Together for Safer Roads (TSR) Along with Partners AB InBev, PepsiCo & Republic Services Announce Launch of Future Fleets: Truck of the Future Initiative

NEW YORK, Nov. 16, 2020 /PRNewswire/ -- In honor of the World Day of Remembrance for Road Traffic Victims, Together for Safer Roads (TSR), a coalition of leading businesses and public sector leaders announce a design challenge to improve fleet safety and save lives: Truck of the Future with a focus on driver visibility.

Collectively, TSR, Anheuser Busch InBev, PepsiCo and Republic Services are leading the project as a part of their commitment to the Stockholm Declaration and reaffirmation of the United Nations' Decade of Action for Road Safety. Partners and advisors include UPS, the NYC Department of Citywide Administrative Services, which oversees the city's fleet, and experts from leading truck safety research agencies.

The Truck of the Future project will identify and test innovative and cost-effective solutions to eliminate collisions between large vehicle operators and other road users, which are especially the most vulnerable. Based on an ideation session convened by TSR, safety experts from some of the world's largest fleets identified driver visibility as a high priority. "There are many interventions that can address driver visibility issues - improved cab designs, collision avoidance systems and better infrastructure to name a few," said Cormac Gilligan, Vice President, Global Environmental, Health & Safety at PepsiCo. "PepsiCo is pleased to be a part of a collective solution." 

TSR President David Braunstein shared, "This project is our Call to Arms regarding an underappreciated aspect of road safety. After all, drivers cannot react to what they cannot see or sense. We must make meaningful progress towards the 2030 agenda, and bringing together these influential partners is part of our unique contribution."

TSR and its collaborators seek to partner with innovative startups with a focus on commercially viable emerging technology solutions scalable in-market.

"At AB InBev we believe that multi-stakeholder approaches are key to tackling road safety effectively. The inclusion of our technology incubator in this unique initiative allows us to solve big business challenges with innovation and creativity, all while contributing to the United Nations Sustainable Development Goals and fostering safe communities globally," said Joshua Girard, global director of safety at AB InBev.

Safety is top of mind for businesses and the communities where they operate. "Republic Services operates one of the nation's largest fleets, and safety is our number one priority," said Jim Olson, Republic Services vice president of safety. "We are constantly evaluating new technologies to help our drivers stay safe behind the wheel. Over the last decade there have been significant advances in video and sensor technology. We are excited to be part of the core focus team for the Truck of the Future project and the potential for fleet innovation."

As part of the project, an innovative solution provider will be selected during a virtual, international pitch day on December 2, 2020. The chosen solution will be piloted in the U.S. and an international market in 2021. Ultimately, TSR and its partners' vision is to create scalable and lasting change.

About Together for Safer Roads
Together for Safer Roads is a global NGO that works with government, businesses and community stakeholders on local projects, fleet safety management and technology initiatives to prevent traffic crashes, injuries and deaths. TSR was started in conjunction with the UN's Decade of Road safety and has partners around the world. TSR's members include AB InBev, AT&T, CalAmp, Geotab, Lyft, Marsh, PepsiCo, Republic Services, Samsara, UPS and others. For more information, visit our website or follow us on Facebook, Twitter and LinkedIn.

About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck's®, Hoegaarden®, Leffe® and Michelob Ultra®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 170,000 employees based in nearly 50 countries worldwide. For 2019, AB InBev's reported revenue was 52.3 billion USD (excluding JVs and associates).

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit

About Republic Services
Republic Services, Inc. is an industry leader in U.S. recycling and non-hazardous solid waste disposal. Through its subsidiaries, Republic's collection companies, transfer stations, recycling centers, landfills and environmental services provide effective solutions to make responsible recycling and waste disposal effortless for its customers across the country. Its 36,000 employees are committed to providing a superior experience while fostering a sustainable Blue Planet® for future generations to enjoy a cleaner, safer and healthier world. For more information, visit, or follow us at, @RepublicService on Twitter and @republic_services on Instagram.

Media Contact 

Cision View original content:


Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.