Altamar Brands Collaborates with Chris Benchetler to Sponsor Upcoming Mountains of the Moon Experience

Company Will Also Release Limited-Edition Package and Label Design Created by Benchetler for its High n’ Wicked Whiskeys and Lágrimas Tequilas

Altamar Brands Founder and CEO W. L. Lyons Brown today announced a collaboration with artist, filmmaker, and pro skier Chris Benchetler and the company’s High n’ Wicked Whiskey brand in support of Mr. Benchetler’s Mountains of the Moon, an immersive experience coming out in fall 2025.

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Altamar Brands Founder and CEO W.L. Lyons Brown announced a collaboration with artist, filmmaker, and pro skier Chris Benchetler to sponsor his upcoming Mountains of the Moon Experience. The partnership will feature limited-edition packaging created by Benchetler for the distilled spirits company’s High n’ Wicked Whiskeys and Lágrimas Single Estate Tequilas. These will be sold online and in select U.S. markets later this year. Brown and Benchetler previously collaborated on a private project for the Alterra Group, the owners and managers of Mammoth Mountain and IKON Pass, in which Altamar created a High n’ Wicked single barrel bourbon decorated with Benchetler’s work (pictured). (Photo: Business Wire)

Earlier today, Benchetler unveiled the first episode in the “Ship of Fools” series, which offers backstage-access to the creativity, chaos, and ingenuity that is going into the making of Mountains of the Moon. The series is a raw and unfiltered look into the creative process featuring the cast, crew, and characters as they collaborate on this ambitious project. Subsequent episodes will drop each Tuesday for 32 weeks leading into Mountains of the Moon’s release.

“Chris’ skills as an athlete, a painter, a sculptor, and a filmmaker are beyond me to fairly describe in words. It is one hell of a compelling package,” said Brown. “We are grateful that he has an appetite to express his art in our medium. The combination of his expression with the art of our distillates will enhance the rare and collectible nature of our brands.”

“I’m thrilled to have such incredible support from partners like Lyons and Altamar Brands on this special project, which stays true to the authentic and experimental spirit that always came with it,” said Benchetler. “Pushing my creativity into the unknown inspires me as an artist, much in the same way Lyons and his team relentlessly pursue distinctive distillates for the incredible High n’ Wicked whiskeys.”

The partnership will also feature limited-edition packaging created by Benchetler for the distilled spirits company’s High n’ Wicked Whiskeys and Lágrimas Single Estate Tequilas. These will be sold online and in select U.S. markets later this year.

Brown and Benchetler previously collaborated on a private project for the Alterra Group, the owners and managers of Mammoth Mountain and IKON Pass, in which Altamar created a High n’ Wicked single barrel bourbon decorated with Benchetler’s work. See more on that in the promotional video called ‘The Spark.’

About Altamar Brands LLC

Founded in 2005 by W. L. Lyons Brown, III, Altamar Brands is a small, entrepreneurial outfit founded to develop and import esoteric, artisanal spirits brands that offer unique and distinctive production stories in their respective categories. They include: Elvelo Tequila, Foursquare Rum, High n’ Wicked Whiskeys, Kubler Absinthe, Lágrimas del Valle Tequila, Probitas Rum, Right Gin, and R.L. Seale’s Barbados Rum.

Brown founded High n’ Wicked in 2019. The firm’s mission is to present premium whiskeys that honor traditional methods of delivering complex flavors. High n’ Wicked produces two flagship offerings – a straight bourbon whiskey and straight rye whiskey - in addition to singular limited releases featuring cask strength, single barrel, and double wood finishes.

Lágrimas demonstrates that the centuries old concept of “terroir" exists in agave fields as well as in the vineyards of France. It celebrates the distinctive characteristics of single ranches of agave grown at different altitudes in different micro-climates in different regions of Mexico. Produced in collaboration with third generation Master Distiller “Chava” Rosales Trejo, at Cascahuin, each bottling carries a familiar profile but will be distinctly unique in flavor and aroma based on its terroir. Most brands aim to create a consistent taste profile, Lágrimas embraces the uniqueness of each individual ranch and delivers a diversity of character. Its expressions are available throughout the U.S. and online.

For more information, please visit https://altamarbrands.com/

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