Korean market

NEWEN AI (KOSDAQ: 463020), a leader in AI-driven big data analytics, supports foreign companies by providing market analysis and business insights in Korea through “Global Quettai,” the English version of its generative AI platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251103039540/en/

Quettai employs AI-driven contextual understanding to interpret conversation flow and sentiment to deliver real-time insights into gender, age, region, and other demographic-based consumer preferences and behavioral trends (Image: NEWEN AI)

Founded in 2004, NEWEN AI is a pioneer in AI-driven big data analytics, offering solutions such as “Quetta Enterprise” (customized analytics), “Quetta Service” (software-as-a-service), and “Quetta Data” (data processing and refinement).

Since its introduction earlier this year, the subscription-based AI analytics platform “Quettai” has rapidly expanded its user base in Korea and abroad. This has led to the successful localization and brand-entry strategies. Notably, a Taiwanese game developer and a Hong Kong beauty distributor both achieved measurable success using Quettai to design localized marketing campaigns and optimize product placements.

To meet this global demand, NEWEN AI will officially launch the “Global Quettai” service in early 2026. The platform enables users to intuitively understand Korean market dynamics and consumer behavior.

Unlike traditional keyword analysis tools, Quettai employs AI-driven contextual understanding to interpret conversation flow and sentiment. By tracking custom keywords across 12 major digital channels, including blogs, communities, X (formerly Twitter), and Instagram, the platform delivers real-time insights into consumer preferences and behavior by gender, age, region, and other demographics.

Built upon NEWEN AI’s proprietary “Quetta LLMs,” a foundation model specializing in colloquial and unstructured data analysis, the company has continuously advanced its AI technology for over 20 years. Following a successful pre-IPO investment of KRW 10 billion from KB Investment and Stonebridge Ventures (KOSDAQ: 330730) in 2023, NEWEN AI was officially listed on the KOSDAQ in July 2025, reinforcing its credibility and technological leadership in AI analytics.

About NEWEN AI

NEWEN AI is an AI-driven big data analytics company providing customized analytical solutions across multiple industries through its proprietary "Quetta" architecture and two decades of accumulated expertise. The company serves electronics & telecommunications, retail & e-commerce, automotive & manufacturing, finance & insurance, and cosmetics & fashion sectors with brand analytics, consumer sentiment analysis, and sales & marketing strategy development. With over 550 completed projects, NEWEN AI generates 88% of its revenue from private-sector clients, with 77% maintaining long-term partnerships averaging over three years. For more information, please visit https://archive.newen.ai/en/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251103039540/en/

Unlike traditional keyword analysis tools, Quettai employs AI-driven contextual understanding to interpret conversation flow and sentiment. The platform delivers real-time insights into consumer preferences and behavior.