SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  -----------


                    Under the Securities Exchange Act of 1934

                                  SCHEDULE 13G

             INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934




                         Friendly Ice Cream Corporation
                        --------------------------------
                                (Name of Issuer)



                                  Common Stock
                        --------------------------------
                         (Title of Class of Securities)



                                    358497105
                                ----------------
                                 (CUSIP Number)



                                December 31, 2003
         ---------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)



Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

      |X|  Rule 13d-1(b)
      |_|  Rule 13d-1(c)
      |_|  Rule 13d-1(d)


                                    --------


                                Page 1 of 6 Pages



                                  SCHEDULE 13G

CUSIP No. 358497105                                           Page 2 of 6 Pages
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1)  NAME OF REPORTING PERSON
    S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

    Gilder, Gagnon, Howe & Co. LLC
    13-3174112
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2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP             (a) |_|
                                                                 (b) |_|
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3)  SEC USE ONLY

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4)  CITIZENSHIP OR PLACE OF ORGANIZATION

    New York
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                                  5)     SOLE VOTING POWER

    NUMBER                               None
    OF                          -----------------------------------------------
    SHARES                        6)     SHARED VOTING POWER
    BENEFICIALLY
    OWNED BY                             None
    EACH                        -----------------------------------------------
    REPORTING                     7)     SOLE DISPOSITIVE POWER
    PERSON
    WITH                                 None
                                -----------------------------------------------
                                  8)     SHARED DISPOSITIVE POWER

                                         408,214
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9)  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    408,214
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10) CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
                                                                   [_]
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11) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

    5.5%
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12) TYPE OF REPORTING PERSON

    BD
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                                  Schedule 13G
                                  ------------

Item 1(a).  Name of Issuer:

Friendly Ice Cream Corporation

Item 1(b).  Address of Issuer's Principal Executive Offices:

1855 Boston Road
Wilbraham, MA  01095

Item 2(a).  Name of Person Filing:

Gilder, Gagnon, Howe & Co. LLC

Item 2(b).  Address of Principal Business Office or, if None, Residence:

1775 Broadway, 26th Floor
New York, NY  10019

Item 2(c).  Citizenship:

New York

Item 2(d).  Title of Class of Securities:

Common Stock

Item 2(e).  CUSIP Number:

358497105

Item 3.     If this statement is filed pursuant to ss.ss. 240.13d-1(b), or
240.13d-2(b) or (c), check whether the person filing is a:

            (a) [x] Broker or Dealer Registered Under Section 15 of the Act (15
                    U.S.C. 78o)

            (b) |_| Bank as defined in section 3(a)(6) of the Act (15 U.S.C.
                    78c)

            (c) |_| Insurance Company as defined in section 3(a)(19) of the Act
                    (15 U.S.C. 78c)

            (d) |_| Investment Company registered under section 8 of the
                    Investment Company Act of 1940 (15 U.S.C. 80a-8)

            (e) |_| Investment Adviser in accordance with ss.
                    240.13d-1(b)(1)(ii)(E)

            (f) |_| Employee benefit plan or endowment fund in accordance with
                    ss. 240.13d-1(b)(1)(ii)(F)

            (g) |_| Parent Holding Company or control person in accordance with
                    ss.240.13d-1(b)(ii)(G)



            (h) |_| Savings Association as defined in ss.3(b) of the Federal
                    Deposit Insurance Act (12 U.S.C. 1813)

            (i) |_| Church plan that is excluded from the definition of an
                    investment company under ss.3(c)(15) of the Investment
                    Company Act of 1940 (15 U.S.C. 80a-3)

            (j) |_| Group, in accordance with ss.240.13d-1(b)(ii)(J)

Item 4.     Ownership.

            (a) Amount beneficially owned: 408,214

            (b) Percent of class: 5.5%

            (c) Number of shares as to which such person has:

                (i)   Sole power to vote or to direct the vote: None

                (ii)  Shared power to vote or to direct the vote: None

                (iii) Sole power to dispose or to direct the disposition of:
                      None

                (iv)  Shared power to dispose or to direct the disposition of:
                      408,214

            The shares reported include 401,664 shares held in customer accounts
            over which partners and/or employees of the Reporting Person have
            discretionary authority to dispose of or direct the disposition of
            the shares, and 6,550 shares held in accounts owned by the partners
            of the Reporting Person and their families.

Item 5.     Ownership of Five Percent or Less of a Class.

Not applicable

Item 6.     Ownership of More than Five Percent on Behalf of Another Person.

The owners of the accounts in which the shares reported on this Schedule are
held have the right to receive or the power to direct the receipt of dividends
from, or the proceeds from the sale of, such securities.

Item 7.     Identification and Classification of the Subsidiary Which Acquired
            the Security Being Reported on by the Parent Holding Company.

Not applicable



Item 8.     Identification and Classification of Members of the Group.

Not applicable

Item 9.     Notice of Dissolution of Group.

Not applicable

Item 10.    Certification.

            By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the ordinary course of
business and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.



                                    SIGNATURE
                                    ---------


         After reasonable inquiry and to the best knowledge and belief of the
undersigned, the undersigned certifies that the information set forth in this
Statement is true, complete and correct.


                                      February 17, 2004
                                     -------------------------
                                          Date


                                      /s/ Walter Weadock
                                     -------------------------
                                          Signature


                                      Walter Weadock, Member
                                     -------------------------
                                          Name/Title