PRLog - Sep. 25, 2013 - TROY, N.Y. -- New Shelves Distribution is proud to announce that Sunflower Press has just released This is How You Pitch: How To Kick Ass In Your First Years of PR (ISBN: 9780989608015, $16.99) by Ed Zitron.
So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book nor a career in Public Relations is for you. This book will teach you all you need to know about public relations, from
what to do on your first day at your desk to how to start your own PR
agency. You’ll learn the core skill of the business: pitching. It’ll also
tell you how to avoid becoming a buzzword-spitting automaton that the media
will hate.
Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.
"Ed has actually managed to write a book about PR that was both useful and enjoyable, which is nothing short of remarkable. It still feels like most of the world is still using an antiquated 20th century playbook. Whether you want to get into the industry, get your own story told, or simply understand 21st century public relations, this book is worth reading." - Alexis Ohanian, Co-Founder of Reddit and Y Combinator Ambassador.
Born in London, England, Ed Zitron began his career on the other side of the fence as a technology writer for IGN, PC Zone, Eurogamer and other publications. Four years later, Ed moved to the United States to begin his career in public relations, where he eventually founded EZPR, his own public relations firm. Ed’s clients have included
Goldbely, Target, Nature Publishing Group, Fitocracy and various public figures in the tech and startup world.
To arrange an interview with the author, or to request a review copy, contact Nicole Riley at New Shelves Distribution – nicole@newshelves.com, (518) 261-1300.
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How To Kick Ass In Your First Years of PR
September 25, 2013 at 12:12 PM EDT
