When Wharf Notaries approached Rapid SEO London, they were facing a challenge familiar to many professional service firms: despite offering exceptional notarial services, their website simply wasn't being found by potential clients searching online.
Their Google visibility was limited, organic traffic was minimal, and they were missing out on valuable enquiries from people actively searching for notary services in their area. They needed results quickly, and they needed a partner who understood both the technical aspects of SEO and the unique requirements of their profession.
The Challenge
Notary services occupy a competitive niche in London's legal sector. Clients typically search for notaries when they need documents authenticated urgently – meaning search visibility at the precise moment of need is crucial. Wharf Notaries needed to rank prominently for key search terms, but their website was buried deep in Google's results pages.
We knew we had our work cut out for us, but we also recognised the opportunity. With the right strategy, we could quickly establish their online presence and connect them with clients who genuinely needed their services.
Our Approach
We began with a comprehensive technical audit of their website, identifying critical issues that were hampering their search performance. From there, we implemented a multi-faceted SEO strategy focused on quick wins whilst building a foundation for long-term success.
Technical Optimisation
We started by addressing fundamental technical SEO issues. This included improving site speed, ensuring mobile responsiveness was optimal, fixing crawl errors, and implementing proper schema markup specific to legal and
notary services. These technical improvements ensured that search engines could efficiently crawl, understand, and index their content.
On-Page SEO Refinement
We completely overhauled their on-page SEO elements. Every page received optimised title tags, meta descriptions, and header structures that both appealed to search engines and clearly communicated the value proposition to potential clients. We ensured that each service page targeted specific, high-intent keywords that potential clients were actually using.
Content Strategy
Rather than simply stuffing pages with keywords, we optimised content that answered the actual questions people were asking. We worked on detailed service pages that explained different notarial acts, addressed common queries about apostille services, and provided clear guidance on what documents clients needed to bring. This approach satisfied both user intent and search engine algorithms.
Local SEO Focus
Given that many clients search for notaries within a specific geographical area, we strengthened their local SEO presence. We optimised their Google Business Profile, ensured NAP (Name, Address, Phone) consistency across the web, and built local relevance through targeted on-site optimisation.
The Results
The transformation was remarkable, even by our own standards:
- 280% increase in Google organic traffic – significantly more potential clients were finding the website through search
- 720% increase in page impressions – their visibility in search results skyrocketed across multiple relevant queries
- Page 1 rankings within 2 months – they moved from obscurity to prominent positioning for their target keywords in record time
These weren't just vanity metrics. The traffic we generated was highly targeted – people actively searching for notary services who were ready to make an enquiry. This meant that the dramatic increase in traffic translated directly into more phone calls, email enquiries, and ultimately, more clients for Wharf Notaries.
What Made the Difference
Several factors contributed to the rapid success of this campaign:
Speed of Implementation – We didn't wait weeks to begin making changes. Within days of starting the engagement, we were implementing critical technical fixes and content improvements.
Focus on High-Intent Keywords – Rather than chasing high-volume but low-conversion keywords, we targeted searches that indicated genuine intent to use notary services.
Quality Over Quantity – Every piece of content we optimised was designed to be genuinely useful to potential clients, not just to tick an SEO box.
Technical Excellence – While content is important, the technical foundation of the site needed to be solid. Our thorough technical optimisation ensured that all other efforts could perform at their full potential.
Lessons for Professional Service Firms
The Wharf Notaries case study demonstrates several important principles that apply across professional services:
SEO Can Deliver Fast Results – Whilst SEO is often characterised as a long-term strategy (and it is), quick wins are absolutely possible when the right approach is taken. Within just two months, Wharf Notaries saw transformative results.
Technical SEO Matters – No amount of great content can overcome fundamental technical problems. Ensuring your website is technically sound is the foundation of any successful SEO campaign.
Local Intent is Powerful – For service businesses serving specific geographical areas, local SEO can be incredibly effective at connecting you with ready-to-buy clients in your vicinity.
User Intent is Key – Understanding what potential clients are actually searching for – and why – allows you to create content that both ranks well and converts visitors into enquiries.
Looking Forward
The results we achieved for Wharf Notaries are just the beginning. SEO is not a one-off project but an ongoing strategy. With the strong foundation we've established, we continue to build on this success, targeting additional keywords, creating more helpful content, and refining our approach based on performance data.
For Wharf Notaries, the investment in professional SEO has delivered measurable, significant returns. They've gone from being virtually invisible online to ranking prominently for the searches that matter most to their business – and the enquiries continue to flow.
If your professional service firm is struggling with online visibility, the Wharf Notaries case study demonstrates what's possible with the right SEO partner and strategy. Sometimes, the difference between obscurity and prominence is simply a matter of implementing the fundamentals exceptionally well – and doing it quickly.
Interested in achieving similar results for your business? At Rapid SEO London, we've been delivering transparent, results-driven SEO services since 2010. Get in touch to discuss how we can transform your online visibility.
Media Contact
Company Name: Rapid SEO London.
Contact Person: Adam MacHardie
Email: Send Email
Country: United Kingdom
Website: https://rapidseo.london/
