NEW YORK CITY, NY / ACCESS Newswire / March 3, 2026 / CLUTCH Glue, the viral liquid fashion tape that's redefined how people wear clothes with confidence, is excited to announce its official launch at Urban Outfitters, both in physical stores and online. This milestone partnership brings CLUTCH Glue's cult-favorite solution to a new audience and solidifies the brand's position as a modern wardrobe essential.

Designed as an alternative to traditional fashion tape, CLUTCH Glue delivers a powerful yet gentle hold that keeps clothing securely in place, from plunging necklines and wrap dresses to biker shorts and statement accessories. The vegan, cruelty-free formula is sweat-resistant, water-soluble, and washes out easily, making it ideal for everyday wear and special occasions alike.

"Urban Outfitters has always been a destination for discovery, self-expression, and trend-forward brands," said Annabel Hay, Founder of CLUTCH Glue. "Partnering with Urban Outfitters allows us to meet style-driven consumers where they already shop and trust for innovation. We're excited to introduce even more people to a product that truly changes how you get dressed."

Since its debut, CLUTCH Glue has quickly built a loyal following through social-first growth, word-of-mouth momentum, and strong direct-to-consumer sales, becoming a go-to solution for everything from plunging necklines to daring silhouettes.

Availability

Launching March 2026 in select Urban Outfitters stores nationwide and online at UrbanOutfitters.com.

About CLUTCH Glue

CLUTCH Glue is a first-of-its-kind liquid fashion glue created to give people the freedom to wear what they want with confidence. Founded by Annabel Hay, the brand was built to solve everyday styling challenges with a smarter, stronger, and cleaner alternative to traditional fashion tape. CLUTCH Glue is vegan, cruelty-free, sweat-resistant, and easy to remove, making it a modern essential for today's wardrobe.

About Urban Outfitters

Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a curated mix of fashion, accessories, beauty, and home products. Known for its trend-setting assortment and cultural relevance, Urban Outfitters champions brands that resonate with creative and style-curious consumers.

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PR Contact
Colleen Mathis, absolute R relations
Colleen@absoluterrelations.com

SOURCE: CLUTCH