Move to AWS Cloud Gives Cricut Flexibility To Support Business Growth

Leading digital die-cutting machine relies on partnership with NIMBL to strengthen infrastructure to support significant user volume and changing business models.

DENVER, CO / ACCESSWIRE / February 8, 2023 / Cricut, a household name in crafting, selected NIMBL to migrate their infrastructure to Amazon Web Services (AWS) Cloud. Experiencing double digit growth in revenue and users since 2009, they naturally outgrew their current system. "We'd really outgrown our previous installation," said Tom Patterson, Director of IT at Cricut. In 2020, they grew their revenue by 36%, bringing their total to $1.3 billion. And in 2021, their online members increased by two million. Given that their business models changed, it was important to have their entire infrastructure in the cloud to take advantage of the flexibility and sustainability that exists in this platform. To make this happen, Cricut teamed up with technology business advisor NIMBL, Techedge Group again.

Cricut and NIMBL first partnered when Cricut implemented a disaster recovery plan, which provided a fast and reliable recovery of physical and cloud-based servers into Amazon Web Services (AWS). With NIMBL as the partner, this solution provided Cricut the opportunity to have an entire data backup in the cloud without having to invest in a data center.

Supported Future Growth

With this migration, AWS is establishing the foundation for future growth powered by AWS and SAP. This move supports Cricut's vision to scale its infrastructure to user influx. Even more so, because they already housed their DR in AWS Cloud, there were minimal expense and quick return to normal operation. Cricut is now empowered with complete flexibility and management of infrastructure.

With Cricut's entire infrastructure in the cloud, they no longer have to financially plan for hardware to manage on-premises systems and have the capabilities to scale it to their changing needs. Additionally, they have the confidence in knowing that their disaster recovery plan can be enacted in a matter of minutes so no data is lost or downtime is needed to recover.

A Natural Choice

With over 6.4 million users worldwide, Cricut, Inc. has steadfastly become a household favorite for crafters. Their creative technology platform is committed to encouraging new ways for members to experience making crafts at home.

The flexibility of the cloud, primes Cricut to upgrade their Enterprise Resource Planning (ERP). Patterson said, "What's next for us is S/4HANA. We need to upgrade our system, prepare for the future, complete the digital transformation, and we're [now] poised to be able to do that."

About NIMBL

As the North America branch of Techedge Group, NIMBL enables mid-size and large enterprises to efficiently and cost-effectively ramp up, scale, and optimize digital transformation for today's circular economy and increasingly dynamic partner ecosystems. The company's in-depth technical knowledge, advisory expertise, and implementation services span numerous industries and leverage a global team of 2,500 professionals across 20 offices on four continents. NIMBL's customers benefit from close collaboration at the local level with proven platforms, modern production methodologies, and agile best practices that help make people more productive, operations more sustainable, and overall quality of life better.

About Cricut

From the beginning, our dream has been to help people lead creative lives by providing tools to make their do-it-yourself projects beautiful, fun, and easy. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people think about crafting, designing, and making. Since then, we've continued to innovate with new machines, materials, and tools, and Cricut users worldwide continue to amaze us with the personal, meaningful, and unique things that they make.

Media Contacts:

Thuyanh Astbury
NIMBL
770-344-8233 | thuyanh.astbury@benimbl.com

SOURCE: NIMBL