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Bettina Pierre-Gilles Joins Pure Life Board as CFO, Director




August 12, 2020 - TheNewswire - EDMONTON, ALBERTA - Alberta CleanTech company Pure Life Carbon Inc. is pleased to announce Ms. Bettina Pierre-Gilles has joined the Company as CFO, a member of the Board of Directors, and Chair of the newly formed Finance, Risk and Audit Committee.

Ms. Pierre-Gilles is an experienced Board member and executive with 23+ years of financial, commercial and business development experience at the CFO level. She joined the Pure Life Board of Directors on 24 July 2020.

"Bettina is an incredibly impressive business person and extremely well connected to corporate and governmental leaders in Canada and beyond," said Pure Life Carbon CEO Ryan Rand. "Her network combined with her deep practical experience made her the obvious choice as Pure Life Carbon's new CFO, and we are very excited to have such an accomplished person join our team."

Ms. Pierre-Gilles, born in Haiti, lived in New York City for several years before moving to Canada and earning her Bachelor of Commerce degree at St. Mary's University, and then her MBA at Queen's University. Ms. Pierre-Gilles is a Chartered Professional Accountant, a Chartered Management Accountant and completed the Institute of Corporate Directors Field of Study (ICD.d) at the University of Toronto.

Ms. Pierre-Gilles now lives and works in Alberta where she has become a key executive and/or board member in several successful ventures. She was Treasurer and Director at Poplar Point Energy and CFO at Muskwa Resources Ltd.; President and CEO at Phasis Consulting, founder and CEO at Luxeum Renewables Group, and has acted as a Chair of the Board of Directors at the Piikani Investment Corporation, an active member of the Bow Valley College Board of Governors, the Queen's University Venture Network, and previously acted as a Director at Exaltexx Inc.

"As a young and rapidly growing company, Bettina's deep experience in finance, business development and corporate governance is absolutely critical to our continued success," noted Mark Starratt, Chair of the Pure Life Board of Directors. "We are thrilled she has agreed to join the Company in this important role."

Ms. Pierre-Gilles said, "I am delighted to join the Pure Life Carbon Team and I look forward to the work ahead. Ryan and the team have a truly impressive business plan, with an innovative and disruptive technology that will revolutionize the agricultural sector globally. I hope to contribute to their success both as their CFO and a member of the Board of Directors."

Pure Life Carbon is currently working to close its first major financing agreement, then plans to build a large production plant in Red Deer, Alberta, for production and sales of its revolutionary new grow medium, known as Charged Carbon. The facility is expected to be complete in 2021.

For more information, or to arrange interviews, contact:

Gary Symons

VP Communications

gsymons@purelifecarbon.com

250.300.9352

Or

Ryan Rand, CEO

ryan@purelifecarbon.com

(403) 921-2179

About Pure Life Carbon Inc.

Pure Life Carbon is an Agricultural Technology company based in Red Deer, Alberta. The company designs innovative advanced carbon products, including the first standalone, carbon based, soilless grow medium for greenhouse and indoor hydroponic growing operations.

The company's mission is to increase crop yields while reducing the impact of agricultural pollution, and specifically combatting the effects of global climate change. The company is currently raising funds to build its first commercial scale production plant in the Province of Alberta.

Disclaimer for Forward-Looking Information

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the Company's future business plans and other matters. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Often, but not always, forward-looking statements and information can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. Readers are urged to consider these factors carefully in evaluating the forward-looking statements contained in this news release and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. These forward-looking statements are made as of the date hereof and the Company disclaims any intent or obligation to update publicly any forward-looking statements, whether as a result of new information, future events or results or otherwise, except as required by applicable securities laws.

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