Following their recent feature in “From Grassroots to Grid Power: The Story of Wolf River Electric,” Minnesota-based Wolf River Electric is calling on homeowners, businesses, and communities to take charge of their energy future by getting educated.
“You don’t need to be an expert,” said a founding team member. “You just need to ask the right questions.”
With solar adoption on the rise across the U.S., Wolf River Electric is sounding the alarm on energy literacy gaps that leave people vulnerable to misinformation, poor system design, and missed opportunities for savings.
Why It Matters: Misinformation Is Costing Consumers
As solar installations increase, so do sales tactics that skip over important facts. A 2024 study by the Solar Energy Industries Association (SEIA) found that nearly 30% of homeowners felt confused about how solar works, even after speaking with an installer.
“A lot of companies push the sale before the customer fully understands what they’re buying,” said one Wolf River Electric team lead. “That’s not just bad business, it’s bad for the whole industry.”
To combat this, Wolf River Electric has built its business around transparency, customer education, and long-term service. From hosting community Q&As to offering customized consultations, their goal is to empower people—not overwhelm them.
Rural Voices, Real Needs
The company also advocates for better clean energy access in rural and remote areas, where homeowners are often overlooked.
“Some of our most rewarding projects have been off-grid,” the company shared. “People assume rural homes can’t go solar. That’s not true. With the right setup, they can gain energy independence—and in some cases, it’s life-changing.”
With over 150 employee-owners serving five Midwest states, the company is uniquely positioned to listen and respond to the needs of both urban and rural customers.
What You Can Do Right Now
In light of their interview feature and ongoing outreach, Wolf River Electric is encouraging the public to take three simple steps to become more energy-literate:
-
Learn Before You Leap - Use trusted resources like the U.S. Department of Energy or local energy offices to understand the basics of solar, battery storage, and home energy use.
-
Ask the Right Questions - Before committing to an installer, ask how your system will be designed, what warranties apply, and how it fits your energy usage not just your roof.
-
Look Beyond the Sale - Think long-term. Does your provider offer system monitoring? Will they be around for support after installation? Are you being rushed?
“It’s not about selling panels,” the team reiterated. “It’s about helping people feel good about how they power their lives.”
A Broader Message for the Clean Energy Movement
This press release isn’t just about solar panels but about consumer empowerment in the face of change.
According to the U.S. Energy Information Administration, the average household spent over $2,400 on electricity in 2023. With rising costs and climate pressures, the decisions people make today will shape their homes, budgets, and communities for decades to come.
“Start small. Learn by doing. Care more about people than your profits,” the team advised. “That’s how we built this company, and that’s how we hope the industry evolves.”
To read the full interview, visit the website here.
About Wolf River Electric
Founded in 2014, Wolf River Electric is a 100% employee-owned renewable energy company based in Isanti, Minnesota. The company specializes in residential and commercial solar energy systems, battery backups, EV chargers, and electrical upgrades. With operations in Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota, they are committed to education-first service, community impact, and a decentralized energy future.
Contact:
info@wolfriverelectric.com
Media Contact
Company Name: Wolf River Electric
Email: Send Email
Country: United States
Website: wolfriverelectric.com
