Asia Pacific Social Commerce Market Intelligence Report 2025-2030: Platforms Such as Douyin and Xiaohongshu have Become Prominent Players in this Space - ResearchAndMarkets.com

The "Asia Pacific Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" report has been added to ResearchAndMarkets.com's offering.

The social commerce market in Asia Pacific is expected to grow by 9.1% on annual basis to reach US$625.93 billion in 2025.

The social commerce market in the region experienced robust growth during 2021-2024, achieving a CAGR of 12.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.1% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 573.64 billion to approximately USD 925.43 billion.

This report provides a detailed data-centric analysis of the social commerce sector in Asia Pacific, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

The social commerce sector in the Asia-Pacific (APAC) region has witnessed significant developments marked by intensified competition, strategic partnerships, and evolving regulatory frameworks. The APAC social commerce landscape is marked by rapid growth and significant competitive activity. Key players are actively enhancing their platforms through strategic partnerships and innovative features. However, evolving regulatory frameworks present challenges and opportunities, necessitating agile strategies and compliance efforts from businesses operating in this dynamic market.

The social commerce landscape within the Asia-Pacific region is marked by swift innovation and various consumer engagement strategies. Trends such as integrating social media and e-commerce platforms, expanding livestream shopping, increasing influencer-driven commerce, adopting AR in shopping, and growing community group buying are reshaping the retail environment. Comprehending these trends and their underlying factors is essential for organizations striving to adeptly navigate and thrive within the dynamic social commerce landscape of the Asia-Pacific region.

A bundled offering provides detailed 12 reports (528 tables and 684 charts), covering regional insights along with data centric analysis at regional and country level:

• Asia Pacific Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Japan Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Malaysia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• South Korea Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Singapore Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Taiwan Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Vietnam Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

Integration of Social Media and E-commerce Platforms

• In Indonesia, the collaboration between YouTube and Shopee exemplifies the merging of social media and e-commerce. This partnership enables users to purchase products directly through integrated links during video content, enhancing the shopping experience.
• The increasing time spent on social media platforms presents an opportunity for seamless shopping experiences. Consumers prefer convenience, and integrating shopping features into social media reduces friction in the purchasing process.
• Such integrations are anticipated to become more prevalent across APAC, with more platforms adopting in-app purchasing features. This will likely result in heightened competition among platforms aiming to provide the most seamless and engaging shopping experiences.

Expansion of Livestream Shopping

• Livestream shopping has gained momentum in China, with platforms like Xiaohongshu enabling influencers to showcase products in real time. Influencers like Tera Feng have successfully sold various products during live sessions, from luxury suits to everyday items.
• The convergence of social media and e-commerce platforms facilitates real-time interaction between sellers and consumers. This integration enhances consumer trust and provides an engaging shopping experience. The extensive proliferation of smartphones and the availability of high-speed internet throughout the Asia-Pacific region significantly advance this trend.
• Livestream shopping is expected to gain momentum, especially in markets like China and Indonesia. Brands will likely invest more in live commerce strategies, collaborating with influencers to reach wider audiences. This trend may also spread to other APAC countries as platforms and consumers become accustomed to live shopping formats.

Rise of Influencer-Driven Commerce

• Influencers serve a critical function in enhancing sales through personalized product endorsements. In China, platforms like Xiaohongshu have emerged as effective instruments for word-of-mouth marketing, wherein influencers advocate for products among their followers.
• Consumers generally trust recommendations from individuals they respect and admire. Influencers play an essential role in establishing connections between brands and consumers by providing authentic reviews and creating relatable content that resonates deeply with their audience.
• Influencer-driven commerce is expected to strengthen, with brands increasingly collaborating with influencers to enhance their reach and credibility. This may also lead to the emergence of micro-influencers catering to niche markets within the APAC region.

Adoption of Augmented Reality (AR) in Shopping

• AR technology is being utilized to enhance the online shopping experience. For instance, beauty brands offer virtual try-on features, allowing consumers to see how products look before purchasing.
• The desire to replicate the in-store experience online drives the adoption of AR. It reduces uncertainty in online purchases by providing a realistic preview of products, thereby increasing consumer confidence.
• As AR technology becomes more accessible, its adoption in social commerce will likely increase. Brands that successfully incorporate augmented reality (AR) features will likely experience increased engagement and conversion rates, establishing a new benchmark for online shopping experiences in the Asia-Pacific (APAC) region.

Growth of Community Group Buying

• Community group buying, where consumers collectively purchase products at discounted rates, is gaining traction in countries like China. Platforms facilitate these group purchases, often through social media channels.
• Consumers are attracted to group buying because of its cost savings and social aspect. Additionally, it allows consumers in lower-tier cities to access products that may not be readily available locally.
• This model is expected to expand to other APAC markets, especially in regions with strong community networks. It offers brands an alternative distribution channel and can lead to increased penetration in underserved areas.

Current State of Social Commerce

• The APAC social commerce market is experiencing rapid growth, driven by increased internet penetration and integrating e-commerce functionalities into social media platforms. This growth is particularly notable in China, Indonesia, and India, where consumers increasingly purchase directly through social media.

Key Players and New Entrants

• Platforms such as Douyin (TikTok's Chinese counterpart) and Xiaohongshu (Little Red Book) have become prominent in social commerce. Xiaohongshu, for instance, has successfully integrated e-commerce features, allowing influencers to sell products ranging from luxury items to everyday goods.
• Shopee, owned by Sea Ltd., has solidified its position as a leading e-commerce platform. In a strategic initiative, Shopee has partnered with YouTube to introduce an online shopping service in Indonesia. The service aims to enhance the shopping experience by integrating video content with direct purchasing options.
• Companies such as Flipkart, Myntra, and Meesho are significant players in the social commerce market. Meesho, in particular, has gained attention for its social reselling model, empowering individuals to sell products within their social networks.

Recent Partnerships, Mergers, and Acquisitions

• In September 2024, YouTube and Shopee launched an online shopping service in Indonesia, with plans to expand to Thailand and Vietnam. This partnership allows users to purchase products directly through integrated links through YouTube videos, enhancing the seamlessness of the shopping experience.

Regulatory Changes Impacting the Competitive Landscape

• In August 2024, Malaysia proposed a plan requiring social media platforms to obtain a regulatory license. This move is intended to address the rise in cybercrimes and ensure compliance with local laws. Technology companies have been urged to adhere to these regulations to continue their operations within the country.

Outlook

• The social commerce market is anticipated to continue its rapid growth, driven by increasing internet penetration and smartphone usage across the region.
• Established players will likely face heightened competition from new entrants and innovative startups, leading to a more dynamic market environment.
• Organizations may pursue strategic alliances and collaborative initiatives to enhance their service offerings and extend their market penetration.
• Organizations must continuously monitor regulatory developments and adapt their strategic frameworks to ensure compliance while leveraging these changes to sustain a competitive edge in the marketplace.

Companies Featured

• Facebook
• TikTok
• Instagram
• eBay Australia
• JB Hi-Fi
• BuyersCircle
• Daraz
• ShopUp
• AjkerDeal
• Evaly
• Douyin Live Shopping
• Taobao Live
• Kuaishou
• Pinduoduo
• Taobao Marketplace
• Meesho
• Shopsy
• Twitter
• YouTube
• Chilibeli
• Aplikasi Super
• Line
• Linktree
• Flip Fit
• PG Mall
• TikTok Seller
• Resellee
• cafe24 corp.
• Shopee
• Carousell
• Mdada
• TMON
• Zigbang
• Wemakeprice
• Kkday
• koo.live
• LinkBy
• Zalo

For more information about this report visit https://www.researchandmarkets.com/r/yo7rum

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