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                                  UNITED STATES
                             WASHINGTON, D. C. 20549

                                     FORM 25

                     REGISTRATION UNDER SECTION 12(b) OF THE
                        SECURITIES EXCHANGE ACT OF 1934.

                        Commission File Number 001-14498

                                  Bluefly, Inc.
                              Boston Stock Exchange
           (Exact name of Issuer as specified in its charter, and name
             of Exchange where security is listed and/or registered)

                     42 West 39th Street, New York, NY 10018
               (Address, including zip code, and telephone number,
          including area code, of Issuer's principal executive offices)

                          Common Stock, par value $0.01
                      (Description of class of securities)

Please place an X in the box to designate the rule provision relied upon to
strike the class of securities from listing and registration:

[ ] 17CFR 240.12d2-2(a)(1)

[ ] 17 CFR 240.12d2-2(a)(2)

[ ] 17 CFR 240.12d2-2(a)(3)

[ ] 17 CFR 240.12d2-2(a)(4)

[ ] Pursuant to 17 CFR 240.12d2-2(b), the Exchange has complied with its rules
to strike the class of securities from listing and/or withdraw registration on
the Exchange.(1)

[X] Pursuant to 17 CFR 240.12d2-2(c), the Issuer has complied with the rules
of the Exchange and the requirements of 17 CFR 240.12d2-2(c) governing the
voluntary withdrawal of the class of securities from listing and registration on
the Exchange.

Pursuant to the requirements of the Securities Exchange Act of 1934, Bluefly,
Inc. certifies that it has reasonable grounds to believe that it meets all of
the requirements for filing the Form 25 and has caused this notification to be
signed on its behalf by the undersigned duly authorized person.

                                                    Chief Operating Officer and
 June 25, 2007       By: /s/ Patrick C. Barry       Chief Financial Officer
 -------------           --------------------       ---------------------------
     Date                        Name                          Title

(1)  Form 25 and attached Notice will be considered compliance with the
     provisions of 17 CFR 240.19d-l as applicable. See General Instructions.

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