The Insurance Information Institute (Triple-I) recently launched another comprehensive awareness campaign in Atlanta, raising awareness about the devastating impacts of legal system abuse on Georgia’s economy.
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Triple-I's Georgia legal system abuse consumer awareness campaign includes digital displays at bus stops and other locations across Metro Atlanta. (Photo: Business Wire)
This campaign features brick-and-mortar interstate billboards along with complimentary digital scapes in Downtown Atlanta near the I-75/85 connector and the State Capitol. A microsite — StopLegalSystemAbuse.org — and localized social media advertising are also featured. These efforts further engage and encourage consumers to voice their support for much-needed legal reform in the Peach State.
One of the biggest challenges facing Georgia today is the surge of frivolous lawsuits driven by billboard attorneys taking advantage of the state’s high ranking as a “judicial hellhole” according the American Tort Reform Association. This widespread legal system abuse is clogging the courts and increasing prices on Georgia consumers directly, imposing steep estimated costs of $1,415 to their annual household expenses.
Georgia Gov. Brian Kemp and state legislative leaders introduced a comprehensive tort reform package last week that addresses the impacts of legal system abuse in the Peach State.
Triple-I CEO Sean Kevelighan and Robert Townley, president of Townley Kenton, an Atlanta independent insurance agency, highlighted the harmful impact of legal system abuse on Georgians in a video, warning that “the big billboard attorneys are promising riches, when in fact it’s just raising everyone’s insurance costs and more.”
Building on this message, Triple-I engaged directly with consumers, capturing firsthand experiences with billboard attorneys and the tactics that encourage frivolous lawsuits.
To further raise awareness, Triple-I has also launched a digital billboard campaign across the Metro Atlanta area surrounding the state Capitol, reaching a wide audience through displays at bus stops and other urban panels.
The campaign aims to shed light on how legal system abuse drives up auto, home and business insurance costs, ultimately hurting Georgia’s entire economy. As part of this effort, Triple-I recently launched StopLegalSystemAbuse.org, a resource designed to educate consumers on the issue.
About Insurance Information Institute (Triple-I)
With more than 50 insurance company members — including regional, super-regional, national and global carriers — the Insurance Information Institute (Triple-I) is the #1 online source for insurance information in the U.S. The organization’s website, blog and social media channels offer a wealth of data-driven research studies, white papers, videos, articles, infographics and other resources solely dedicated to explaining insurance and enhancing knowledge.
Unlike other sources, Triple-I’s sole focus is creating and disseminating information to empower consumers. It neither lobbies nor sells insurance. Triple-I offers objective, fact-based information about insurance – information that is rooted in economic and actuarial soundness. Triple-I is affiliated with The Institutes.
About The Institutes
The Institutes are a global not-for-profit comprising diverse affiliates that educate, elevate and connect people in the essential disciplines of risk management and insurance. Through products and services offered by The Institutes’ nearly 20 affiliated business units, people and organizations are empowered to help those in need with a focus on understanding, predicting and preventing losses to create a more resilient world.
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@iiiorg #Georgia #legalsystemabuse awareness campaign features brick-and-mortar interstate billboards and digital billboards in Downtown Atlanta near the I-75/85 connector and the State Capitol, and a microsite: StopLegalSystemAbuse.org
Contacts
Media Contact:
Florida Press Office
Mark Friedlander
904-806-7813
MarkF@iii.org
