UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C. 20549

                             SCHEDULE 14A
     Proxy Statement Pursuant to Section 14(a) of the Securities
          Exchange Act of 1934 (Amendment No.              )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[   ]   Preliminary Proxy Statement.

[   ]   Confidential, for Use of the Commission Only (as permitted by
Rule 14a-6(e)(2))

[ X ]   Definitive Proxy Statement

[   ]   Definitive Additional Materials

[   ]   Soliciting Material Pursuant to [SEC]240.14a-12

                            Bluefly, Inc.
                            -------------
           (Name of Registrant as Specified In Its Charter)

(Name of Person(s) filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

           1)  Title of each class of securities to which transaction applies:

           2)  Aggregate number of securities to which transaction applies:

           3)  Per unit price or other underlying value of transaction computed
               pursuant to Exchange Act Rule 0-11 (set forth the amount on which
               the filing fee is calculated and state how it was determined):

           4)  Proposed maximum aggregate value of transaction:

           5)  Total fee paid:

[  ]    Fee paid previously with preliminary materials.

[  ]    Check box if any part of the fee is offset as provided by Exchange Act
        Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
        paid previously.  Identify the previous filing by registration statement
        number, or the Form or Schedule and the date of its filing.

           1)  Amount Previously Paid:

           2)  Form, Schedule or Registration Statement No.:

           3)  Filing Party:

           4)  Date Filed:


                            BLUEFLY, INC.
                         42 West 39th Street
                          New York, NY 10018

Dear Stockholder:

     You are cordially invited to  attend the annual meeting of  stockholders of
Bluefly, Inc. (the "Company"), which will be held on May 29, 2008 at 9:00  a.m.,
local time,  at the  Company's offices  at 42  West 39th  Street, 9th Floor, New
York, New York.  The formal Notice of Annual Meeting and Proxy Statement,  fully
describing the matters to be acted upon at the meeting, appear on the  following
pages.

     The   matters  scheduled   to  be   considered  at   the  meeting   are the
election of directors and the approval of  the conversion provisions of  certain
convertible promissory notes.

     The  Board of  Directors recommends  a vote  FOR all  the proposals  being
presented at the meeting  as being in the  best interest of the  Company and its
stockholders.  We urge you to read the Proxy Statement and give these  proposals
your careful attention before completing the enclosed proxy card.

     Your vote is important regardless of the number of shares you own.   Please
be sure you are represented at the meeting, whether or not you plan to attend in
person, by signing, dating and mailing the proxy card promptly.  A  postage-paid
return envelope is enclosed for your convenience.

     If you would like additional copies of the proxy material, or if you  would
like  to ask  questions about  the proposals,  you should  contact our  Investor
Relations Department by telephone at (212) 944-8000.

                                     Sincerely,

                                     /s/ DAVID WASSONG
                                     ---------------------------------
                                     DAVID WASSONG
                                     Interim Chairman of the Board


                            BLUEFLY, INC.
                         42 West 39th Street
                       New York, New York 10018
                     ____________________________

               NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                       To Be Held May 29, 2008
                     ____________________________

     NOTICE IS HEREBY GIVEN that the annual meeting of stockholders of  Bluefly,
Inc. (the "Company") will be held at  9:00 a.m., local time, on May 29,  2008 at
the Company's offices at 42 West 39th Street, 9th Floor, New York, New York, for
the following purposes:

  1.   To  elect ten  directors of  the Company  to hold  office until  the next
       annual meeting of stockholders.

  2.   To approve  the conversion provisions  of certain convertible  promissory
       notes.

  3.   To transact such other business as may properly come before the meeting.

     Only holders  of record  of the  Company's Common  Stock and  the Company's
Series F Convertible Preferred Stock at the close of business on April 25,  2008
are entitled  to notice  of, and  to vote  at, the  meeting and  any adjournment
thereof.  Such stockholders may vote in person or by proxy.

     WHETHER OR NOT YOU PLAN TO ATTEND IN PERSON, PLEASE FILL IN, SIGN, DATE AND
RETURN THE ACCOMPANYING PROXY CARD IN  THE ENCLOSED ENVELOPE IN ORDER TO  ASSURE
THAT YOUR  SHARES ARE  REPRESENTED AT  THE MEETING.   NO POSTAGE  IS REQUIRED IF
MAILED IN THE UNITED STATES.

                                     By Order of the Board of Directors,

                                     /s/ DAVID WASSONG
                                     ----------------------
                                     DAVID WASSONG
                                     Interim Chairman of the Board

April 29, 2008


                            BLUEFLY, INC.
                         42 West 39th Street
                       New York, New York 10018
                     ____________________________

                           PROXY STATEMENT

     This Proxy Statement  is furnished in  connection with the  solicitation by
the board of directors (the "Board  of Directors") of Bluefly, Inc., a  Delaware
corporation (the  "Company"), of  proxies to  be used  at the  annual meeting of
stockholders of the Company to be held at 9:00 a.m., local time, on May 29, 2008
at the Company's offices at 42 West 39th Street, 9th Floor, New York, New  York,
and at any adjournment thereof.  The purposes of the meeting are:

     1. To  elect ten  directors of  the Company  to hold  office until the next
        annual meeting of stockholders.

     2. To approve the  conversion provisions of certain  convertible promissory
        notes (the "Note Conversion Provisions").

     3. To transact such other business as may properly come before the meeting.

     If proxy cards in the accompanying form are properly executed and returned,
the shares of the Company's Common Stock, $.01 par value per share (the  "Common
Stock"), and shares of  the Company's Series F  Preferred Stock, par value  $.01
per share (the "Series F Preferred Stock," and, together with the Common  Stock,
the "Voting  Stock"), represented  thereby will  be voted  as instructed  on the
proxy card.  If no instructions are given, such shares will be voted (i) for the
election as directors  of the nominees  of the Board  of Directors named  below;
(ii)  for the  approval of  the Note  Conversion Provisions;  and (iii)  in the
discretion of  the proxies  named in  the proxy  card on  any other proposals to
properly come before the meeting or  any adjournment thereof.  Any proxy may  be
revoked by a stockholder of record prior to its exercise upon written notice  to
the Secretary of the Company, or by the vote of such stockholder cast in  person
at the meeting.   The approximate date  of mailing of  this Proxy Statement  and
accompanying form of proxy card is April 29, 2008.

     The Company effected a 1-for-10 reverse stock split of its Common Stock  on
April 3, 2008.  All  share numbers in this  Proxy Statement are presented  after
giving effect to the reverse stock  split, despite the fact that such  split did
not occur until after the end of the 2007 fiscal year.

                                     VOTING

     Holders of record of Voting Stock as of the close of business on April  25,
2008  (the  "Record Date")  will  be entitled  to  vote at  the  meeting or  any
adjournment thereof.  Each share of Common Stock entitles the holder thereof  to
one vote on all  matters to come before  the stockholders at the  meeting.  Each
share of Series F Preferred Stock  entitles the holder thereof to the  number of
votes equal to the number of shares  of Common Stock (rounded up to the  nearest
whole number) into which such share is convertible as of the Record Date.  As of
the Record Date,  each share of  Series F Preferred  Stock was convertible  into
approximately 121.95 shares of Common Stock and, therefore, entitles the  holder
thereof to 122  votes on all  matters to come  before the meeting.   None of the
Voting Stock is entitled to cumulative voting.

     Holders of a majority of the votes entitled to be cast at the meeting  will
constitute a quorum  for the transaction  of business.  As  of the Record  Date,
there were 13,276,998 shares of  Common Stock outstanding, each entitled  to one
vote and 571 shares of Series F Preferred Stock, each entitled to 122 votes. The
total  number  of  votes entitled  to  be  cast at  the  meeting  is, therefore,
13,346,685.  Abstentions  and so-called  "broker non-votes"  (instances in which
brokers are  prohibited from  exercising discretionary  authority for beneficial
owners who have not  returned a proxy) are  counted for purposes of  determining
the presence or absence of a quorum for the transaction of business.

     The favorable vote of a plurality of the votes cast by holders of shares of
Voting Stock, present in person or  represented by proxy at the meeting,  voting
together as a class, is necessary to elect the nominees for the directors of the
Company.  The  favorable vote  of a  majority of  the votes  cast by  holders of
shares  of  Voting Stock,  present  in person  or  represented by  proxy  at the
meeting, voting together as a class, is necessary to approve the Note Conversion
Provisions.


Abstentions and broker non-votes will not be counted as votes cast with  respect
to, and  therefore will  have no  effect on,  any of  the matters.  The Board of
Directors recommends a vote FOR each of the proposals set forth above.

                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

     Ten directors  are to  be elected  at the  meeting to  serve until the next
annual meeting  of stockholders.   The Board  of Directors  has recommended  the
persons named in  the table below  as nominees for  election as directors.   All
such persons are presently directors of the Company.  Unless otherwise specified
in the accompanying proxy, the shares voted pursuant to it will be voted for the
persons named below as nominees for election as directors.  If, for any  reason,
at the time of the election, any  of the nominees should be unable or  unwilling
to accept election, such proxy will be voted for the election, in such nominee's
place, of a substitute nominee recommended by the Board of Directors.   However,
the Board of Directors has no reason to believe that any nominee will be  unable
or unwilling to serve as a director.

                   NOMINEES FOR DIRECTOR; PREFERRED DESIGNEES
               Name of Director           Age     Director of the
                                                  Company Since

               Riad Abrahams               30     2007 to present

               Barry Erdos                 64     2005 to present

               Ann Jackson                 56     2005 to present

               Martin Miller               78     1991 to present

               Neal Moszkowski             42     1999 to present

               Christopher G. McCann       47     2005 to present

               lissa Payner                49     2003 to present

               Anthony Plesner             49     2008 to present

               David Wassong               37     2001 to present

               Lawrence J. Zigerelli       49     2008 to present

Riad  Abrahams  has served  as  a director  since  August 2007.   Mr.   Abrahams
previously served as a director of the Company from August 2006 to October 2006.
He has  served as  a Managing  Partner and  co-founder of  BlackSwan Partners, a
private equity firm, since October 2006.  Prior thereto, from 2001 to 2006,  Mr.
Abrahams was  a Managing  Director at  Maverick Capital,  working in  the retail
sector.  From 1999-2001, Mr. Abrahams worked in the Principal Investment Area at
The Blackstone Group. Mr. Abrahams is a graduate of Harvard Business School  and
Harvard College. He also serves on the board of Ali Wing, Inc. d/b/a giggle.

Barry Erdos has  served as the  Company's President and  Chief Operating Officer
since January 2008  and as a  director since February  2005. From April  2004 to
January 2007, Mr.  Erdos was President  and Chief Operating  Officer of Build  a
Bear Workshop, Inc., a specialty retailer of plush animals and related products.
Mr. Erdos was  a director of  Build a Bear  Workshop, Inc. from  July 2005 until
January 2007. Mr. Erdos  was the Chief Operating  Officer and a director  of Ann
Taylor Stores Corporation and Ann Taylor Inc., a women's apparel retailer,  from
November 2001 to  April 2004. He  was Executive Vice  President, Chief Financial
Officer and Treasurer of Ann Taylor Stores Corporation and Ann Taylor Inc.  from
1999 to 2001. Prior  to that, he was  Chief Operating Officer of  J. Crew Group,
Inc., a specialty retailer of apparel,shoes and accessories, from 1998 to 1999.

                                        2


Ann Jackson has served as a director since August 2005. Since February 2007, Ms.
Jackson  has served  as the  EVP, Global  Director of  Business Development  of
Sotheby's.  From 2005 to  2007, Ms. Jackson was  the Chief Executive Officer  of
WRC Media,  Inc. From  2003 to  2005, Ms.  Jackson was  a partner  at Ripplewood
Holdings, a  private equity  fund.  From  1980 to  2003, Ms.  Jackson worked  in
various departments and publications at Time, Inc. From 2002 to 2003, she served
as Group President of InStyle, Real Simple, Parenting and Essence Magazines. She
is the founding publisher of InStyle, which launched in 1994.  During her tenure
at Time, Inc., Ms. Jackson also held positions in corporate finance, direct mail
for Time-Life Books  Europe, served as  business manager for  Money Magazine and
general manager for Sports Illustrated and People.

Martin Miller has  served as a  director since July  1991. Since July  1999, Mr.
Miller has  served as  the President  of The  Terbell Group,  Inc., a consulting
company. From October 1997 to April 2003,  Mr. Miller had been a partner in  the
Belvedere Fund, L.P., a fund of hedge funds.

Neal Moszkowski has served as a  director since August 1999.  Since April  2005,
Mr. Moszkowski has  served as co-Chief  Executive Officer of  TowerBrook Capital
Partners L.P. ("TowerBrook"), a private equity investment company. Prior to  the
formation of TowerBrook,  Mr.  Moszkowski was  Co-Head of Soros  Private Equity,
the private equity  investment business of  Soros Fund Management  LLC, where he
served  since August  1998.  From  August 1993  to August  1998, Mr.  Moszkowski
worked  for Goldman,  Sachs &  Co., where  he served  as a  Vice President  and
Executive Director in the  Principal Investment Area. Mr.   Moszkowski currently
serves as  a director  of JetBlue  Airways Corporation,  WellCare Health  Plans,
Inc., Integra Life Sciences Holdings Corporation and Spheris, Inc.

Christopher  G. McCann  has served  as a  director since  February 2005.  Since
September 2000, Mr.  McCann has been  the President of  1-800-flowers, a leading
retailer  of  floral  products and  other  gifts,  and prior  to  that  was that
company's  Senior Vice  President. Mr.   McCann has  been a  director of  1-800
-flowers since its inception.  Mr.  McCann serves on  the board of directors  of
Neoware, Inc.,  a provider  of software,  services and  solutions to enable thin
client appliance  computing, and  is a  member of  the Board  of Trustees of the
Marist College.

Melissa Payner, has served as  the Company's President since September  2003 and
became Chief  Executive Officer  in August  2004.  From  December 2000  to March
2003, Ms. Payner served as CEO and President of Spiegel Catalog.  She was also a
board member of The Spiegel Group, Inc. ("Spiegel") from December 2000 to  March
2003.   From  1997  to  2000,  Ms.  Payner  was  the  Senior  Vice  President of
Merchandising and  Advertising of  Spiegel. From  1995 to  1997, Ms.  Payner was
President and a board member of Chico FAS, Inc. Ms. Payner has also held  senior
executive positions with  Guess?, Inc., Pastille  (a Division of  Neiman Marcus)
and Henri Bendel.

Anthony Plesner was appointed  to the board in  February 2008.  Mr. Plesner  has
served  as  Chief  Financial   Officer  and  Chief  Administrative   Officer  of
Intralinks, Inc., a provider of online workspaces for secure document  exchange,
since April 2005.  From  August 2004 to March  2005 he worked as  an independent
consultant through Snap Solutions.  From January 2003 to July 2004 he served  as
Chief Financial Officer and Chief Operating Officer of The NewsMarket, an online
video archive  and delivery  platform.  From  January 2000  to December  2002 he
served as  President and  Chief Operating  Officer of  24/7 Real  Media, Inc., a
NASDAQ-listed provider of interactive marketing and technology services.   Prior
to that, he served as Senior Vice President of Finance and Business  Development
at Medscape, Inc.  Mr.  Plesner holds a Bachelor  of Arts in Economics  from the
University of  Manchester in  England, and  a Master  of Business Administration
from the University of Pittsburgh.

David Wassong has served  as a director since  February 2001 and became  Interim
Chairman of  the Board  in February  2007. Mr.  Wassong is  currently a managing
director at Soros Fund  Management LLC ("SFM") and  previously was a partner  of
Soros  Private Equity  which he  joined in  June 1998.  Prior to  joining Soros
Private Equity, from July 1997 to June 1998, Mr. Wassong was Vice President, and
previously Associate, at Lauder Gaspar Ventures, LLC, a media, entertainment and
telecommunications-focused venture capital fund.

Lawrence J. Zigerelli was  appointed to the board  in March 2008.  From  January
2007 to  January 2008  he acted  as Chairman  of the  Board and  Chief Executive
Officer of Levitz Furniture, which filed for Chapter 11 bankruptcy protection in
November 2007.  Prior  thereto, Mr. Zigerelli  served as a  retail consultant to
Prentice Capital Management, L.P. ("Prentice"). He began his career with Procter
& Gamble in 1980 and rose to the position of Vice President and General  Manager
of  Puerto Rico/Caribbean,  food and  beverage for  Latin America.  In 1999,  he
joined drug store CVS Corp. as

                                        3


Executive Vice President of Corporate Development and eventually added the  role
of  Executive  Vice  President  of  Marketing.  In  September  2002,  he  joined
supercenter  retailer Meijer  Inc. as  Senior Vice  President of  Marketing and
Merchandising. He became  President and a  member of the  Board of Directors  of
Meijer in April 2005  and served in that  capacity until November 2006.  He also
serves on the Board of Directors of True Value Company, a hardware retailer. Mr.
Zigerelli holds a Bachelor of Science degree in administrative science from Yale
University.

                              CORPORATE GOVERNANCE

     The Board of Directors reviewed  the independence of each of  the Company's
directors in March 2008 on the basis of the standards adopted by Nasdaq.  During
this review,  the Board  considered transactions  and relationships  between the
Company, on the  one hand, and  each director, members  of his or  her immediate
family, and  other entities  with which  he or  she is  affiliated, on the other
hand.  The purpose of this review was to determine which of such transactions or
relationships  were  inconsistent  with a  determination  that  the director  is
independent under the Nasdaq  rules.  As a result  of this review, the  Board of
Directors affirmatively determined  that each of  the Company's directors  other
than Ms. Payner and Mr. Erdos are "independent directors" within the meaning  of
the Nasdaq rules.

     During the fiscal year ended December 31, 2007, the Board of Directors  met
5 times and acted  by unanimous written consent  4 times.  Each of  the director
attended  75% or  more of  the aggregate  number of  meetings of  the Board  of
Directors and committee(s) on which he or she served during the 2007 fiscal year
except for Ms. Jackson, who only attended 67% of the total meetings. The Company
does  not have  a policy  with regard  to the  attendance by  directors at  the
Company's annual meeting of stockholders.   Ms. Payner and Mr. Wassong  attended
last year's annual meeting of stockholders.

     The  Board  of  Directors  has  established  an  Audit  Committee   ("Audit
Committee") in accordance  with Section 3(a)(58)(A)  of the Securities  Exchange
Act of 1934, as amended (the "Exchange Act").  The Audit Committee is  comprised
of  Anthony  Plesner, Chris  McCann  and Martin  Miller.   Mr. Plesner  acts  as
Chairman of  the Audit  Committee.  The  Audit Committee  is responsible for the
appointment  of  the Company's  outside  accountants, examining  the  results of
audits,  reviewing  internal  accounting controls  and  reviewing  related party
transactions.  The  duties of  the Audit  Committee are  fully set  forth in the
charter adopted by that committee, a copy  of which is filed as Annex A  to this
Proxy  Statement.   The Board  has  determined that  Mr.  Plesner is  an  "audit
committee financial expert," as defined by Item 407(d) of Regulation S-K of  the
Exchange Act, and that each member  of the Audit Committee is "independent,"  as
required  by the  Exchange Act  and the  Nasdaq Marketplace  Rules (the  "Nasdaq
Rules").  During the  fiscal year ended  December 31, 2007,  the Audit Committee
met 4 times and did not act by unanimous written consent.

     The  Compensation   Committee  has   three  members,   consisting  of  Neal
Moszkowski, Lawrence Zigerelli and  Riad Abrahams, and met  1 time and acted  by
unanimous written consent 5 times in fiscal 2007. The Compensation Committee  is
comprised solely of non-employee Directors, all of whom the Board has determined
are independent pursuant to the  Nasdaq Rules.  The Compensation Committee  does
not have a written charter.

The Compensation  Committee's responsibilities  include, among other duties, the
responsibility to:

 o  establish the base salary, incentive compensation and any other compensation
for the officers of the Company;

 o   monitor the  Company's management  incentive and  stock based  compensation
plans, retirement  and welfare  plans and  discharge the  duties imposed  on the
Compensation Committee by the terms of those plans; and

 o   perform  other functions  or  duties deemed  appropriate  by the  Board  of
Directors.

     The agenda for meetings of the Compensation Committee is determined by  its
Chairman.   The  Compensation  Committee  reports  directly  to  the  Board   of
Directors.  The Compensation Committee has the authority to engage and from time
to time has engaged independent  consultants to advise on particular  aspects of
compensation.

     The Compensation Committee has  authority to retain, terminate  and approve
fees for advisors, consultants and agents as it deems necessary to assist in the
fulfillment  of its  responsibilities. The  Compensation Committee  reviews the
total  fees  paid to  outside  consultants by  the  Company to  ensure  that the
consultant maintains its objectivity  and independence when rendering  advice to
the Compensation Committee.

                                        4


     The  Board  of  Directors  also  established  a  Nominating  and Governance
Committee  ("Nominating Committee"),  consisting of  David  Wassong  and Anthony
Plesner.  The purposes of  the Nominating Committee are  to assist the Board  of
Directors by identifying individuals qualified to become directors, and  setting
criteria for, and evaluating, candidates for director nominees, and to recommend
to the  Board of  Directors the  director nominees  for election  at the  annual
meetings of stockholders or for appointments to fill vacancies; recommend to the
Board of Directors nominees for each committee of the Board; advise the Board of
Directors about appropriate composition of the Board and its committees;  advise
the Board of Directors about and recommend to the Board of Directors appropriate
corporate  governance  practices  and  to  assist  the  Board  of  Directors  in
implementing those practices; lead the  Board of Directors in its  annual review
of the performance  of the Board  of Directors and  its committees; and  perform
such other functions  as the Board  of Directors may  assign to it  from time to
time.  The duties of the Nominating Committee are fully set forth in the charter
adopted by that committee, a copy of which was included as Annex B to this Proxy
Statement.  The Nominating Committee met one time during 2007 and did not act by
unanimous written consent during 2007.

     The  Nominating  Committee  will  consider  many  factors  when  evaluating
candidates  for the  nomination to  the Board  of Directors,  with the  goal of
fostering  a  Board  of  Directors comprised  of  directors  with  a variety  of
experience and backgrounds.  Important factors  that will be considered as  part
of the Nominating Committee's evaluation include (without limitation) diversity,
skill,  specialized  expertise, experience,  business  acumen, understanding  of
strategy and policy-setting.  Depending  upon the Company's then-current  needs,
certain factors may be weighed more or less heavily.  In considering  candidates
for the Board of Directors, the Nominating Committee will consider the  entirety
of  each  candidate's  credentials  and  does  not  have  any  specific  minimum
qualifications that must be met.  However, the Nominating Committee does believe
that all members of the Board of Directors should have the highest character and
integrity and sufficient time to devote to Company matters.

     The Nominating Committee will consider persons recommended by  stockholders
as candidates for nomination as a director.  In evaluating such nominations, the
Nominating  Committee  will  use  the  same  selection  criteria  the Nominating
Committee uses to evaluate other potential nominees.  Recommendations should  be
submitted to the Secretary of the Company.  Each recommendation should include a
personal biography of the suggested  candidate, an indication of the  background
or experience that qualifies such person for consideration, and a statement that
such person has agreed to serve if nominated and elected.  Stockholders who wish
to nominate a person for election  to the Board of Directors themselves,  rather
than  recommending  a  candidate  to  the  Nominating  Committee  for  potential
nomination by the Board of Directors, must comply with applicable law.

     Communication by stockholders may be made  to any or all of the  members of
the Board of Directors  by writing directly to  them c/o Bluefly, Inc.,  42 West
39th Street, New York, New York 10018.  All such communications will be  relayed
to the appropriate members of the Board of Directors.

     The  Company has  adopted a  Code of  Ethics applicable  to all  directors,
officers and employees, which  meets the requirements of  a "code of ethics"  as
defined  in  Item  406  of Regulation  S-K,  and  maintains  procedures for  the
confidential,  anonymous submission  by employees  of complaints  regarding the
Company's accounting, internal accounting  controls, auditing matters and  other
issues.  A copy of  the Company's code of  ethics is available on  the Company's
Web site at www.bluefly.com.  Any amendment  to or waiver of a provision  of the
code  of  ethics that  applies  to the  Company's  principal executive  officer,
principal financial officer, principal accounting officer, controller or persons
performing similar functions  and relates to  elements of the  code specified in
the rules of the  Securities and Exchange Commission  will be posted on  the Web
site.

             REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS

     The  Audit  Committee  met   and  held  discussions  with   management  and
PricewaterhouseCoopers LLP ("PwC").  The Audit Committee reviewed and  discussed
the  audited  financial  statements  for fiscal  2007  with  management  and has
discussed with  the independent  registered public  accounting firm  the matters
required  to  be   discussed  by  Statement   on  Auditing  Standards   No.  61,
"Communication with Audit Committees."

     The Company's independent registered  public accounting firm also  provided
to the Audit Committee certain written communications and the letter required by
Independence  Standards Board  Standard No.  1, "Independence  Discussions with
Audit  Committees."  The  Audit Committee  also discussed  with the  independent
registered public accounting firm their independence from the Company.

                                        5


     Based on the Audit Committee's review and discussions described above,  the
Audit Committee recommended  to the Board  that the Company's  audited financial
statements for fiscal 2007  be included in the  Company's Annual Report on  Form
10-K for fiscal 2007 filed with the Securities and Exchange Commission.

                                           AUDIT COMMITTEE

                                           ANTHONY PLESNER
                                           CHRISTOPHER G. MCCANN
                                           MARTIN MILLER

                                        6


                                 SHARE OWNERSHIP

Common Stock

The  following  table  sets  forth  certain  information  with  respect  to  the
beneficial ownership of the  Common Stock of the  Company as of the  Record Date
for (i) each person who is known by the Company to own beneficially more than 5%
of the Common  Stock, (ii) each  of the Company's  directors, (iii) each  of the
Named Executive Officers, (as defined under the caption "Executive Compensation"
below) and (iv) all directors and Named Executive Officers as a group.



                                                            Number of Shares            Percentage
Name (1)                                                    Beneficially Owned              (2)
--------                                                    ------------------          ----------
                                                                                     
Riad Abrahams                                                    1,875(3)                    *
Patrick C. Barry (27)                                          229,803(4)                   1.7%
Barry Erdos                                                      5,437(5)                    *
Ann Jackson                                                      3,500(6)                    *
Bradford Matson                                                 22,242(7)                    *
Martin Miller                                                    5,866(8)(9)                 *
Neal Moszkowski (10)                                             5,125(11)                   *
Christopher G. McCann                                            5,000(12)                   *
Melissa Payner                                                 169,296(13)                  1.3%
Anthony Plesner                                                  1,500(14)                   *
David Wassong (15)                                               6,500(16)                   *
Lawrence Zigerelli                                                   -                       *
SFM Domestic Investments LLC                                   160,506(17)                  1.2%
Quantum Industrial Partners LDC                              4,903,883(18)(19)             36.8%
George Soros                                                 5,064,389(20)                 38.0%
Prentice Capital Offshore, Ltd. (21)                           905,147(22)                  6.8%
S.A.C. Capital Associates, LLC (21)                          1,143,861(23)                  8.6%
Prentice Capital Management, LP (21)                         3,038,627(23)                 22.9%
Michael Zimmerman (24)                                       3,038,627(23)                 22.9%
Maverick Fund, L.D.C. (25)                                   1,322,023(28)                 10.0%
Maverick Fund II, Ltd. (25)                                  1,153,626(29)                  8.7%
Maverick Fund USA, Ltd. (25)                                   582,777(30)                  4.4%
All directors and Named Executive Officers as a group          456,143(26)                  3.4%
12 persons)


______________

 *Less than 1%.

  (1)  Except  as otherwise  indicated, the  address of  each of the individuals
       listed is  c/o Bluefly,  Inc., 42  West 39th  Street, New  York, New York
       10018.
  (2)  Beneficial ownership  is determined in  accordance with the  rules of the
       Commission and generally includes voting or investment power with respect
       to  securities. Shares  of Common  Stock issuable  upon the  exercise of
       options or warrants currently  exercisable or exercisable within  60 days
       are  deemed outstanding  for computing  the percentage  ownership of  the
       person holding such  options or warrants  but are not  deemed outstanding
       for computing the   percentage ownership of any other person.
  (3)  Includes  1,875 shares  of Restricted  Stock granted  under the Company's
       1997, 2000 and 2005 Stock Incentive Plans (collectively the "Plans").

                                        7


  (4)  Includes 124,236 shares of Common Stock issuable upon exercise of options
       granted  under the  Plans. Excludes  172,716 shares  underlying deferred
       stock units, which are vested or  will vest within 60 days of  the Record
       Date, but are not deliverable within such time.
  (5)  Includes 4,500 shares of Common Stock issuable upon exercise of  options.
       Excludes 250,000 shares underlying deferred stock units, which are vested
       or will vest within 60 days  of the Record Date, but are  not deliverable
       within such time.
  (6)  Includes 1,000 shares of  Common Stock issuable upon exercise  of options
       and 750 shares of Restricted Stock granted under the Plans.
  (7)  Includes 8,056 shares of Common Stock issuable upon exercise of  options.
       Excludes 25,189 shares underlying deferred stock units, which are  vested
       or will vest within 60 days  of the Record Date, but are  not deliverable
       within such time.
  (8)  Includes 300  shares of Common  Stock held by  Madge Miller, the  wife of
       Martin Miller, as to which Mr. Miller disclaims beneficial ownership.
  (9)  Includes 3,125 shares of  Common Stock issuable upon exercise  of options
       and 750 shares of Restricted Stock granted under the Plans.
  (10) Mr. Moszkowski's address is  c/o, TowerBrook Capital Partners, L.P.,  430
       Park Avenue New York, New York, 10022.
  (11) Includes 3,125 shares of Common Stock issuable upon exercise of options
       and 750 shares of Restricted Stock granted under the Plans. Certain of
       the options are held for the benefit of QIP.
  (12) Includes 3,500 shares of  Common Stock issuable upon exercise  of options
       and 750 shares of Restricted Stock granted under the Plans.
  (13) Includes 36,149 shares of Common Stock issuable upon exercise of  options
       granted  under the  Plans. Excludes  184,593 shares  underlying deferred
       stock units, which are vested or  will vest within 60 days of  the Record
       Date, but are not deliverable within such time.
  (14) Includes 1,500 shares of Restricted Stock granted under the Plans.
  (15) Mr. Wassong's  address is  c/o Soros  Fund  Management  LLC, 888  Seventh
       Avenue,  33rd  floor,  New York,  New York  10106. Mr.  Wassong disclaims
       beneficial ownership of the shares of Common Stock beneficially owned  by
       George Soros, SFMDI and QIP (as defined in notes (17) and (18) below) and
       none of such shares are included in the table above as being beneficially
       owned by him.
  (16) Includes 3,500 shares of  Common Stock issuable upon exercise  of options
       and 1,500 shares of Restricted Stock granted under the Plans. Certain  of
       the options are held for the benefit of QIP.
  (17) Represents  159,074 shares  of Common  Stock and  1,432 shares  of Common
       Stock  issuable  upon  exercise  of  warrants  (collectively,  the "SFMDI
       Shares") held  in the  name of  SFM Domestic  Investments LLC  ("SFMDI").
       SFMDI is a Delaware limited liability company. George Soros ("Mr. Soros")
       may  also  be  deemed  the beneficial  owner  of  the  SFMDI Shares.  The
       principal address  of SFMDI  is at  888 Seventh  Avenue, 33rd  Floor, New
       York, New York  10106.  The foregoing  information was derived,  in part,
       from certain publicly available  reports, statements and schedules  filed
       with the Commission.
  (18) Represents 4,860,115 shares of  Common Stock and 43,768 shares  of Common
       Stock issuable upon exercise of warrants (collectively, the "QIP Shares")
       held in the name of  Quantum Industrial Partners LDC ("QIP").  The number
       of shares beneficially owned by QIP does not include the options held  by
       Messrs. Moszkowski  and Wassong  held for  the benefit  of QIP. See notes
       (11) and (16).
  (19) QIP is an exempted limited duration company formed under the laws of  the
       Cayman  Islands  with  its   principal  address  at  Kaya   Flamboyan  9,
       Willemstad, Curacao, Netherlands Antilles.  QIH Management Investor, L.P.
       ("QIHMI"), an investment  advisory firm organized  as a Delaware  limited
       partnership, is a minority shareholder of, and is vested with  investment
       discretion with respect to portfolio assets held for the account of  QIP.
       The  sole general  partner of  QIHMI is  QIH Management  LLC, a  Delaware
       limited liability company ("QIH Management"). Soros Fund Management  LLC,
       a Delaware limited liability company ("SFM"), is the sole managing member
       of QIH Management Mr. Soros may be deemed to have shared voting power and
       sole investment power with respect to the QIP Shares.  Accordingly,  each
       of QIP, QIHMI, QIH Management, SFM and Mr. Soros may be deemed to be  the
       beneficial owners of the QIP Shares.  Each has their principal office  at
       888 Seventh Avenue, 33rd Floor, New York, New York 10106.  The  foregoing
       information  was  derived,  in  part,  from  certain  publicly  available
       reports, statements and schedules filed with the Commission.
  (20) See (18) and (19) above.  The number of shares beneficially owned  by Mr.
       Soros does not include the options held by Messrs. Moszkowski and Wassong
       held for the benefit of QIP. See notes (11) and (16).

                                        8


  (21) The address of S.A.C. Capital Associates, LLC, is 72 Cummings Point Road,
       Stamford, CT  06902. The  address of  each of  Prentice Capital Offshore,
       Ltd., Prentice Capital Management, LP and Michael Zimmerman is 623  Fifth
       Avenue, 32nd Floor, New York, New York 10022.
  (22) Prentice  Capital Management,  LP has  investment and  voting power  with
       respect to the  securities held by  Prentice Capital Offshore,  Ltd.  Mr.
       Michael  Zimmerman  is the  member  of the  general  partner of  Prentice
       Capital Management, LP.  Each of Prentice Capital Management, LP and  Mr.
       Zimmerman disclaim beneficial ownership of any of these securities.
  (23) Pursuant  to an  investment  management agreement  among  S.A.C.  Capital
       Advisors,  LLC,  Prentice  Capital  Management,  LP  and  Mr.  Zimmerman,
       Prentice  Capital  Management,  LP  manages  an  investment  account that
       contains certain securities, including  those referenced herein, held  by
       S.A.C. Capital Associates, LLC  (the "Managed Account").  The  securities
       in the Managed Account are held in the name of S.A.C. Capital Associates,
       LLC.    Prentice  Capital   Management,  LP   has,  except   in  limited
       circumstances, the power to vote or to direct the vote and to dispose  or
       to  direct the  disposition of  the securities  in the  Managed Account,
       including  the  securities  referenced herein.  Each  of  S.A.C.  Capital
       Advisors, LLC,  S.A.C. Capital  Management, LLC  (investment managers  to
       S.A.C. Capital Associates,  LLC), S.A.C Capital  Associates, LLC and  Mr.
       Steven A.  Cohen, who controls  each of S.A.C. Capital Advisors,  LLC and
       S.A.C. Capital Management, LLC,  disclaim beneficial ownership of  any of
       the securities  held in  the Managed  Account, and  each disclaims  group
       ownership with Prentice Capital Management, LP as to the securities  held
       in  the  Managed  Account  and  as  to  any  other  securities  that  are
       beneficially owned by Prentice Capital Management, LP or its  affiliates.
       Each  of  Prentice  Capital Management,  LP  and  Mr. Zimmerman  disclaim
       beneficial ownership of any securities held in the Managed Account except
       to the extent of their pecuniary interest.
  (24) Consists of:   (a) 81,678 shares  held by Prentice  Capital Partners, LP;
       (b) 403,773 shares held by Prentice Capital Partners QP, LP; (c)  905,147
       shares held by Prentice Capital Offshore, Ltd. (see note (22) above); (d)
       1,143,861 shares held  by S.A.C. Capital  Associates, LLC (see  note (23)
       above); (e) 200,306 shares held by GPC XLIII, LLC; and (f) 303,862 shares
       held by PEC  I, LLC.  Prentice  Capital Management, LP  and Mr. Zimmerman
       control the  investing and  trading in  securities held  by each of these
       entities.   Each of  Prentice Capital  Management, LP  and Mr.  Zimmerman
       disclaim beneficial ownership of any of these securities.
  (25) Maverick Capital, Ltd. is an investment adviser registered under  Section
       203 of the Investment Advisers Act  of 1940 and, as such, has  beneficial
       ownership of the shares held  by Maverick Fund USA, Ltd.,  Maverick Fund,
       L.D.C.  and Maverick Fund II,  Ltd. through the investment discretion  it
       exercises over these  accounts. Maverick Capital  Management, LLC is  the
       General  Partner of  Maverick Capital,  Ltd. Lee  S. Ainslie  III is  the
       manager of Maverick Capital Management, LLC who possesses sole investment
       discretion pursuant  to Maverick  Capital Management,  LLC's regulations.
       The address of  Maverick Capital, Ltd.  and Maverick Capital  Management,
       LLC is 300 Crescent Court, 18th Floor, Dallas, TX 75201; and the  address
       of each of Lee S. Ainslie  III, Maverick Fund, L.D.C., Maverick Fund  II,
       Ltd.  and Maverick  Fund USA,  Ltd. is  c/o Maverick  Capital, Ltd.,  300
       Crescent Court, 18th Floor, Dallas, TX 75201.
  (26) Includes 260,777 shares of Common Stock issuable upon exercise of options
       and Restricted Stock. Excludes  382,499 shares underlying deferred  stock
       units, which are vested or will  vest within 60 days of the  Record Date,
       but are not deliverable within such time.
  (27) Mr.  Barry resigned  as an  executive officer  of the  Company in January
       2008.
  (28) Represents 1,313,466  shares of Common  Stock and 8,557  shares of Common
       Stock  issuable upon  the exercise  of warrants  held by  Maverick Fund,
       L.D.C.
  (29) Represents 1,146,158  shares of Common  Stock and 7,467  shares of Common
       Stock issuable upon  the exercise of  warrants held by  Maverick Fund II,
       Ltd.
  (30) Represents  579,004 shares  of Common  Stock and  3,772 shares  of Common
       Stock issuable upon the exercise  of Warrants held by Maverick  Fund USA,
       Ltd.

                                        9


Series F Preferred Stock

The  following  table  sets  forth  certain  information  with  respect  to  the
beneficial ownership of the  Series F Preferred Stock  of the Company as  of the
Record Date, for (i) each person who is known by the Company to own beneficially
more than 5% of the  Series F Preferred Stock of  the Company, (ii) each of  the
Company's directors, (iii) the Named Executive Officers, and (iv) all  directors
and Named Executive Officers as a group.



                                                                      Number of Shares
Name                                                                 Beneficially Owned    Percentage (1)
----                                                                 ------------------    --------------
                                                                                            
Riad Abrahams                                                                  -                   -
Patrick C. Barry (3)                                                           -                   -
Barry Erdos                                                                    -                   -
Ann Jackson                                                                    -                   -
Bradford Matson                                                                -                   -
Martin Miller                                                                  -                   -
Neal Moszkowski                                                                -                   -
Christopher G. McCann                                                          -                   -
Melissa Payner                                                                 -                   -
Anthony Plesner                                                                -                   -
David Wassong                                                                  -                   -
Lawrence Zigerelli                                                             -                   -
Portside Growth Opportunity Fund (2)                                          571                 100%
All directors and executive officers as a group (12 persons)                   -                   -

_______________

*Less than 1%.

(1) Beneficial ownership  is determined  in accordance  with  the  rules of  the
    Commission and generally includes voting or investment power with respect to
    securities. Shares of Common Stock issuable upon the exercise of options  or
    warrants  currently exercisable  or exercisable  within 60  days are  deemed
    outstanding for  computing the  percentage ownership  of the  person holding
    such options or  warrants but are  not deemed outstanding  for computing the
    percentage ownership of any other person.

(2) Ramius Capital  Group, LLC ("Ramius  Capital") is the  investment advisor of
    Portside  Growth  and  Opportunity Fund  ("Portside")  and  consequently has
    voting  and  investment  power over  securities  held  by Portside.   Ramius
    Capital disclaims beneficial ownership of the shares held by Portside. Peter
    A. Cohen, Morgan B. Stark, Thomas W. Strauss and Jeffrey M. Solomon are  the
    sole managing members of C4S & Co., LLC, the sole managing member of  Ramius
    Capital.  As  a result,  Messrs. Cohen,  Stark, Strauss  and Solomon  may be
    considered beneficial owners of any  shares deemed to be beneficially  owned
    by  Ramius  Capital.  Messrs.  Cohen,  Stark, Strauss  and  Solomon disclaim
    beneficial ownership of these shares.

(3) Mr. Barry resigned as an executive officer of the Company in January 2008.

                                       10


                        EXECUTIVE OFFICERS OF THE COMPANY

     The following table sets forth the names, ages and all positions and
offices with the Company held by the Company's present executive officers.

Name                     Age      Positions and Offices Presently Held
----                     ---      ------------------------------------
Melissa Payner            49      Chief Executive Officer

Barry Erdos               64      President and Chief Operating Officer

Bradford Matson           50      Chief Marketing Officer

Martin Keane              43      Senior Vice President of E-Commerce

Kara B. Jenny             39      Chief Financial Officer

________________

     Following is information with  respect to the Company's  executive officers
who are not also directors of the Company:

Bradford Matson has served as our Chief Marketing Officer since September  2005.
Mr. Matson was a marketing executive at Spiegel Catalog from 1981 to 2003, where
he  held various  senior level  positions, including  Senior Vice  President of
Advertising  and  Brand Communications  from  2001 to  2003,  Vice President  of
Advertising from 2000  to 2001 and  Vice President of  Advertising and Marketing
for Portfolio SBUs from 1997 to 1999.   From 2004 to 2005, Mr. Matson served  as
Director of Marketing and Communications for the Steppenwolf Theatre Co.

Martin Keane served as the  Company's Vice President of Product  Development and
E-Commerce from January 1999 through September 2004 when he assumed the role  of
Senior Vice  President of  E-Commerce.  From  1997 to  1999, Mr.  Keane was  the
Design Director for Music Boulevard, an E-Commerce site owned by N2K, Inc.  From
1990  to  1997, Mr.  Keane  served as  Regional  Manager for  APCO  Graphics, an
architectural graphics company.

Kara B. Jenny  has served as  the Company's Vice  President of Finance  from May
1999 until March  2008, when she  assumed the role  of Chief Financial  Officer.
Prior  to that,  she was  an Audit  Manager at  Arthur Andersen  LLP. She  is a
Certified Public Accountant and a member of the American Institute of  Certified
Public Accountants.

                             EXECUTIVE COMPENSATION
Summary Compensation Table

     The  following table  sets forth  information for  the fiscal  years ended
December  31,  2007 and  2006  concerning compensation  of  (1) all  individuals
serving as our principal executive officer during the fiscal year ended December
31, 2007 and (2) the two other most highly compensated executive officers of the
Company  who  were  serving  as  executive  officers  as  of  December  31, 2007
(collectively, the "Named Executive Officers"):

                                       11


                           SUMMARY COMPENSATION TABLE



                                                                             Stock         All Other
                                            Salary          Bonus            Awards       Compensation      Total
Name and Principal Position        Year       ($)            ($)            ($) (1)           ($)            ($)
                                                                                       
Melissa Payner, President          2007     $500,000      $166,804(2)             --       $62,471(3)      $729,275
  and Chief Executive Officer      2006     $500,000      $944,686(4)     $4,673,992(5)    $48,655(3)    $6,167,333

Patrick C. Barry,                  2007     $350,000      $131,379(6)             --       $10,896(7)      $492,275
  Chief Operating Officer and      2006     $325,000(8)   $395,204(9)     $4,159,569(10)   $   590(7)    $4,880,363
Chief Financial Officer (15)

Bradford Matson, Chief             2007     $350,000      $120,000(11)      $208,478(12)   $12,129(7)      $690,067
   Marketing Officer               2006     $350,000       $60,000(13)      $330,000(14)    $   --         $740,000


(1)    For a discussion of the assumptions made in the valuation of the
       Stock Awards and Option Awards, see Note 9 of the Notes to Financial
       Statements, included in our annual report on Form 10-K for the fiscal
       year ended December 31, 2007, which accompanies this proxy statement.
(2)    Represents: (a) a bonus of $66,804 in order to cover taxes incurred in
       connection with the vesting of deferred stock units and (b) a bonus of
       $100,000 bonus awarded in March 2008 for the fiscal year ended December
       31, 2007.
(3)    Includes $48,000 in connection with a housing allowance and $14,471 and
       $655 paid in 2007 and 2006 respectively, in connection with life
       insurance premiums.
(4)    Represents: (a) a bonus of $400,000 awarded in June 2006 in connection
       with the consummation of an equity financing; (b) a bonus of $150,000
       awarded in March 2007 for the fiscal year ended December 31, 2006 and
       (c) a bonus of $394,686 awarded in November 2006 in order to cover taxes
       incurred in connection with the grant of restricted stock referred to in
       note (5) below.
(5)    Represents the value of the following awards granted during the year
       ended December 31, 2006: (a) 59,125 shares of Restricted Stock granted
       in November 2006 in exchange for Ms. Payner forfeiting her rights to
       certain fully vested stock options that would have been exercisable to
       purchase an aggregate of 166,522 shares of Common Stock; (b) 12,690
       Deferred Stock Units granted in November 2006 in exchange for Ms. Payner
       forfeiting her rights to certain unvested options that would have been
       exercisable to purchase an aggregate of 23,478 shares of Common Stock;
       and (c) 420,183 additional Deferred Stock Units granted in November 2006.
(6)    Represents: (a) a bonus of a bonus of $59,379 in order to cover taxes
       incurred in connection with the vesting of deferred stock units; and (b)
       a bonus of $72,000 awarded in March 2008 for the fiscal year ended
       December 31, 2007.
(7)    Represents amounts paid in connection with life insurance premiums.
(8)    Mr. Barry's annual salary was increased from $300,000 to $350,000 in
       July 2006.
(9)    Represents: (a) a bonus of $200,000 awarded in June 2006 in connection
       with the consummation of an equity financing; (b) a bonus of $72,000
       awarded in March 2007 for the fiscal year ended December 31, 2006; and
       (c) a bonus of $123,204 awarded in November 2006 in order to cover taxes
       incurred in connection with the grant of restricted stock referred to in
       note (10) below.
(10)   Represents the value of the following awards granted during the year
       ended December 31, 2006: (a) 26,996 shares of Restricted Stock granted
       in November 2006 in exchange for Mr. Barry forfeiting his rights to
       certain fully vested stock options that would have been exercisable to
       purchase an aggregate of 85,323 shares of Common Stock; (b) 4,583
       Deferred Stock Units granted in November 2006 in exchange for Mr. Barry
       forfeiting his rights to certain unvested options that would have been
       exercisable to purchase an aggregate of 9,167 shares of Common Stock;
       and (c) 406,269 additional Deferred Stock Units granted in November 2006.
(11)   Represents: (a) a bonus of $70,000 awarded in March 2008 for the fiscal
       year ended December 31, 2007 and (b) a relocation bonus of $50,000.
(12)   Represents the value of the following awards granted during the year
       ended December 31, 2007: (a) 5,186 shares of Restricted Stock granted to
       Mr. Matson in February 2007 pursuant to the Company's Offer to Exchange,
       in exchange for Mr. Matson forfeiting his rights to certain fully vested
       stock options that would have been exercisable to purchase an aggregate
       of 12,240 shares of Common Stock; and (b) 18,506 Deferred Stock Units

                                       12


       granted in February 2007 pursuant to the Company's Offer to Exchange, in
       exchange for Mr. Matson forfeiting his rights to certain unvested
       options that would have been exercisable to purchase an aggregate of
       27,760 shares of Common Stock;
(13)   Represents a bonus of $60,000 awarded in March 2007 for the year ended
       December 31, 2006.
(14)   Represents the value of 37,500 Deferred Stock Units granted in November
       2006.
(15)   Mr. Barry resigned as an executive officer of the Company in 2008.

Based on the fair value of equity awards granted to named executive officers  in
2007 and 2006, and the base salary of the named executive officers: (a) "Salary"
accounted for approximately 63% and 11%  of the total compensation of the  named
executive officers in  2007 and 2006,  respectively; (b) incentive  compensation
accounted for approximately 32% and 88%  of the total compensation of the  named
executive officers in  2007 and 2006,  respectively; and (c)  benefits accounted
for  approximately  5% and  1%  of the  total  compensation of  named  executive
officers in 2007  and 2006, respectively.   Because the value  of certain equity
awards included  below is  based on  the FAS  123(R) value  rather than the fair
value, these percentages  cannot be derived  using the amounts  reflected in the
applicable table above.

  Employment Agreements

     Melissa Payner

     On November  14, 2006,  the Company  entered into  a thirty-six  (36) month
employment agreement (the "Payner Agreement") with Melissa Payner providing  for
her continued service as its Chief  Executive Officer and a member of  our Board
of Directors. The Payner Agreement was effective as of July 1, 2006 and replaced
Ms. Payner's prior  employment agreement, which  would have expired  on March 1,
2007. Under  the Payner  Agreement, Ms.  Payner is  entitled to  an annual  base
salary  of  $500,000,  subject  to  increases  in  the  sole  discretion  of the
Compensation Committee. She  is also eligible  to receive an  annual performance
bonus based upon the  achievement of certain targets  to be set for  each fiscal
year by the Compensation Committee in its sole discretion. The Payner  Agreement
provided for the grant to Ms. Payner of: (i) a restricted stock award under  the
Plan for  59,125 shares  of Common  Stock, plus  a cash  bonus of  approximately
$394,686  intended  to compensate  her  for the  income  taxes payable  on  such
restricted  stock award,  in exchange  for Ms.  Payner forfeiting  her right  to
certain fully  vested and  out-of-the-money stock  options that  would have been
exercisable to purchase an aggregate of  166,522 shares of Common Stock, (ii)  a
deferred stock unit award under the Plan for and representing 12,690  underlying
shares of  Common Stock,  in exchange  for Ms.  Payner forfeiting  her right  to
certain  unvested  and  out-of-the-money  stock  options  that  would  have been
exercisable to purchase an aggregate of 23,478 shares of Common Stock, and (iii)
a deferred stock unit award under  the Plan for and representing 420,183  shares
of  Common  Stock. The  foregoing  equity awards,  together  with stock  options
previously granted to  Ms. Payner, represent  approximately 3% of  the Company's
equity, inclusive of management equity awards and stock options. The  restricted
stock award referred to in the foregoing clause (i) vested in full on January 1,
2007. A portion of the deferred  stock unit awards referred to in  the foregoing
clauses (ii) and (iii) vest over  a one-year period, with the remainder  vesting
over either a two or three year period. If Ms. Payner's employment is terminated
without cause  (as defined  in the  Payner Agreement)  or through a constructive
termination (as defined in the Payner Agreement), all equity benefits previously
granted, including  stock options,  restricted stock  awards and  deferred stock
unit awards shall be deemed fully vested as of the date of termination, and  she
would be entitled to  receive her base salary  through the date of  termination,
plus  unreimbursed  business expenses  and  bonuses that  have  been earned  and
awarded but not yet paid, as well  as her then-current base salary for a  period
of twelve (12) months from the date of termination and the reimbursement of  the
cost of maintaining (or  the Company shall maintain)  in effect the medical  and
dental  insurance,  disability  and hospitalization  plans,  and  life insurance
policies in which Ms. Payner participates for a period of one-year from the date
of termination.

     In the event of a change  of control (as defined in the  Payner Agreement),
any unvested stock options, restricted stock awards and one-half of any deferred
stock unit awards granted to Ms. Payner which are outstanding as of the date  of
the change of control and have  not yet vested (the "Payner COC  Unvested DSUs")
shall be  deemed fully  vested as  of the  date of  the change  of control.  The
remaining one-half of the Payner COC Unvested DSUs shall vest on the earliest to
occur of: (a)  the scheduled vesting  date and (b)  twelve (12) months  from the
date of the change of control. In the event that Ms. Payner would be subject  to
tax under Section  4999 of the  Internal Revenue Code  of 1986, as  amended (the
"Code"), the payments to her under  the Payner Agreement will be reduced  to the
maximum amount that she could receive without being subject to such tax.

                                       13


     The Payner Agreement provides Ms.  Payner with a monthly housing  allowance
of $4,000 and  an annual allowance  of approximately $27,500  for life insurance
and  supplemental  disability  insurance.  Ms.  Payner  is  subject  to  certain
covenants  under  the  Payner Agreement,  including  a  non-competition covenant
covering the term of  her employment and an  additional period of eighteen  (18)
months thereafter.

     Patrick C. Barry

     On January  28, 2008  (the "Effective  Date"), Mr.  Barry resigned from his
position as an executive officer  of the Company.  In connection  therewith, the
Company and Mr. Barry terminated  his previous employment agreement and  entered
into an  employment agreement  (the "Barry  Agreement") with  Mr. Patrick  Barry
providing for Mr. Barry's continued service with the Company as a  non-executive
employee.  The term of the Barry  Agreement commences on the Effective Date  and
ends on May 2, 2008, unless both  parties agree to extend the term. Pursuant  to
the Barry Agreement, Mr. Barry is entitled to continuation of his current salary
of  $350,000  per  year through  May  2,  2008. During  the  term  of the  Barry
Agreement, Mr.  Barry is  also entitled  to benefits  (other than equity grants)
comparable in the aggregate  to the benefits which  Mr. Barry received from  the
Company as of the Effective Date, including an appropriately prorated portion of
the life  and disability  insurance allowance  of $1,458.33  per month. Provided
that (a) Mr. Barry does not voluntary terminate employment prior to May 2,  2008
or (b) the Company does not terminate Mr. Barry employment for Cause (as defined
in  the  Barry Agreement)  then  upon his  termination  of employment  with  the
Company, Mr. Barry  will receive a  severance payment equal  to nine (9)  months
salary. Mr.  Barry shall  also receive  an insurance  allowance of $17,500 which
shall be payable over a twelve (12) month period. In addition, the Company shall
maintain in  effect, or  reimburse Mr.  Barry for  the cost  of maintaining, the
medical and  dental insurance  and disability  and hospitalization  plans of the
Company as  well as  any Company  sponsored life  insurance policy  in which Mr.
Barry participates as of the date of  termination for a period of one year  from
the  date of  termination. Mr.  Barry's unvested  stock options  that have  been
granted to Mr. Barry which are  outstanding as of the date of  termination shall
be deemed  fully vested  as of  the date  of termination  and such stock options
shall be exercisable for a period equal  to the lesser of (i) one year  from the
date of Mr.  Barry's termination or  (ii) the remaining  term of the  applicable
vested stock option.  The shares underlying  any deferred stock  units that have
vested through the  termination date, shall  be delivered to  Mr. Barry six  (6)
months and one  day thereafter and  any deferred stock  units that have  not yet
vested as of the date of termination shall be forfeited by Mr. Barry.

     Bradford Matson

     In September 2005,  the Company entered  into an Employment  Agreement with
Bradford Matson (the  "Matson Agreement"). Pursuant  to the terms  of the Matson
Agreement,  the  Company  retained  the services  of  Mr.  Matson  as the  Chief
Marketing Officer of  the Company for  a term of  approximately three years  and
agreed to pay him a base  salary of $350,000 per year (subject  to discretionary
annual increases). The Matson Agreement provided that Mr. Matson was entitled to
receive a minimum bonus of $50,000 for  the year ended December 31, 2006, and  a
discretionary bonus for all other  years of the agreement.  Mr.  Matson's actual
bonus  for  the year  ended  December 31,  2006  was $60,000.   Pursuant  to the
Employment Agreement, the Company also paid for certain relocation expenses  and
allowances in 2005. In addition, pursuant to the terms of the Matson  Agreement,
Mr. Matson was issued options to purchase 40,000 shares of the Company's  Common
Stock (the "Options")  under the Plan.   In February 2007,  Mr. Matson exchanged
the  Options for  5,168 shares  of restricted  stock (which  vested in  full in
February 2008)  and 18,506  deferred stock  units (a  portion of  which vest  in
quarterly installments over two years, and a portion of which vest in  quarterly
installments over three years) pursuant to  the terms of the Company's Offer  to
Exchange, dated January 25, 2007.  Under the terms of the Employment  Agreement,
if Mr. Matson  is terminated without  cause or constructively  terminated, he is
entitled to severance payments equal to six months of his base salary.

     In April 2008, the Matson Agreement was amended and restated, extending the
term through March  31, 2011.  Pursuant  to the amended  and restated agreement,
the Company  agreed that,  in the  event that,  prior to  December 31, 2008, Mr.
Matson opts to terminate his employment  by providing the Company with 30  days'
written notice and  an effective termination  date occurring after  December 31,
2008,  he shall  receive a  bonus of  $116,555 as  part of  the first  regularly
scheduled payroll of 2009 in lieu of any other bonuses that would have been paid
for  the  2008  year.  In  the  event  that Matson  does  not  so terminate  his
employment  he  will  be eligible  to  receive  a bonus  for  the  2008 year  as
determined by the Compensation Committee.  In addition, for the months from  May
2008 through  December 2008,  the Company  will pay  up to  $9,500 per month for
appropriate monthly temporary housing, and will pay Matson a monthly  "gross-up"
bonus to compensate for any taxes due on such housing allowance.

                                       14


Outstanding Equity Awards at Fiscal Year End

     The  following  table  sets forth  information  concerning  exercisable and
unexercised  options  and  stock that  has  not  vested for  each  of  the Named
Executive Officers that is outstanding as of December 31, 2007:

        OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END - DECEMBER 31, 2007



                                                  Option Awards                                         Stock Awards
                         -----------------------------------------------------------------    --------------------------------
                                                                                                                     Market
                            Number of          Number of                                        Number of           Value of
                           Securities         Securities                                        Shares or          Shares or
                           Underlying         Underlying                                        Units of            Units of
                          Unexercised         Unexercised         Option                       Stock That          Stock That
                            Options            Options           Exercise       Option          Have Not            Have Not
                              (#)                (#)              Price       Expiration         Vested              Vested
     Name                 Exercisable       Unexercisable          ($)           Date             (#)                  ($)
                                                                                                 
Melissa Payner              13,754            6,246(1)           $12.60         3/23/2015            --                    --
                            16,666            8,334(2)           $12.00       12/27/20015            --                    --
                                                                                                 12,690               $95,175
                                                                                                280,122            $2,100,915

Patrick C. Barry
      (5)                  100,000               --(3)            $9.10        12/26/2012           --                     --
                             6,867            3,133(1)           $12.60         3/23/2015           --                     --
                            13,332            6,668(2)           $12.00        12/27/2015           --                     --
                                                                                                 4,583                $34,373
                                                                                               270,846             $2,031,345

 Bradford Matson             6,672            3,328(4)           $12.00         9/19/2015           --                     --
                                                                                                25,000               $187,500
                                                                                                18,506               $138,795


(1)  The options vested at a rate of 2.778% per month for 36 months beginning
     3/23/2003.
(2)  The options vested at a rate of 2.778% per month for 36 months beginning
     12/27/2005.
(3)  The options vested at a rate of 2.778% per month for 36 months beginning
     12/26/2002.
(4)  The options vested at a rate of 2.778% per month for 36 months, beginning
     9/19/2005 after six months.
(5)  Mr. Barry resigned as an executive officer of the Company in January 2008.

                                       15


Potential Payments Upon Termination or Change-in-Control

     We  have  entered  into  agreements   that  will  require  us  to   provide
compensation to the Named  Executive Officers in the  event of a termination  of
employment or  a change  in control  of us.  See "Employment  Agreements" for  a
description of such agreements. The amount of compensation payable to each Named
Executive Officer  in each  situation is  listed in  the tables  below, if their
employment were to have been terminated as of December 31, 2007.

     The following  table describes  and quantifies  the estimated  payments and
benefits that would have been provided  upon termination or a change in  control
of the Company  as of December  31, 2007 for  Melissa Payner, our  President and
Chief Executive Officer:



                                                                          Termination
                                                     -----------------------------------------------------------

                                                     Employment     Employment
                                                      Agreement      Agreement
                                                      Severance          No                                        Change in
        Benefits and Payments                            (1)        Severance (2)       Death        Disability    Control (3)
                                                                                                    
Base Salary                                          $    500,000    $        --    $          --     $     --     $       --
Stock Options (Accelerated Vesting)(4)                         --             --               --           --             --
Restricted Stock (Accelerated Vesting)(4)                      --             --               --           --             --
Deferred Stock Units (Accelerated Vesting)(4)           2,196,093             --               --           --      1,098,047
Insurance Proceeds(5)                                          --             --        3,000,000       90,000             --
Insurance Premiums (Life, Health and Disability)(6)        30,563             --               --           --             --
                                                     ------------     ----------    -------------     --------     ----------
       Total                                         $  2,726,656     $       --    $   3,000,000     $ 90,000     $1,098,047

______

(1)    Ms.  Payner's  employment  agreement  provides  her  with  the  severance
       payments  upon  (1)  termination of  employment  by  the Company  without
       "Cause" and (2) termination of employment by Ms. Payner as a result of  a
       "Constructive Termination."

       Under the Payner Agreement: (a) "Cause"  shall be deemed to occur if  Ms.
       Payner (i) has been convicted of a felony or any serious crime  involving
       moral  turpitude,  or  engaged  in  materially  fraudulent  or materially
       dishonest actions in connection with the performance of her duties  under
       the Payner Agreement, (ii) has willfully and materially failed to perform
       her  reasonably assigned  duties under  the Payner  Agreement, (iii)  has
       breached the terms and provisions of the Payner Agreement in any material
       respect or (iv)  has failed to  comply in any  material respect with  the
       Company's written  policies of  conduct of  which she  had actual notice,
       including with  respect to  trading in  securities (subject  to a  20-day
       notice period and opportunity to cure in the case of an event of the type
       described in  clauses (ii)-(iv));  and (b)  a "Constructive  Termination"
       shall be deemed to have occurred upon (i) the removal of Ms. Payner  from
       her position as Chief Executive Officer of the Company, (ii) the material
       breach by  the Company  of the  Payner Agreement,  including any material
       diminution in the nature or  scope of the authorities, powers,  functions
       duties or responsibilities of Ms. Payner as Chief Executive Officer and a
       senior  executive officer  of the  Company (or  to the  extent that  the
       Company  becomes  a  division  or  subsidiary  of  another  entity,   the
       authorities, powers, functions, duties  or responsibilities of the  Chief
       Executive  Officer  or  senior  executive  officer  of  such  division or
       subsidiary (subject to a 30-day notice period and opportunity to cure).

       Receipt of severance benefits is  subject to Ms. Payner's execution  of a
       mutual release reasonably acceptable to the Company and Ms. Payner.

(2)    This column  covers termination  of  Ms.  Payner's employment  under  her
       employment agreement under  any circumstances not  described in note  (1)
       above.

                                       16


(3)    Under the Payner Agreement, a "Change in Control" shall be deemed to
       occur upon:

           (1) the acquisition by any individual, entity or group (within the
               meaning of Section 13(d)(3) or 14(d)(2) of the Securities
               Exchange Act of 1934, as amended (the "Exchange Act")) (a
               "Person") of beneficial ownership (within the meaning of Rule
               13d-3 promulgated under the Exchange Act) of fifty percent (50%)
               or more (on a fully diluted basis) of either (A) the then
               outstanding shares of common stock of the Company, taking into
               account as outstanding for this purpose such common stock
               issuable upon the exercise of options or warrants, the
               conversion of convertible stock or debt, and the exercise of any
               similar right to acquire such common stock (the "Outstanding
               Company Common Stock") or (B) the combined voting power of the
               then outstanding voting securities of the Company entitled to
               vote generally in the election of directors (the "Outstanding
               Company Voting Securities"), provided, however, that for
               purposes of the Payner Agreement, the following acquisitions
               shall not constitute a Change of Control: (I) any acquisition by
               the Company or any affiliate, (ii) any acquisition by any
               employee benefit plan sponsored or maintained by the Company or
               any affiliate, (III) any acquisition by Soros or (IV) any
               acquisition which complies with clauses (A), (B) and (C) of
               clause (5) below;

           (2) individuals who, on the date of the Payner Agreement, constitute
               the Board (the "Incumbent Directors") cease for any reason to
               constitute at least a majority of the Board, provided that any
               person becoming a director subsequent to such date, whose
               election or nomination for election was approved by a vote of at
               least two-thirds of the Incumbent Directors then on the Board
               (either by a specific vote or by approval of the proxy statement
               of the Company in which such person is named as a nominee for
               director, without written objection to such nomination) shall be
               an Incumbent Director, provided, however, that no individual
               initially elected or nominated as a director of the Company as a
               result of an actual or threatened election contest with respect
               to directors or as a result of any other actual or threatened
               solicitation of proxies or consents by or on behalf of any
               person other than the Board shall be deemed to be an Incumbent
               Director;

           (3) the dissolution or liquidation of the Company; or

           (4) the sale of all or substantially all of the business or assets of
               the Company;

           (5) the consummation of a merger, consolidation, statutory share
               exchange or similar form of corporate transaction involving the
               Company that requires the approval of the Company's
               stockholders, whether for such transaction or the issuance of
               securities in the transaction (a "Business Combination"), unless
               immediately following such Business Combination: (A) more than
               fifty percent (50%) of the total voting power of (x) the
               corporation resulting from such Business Combination (the
               "Surviving Corporation"), or (y) if applicable, the ultimate
               parent corporation that directly or indirectly has beneficial
               ownership of sufficient voting securities eligible to elect a
               majority of the directors of the Surviving Corporation (the
               "Parent Corporation"), is represented by the Outstanding Company
               Voting Securities that were outstanding immediately prior to
               such Business Combination (or, if applicable, is represented by
               shares into which the Outstanding Company Voting Securities were
               converted pursuant to such Business Combination), and such
               voting power among the holders thereof is in substantially the
               same proportion as the voting power of the Company's Voting
               Securities among the holders thereof immediately prior to the
               Business Combination, (B) no person or entity (other than Soros
               or any employee benefit plan sponsored or maintained by the
               Surviving Corporation or the Parent Corporation), is or becomes
               the beneficial owner, directly or indirectly, of thirty percent
               (30%) or more of the total voting power of the outstanding
               voting securities eligible to elect directors of the Parent
               Corporation (or, if there is no Parent Corporation, the
               Surviving Corporation) following the consummation of the
               Business Combination were Board members at the time of the
               Board's approval of the execution of the initial agreement
               providing for such Business Combination.

(4)    Pursuant to the Payner Agreement: (a) all unvested stock options,
       deferred stock units and shares of restricted stock granted to Ms.
       Payner vest upon a termination without "Cause" or a "Constructive
       Termination; and (b) all stock options, restricted stock and one half of
       any deferred stock units and granted to Payner which are outstanding as
       of the date of a Change of Control and have not yet vested ("COC
       Unvested Awards") shall be deemed to be fully vested as of that date,
       and (subject to certain tax limitations) the remaining one half of the

                                       17


       COC Unvested Awards shall vest on the earliest to occur of (x) the
       scheduled vesting date and (y) twelve (12) months from the date of such
       Change of Control, subject, in each case, to Ms. Payner's continued
       employment with the Company on such dates and (z) Ms. Payner's
       Constructive Termination or termination without Cause following such
       Change of Control.

       The dollar values in the table assume that the benefit of acceleration
       of the deferred stock units equals the closing sale price of the Common
       Stock on December 31, 2007 ($7.50 after giving effect to the reverse
       stock split) multiplied by the number of shares of Common Stock subject
       to unvested deferred stock units held by Ms. Payner at December 31,
       2007. Options were excluded as they were out of the money, and as of
       December 31, 2007, all Restricted Stock awards had previously vested.

(5)    The life insurance proceeds represent the aggregate face value of life
       insurance policies for which we pay the premiums and Ms. Payner
       designates the beneficiary. The payments are actually paid by the life
       insurance company in a lump sum.

       The disability insurance proceeds represent the annual payout of
       disability policies for which we pay the premiums.

(6)    These premiums are paid by us when due for one year after termination.
       The numbers in the table are based on the premiums paid in fiscal 2007.

       The following table describes and quantifies the estimated
payments and benefits that would have been provided upon termination or
a change in control of the Company as of December 31, 2007 for Patrick
C. Barry, who was then our Chief Operating Officer and Chief Financial
Officer (Mr. Barry resigned as an executive officer of the Company in
January 2008):



                                                                          Termination
                                                     -----------------------------------------------------------

                                                     Employment      Employment
                                                      Agreement       Agreement                                      Change
                                                      Severance      No Severance                                  in  Control
        Benefits and Payments                            (1)             (2)           Death          Disability       (3)
                                                                                                    
Base Salary                                          $  350,000      $         --   $       --        $       --   $        --
Stock Options (Accelerated Vesting) (4)                      --                --           --                --            --
Restricted Stock (Accelerated Vesting) (4)                   --                --           --                --            --
Deferred Stock Units (Accelerated Vesting) (4)        2,065,724                --           --                --     1,032,862
Insurance Proceeds (5)                                       --                --    4,000,000           215,400            --
Insurance Premiums (Life, Health and Disability)(6)      26,293                --           --                --            --
                                                     ----------      ------------   ----------        ----------   -----------
       Total                                         $2,442,017      $         --   $4,000,000        $  215,400   $ 1,032,862


(1)    Mr. Barry's employment agreement provides him with the severance payments
       upon (1) termination of employment by the Company without "Cause" and (2)
       termination of  employment by  Mr. Barry  as a  result of a "Constructive
       Termination."

       Under the Barry Agreement:  (a) "Cause" shall be  deemed to occur if  Mr.
       Barry (i) has been convicted of  a felony or any serious crime  involving
       moral  turpitude,  or  engaged  in  materially  fraudulent  or materially
       dishonest actions in connection with the performance of his duties  under
       the Barry Agreement, (ii) has willfully and materially failed to  perform
       his  reasonably  assigned duties  under  the Barry  Agreement,  (iii) has
       breached the terms and provisions of the Barry Agreement in any  material
       respect or (iv)  has failed to  comply in any  material respect with  the
       Company's written  policies of  conduct of  which he  had actual  notice,
       including with  respect to  trading in  securities (subject  to a  20-day
       notice period and opportunity to cure in the case of an event of the type
       described in  clauses (ii)-(iv));  and (b)  a "Constructive  Termination"
       shall be deemed to have occurred  upon (i) the removal of Mr.  Barry from
       his positions as Chief Operating  Officer and Chief Financial Officer  of
       the  Company (it  being understood  that the  removal of  Mr. Barry  from
       either such position shall  not be deemed a  "Constructive Termination"),
       (ii) the material breach by the Company of the Barry Agreement,

                                       18


       including  any  material  diminution  in  the  nature  or  scope  of  the
       authorities, powers, functions duties or responsibilities of Mr. Barry as
       Chief  Operating  Officer  and  Chief  Financial  Officer  and  a  senior
       executive  officer of  the Company  (or to  the extent  that the  Company
       becomes  a division  or subsidiary  of another  entity, the  authorities,
       powers,  functions, duties  or responsibilities  of the  Chief Operating
       Officer and Chief Financial Officer  or senior executive officer of  such
       division or subsidiary (subject to a 30-day notice period and opportunity
       to cure).

       Receipt of severance benefits is subject to Mr. Barry's execution of a
       mutual release reasonably acceptable to the Company and Mr. Barry.

(2)    This column covers termination of Mr. Barry's employment under his
       employment agreement under any circumstances not described in note (1)
       above.

(3)    The definition of "Change of Control" under the Barry Agreement is
       substantially the same as the definition of such term under the Payner
       Agreement.

(4)    Pursuant to the Barry Agreement: (a) all unvested stock options,
       restricted stock and deferred stock units granted to Mr. Barry vest upon
       a termination without "Cause" or a "Constructive Termination; and (b)
       all unvested stock options and all restricted stock and one half of any
       deferred stock units granted to Barry which are outstanding as of the
       date of a Change of Control and have not yet vested ("COC Unvested
       DSUs") shall be deemed to be fully vested as of that date, and (subject
       to certain tax limitations) the remaining one half of the COC Unvested
       DSUs shall vest on the earliest to occur of (x) the scheduled vesting
       date and (y) twelve (12) months from the date of such Change of Control,
       subject, in each case, to Mr. Barry's continued employment with the
       Company on such dates and (z) Mr. Barry's Constructive Termination or
       termination without Cause following such Change of Control.

       The dollar values in the table assume that the benefit of acceleration
       of the deferred stock units equals the closing sale price of the Common
       Stock on December 31, 2007 ($7.50 after giving effect to the reverse
       stock split) multiplied by the number of shares of Common Stock subject
       to unvested deferred stock units held by Mr. Barry at December 31, 2007.
       Options were excluded as they were out of the money, and as of December
       31, 2007, all Restricted Stock awards had previously vested.

(5)    The life insurance proceeds represent the aggregate face value of life
       insurance policies for which we pay the premiums and Mr. Barry
       designates the beneficiary. The payments are actually paid by the life
       insurance company in a lump sum.

       The disability insurance proceeds represent the annual payout of
       disability policies for which we pay the premiums.

(6)    These premiums are  paid by us when  due for one year  after termination.
       The numbers in the table are based on the premiums paid in fiscal 2007.

                                       19


         The following table describes and quantifies the estimated payments and
benefits that would have been provided  upon termination or a change in  control
of us as of December 31, 2007 for Bradford Matson, our Chief Marketing Officer:



                                                                          Termination
                                                     -----------------------------------------------------------

                                                     Employment     Employment
                                                      Agreement      Agreement
                                                      Severance     No Severance                                   Change in
        Benefits and Payments                            (1)            (2)           Death          Disability     Control
                                                                                                    
Base Salary                                          $ 350,000       $        --    $       --        $      --    $        --
Insurance Premiums                                      27,527                --            --               --             --
Insurance Proceeds (3)                                      --                --     1,534,677          102,000             --
                                                     ---------       -----------    ----------        ---------    -----------
       Total                                         $ 377,577       $        --    $1,534,677        $ 102,000    $        --


(1)    Mr.  Matson's  employment  agreement  provides  him  with  the  severance
       payments  upon  (1)  termination of  employment  by  the Company  without
       "Cause" and (2) termination of employment by Mr. Matson as a result of  a
       "Constructive Termination."

       Under the Matson Agreement: (a) "Cause"  shall be deemed to occur if  Mr.
       Matson (i) has been convicted of a felony or any serious crime  involving
       moral  turpitude,  or  engaged  in  materially  fraudulent  or materially
       dishonest actions in connection with the performance of his duties  under
       the Matson Agreement, (ii) has willfully and materially failed to perform
       his duties under the Matson Agreement, (iii) has willfully or negligently
       breached the terms and provisions of the Matson Agreement in any material
       respect or (iv)  has failed to  comply in any  material respect with  the
       Company's written policies of conduct that have been communicated to him,
       including with respect to trading in securities; and (b) a  "Constructive
       Termination" shall be deemed to have occurred upon (i) the removal of Mr.
       Matson without his consent from  his position as Chief Marketing  Officer
       of the Company or (ii) the  material breach by the Company of  the Matson
       Agreement (subject to a 30-day notice period and opportunity to cure).

       Receipt of severance benefits is  subject to Mr. Matson's execution  of a
       full release in favor of the company in a form reasonably satisfactory to
       the Company.

(2)    This column  covers termination  of Mr.  Matson's employment  under  his
       employment agreement under  any circumstances not  described in note  (1)
       above.

(3)    The life  insurance proceeds represent  the aggregate face  value of life
       insurance  policies  for  which  we  pay  the  premiums  and  Mr.  Matson
       designates the beneficiary.  The payments are  actually paid by  the life
       insurance company in a lump sum.

       The  disability  insurance  proceeds  represent  the  annual  payout   of
       disability policies for which we pay the premiums.

                                       20


Compensation of Directors

     The following table sets  forth information concerning the  compensation of
our directors for the fiscal year ended December 31, 2007:

              DIRECTOR COMPENSATION - YEAR ENDED DECEMBER 31, 2007

                                         Fees
                                        Earned
                                        or Paid      Restricted Stock
                                        in Cash           Awards          Total
       Name (1)                           ($)            ($) (2)           ($)

Riad Abrahams (3)                       $    --          $ 9,450         $ 9,450
Barry Erdos (4)                         $18,000          $11,806         $29,806
Michael Gross (5)                       $    --          $ 9,450         $ 9,450
Ann Jackson                             $11,500          $22,050         $33,550
Christopher G. McCann                   $14,500          $ 9,450         $23,950
Martin Miller                           $13,000          $21,306         $34,306
Neal Moszkowski                         $    --          $15,750         $15,750
Alex Rafal (3)                          $    --          $    --         $    --
David Wassong                           $    --          $18,900         $18,900
__________

(1)    Melissa Payner is not included in the table because she is also a Named
       Executive Officer in the Summary Compensation Table above. She receives
       no additional compensation for her service as one of our directors.
       Messrs. Plesner and Zigerelli were appointed to the Board of Directors
       during 2008 and therefore are not included in the table.

(2)    Represents the grant date fair values of the following Restricted Stock
       Awards all of which were issued in accordance with the terms of the 2005
       Plan: 1,125 shares of Restricted Stock issued to Mr. Abrahams on August
       6, 2007; 937 shares of Restricted Stock issued to Mr. Erdos on February
       23, 2007; 750 shares of Restricted Stock issued to Mr. Gross on February
       23, 2007; 750 shares of Restricted Stock issued to Ms. Jackson on
       February 23, 2007; 1,000 shares of Restricted Stock issued to Ms.
       Jackson in exchange for stock options pursuant to the Offer to Exchange
       on February 26, 2007; 750 shares of Restricted Stock issued to Mr.
       McCann on February 23, 2007; 750 shares of Restricted Stock issued to
       Mr. Miller on February 23, 2007; 941 shares of Restricted Stock issued
       to Mr. Miller in exchange for stock options pursuant to the Offer to
       Exchange on February 26, 2007; 750 shares of Restricted Stock issued to
       Mr. Moszkowski on February 23, 2007; 500 shares of Restricted Stock
       issued to Mr. Moszkowski in exchange for stock options pursuant to the
       Offer to Exchange on February 26, 2007; and 1,500 shares of Restricted
       Stock issued to Mr. Wassong on February 23, 2007.

(3)    Mr. Rafal resigned as a director in August 2007 and was replaced by Mr.
       Abrahams.

(4)    Mr. Erdos was appointed as the Company's President and Chief Operating
       Officer in January 2008 and accordingly no longer receives separate
       compensation for his service as a director.  However, Mr. Erdos did not
       hold such positions during 2007, and therefore received compensation for
       his service as a director during 2007.

(5)   Mr. Gross resigned as a director of the Company in March 2008.

         The Company's independent,  outside non-employee directors  (other than
the  directors who  are designated  under the  Company's Voting  Agreement with
Soros, Maverick and Prentice) are paid  a cash stipend of $1,500 for  each board
or committee meeting attended in person (and, in the case of the Audit Committee
Chairman, $2,000 per  audit committee meeting)  and are reimbursed  for expenses
incurred on behalf of  the Company. In addition,  each such director is  paid an
annual retainer  of $10,000  at the  first regularly  scheduled Board meeting of
each fiscal year. The maximum

                                       21


aggregate stipend and retainer  paid to any such  director in a year  is $16,000
(or, in the case of the Audit Committee Chairman, $18,000).

        Under the terms of the  Plan, each non-employee director (including  the
directors designated under the Voting Agreement by Soros, Maverick and Prentice)
receives a restricted stock grant of 1,125 shares of Common Stock (1,875  shares
in the case of  the Chairman of the  Board and 1,500 shares  in the case of  the
Chairman of the Audit  Committee) at the time  of the first regularly  scheduled
Board meeting after such director is appointed to the Board of Directors and  an
annual restricted stock grant of 750 shares of Common Stock (1,500 shares in the
case of the Chairman of the Board and 937 shares in the case of the Chairman  of
the Audit  Committee) at  the first  regularly scheduled  Board meeting  of each
fiscal year  (even if  such director  is receiving  a restricted  stock grant in
connection with his  or her appointment  at such meeting).   All such restricted
stock grants vest on the one year anniversary of the date of grant.

Section 16(a) Beneficial Ownership Reporting Compliance

        Section  16(a)  of the  Securities  Exchange Act  of  1934 requires  our
officers  and  directors,  and  persons  who own  more  than  ten  percent  of a
registered class  of our  equity securities,  to file  reports of  ownership and
changes  in ownership  with the  Securities and  Exchange Commission.  Officers,
directors and greater than  ten-percent shareholders are required  by Securities
and Exchange  Commission regulation  to furnish  us with  copies of  all Section
16(a) reports they file.  Based solely on review  of the copies of  such reports
furnished  to   us  during   or  with   respect  to   fiscal  2007,  or  written
representations that no Forms 5 were required, we believe that during the fiscal
year ended December 31, 2007 all Section 16(a) filing requirements applicable to
our  officers, directors  and greater  than ten-percent  beneficial owners  were
complied with.

Certain Relationships and Related Transactions

Review and Approval of Related Person Transactions

        Our Code  of Ethics  and Standards  of Business  Conduct applies  to all
directors and  employees (including  our named  executive officers).   Under the
Code of Ethics and Standards of Business Conduct, all employees are required  to
take  all  reasonable  efforts  to identify  actual  or  potential  conflicts of
interest  between   Company  interests   and  their   personal  or  professional
relationships and  to bring  such conflicts  to the  attention of  the Company's
counsel.  Members of the Board of Directors who have any personal interest in  a
transaction upon which  the Board of  Directors passes are  required to disclose
such interest to the other directors and to recuse themselves from participation
in any decision in  which there is a  conflict between their personal  interests
and our interests.

        Our  Audit   Committee  reviews   any  related   party  transaction  and
transactions  involving  conflicts  of  interest  with  officers  and  directors
whenever possible in  advance of the  creation of such  transaction or conflict,
unless either the Compensation Committee or a another committee of the Board  of
Directors,  consisting of  independent directors  has previously  reviewed such
transaction.

        Related Person Transactions

        Subordinated Debt Financing Commitment
        --------------------------------------

        In March  2008, we  entered into  an agreement  (the "Commitment")  with
affiliates of Soros Fund Management  LLC ("Soros") and private funds  associated
with  Maverick  Capital, Ltd.  ("Maverick")  pursuant to  which  they agreed  to
provide up to $3 million of debt financing to us, on a standby basis, during the
next year,  provided that  the commitment  amount will  be reduced  by the gross
proceeds of any equity financing consummated during the year.  As of the  Record
Date, Soros  and Maverick  owned 38%  and 23%,  respectively, of  our issued and
outstanding  shares of  Common Stock.   We can  draw down  debt in  one or  more
tranches, provided that our cash balances  are less than $1 million at  the time
of any draw down.  The draw downs will be evidenced by subordinated  convertible
notes (the "Subordinated Notes") that have a term expiring on the later of  June
26, 2011 and three years from the date of issuance of the Subordinated Notes and
bear interest at  the rate of  8% per annum,  compounded annually.  Interest  is
payable upon  maturity or  conversion.  The  Subordinated Notes  are convertible
(subject to approval of the Note Conversion Provisions as described in  Proposal
No. 2), at the holder's option (a) into equity securities that the Company might
issue in any subsequent round of financing at a

                                       22


price that was equal to the lowest price per share paid by any investor in  such
subsequent round  of financing  or (b)  into Common  Stock at  a price per share
equal to the trailing 20-day average stock price on the date of issuance of  the
note.   In connection  with the  Commitment, we  issued warrants  to Soros  and
Maverick to purchase an aggregate of 52,497 of Common Stock at an exercise price
equal to $5.10.  Stockholder approval of the Note Conversion Provisions is being
sought pursuant to this Proxy Statement.  See Proposal No. 2 below.

        In connection  with the  Commitment, Soros  and Maverick  entered into a
Subordination and  Intercreditor Agreement  with us  and our  Wells Fargo Retail
Finance, LLC ("Wells Fargo") pursuant to  which they have the right to  purchase
all of our obligations from  Wells Fargo at any time  if we are then in  default
under our credit facility with Wells Fargo.

        Offer to Exchange
        -----------------

        In January 2007, the Company commenced an exchange offer (the  "Exchange
Offer")  pursuant  to  which  it  offered  eligible  employees  and non-employee
directors the  opportunity to  exchange, on  a grant-by-grant  basis: (a)  their
outstanding eligible stock options  that were vested as  of August 31, 2006  for
restricted stock  awards consisting  of the  right to  receive restricted common
stock of the Company (the "Restricted Stock Awards"); and (b) their  outstanding
eligible stock options that were not  vested as of August 31, 2006  for deferred
restricted stock unit awards consisting of rights to receive common stock of the
Company  on specified  dates subsequent  to vesting  (the "Deferred  Stock Unit
Awards,"  and,  together  with the  Restricted  Stock  Awards, the  "Replacement
Awards").

        In order to be eligible to participate in the Exchange Offer, an  option
holder was required to (a) have been an employee or non-employee director of the
Company on  the date  of the  Exchange Offer,  (b) have  neither ceased to be an
employee or non-employee  director, nor have  submitted or received  a notice of
termination  of  employment  or  resignation, prior  to  the  expiration  of the
Exchange Offer and (c) owned eligible options.  Options eligible for exchange in
the Exchange  Offer were  outstanding options  granted under  the Plans that, in
each case, had an exercise price per share that is greater than $1.50.

        The number of Replacement Awards an eligible participant was eligible to
receive in exchange for an eligible option was determined by a specific exchange
ratio applicable to that option, as set forth in the Offer to Exchange  included
as an exhibit to  the Schedule TO filed  by the Company with  the Securities and
Exchange  Commission  in  connection  with the  Exchange  Offer  (the  "Offer to
Exchange").

        Restricted Stock Awards  granted pursuant to  the Exchange Offer  vested
and became free from restriction one year from the date of the exchange,  except
if the grantee made an election under Section 83(b) of the Internal Revenue Code
of 1986, as amended, then the restrictions on such Restricted Stock Award lapsed
with respect only to the number  of shares needed to satisfy any  applicable tax
withholding as  of the  date that  the Company  received such  election, as more
fully described in the Offer to  Exchange.  The minimum period for full  vesting
of Deferred  Stock Unit  Awards is  two years  from the  date of  exchange.  The
length of the vesting schedule applicable to each Deferred Stock Unit Award  was
based on the final vesting date of the option as of the date it was canceled  in
exchange for those deferred stock units, as follows:

                   Deferred Stock Unit Awards Vesting Schedule



-----------------------------------------------------------------------------------------------------
 Final Vesting Date of Eligible
   Stock Option as of Date of    Total Vesting Period of Deferred  Percentage of Deferred Stock Unit
          Cancellation                  Stock Unit Awards               Awards Vested Quarterly*
-----------------------------------------------------------------------------------------------------
                                                                            
     Prior to August 31, 2007                  2 years                            12 1/2%
-----------------------------------------------------------------------------------------------------
   On or after August 31, 2007                 3 years                             8 1/3%
-----------------------------------------------------------------------------------------------------


*Deferred Stock Unit Awards  vest in substantially equal  quarterly installments
over  the  applicable  vesting period,  subject  to  the participant's  continue
employment with (or service on the Board of Directors of) the Company.

                                       23


        The shares of common stock underlying the Deferred Stock Unit Award will
be delivered on the Delivery Date.  The  Delivery Date is the date on which  the
earliest to occur of the following occurs:

           ---------------------------------------------------------------
                                     Delivery Date
           ---------------------------------------------------------------
           o  2 years from the date of grant (with respect to Deferred
              Stock Units exchanged for eligible options with a vesting
              date prior to August 31, 2007)
              OR
              3 years from the date of grant (with respect to Deferred
              Stock Units exchanged for eligible options with a vesting
              date on or after August 31, 2007)
           ---------------------------------------------------------------
           o  Death
           ---------------------------------------------------------------
           o  The date on which the employee is "disabled" (as such term
              is defined in Section 409A(a)(2)(C) of the Internal Revenue
              of 1986, as amended (referred to as the "Code") and the
              official guidance issued thereunder)
           ---------------------------------------------------------------

        Melissa  Payner-Gregor,  the  Company's  chief  executive  officer,  and
Patrick C. Barry,  the Company's chief  financial officer, were  not eligible to
participate in the  Exchange Offer, but  previously participated in  an exchange
through each of their employment agreements, which are described in the Offer to
Exchange.  However,  other executive  officers of  the Company,  as well  as non
-employee directors, were eligible to  participate in the Exchange Officer,  and
therefore may be deemed to have a material interest in the terms thereof.

        Pursuant  to the  Exchange Offer  options to  purchase an  aggregate of
1,562,000 shares of Common  Stock were exchanged in  return for an aggregate  of
47,247 Restricted Stock  Awards and an  aggregate of 39,440  Deferred Stock Unit
Awards.

        The Exchange Offer was approved by the Board upon the recommendation  of
the Compensation Committee.

    June 2006 Private Placement

        In June 2006, the Company  entered into a Stock Purchase  Agreement (the
"Purchase Agreement") with Soros, Maverick and investment entities and  accounts
managed and advised by Prentice Capital Management, LP ("Prentice" and, together
with Maverick,  the "Investors"),  pursuant to  which, among  other things,  the
Company agreed to sell to Maverick and Prentice an aggregate of 6,097,561 shares
of Common  Stock at  a price  of $8.20  per share,  in a  private placement (the
"Private Placement") for an aggregate of  $50 million, half of which was  agreed
to be purchased by each Investor.  The purchase price represented an 11% premium
over the closing  price of the  Company's Common Stock  as of the  date that the
definitive  agreement  was  signed and  announced.   The  Private Placement  was
consummated on June 15, 2006.  At the closing, 20,301 shares were purchased by a
holder of the Company's then-outstanding Series D Convertible Preferred Stock in
connection with the exercise of its preemptive rights. This amount reduced on  a
pro rata basis the amount of  shares Maverick and Prentice otherwise would  have
been entitled to purchase under the Purchase Agreement.

        In connection  with the  Private Placement,  Soros converted  all of its
outstanding  Series A,  Series B,  Series C,  Series D,  Series E  and Series  F
Convertible Preferred Stock into 4,472,996 shares of the Company's Common  Stock
in accordance with the terms  of such Preferred Stock. Approximately  566 shares
of the Series D Convertible Preferred Stock, which were held by investors  other
than  Soros, automatically  converted into  an aggregate  of 107,393  shares of
Common Stock in accordance with the terms of the Series D Convertible  Preferred
Stock.  As a result of the  Private Placement, and in accordance with  the terms
of  the  anti-dilution  provisions  contained  in  the  Certificate  of  Powers,
Designations, Preferences and  Rights of Series  F Convertible Preferred  Stock,
the conversion price of the Series F Convertible Preferred Stock was adjusted to
$8.20 per share.

        On the date of  the closing of the  Private Placement, the Company  paid
Soros $25  million in  cash, which  represented $4,000,000  of the principal and
$1,488,375 of accrued but unpaid interest on the outstanding convertible notes

                                       24


held by Soros (the "Convertible Notes") and substantially all of the accrued but
unpaid dividends on the shares of  Preferred Stock that were converted by  Soros
in connection with the Private Placement.

        The Company agreed with Soros,  Maverick and Prentice that it  would use
commercially reasonable  best efforts  to register  the resale  of the shares of
Common Stock sold in the Private Placement within 120 days of the Closing  Date,
and  to cause  a registration  statement covering  such shares  to be  declared
effective within 180 days of the Closing Date.  Such registration statement  has
since been filed and declared effective.  The Company agreed to pay such selling
stockholders'  expenses  in  connection  therewith  (exclusive  of  any  selling
commissions or  similar fees).   In addition,  the Company  agreed to  indemnify
Soros,  Maverick and  Prentice for  any and  all liabilities,  losses, damages,
claims, costs and expenses,  interest, awards, judgments, penalties  (including,
without limitation, reasonable attorneys'  fees and expenses) actually  suffered
or  incurred  by them,  arising  out of  or  resulting from  any  breach of  the
Company's   representations   and   warranties   in   the   Purchase  Agreement.
Notwithstanding the foregoing, the Company  has no obligation to compensate  any
of such parties for punitive damages  and the Company's liability to each  party
under such indemnification  provision cannot exceed  100% of the  purchase price
for the shares purchased by such  party in the Private Placement.  In  addition,
the  Company  agreed  to  indemnify Soros,  Maverick  and  Prentice  for certain
liabilities arising under the registration statement referred to above.

        In connection with the  Private Placement, the Company,  Soros, Maverick
and Prentice entered into a voting agreement (the "Voting Agreement"),  pursuant
to which Soros has the right to designate three designees to the Company's Board
of Directors and each of Maverick  and Prentice have the right to  designate one
designee, subject to minimum ownership thresholds and subject to compliance with
applicable Nasdaq rules.  The Voting  Agreement also provides that one  designee
of Soros and the designee of each  of Maverick and Prentice will have the  right
to  serve  on  the  Compensation Committee  and  the  Governance  and Nominating
Committee of the Board of  Directors, subject to compliance with  Nasdaq's rules
regarding  independent  directors  serving  on  such  committees,  or   Nasdaq's
transitional  rules,  to  the  extent applicable.   If  the  Board  of Directors
establishes  an  Executive  Committee,  the  designees  of  Soros,  Maverick and
Prentice will be entitled to serve on such committee.

        Pursuant to  the terms  of the  Purchase Agreement,  Soros, Maverick and
Prentice each agreed that it will not, without the approval of a majority of the
independent directors of the  Company (i) for a  period of three years  from the
Closing Date, purchase or acquire, or  agree to purchase or acquire, any  shares
of  the  Company's  capital  stock,  subject  to  certain  exceptions, including
exceptions for (x) the purchase of shares pursuant to the Right of First Refusal
(defined below) and, (y) after eighteen months from the Closing Date, a purchase
by any Investor of shares of capital stock up to a level which does not equal or
exceed the lesser of  (A) 30% of the  outstanding shares of our  Common Stock at
the time of  such purchase, or  (B) the ownership  of Soros at  the time of such
purchase; or a purchase by Soros of  shares of capital stock in an amount  up to
15% of the outstanding  shares of Common Stock  on the Closing Date,  (ii) for a
period of five  years from the  Closing Date, except  as provided in  the Voting
Agreement or the  Purchase Agreement, join  a partnership, limited  partnership,
syndicate or other  group within the  meaning of Section  13(d) of the  Exchange
Act,  including  a  group  consisting of  other  Investors  for  the purpose  of
acquiring, holding  or voting  any shares  of capital  stock of  the Company, or
(iii) for  a period  of three  years from  the Closing  Date, seek to commence a
proxy contest  or other  proxy solicitation  for the  purposes of  modifying the
composition of the Board of Directors.

        The Purchase Agreement further provided that, subject to certain limited
exceptions, Soros,  Maverick and  Prentice would  not, for  a period  of six (6)
months after  the Closing  Date, sell,  offer to  sell, solicit  offers to  buy,
dispose of,  loan, pledge  or grant  any right  with respect  to, any  shares of
capital stock of the Company.

        The  Purchase Agreement  also provided  a right  of first  refusal (the
"Right  of  First Refusal")  to  Soros, Maverick  and  Prentice to  provide  the
financing in any private placement of the Company's Common Stock that it  sought
to consummate within one year of  the Closing Date.  The Right of  First Refusal
was  subject  to  certain  maximum  ownership  restrictions  and  certain  other
exceptions set forth in the Purchase Agreement.

        The Private Placement was approved by the Board upon the  recommendation
of a special committee comprised solely of independent directors.

Extension of Maturity Dates of Convertible Notes

        In February 2006, the maturity dates on the Convertible Notes issued  to
Soros in July and October 2003  was extended.  The maturity dates of  the Notes,
which were originally due in January and April 2004, respectively, were each

                                       25


extended for one year, from May 1,  2006 to May 1, 2007.  The Convertible  Notes
were repaid in full  with the proceeds of  the Private Placement, as  more fully
discussed above.

        The  extension  of  the  maturity dates  on  the  Convertible  Notes was
approved by the Board with the Soros designees on the Board abstaining.

Transactions with Soros Relating to the Credit Facility

        Historically, the Company's credit facility  was secured, in part, by  a
$2 million letter of credit issued by Soros in favor of the lender.  The Company
paid Soros  an annual  fee in  connection with  the issuance  of such  letter of
credit, and granted Soros a lien on  all of the Company's assets as security  to
Soros in the event that the lender was to draw down on the letter of credit.  In
July 2006, the lender agreed to release the Soros letter of credit.

                                       26


                   PROPOSAL NO. 2  NOTE CONVERSION PROVISIONS

        As discussed above under the caption "Certain Relationships and  Related
Transactions," in March 2008, the  Company entered into an agreement  with Soros
and Maverick  pursuant to  which they  agreed to  provide up  to $3.0 million of
financing to be evidenced by the issuance of the Subordinated Notes.  As of  the
Record Date, Soros and Maverick owned  38% and 23%, respectively, of our  issued
and outstanding  shares of  Common Stock.   The terms  of the Subordinated Notes
provide that, subject to stockholder approval of this Proposal No. 2, they  will
be  convertible at  the holder's  option (a)  into equity  securities that  the
Company might issue in  any subsequent round of  financing at a price  that will
equal to  the lowest  price per  share paid  by any  investor in such subsequent
round of financing or (b)  into common stock at a  price per share equal to  the
trailing 20-day average stock price on the date of issuance of the  Subordinated
Notes (the "20-Day Average").

        Pursuant to the Nasdaq Rules,  stockholder approval is required for  any
transaction  involving the  sale, issuance  or potential  issuance by  a listed
company of  common stock  (or securities  convertible into  or excercisable  for
common stock) equal to 20% or more of the presently outstanding stock or 20%  or
more of  the voting  power outstanding  before the  issuance for  less than  the
greater of  book or  market value  of the  common stock.  .  When  the number of
shares of  common stock  to be  issued in  a transaction  is indeterminable, the
Nasdaq staff will  look to the  maximum potential issuance  of shares of  common
stock to  determine whether  there will  be an  issuance of  20% or  more of the
outstanding common stock.  In the case  of securities referred to in the  Nasdaq
Rules as "future priced securities" for which the actual conversion price of the
securities  depends on  the market  price of  the underlying  security or  other
factors, such as, in the case  of the conversion of the Subordinated  Notes, the
lowest  price  per  share  paid  by any  investor  in  any  subsequent  round of
financing, so that the number of shares  of common stock that will be issued  is
uncertain until  conversion, the  Nasdaq staff  looks to  the maximum  potential
issuance at the time such securities are issued.  As a result, the Nasdaq  Rules
require  stockholder  approval   prior  to  the   issuance  of  "future   priced
securities."

        In  addition,  pursuant to  the  Nasdaq Rules,  stockholder  approval is
required when an equity compensation arrangement is made pursuant to which stock
may  be  acquired  by officers,  directors,  employees  or consultants.   Nasdaq
guidance  interpreting  this  rule  provides  that  the  issuance  of securities
convertible  into  common  stock  by  a  company  to  its  officers,  directors,
employees, or consultants, or an  affiliated entity (which, for these  purposes,
Nasdaq may  deem to  include Soros  and Maverick)  of such  person, in a private
placement at a  price less than  the market value  of the stock  is considered a
form of "equity compensation" and requires stockholder approval.

        Since the Subordinated Notes (i) are "future priced securities" and (ii)
may be converted at the 20-Day Average,  which may be less than the fair  market
vale of the common stock on the date of the issuance of the Subordinated  Notes,
the Board of Directors  has determined that it  is advisable to submit  the Note
Conversion Provisions to the Company's stockholders for their approval.  Pending
such  approval, the  Subordinated Notes  are not  convertible. Since  Soros and
Maverick collectively own  over a majority  of the outstanding  shares of common
stock, the  requisite majority  approval of  the Note  Conversion Provisions  is
assured.

        Given their substantial  holdings of the  issued and outstanding  Voting
Stock, Soros and Maverick each have substantial influence over whether, and  the
terms upon which, the Company may consummate any subsequent round of  financing.
Moreover, they have  historically provided the  Company with much  of its needed
capital.  Although there can  be no assurance that  the Company will be  able to
raise  additional capital,  the Board  of Directors  believes that  it will  be
substantially more difficult to raise additional, either from Soros, Maverick or
a  third  party,  in the  event  that  the Note  Conversion  Provisions  are not
approved.

        The  Board of  Directors recommends  a vote  FOR approval  of the  Note
Conversion Provisions.

                                       27


                         INDEPENDENT PUBLIC ACCOUNTANTS

        The   Audit  Committee   of  the   Board  of   Directors  has   selected
PricewaterhouseCoopers LLP ("PwC")  as independent registered  public accounting
firm for  the fiscal  year ending  December 31,  2008.  The  Company's financial
statements for the 2007 fiscal year were audited by PwC.

        A representative of PwC will be present at the meeting, will be provided
the opportunity to make a statement if he  or she desires to do so, and will  be
available to respond to appropriate questions from stockholders.

                                   Audit Fees

        The aggregate fees billed for professional services rendered by PwC  for
the  audit of  the Company's  consolidated financial  statements, including  the
reviews of the Company's condensed consolidated financial statements included in
its quarterly reports on Form 10-Q, for fiscal 2007 and 2006 were  approximately
$264,000  and  $210,000,  respectively.   In  addition,  the  Company  paid  PwC
approximately $8,000 in 2006  in connection with professional  services rendered
to the Company in connection with  the Offer to Exchange filed on  Schedule T/O.
All of the  foregoing services rendered  by PwC were  pre-approved by the  Audit
Committee.

                               Audit Related Fees

        Other than the fees described under the caption "Audit Fees" above,  PwC
did not bill any  fees for services rendered  to the Company during  fiscal 2007
and 2006  for assurance  and related  services in  connection with  the audit or
review of the Company consolidated financial statements.

                                    Tax Fees

        PwC did not bill the  Company for any professional services  rendered to
the Company during fiscal  2007 and 2006 for  tax compliance, tax advice  or tax
planning.

                                   Other Fees

        PwC  did  not  bill  the Company  for  any  other  professional services
rendered  during fiscal  2007 and  2006 other  than those  described under  the
caption "Audit Fees."

 Audit Committee Pre-Approval Policies

        The Company's policy is  that, before PwC is  engaged by the Company  to
render audit  or non-audit  services, the  engagement is  approved by  the Audit
Committee.

                                 OTHER BUSINESS

        The  Board  of Directors  currently  knows of  no  other matters  to  be
presented at the  meeting.  However, if  any other matters  properly come before
the meeting,  or any  adjournment thereof,  it is  intended that  proxies in the
accompanying form will be voted in  accordance with the judgment of the  persons
named therein.

                              STOCKHOLDER PROPOSALS

        The Company's bylaws provide that a stockholder who intends to present a
proposal for  stockholder vote  at the  Company's next  annual meeting must give
written notice to the  Secretary of the Company  not less than 90  days prior to
the date that is  one year from the  date of this annual  meeting.  Accordingly,
any such proposal must be received by the Company before February 28, 2009.  The
notice must contain  specified information about  the proposed business  and the
stockholder making the  proposal.  If a  stockholder gives notice  of a proposal
after  the  deadline,  the  Company's  proxy  holders  will  have  discretionary
authority  to vote  on this  proposal when  and if  raised at  the next  annual
meeting.   In  addition, in  order  to include  a  stockholder proposal  in  the
Company's proxy statement and  form of proxy for  the next annual meeting,  such
proposal must be received by the  Company at its principal executive offices  no
later than the close of business on December 30, 2008 and must otherwise  comply
with the rules of the Commission for inclusion in the proxy materials.

                                       28


                              COST OF SOLICITATION

        The cost of soliciting proxies in the accompanying form has been or will
be borne by the Company.  Directors,  officers and employees of the Company  may
solicit proxies  personally or  by telephone  or other  means of communications.
Although there is no  formal agreement to do  so, arrangements may be  made with
brokerage houses and other custodians, nominees and fiduciaries to send  proxies
and proxy material to their principals,  and the Company may reimburse them  for
any attendant expenses.

        WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, PLEASE SIGN THE
ENCLOSED PROXY CARD AND RETURN IT IN THE ENCLOSED STAMPED AND ADDRESSED ENVELOPE
AS PROMPTLY AS POSSIBLE.

                                             By Order of the Board of Directors,

                                             /s/ DAVID WASSONG
                                             -----------------------------------
                                             DAVID WASSONG
                                             Interim Chairman of the Board

Dated: April 29, 2008

                                       29


                                                                         ANNEX A

                         CHARTER OF THE AUDIT COMMITTEE

                                     OF THE

                               BOARD OF DIRECTORS

                                       OF

                                  BLUEFLY, INC.

I.    AUDIT COMMITTEE PURPOSE

The Audit Committee of the Board of Directors of Bluefly, Inc. (the "Company")
is appointed by the Board of Directors to assist the Board of Directors in
fulfilling its oversight responsibilities.  The Audit Committee's primary duties
and responsibilities are to:

o     Monitor and review the processes pursuant to which the Company's financial
      statements are prepared and audited, the fairness of those financial
      statements and monitor and ensure the adequacy of the Company's systems of
      internal controls regarding finance, accounting, and legal compliance.

o     Appoint and monitor the independence and performance of the Company's
      independent auditors.

o     Provide an avenue of communication between the independent auditors,
      management and the Board of Directors.

The Audit Committee has the authority to conduct or authorize investigations
into any matter within the scope of its responsibilities, and it shall have
direct access to the independent auditors as well as anyone in the organization.
The Audit Committee has the ability to retain, at the Company's expense, special
legal, accounting, or other financial consultants or experts it deems necessary
in the performance of its duties or to assist in the conduct of any
investigation.

II.   AUDIT COMMITTEE COMPOSITION AND MEETINGS

The Audit Committee shall be comprised of directors determined by the Board of
Directors to meet the listing standards of The Nasdaq Stock Market, or such
other market or exchange on which the Company's securities may be primarily
traded at any time in the future.  All members of the Audit Committee shall have
a basic understanding of finance and accounting and be able to read and
understand fundamental financial statements, and at least one member of the
Audit Committee shall have accounting or related financial management expertise.
Members of the Audit Committee may enhance their familiarity with finance and
accounting by participating in educational programs.

Audit Committee members shall be appointed by the Board of Directors.  If an
audit committee Chair is not designated or present, the members of the Audit
Committee may designate a Chair by majority vote of the Audit Committee
membership.

The Audit Committee will have regular meetings at least four times per year
(which should coincide with, and precede, the Company's public announcement of
its quarterly and annual results) or more frequently as circumstances dictate.
The Audit Committee should meet privately and separately, on a regular basis,
with management and with the independent auditors, to discuss any matters that
the Audit Committee or each of these groups believes should be discussed.

III.  AUDIT COMMITTEE RESPONSIBILITIES AND DUTIES

Section 1.    Review Procedures
              -----------------

1.        Review and reassess the adequacy of this Charter at least annually.

                                       30


2.        Review  the  Company's annual  audited  financial  statements, related
          disclosures, including the MD&A portion of the Company's filings,  and
          discuss with the  independent accountants the  matters required to  be
          discussed  by  Statement on  Auditing  Standards No.  61,  as amended,
          including   (a)   significant  issues   and   disagreements  regarding
          accounting principles,  practices and  judgments, (b)  any significant
          difficulties encountered during the course of the audit, including any
          restrictions on the  scope of work  or access to  required information
          and (c) the effect of using different accounting principles, practices
          and judgments.

3.        Review and discuss with  management and with the independent  auditors
          the Company's quarterly earnings releases and reports prior to  public
          distribution.

4.        Review any  reports or other  documents filed with  the Securities and
          Exchange Commission that include public financial disclosures prior to
          filing or  distribution and  discuss with  management, if appropriate,
          whether the  information contained  in these  documents is  consistent
          with the information contained in the Company's financial statements.

5.        In consultation with management and the independent auditors, consider
          the  integrity  of  the Company's  financial  reporting  processes and
          adequacy of  controls.  Discuss  significant financial  risk exposures
          and the steps management has taken to monitor, control and report such
          exposures.  Review  significant findings  prepared by  the independent
          auditors together with management's responses including the status  of
          previous recommendations.

6.        Review  written  reports  and  significant  findings  prepared by  the
          independent  auditors,  if  any,  and  if  appropriate,  discuss   the
          information contained  in the  reports with  the independent auditors.
          Review management's responses, if  any, to such reports  and findings,
          including the status of previous recommendations.

7.        Receive copies  of reports to  management prepared by  the independent
          auditors  and  management's  responses to  any  such  reports.  Obtain
          confirmation  from the  independent auditors  that the  Company is  in
          compliance with its financial reporting requirements.

8.        Review, annually, the procedures, structure, and qualifications of the
          Company's financial reporting personnel.  Discuss with the independent
          auditors the performance of the financial reporting personnel and  any
          recommendations the independent auditors may have.

9.        Review  and  approve  the partners  or  managers  of  the  independent
          auditors who were engaged on the Company's audit.

10.       To the  extent that they  have not been  reviewed by the  Compensation
          Committee of the Board of Directors or another committee of the  Board
          of Directors composed of  independent directors, review related  party
          transactions  and transactions  involving conflicts  of interest  with
          officers and directors, whenever  possible in advance of  the creation
          of such transaction or  conflict.  Cause to be  reviewed compensation,
          expenses, perquisites and related party transactions with officers and
          directors  to  verify  that  they  are  in  accordance  with corporate
          policies and with any agreements or arrangements approved by the Board
          of Directors.

11.       Review and approve the disclosures required to be included in the Form
          10-K  relating  to  management's  establishment  of  adequate internal
          controls  and management's  assessment of  the effectiveness  of such
          controls.

12.       Review disclosures made to the Audit Committee by the Company's  chief
          executive   officer   and  chief   financial   officer  during   their
          certification  process  for  the  periodic  reports  filed  with   the
          Commission about any  significant deficiencies or  material weaknesses
          in  the  design  or  operation  of  internal  controls  over financial
          reporting and any  fraud involving management  or other employees  who
          have a significant role in the Company's internal control function.

13.       Review with  the independent auditor  and management the  internal and
          disclosure control functions required to comply with the rules of  the
          Commission including the responsibilities, budget, qualifications  and
          staffing and

                                       31


          any recommended changes in the planned scope of the personnel
          responsible for implementing and maintaining the Company's internal
          controls.

Section 2.    Independent Auditors
              --------------------

14.       The  independent auditors  are  ultimately  accountable  to  the Audit
          Committee and the Board of Directors, and the Audit Committee has  the
          ultimate authority and responsibility  to select, evaluate and,  where
          appropriate, replace  the independent  auditors.  The  Audit Committee
          shall  review  the  independence and  performance  of  the independent
          auditors and the experience  and qualifications of the  senior members
          of the independent auditor  team.  The Audit Committee  shall annually
          appoint  the  independent auditors  or  approve any  discharge  of the
          independent auditors when circumstances warrant.

15.       Approve the audit fees  and other significant compensation to  be paid
          to the independent auditors.

16.       Approve the retention and related fees of the independent auditors for
          any significant non-audit services and consider whether the  provision
          of these other services  is compatible with maintaining  the auditors'
          independence consistent with applicable standards.

17.       On  an  annual basis,  the  Audit  Committee should  receive from  the
          independent  auditors  a  formal  written  statement  delineating  all
          relationships between  the independent  auditors and  the Company  and
          representing  to the  Company the  independent auditors'  independence
          consistent  with  applicable standards.   The  Audit Committee  should
          discuss with the independent  auditors the disclosed relationships  or
          services  that  may impact  the  objectivity and  independence  of the
          auditors, and  take, or  recommend that  the Board  of Directors take,
          appropriate action to ensure the independence of the auditors.

18.       Review the independent auditors' audit plan - discuss scope, staffing,
          reliance upon management and audit approach.

19.       Discuss  certain   matters  required  to  be  communicated  to   audit
          committees  in accordance  with the  American  Institute  of Certified
          Public Accountants: A Statement of Auditing Standards No. 61 including
          such matters as  (i) the consistency  of application of  the Company's
          accounting policies; (ii) the completeness of information contained in
          the financial statements and related disclosures; (iii) the  selection
          of  new  or  changes  to  the  Company's  accounting  policies;   (iv)
          estimates, judgments and  uncertainties; (v) unusual  transactions and
          (vi) accounting policies relating to significant financial  statements
          items, including the  timing of transactions  and the period  in which
          they are recorded.

20.       Obtain and  consider the  independent  auditors'  judgments about  the
          quality and appropriateness of the Company's accounting principles  as
          applied in its financial reporting; the discussion should include such
          issues  as  the  degree  of  aggressiveness  or  conservatism  of  the
          Company's accounting principles  and underlying estimates  the clarity
          of the Company's financial disclosures and other significant decisions
          made by management in preparing the financial disclosures.

Section 3.    Legal Compliance
              ----------------

21.       On at least an annual  basis, review, with the Company's counsel,  any
          legal matters that  could have a  significant impact on  the Company's
          financial statements,  the Company's  compliance with  applicable laws
          and   regulations,   and  inquiries   received   from  regulators   or
          governmental agencies.

                                       32


Section 4.    Other Audit Committee Responsibilities
              --------------------------------------

22.       Annually  prepare  a  report  to  shareholders  as   required  by  the
          Securities and Exchange Commission.  The report should be included  in
          the Company's annual proxy statement.

23.       Report Audit Committee actions to the Board of Directors on a  regular
          basis  including  any   recommendations  the  Audit   Committee  deems
          appropriate.

24.       Perform  any  other  activities  consistent  with  this  Charter,  the
          Company's By-laws  and governing  law, as  the Audit  Committee or the
          Board of Directors deems necessary or appropriate.

25.       Maintain minutes of meetings  and periodically report to the  Board of
          Directors on significant results of the foregoing activities.

26.       Review financial and  accounting personnel succession planning  within
          the Company.

27.       The Audit Committee will engage in an annual self-assessment with  the
          goal of continuing improvement, and will annually review and  reassess
          the adequacy  of its  charter, and  recommend any  changes to the full
          Board.

                                       33


                                                                         ANNEX B

                                  BLUEFLY, INC.

                    NOMINATING & GOVERNANCE COMMITTEE CHARTER

                          (Adopted as of June 16, 2004)

          The board of directors of Bluefly, Inc. (the "Company") has
established the Nominating & Governance Committee of the Board of Directors of
the Company (the "Board").

          (a)   Purposes

          The purposes of the Nominating and Governance Committee are:

          o  To assist the Board by identifying individuals qualified to become
             Board members, and setting criteria for, and evaluating, candidates
             for director nominees, and to recommend to the Board the director
             nominees for election at the annual meetings of stockholders or for
             appointments to fill vacancies;

          o  To recommend to the Board director nominees for each committee of
             the Board;

          o  To advise the Board about appropriate composition of the Board and
             its committees;

          o  To advise the Board about and recommend to the Board appropriate
             corporate governance practices and to assist the Board in
             implementing those practices;

          o  To lead the Board in its annual review of the performance of the
             Board and its committees; and

          o  To perform such other functions as the Board may assign to the
             Nominating & Governance Committee from time to time.

          (b)   Composition

          The Nominating & Governance Committee shall consist of at least two
members of the Board.  The Board shall appoint the members of the Nominating &
Governance Committee.  The Board may remove or replace any member of the
Nominating & Governance Committee at any time.  The composition of the
Nominating & Governance Committee shall, at all times, be in compliance with all
applicable listing standards of The Nasdaq Stock Market, or such other market or
exchange on which the Company's securities may be primarily traded at any time
in the future.

          (c)   Authority and Responsibilities

          The Nominating & Governance Committee is delegated all the authority
of the Board as may be required or advisable to fulfill the purposes of the
Nominating & Governance Committee.  The Nominating & Governance Committee may
form and delegate some or all of its authority to subcommittees when it deems
appropriate.  Without limiting the generality of the preceding statements, the
Nominating & Governance Committee shall have authority, and is entrusted with
the responsibility, to do the following actions:

      1.  The Nominating & Governance Committee shall prepare and recommend to
the Board for adoption corporate governance guidelines.

      2.  The Nominating & Governance Committee shall assess individuals
qualified to become directors for recommendation to the Board.  The Nominating &
Governance Committee's assessment as to the qualifications of director
candidates shall include, without limitation, consideration of diversity, skill,
specialized expertise,

                                       34


          experience, business acumen, understanding of strategy and
          policy-setting.  Depending upon the Company's then-current needs,
          certain factors may be weighed more or less heavily.

      3.  The Nominating & Governance Committee shall establish, review and
          modify as appropriate policies and procedures for submission of
          recommendations for director candidates by stockholders to the
          Nominating & Governance Committee and evaluating nominees for
          director recommended by stockholders.

      4.  Each year, the Nominating & Governance Committee shall:

             o  review the advisability or need for any changes in the number
                and composition of the Board;
             o  review the advisability or need for any changes in the number,
                charters or titles of committees of the Board;
             o  recommend to the Board the composition of each committee of the
                Board and the individual director to serve as chairperson of
                each committee;
             o  ensure that the chairperson of each committee report to the
                Board about the committee's annual evaluation of its
                performance, to be discussed with the full Board following the
                end of each fiscal year; and
             o  review and reassess the adequacy of the corporate governance
                guidelines of the Company and recommend any proposed changes to
                the Board for approval.

      5.  The Nominating & Governance Committee shall have the authority to
          obtain advice and assistance from internal or external legal,
          accounting or other advisors, to approve the fees and expenses of such
          outside advisors, and to cause the Company to pay the fees and
          expenses of such outside advisors.

          (d)   Procedures

      1.  Meetings.  The Nominating & Governance Committee shall meet at the
          call of its chairperson, two or more members of the Nominating and
          Governance Committee, or the Chairman of the Board.  Meetings may, at
          the discretion of the Nominating & Governing Committee, include
          members of the Company's management, independent consultants, and such
          other persons as the Nominating & Governance Committee or its
          chairperson may determine.  The Nominating & Governance Committee may
          meet in person, by telephone conference call, or in any other manner
          in which the Board is permitted to meet under law or the Company's
          bylaws.  The Nominating & Governance Committee shall keep a written
          record of its meetings and actions and shall file a copy of such
          record of its meetings and actions and shall file a copy of such
          record in the corporate minutes of the Company.

      2.  Quorum and Approval.  A majority of members of the Nominating &
          Governance Committee shall constitute a quorum.  The Nominating &
          Governance Committee shall act on the affirmative vote of a majority
          of members present at a meeting at which a quorum is present.  The
          Nominating & Governance Committee may also act by unanimous written
          consent in lieu of a meeting.

      3.  Rules.  The Nominating & Governance Committee may determine additional
          rules and procedures, including designation of a chairperson pro
          tempore in the absence of the chairperson and designation of a
          secretary of the Nominating & Governance Committee, at any meeting
          thereof.

      4.  Reports.  The Nominating & Governance Committee shall make regular
          reports to the Board, directly or through the chairperson.

      5.  Review of Charter.  Each year the Nominating & Governance Committee
          shall review the need for changes in this Charter and recommend any
          proposed changes to the Board for approval.

      6.  Performance Review.  Each year the Nominating & Governance Committee
          shall review and evaluate its own performance and shall submit itself
          to the review and evaluation of the Board.

                                  35


[FRONT]
                                  BLUEFLY, INC.
                                  -------------
                                      PROXY
                                      -----
                          Annual Meeting, May 29, 2008
                          ----------------------------

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned hereby appoints MELISSA PAYNER AND BARRY ERDOS as Proxies,
each with full power to appoint his substitute, and hereby authorizes them to
appear and vote as designated on the reverse side, all shares of Voting Stock of
Bluefly, Inc. held on record by the undersigned on April 25, 2008 at the Annual
Meeting of Stockholders to be held on May 29, 2008, and any adjournments
thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR PROPOSALS 1 AND 2.

                (Continued and to be signed on the reverse side.)


[x] Please mark your
votes as in this
example.


                        VOTE FOR            VOTE FOR              VOTE WITHHELD
                     ALL NOMINEES      ALL NOMINEES, except         AUTHORITY
                                    as marked to the contrary    FROM ALL NOMINEES
                                             below                                                          FOR  AGAINST  ABSTAIN
                                                                        
1. ELECTION
   OF DIRECTORS                                                                     2. PROPOSAL TO APPROVE
                        ------               ------                   ------           THE NOTE CONVERSION
Nominees:               |    |               |    |                   |    |           PROVISIONS.
  Riad Abrahams         ------               ------                   ------
  Barry Erdos
  Ann Jackson
  Christopher G.
  McCann
  Martin Miller
  Neal Moszkowski
  Melissa Payner
  Anthony Plesner
  David Wassong
  Lawrence Zigerelli

                                                                 The undersigned acknowledges receipt of the accompanying Proxy
                                                                 Statement dated April 29, 2008.

                                                                 SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AT THE ANNUAL
                                                                 MEETING IN ACCORDANCE WITH THE STOCKHOLDER'S SPECIFICATIONS
                                                                 ABOVE. THE PROXY CONFERS DISCRETIONARY AUTHORITY IN RESPECT
                                                                 TO MATTERS NOT KNOWN OR DETERMINED AT THE TIME OF THE MAILING
                                                                 OF THE NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS TO THE
                                                                 UNDERSIGNED.

                        SIGNATURE IF HELD JOINTLY                                          DATE


SIGNATURE OF STOCKHOLDER
NOTE: Please mark, date, sign and return this Proxy promptly using the enclosed
envelope.  When shares are held by joint tenants, both should sign.  If signing
as an attorney, executor, administrator, trustee or guardian, please give full
title.  If a corporation or partnership, please sign in corporate or partnership
name by an authorized person.