UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

SCHEDULE 14A

 

Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934 (Amendment No.     )

 

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Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

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Definitive Proxy Statement

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Definitive Additional Materials

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Soliciting Material Pursuant to §240.14a-12

 

The Cheescake Factory Incorporated

(Name of Registrant as Specified In Its Charter)

 

 

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

 

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*** Exercise Your Right to Vote ***

 

Important Notice Regarding the Availability of Proxy Materials for the

Shareholder Meeting to Be Held on May 29, 2014

 

 

 

 

Meeting Information

THE CHEESECAKE FACTORY INCORPORATED

 

Meeting Type: Annual Meeting

 

 

 

 

For holders as of: April 04, 2014

 

 

 

 

Date: May 29, 2014

 

Time: 10:00 AM PDT

 

 

 

 

Location: Janet & Ray Scherr

 

 

 

 

Forum Theatre

 

 

 

 

Thousand Oaks Civic Arts Plaza

 

GRAPHIC

THE CHEESECAKE FACTORY INCORPORATED ATTN:

 

 

2100 Thousand Oaks Blvd.

 

 

 

housand Oaks, CA 91362

 

 

 

 

 

You are receiving this communication because you hold shares in the above named company.

JILL PETERS

 

 

26901 MALIBU HILLS ROAD CALABASAS
HILLS, CA  91301

 

 

This is not a ballot.  You cannot use this notice to vote these  shares.  This  communication  presents  only  an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).

 

 

 

 

 

We encourage you to access and review all of the important information contained in the proxy materials before voting.

 

 

 

 

 

 

 

  See the reverse side of this notice to obtain proxy materials and voting instructions.

 



 

————

Before You Vote

————

How to Access the Proxy Materials

 

Proxy Materials Available to VIEW or RECEIVE:

1. Annual Report

2. Notice & Proxy Statement

How to View Online:

Have the information that is printed in the box marked by the arrow

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        (located on the

following page) and visit: www.proxyvote.com.

How to Request and Receive a PAPER or E-MAIL Copy:

If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:

1) BY INTERNET:

www.proxyvote.com

2) BY TELEPHONE:

1-800-579-1639

3) BY E-MAIL*:

sendmaterial@proxyvote.com

*  If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by

the arrow

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 (located on the following page) in the subject line. Requests, instructions and other

inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before May 15, 2014 to facilitate timely delivery.

 

 

 

How To Vote

 

————

————

Please Choose One of the Following Voting Methods

 

 

Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.

 

Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box

marked by the arrow

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 available and follow the instructions.

Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

 

 



 

Voting items

 

 

 

 

 

The Board of Directors recommends you vote FOR the following:

 

 

 

 

 

1. Election of Directors

 

 

Nominees

 

 

 

 

 

1a David Overton

 

 

1b Alexander L. Cappello

 

NOTE: In addition, to transact such other business as may properly come before the meeting or any adjournment or postponement thereof.

 

 

 

 

 

 

1c Jerome I. Kransdorf

 

 

 

 

 

 

 

 

1d Laurence B. Mindel

 

 

 

 

 

 

 

 

1e David B. Pittaway

 

 

 

 

 

 

 

 

1f Douglas L. Schmick

 

 

 

 

 

 

 

 

1g Herbert Simon

 

 

 

 

 

 

 

 

The Board of Directors recommends you vote FOR proposals 2, 3 and 4.

 

 

 

 

 

2     To approve an amendment to the 2010 Stock Incentive Plan to increase the number of shares available for issuance by 230,000 shares, from 6,550,000 shares to 6,780,000 shares

 

 

 

 

 

3     To ratify the selection of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for the fiscal year 2014, ending December 30, 2014.

 

 

 

 

 

4     To approve, by non-binding vote, the advisory resolution on executive compensation.