SOURCE: Ray C. Anderson FoundationSUMMARY:
All of this to say, carbon is not some enemy. It is a misplaced resource. And the opportunity for the business community to value drawdown as an investment, rather than view carbon reduction as a cost, is upon us.DESCRIPTION:
Speed bump - good on a residential street; bad on a highway. Scalpel – good in a hospital; bad in a cookie jar. Golf ball – good on the green; bad ricocheting off a tree and thumping you squarely in your thigh (yep, I’ve done that).
It turns out that something’s location can make a big difference.
Which brings me to carbon. The element, in and of itself, is neither good nor bad. Actually, if you had to assign a value to it, I would argue for “good” given that carbon is the building block for all life.Contact Info:
Ray C. Anderson Foundation
+1 (770) 317-5858
KEYWORDS: Environment, Academia, #Ecocentricity, Project Drawdown, Paul Hawken, Ray C. Anderson Foundation, Ray C. Anderson Center for Sustainable Business, Biomimicry Institute, InterFace