Unassociated Document
UNITED STATES
 SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_______________

FORM 8-K
_______________

CURRENT REPORT
 PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported): February 16, 2011

BLUEFLY, INC.
(Exact name of registrant as specified in its charter)
         
Delaware
  
001-14498
  
13-3612110
(State or other jurisdiction
 of incorporation)
  
(Commission file
 number)
  
(I.R.S. Employer
 Identification No.)

     
42 West 39th Street, New York, New York
  
10018
(Address of principal executive offices)
  
(Zip Code)

Registrant’s telephone number, including area code: (212) 944-8000

N/A
(Former name or former address, if changed since last report.)


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o     Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o     Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o     Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o     Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


 
 
 

ITEM 2.02. RESULTS OF OPERATIONS AND FINANCIAL CONDITION.
 
On February 16, 2011, Bluefly, Inc. (the “Company”), issued a press release (the “Press Release”) announcing its results for the year ended and quarter ended December 31, 2010. Further details are contained in the Press Release, which is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
 
The information contained in this Current Report on Form 8-K and the Exhibit 99.1 attached hereto shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section.  Such information will not be incorporated by reference into any registration statement filed by the Company under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated by reference.

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS.
 
(d) Exhibits
 
     
Exhibit No.
  
Description
99.1
  
Press Release dated February 16, 2011.
 
 
 
 
 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 

 
     
BLUEFLY, INC.
     
(Registrant)
         
         
Date:
February 16, 2011
  
By:
/s/ Kara B. Jenny
     
Name:
Kara B. Jenny
     
Title:
Chief Financial Officer