According to the latest report by IMARC Group, the global oats market size reached a volume of 22.13 Million Tons in 2020. Looking forward, the market expects to exhibit stable growth during the next five years.
Also known as Avena sativa, oats represent one of the widely consumed whole-grain cereals that are a rich source of dietary fiber, proteins, iron, vitamins, and carbohydrates. They also provide necessary nutrients to the body and help prevent heart diseases, lower blood sugar levels, and minimize the risk of developing hormone-related cancers. Consequently, their application is expanding in the production of skin care products and animal feed preparation worldwide.
Global Oats Market Trends
With the increasing health consciousness among individuals, there is an increase in the consumption of oats as a healthy breakfast option. This, in confluence with their rising utilization in the manufacturing of snacks like oatmeal, granola bars and muesli, represents one of the primary factors driving the market. Besides this, the key players are introducing oats-based bakery products and beverages and launching innovative product flavors, such as mint, orange and masala, to expand their product portfolio. They are also relying on innovative promotional activities to expand their existing consumer base. Other major factors, such as the easy availability of premium oats-based products and the rising penetration of e-commerce platforms, are anticipated to positively influence the overall sales.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Oats Market 2021-2026 Analysis and Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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The report has segmented the market on the basis of Fish Type, Environment, Distribution Channel and Region.
Breakup by Product Type:
Breakup by Application:
- Food use
- Feed use
- United States
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