In celebration of Coca-Cola Day today and during May’s Military Appreciation Month, Dollar General (NYSE: DG) proudly announces it is teaming up with Coca-Cola on a new Share a Coke® patriotic can series honoring service members, veterans and their families.
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Dollar General Announces Exclusive Share a Coke® Military Campaign (Photo: Business Wire)
Dollar General will exclusively offer the Coca-Cola Share a Coke® military 16-ounce can collection from Memorial Day through Labor Day 2017. Each 16-ounce can will be available for purchase for $1 each and allow customers to salute a veteran, service member, military spouse, military mom or military dad. The patriotic can also commemorates Coca-Cola’s partnership with the United Service Organizations (USO) by prominently featuring the USO badge.
During the campaign, customers are encouraged to recognize and thank the military community on social media by posting their message and a photo of themselves with one of the military Coca-Cola cans using the #CokeDGSupportMilitary hashtag. Customers are also encouraged to be a force behind the forces by sending a message to service members through the USO at www.destinationcoke.com. The USO will display the messages collected at USO locations globally.
Dollar General and Coca-Cola are proud to support the USO, an organization dedicated to helping service members stay connected to family, home and country, throughout their service to the nation. As such, Dollar General and Coca-Cola plan to make a $25,000 donation to the USO at the conclusion of the campaign in September.
“Dollar General is excited to partner with Coca-Cola to recognize our military community this summer,” said Todd Vasos, Dollar General’s CEO. “From founding the Paychecks for Patriots program, which supports service members transition to civilian life by finding meaningful employment opportunities, to the company’s military employee resource group and showing support with exclusive military discounts, Dollar General is proud of its ongoing support of our military community.”
For additional information, product photographs or items to supplement a story, please visit the Dollar General Newsroom or contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at firstname.lastname@example.org.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for over 75 years through its mission of Serving Others. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at low everyday prices in convenient neighborhood locations. With 13,429 stores in 44 states as of March 3, 2017, Dollar General is among the largest discount retailers in the United States. In addition to high quality private brands, Dollar General sells products from America's most-trusted brands such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola.
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