February 2, 2026 - Winnipeg, Manitoba, Canada - Marinela Makeup, and FasterCapital announced a strategic partnership through FasterCapital’s EquityPilot program to accelerate Marinela’s launch and scale in North America and beyond. The collaboration pairs Marinela’s vegan, cruelty-free cosmetic line with FasterCapital’s mentoring, product development and fundraising resources to capture growing demand for ethical, affordable beauty products.
The global vegan cosmetics market—estimated at $17.39 billion in 2022 and projected to reach roughly $24 billion by 2028—is driven by rising consumer concern over animal testing, synthetic ingredients and environmental impact. Traditional makeup often contains animal-derived ingredients and is tested on animals, leaving a gap for affordable, high-quality vegan alternatives. Marinela targets girls and women 12–35, ethical consumers and eco-conscious buyers seeking inclusive shade ranges and accessible pricing in a market dominated by premium niche brands.
Startup solution & differentiation Marinela Makeup offers an accessible range of vegan, cruelty-free products—foundations, concealers, eyeshadows, lipsticks and more—formulated for long wear, skin safety and broad shade inclusivity. Differentiators include ethically sourced Canadian ingredients, environmentally friendly packaging and an economy pricing strategy to broaden market adoption. Early validation includes product samples slated for trade shows, a planned Amazon storefront, and direct-to-consumer sales via www.marinelamakeup.com. Marinela’s family-led founding team blends social-impact mission with youthful brand authenticity, creating a compelling competition against higher-priced indie competitors and mainstream brands that lack full vegan credentials.
Selected for FasterCapital’s EquityPilot program, Marinela will receive hands-on mentorship, technical product development support, e-commerce and Amazon optimization, public relations and go-to-market planning, and investor introductions via FasterCapital’s global network. The EquityPilot selection reflects FasterCapital’s rigorous criteria—market potential, team capability and defensible positioning—providing validation for investors and retail partners. The partnership targets a 6–12 month acceleration timeline for product-market fit, sales channel launches and an initial $150,000 fundraising round to scale production and marketing.
Hesham Zreik “Marinela Makeup represents the next wave of ethical, mass-market beauty—combining strong mission, product focus and a clear route to customers. FasterCapital backs startups that can scale globally and create category disruption; Marinela meets that bar,” said Hesham Zreik, investment lead and EquityPilot program champion.
Near-term goals include completing Research & Development and expanding shade ranges, launching Shopify and Amazon storefronts, participating in key beauty expos, and launching a targeted influencer and digital ad campaign. Marinela is seeking $150,000 in seed funding to expand manufacturing, inventory, and marketing. Over 24 months the company aims to expand into skincare and a men’s line, pursue carbon-reduction packaging goals and establish retail partnerships across Canada and the U.S.
Marinela Makeup is a Canada-based vegan and cruelty-free cosmetics brand founded by Lise Kubanowski and led by CEO Marinela Kubanowski. The company produces affordable, skin-friendly makeup designed for inclusivity and sustainability. They were recently approved for Leaping Bunny certification which is the gold standard for all cruelty-free cosmetics as it verifies that no animal testing was used in development at any stage.
About FasterCapital
FasterCapital is a global venture builder and online incubator dedicated to co-funding and co-founding innovative startups. Established in 2014, it supports startups worldwide through various programs, including funding assistance, business development, and technical support. The EquityPilot program is designed to help early-stage startups build scalable solutions with mentorship, strategic guidance, and network support.
Media Contact
Company Name: Marinela Makeup
Contact Person: Lise Kubanowski
Email: Send Email
Phone: +1 204 330 8669
Country: Canada
Website: https://www.marinelamakeup.com/
