ManageByStats has announced a new feature for their PPC Advertising tool, designed to help manage Amazon Sponsored Ads. The new feature provides Automated Bidding for keywords, when selected, and is now available. ManageByStats is a suite of software tools for Amazon sellers. The Advertising tool is part of that suite, and the new Automated Bidding feature lets Sellers specify target ranges and then allow the system to automatically adjust their PPC bids.
“We’re developing the Advertising tool in phases,” says CEO of ManageByStats, Philip Jepsen. “Our initial rollout offered advances to the Sponsored Ads section of Amazon Seller Central. With those advances MBS users were able to switch from managing their ads campaigns in Seller Central to doing that directly and more effectively in ManageByStats. Now, with this latest feature, we’re starting to see what this tool can really become.”
The Automated Bidding feature is available when users select and set a Target ACoS, or Target Advertising Cost of Sale, for their keywords. This is also called TACOS, an option unique to ManageByStats, and it specifies a range for that metric the user would like to achieve. With the TACOS set, the Automated Bidding can be enabled, at which point it will make adjustments to the bids being made for that keyword, in order to move it to the desired range.
“This automation brings the first level of hands-off management to advertising on Amazon,” says Mister Jepsen. “We’re very proud to now be offering this feature.”
For more on the new Automated Bidding feature, or for more info on MBS, please contact ManageByStats directly or visit the company’s website. If interested parties have further questions, ManageByStats may be contacted directly by email.
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Contact ManageByStats:
Philip Jepsen, CEO
7274752995
philip@managebystats.com
411 Cleveland Street, Suite 110 Clearwater FL 33755
