Willis Candle Shop, a Texas-based small business, has introduced a collection of handmade coconut soy candles aimed at meeting the growing demand for natural and eco-friendly home fragrance options.
The new product line features scented candles made with a coconut soy wax blend, available in various formats such as glass jars, tin candles, and specialty vessels. Customers can choose from cotton or crackling wooden wick candles designed to deliver long-burning performance. The products are now available online through the shop's website, with selections ranging from everyday use to gift-ready options.
Founded in 2024 by Rob Woloszyn, a retired FBI agent and former U.S. Marine, Willis Candle Shop focused on producing healthy candles free from phthalates, parabens, and other common additives. The candles are offered in single, double, triple, and wood wick formats, emphasizing clean-burning and long-lasting candle performance.
“Our goal was never just to make candles,” Woloszyn said. “We wanted to create affordable, non-toxic candles that perform well and are safe for everyday use. Each one is hand-poured, tested, and labeled here in Willis.”
The launch comes as interest in eco-friendly and sustainable candles surges, with many customers turning to small-batch producers for alternatives to mass-produced paraffin-based products. Sales of wood wick candles and crackling wooden wick candles have seen steady growth, according to Woloszyn, driven by consumers who value the natural sound and visual effect produced by the wooden wicks.
Woloszyn’s candles are crafted in small batches near the Sam Houston National Forest, using a blend of coconut and soy waxes selected for lower soot output and extended burn time. The shop promotes its candles as long-lasting, designed to provide steady fragrance while minimizing harmful byproducts.
In addition to offering various seasonal and everyday scents, the store provides options for customers seeking natural candles without synthetic additives. Each candle is labeled with precise wax fill weights, unlike the common practice of listing only the container size.
“Transparency is important to us,” Woloszyn said. “We don’t just tell you what’s in the candle—we also make sure you know what’s not. These are phthalate-free candles without unnecessary additives, and they still deliver great smelling candles people can enjoy at home.”
Willis Candle Shop also prioritizes environmentally conscious packaging. Each order is shipped using recyclable and biodegradable materials when available, reflecting the founder's commitment to making eco-friendly candles accessible to customers across Texas and beyond.
The store's lineup includes classic glass jar candles, tin candles suited for travel or gifts, and seasonal collections. While the brand primarily sells online, it positions itself among local Texas candles known for offering handcrafted, affordable options without compromising quality.
Candles from the shop are available in multiple wick styles, including popular crackling wooden wick candles that provide a soft, ambient sound during use. Woloszyn noted that these products have resonated with customers looking for healthy candles that add both fragrance and atmosphere to their spaces.
Each candle undergoes a multi-stage process of pouring, curing, and hand-finishing to ensure consistency and quality. Woloszyn, who personally oversees production, acknowledges that natural variations are part of the appeal of handmade candles. “Some frosting or small imperfections may happen—that’s part of what makes each candle unique,” he said.
The shop has also gained attention for offering a range of soy wax candles at prices that compete with other candle stores without compromising its commitment to quality ingredients. While some might associate natural and non-toxic candles with higher prices, Woloszyn said the company strives to keep its products affordable, positioning them among cheap candles that still meet customer expectations for performance and safety.
Woloszyn credits his investigative and military background for shaping the shop’s approach. “Being detail-oriented and persistent has helped, especially when it came to setting up the candle shop, learning e-commerce, and figuring out how to reach people online,” he said.
The launch comes as more customers seek long burning candles and non-toxic alternatives to common commercial offerings. Woloszyn said the shop continues to develop new scents and collections while exploring opportunities for wholesale partnerships.
“Our community is growing,” he said. “People want candles that are safe, smell great, and last, without breaking the bank.”
For more information, visit williscandleshop.com.
About Willis Candle Shop
Willis Candle Shop was founded in 2024 in Willis, Texas, by Rob Woloszyn, a retired FBI agent and Marine Corps veteran. The shop produces handmade candles using a coconut soy wax blend, offering a variety of vessels and wick styles. All products are non-toxic, phthalate-free, and designed for customers seeking eco-friendly, long lasting, and great smelling candles.
Media Contact
Company Name: Willis Candle Shop
Contact Person: Rob Woloszyn
Email: Send Email
Phone: 2817486360
Address:10980 Ruger Road
City: Willis
State: TX 77378
Country: United States
Website: https://williscandleshop.com/
