Amplify® ETFs Acquires YieldShares LLC

Amplify ETFs has acquired YieldShares LLC, ETF Sponsor of the YieldShares High Income ETF (NYSEArca:YYY). Following the success of YYY, now with more than $100 million in assets, Amplify ETFs has filed for two additional YieldShares income-oriented ETFs.

The new ETF filings include the Amplify YieldShares Prime 5 Dividend ETF and Amplify YieldShares CWP Dividend & Option Income ETF, both of which are anticipated to launch later this year. The suite of YieldShares funds is in addition to Amplify branded products, currently represented by the Amplify Online Retail ETF (NASDAQ:IBUY), which was the first ETF launch on the Amplify platform.

“Our long-standing goal has been to assimilate the YieldShares brand into our broader buildout of the Amplify platform. Making YieldShares a wholly-owned subsidiary of Amplify allows the firm to align our product suite with the brands that best represent the underlying strategies,” said Christian Magoon, CEO and founder of Amplify ETFs and founder of YieldShares LLC. “YieldShares will serve as Amplify’s sub-brand of income-oriented investment strategies that are additive to the ETF marketplace.”

“Given the record-low interest rate environment and the surge in Baby Boomer retirements, investors continue to seek access to income-focused investments,” added Magoon. “We see the steady growth of the flagship YieldShares product as confirmation that the market has appetite for new products designed to meet investors’ income objectives.”

An experienced strategist and thought leader in the ETF industry, Magoon has been involved in more than 50 ETF launches in the U.S. to date. Prior to his role as CEO of Amplify ETFs and YieldShares, Magoon founded Magoon Capital, where he counseled firms on ETF product development. Magoon previously served as President of Claymore Securities (now Guggenheim Investments), where he led the firm’s product development, distribution and marketing efforts. In his tenure, he started one of the fastest growing ETF businesses in the U.S., which formed the basis of a top 10 ETF provider in assets under management today as of 8/23/2016 (source: ETF.com League Table).

About Amplify ETFs

Amplify ETFs are sponsored by Amplify Investments, a registered investment advisor (RIA). Amplify believes the ETF structure empowers investors through efficiency, transparency and flexibility. Using those benefits as a foundation, Amplify seeks to build ETFs powered by investment strategies from index providers and asset managers within unique market segments. The multi-layered approach amplifies opportunities for investors. The firm was founded by Christian Magoon. For more information, please visit http://amplifyetfs.com.

About YieldShares

A wholly-owned subsidiary of Amplify ETFs, YieldShares LLC is an ETF Sponsor offering access to income investment strategies through ETFs. Founded by ETF industry veteran Christian Magoon, the firm sponsors the YieldShares High Income ETF (NYSEArca:YYY). For more information, please visit http://www.yieldshares.com.

Carefully consider the Amplify Funds’ investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ statutory and summary prospectuses, which may be obtained by calling 855-267-3837. Read the prospectus carefully before investing.

Information about the new ETF filings in this communication is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This communication is not an offer to sell these securities and is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

The Amplify YieldShares CWP Dividend & Option Income ETF is actively managed.

Amplify Investments LLC serves as the investment adviser and Penserra Capital Management LLC serves as sub adviser to the fund for Amplify ETFs. Amplify ETFs are distributed by Quasar Distributors LLC.

Exchange Traded Concepts, LLC serves as the investment adviser, and Vident Investment Advisory LLC serves as a sub adviser to the YieldShares High Income ETF (NYSEArca:YYY). The Fund is distributed by SEI Investments Distribution Co. (1 Freedom Valley Drive, Oaks, PA, 19456), which is not affiliated with Exchange Traded Concepts, LLC, Amplify Investments, Quasar Distributors LLC or any of their affiliates.

Carefully consider YYY's investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund's statutory and summary prospectuses, which may be obtained by visiting www.YieldShares.com. Read the prospectus carefully before investing.

All investments involve risk and principal loss is possible. There is no guarantee that any of the funds will meet its investment objective. This information is not meant to be investment advice.

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