Dollar General Launches Big Stage Sweepstakes

Dollar General Corp. is offering customers the opportunity to win big this summer with the Big Stage sweepstakes. Country music star Trace Adkins is helping promote the sweepstakes, which kicks-off in all Dollar General stores this weekend on June 28 and runs through October 1.

“This is a great opportunity for country music fans to meet one of the great performers in country music: Trace Adkins,” said Rick Dreiling, Dollar General’s chairman and CEO. “This sweepstakes comes on the heels of Dollar General’s Grand Ole Opry sponsorship announcement. We’re delighted to offer our customers a variety of ways to experience country music.”

Through the Big Stage sweepstakes, Dollar General will give more than 1,800 prizes, including a grand prize package featuring a trip to Nashville to meet Trace Adkins and watch him perform live on the Grand Ole Opry, plus $50,000 cash. Other prizes include tickets to see Trace Adkins in concert, Trace Adkins CDs and autographed Grand Ole Opry posters, Grand Ole Opry merchandise gift cards, Dollar General gift cards and much more.

Shop Dollar General for your chance to win in the Big Stage sweepstakes. To enter the sweepstakes, customers 18 years of age or older and living in Dollar General’s 35-state market area can purchase qualifying products at Dollar General, then visit www.dollargeneral.com to enter the required information from the cash register receipt. There is no purchase necessary to win. For complete sweepstakes details and rules, including how to enter without purchase, visit www.dollargeneral.com.

About Dollar General Corporation

Dollar General is the largest discount retailer in the United States by number of stores with 8,462 neighborhood stores as of May 1, 2009, located in 35 states. Dollar General helps shoppers Save time. Save money. Every day!® by offering quality private and national branded items that are frequently used and replenished such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at everyday low prices in convenient neighborhood stores. Dollar General is among the largest retailers of top-quality products made by America’s most trusted manufacturers such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg’s, General Mills, Nabisco, and Fruit of the Loom. The Company store support center is located in Goodlettsville, Tennessee. Dollar General’s Web site can be reached at www.dollargeneral.com.

About Trace Adkins

Trace Adkins is a multi-faceted entertainer who has achieved unprecedented success as a performer, musician, author and actor. Since selling his multi-platinum debut album more than a decade ago, he has evolved into a bona fide country music superstar who has clearly earned his place among the most identifiable and important artists of his generation. An esteemed member of the Grand Ole Opry since 2003, Trace has built a solid career and a strong fan base by recording songs that possess insightful lyrics and cover a wide range of interests --many from his own life experiences. He consistently sells out concerts, performing more than one hundred shows each year, performing to millions of fans worldwide. Twenty-six of his singles have hit the Billboard country charts, with 14 of them breaking into the Top 10. His albums have achieved Gold or Multi-Platinum status including three, which made their entry at #1 on the Country Album Charts. Adkins’ latest single climbing the charts is “All I Ask For Anymore” from his new album, TRACE ADKINS “X” (Ten). In addition to headlining his own shows this summer, Trace will join Toby Keith on several concert dates, appropriately titled, America’s Toughest Tour. For more information, visit www.traceadkins.com.