As the saying goes, “There are seven necessities for daily life: firewood, rice, oil, salt, soy sauce, vinegar, and tea.” Condiments play a pivotal role in everyday life. In 2011, Shandong Xingzhengzongchu Food Co., Ltd. established itself in Linshu County, Shandong Province. Through innovation and development, it has made Chinese flavors renowned both at home and abroad.
Stepping into Shandong Xingzhengzongchu Food Co., Ltd., one is greeted by clean and tidy production workshops filled with the aroma of various seasonings. Assembly lines operate in an orderly manner, with workers wearing masks throughout the process and working diligently at a safe distance. Amid the hum of machinery, condiments such as chicken bouillon, soy sauce, and mustard are continuously produced, packaged, loaded onto trucks, and shipped to all corners of the country.
Shandong Xingzhengzongchu Food Co., Ltd. is a condiment enterprise that integrates raw material cultivation, research and development, production, and sales. In 2001, General Manager Xu Qinguo founded the “Xingzhengzongchu” brand in Guangdong. Driven by a desire to bring glory to national brands, Xu Qinguo led his team with dedication and hard work, breaking the monopoly of foreign enterprises and successfully securing a place in the mid-to-high-end condiment market.
Xu Qinguo shared with reporters that the company’s main products are specialized condiments for Chinese, Western, Japanese, and Korean cuisines. It now boasts four major brands—”Xingzhengzongchu,” “Zhong Chu,” “Chef Doctor,” and “Wasabi Homeland”—with over 80 individual products. Its customer base includes domestic and international restaurants, wholesalers, food processing plants, and supermarkets. Products are sold through offline, online, and export channels, reaching more than a dozen countries and regions, including Sweden, Russia, Vietnam, and Kenya.
For over a decade, the company has consistently regarded technological innovation as the core driver of its development. Adhering to the principle of “making condiments and making them well,” it steadily advances toward the goal of building a century-old national brand.
“We are partners with the China Federation of Supply and Marketing Cooperatives and China Post, have been selected for the ‘Basket of Products’ project, possess one intangible cultural heritage product, and are recognized by customs as a ‘Same Line, Same Standard, Same Quality’ enterprise,” Xu Qinguo said with pride.
Currently, the company has received numerous honors and certifications, including National High-Tech Enterprise, Shandong Famous Brand, and Provincial “Specialized, Refined, Unique, and New” Enterprise. These achievements have not only opened up broad growth opportunities for the company but also illuminated an innovative path filled with flavor and wisdom for the transformation and upgrading of the traditional condiment industry.
“Moving forward, we will introduce more high-quality and diverse condiments based on market demand and changes in consumer tastes to meet the needs of different consumers,” Xu Qinguo stated. While consolidating the domestic market, the company will further expand into overseas markets, allowing the delicious tastes of China to go global.
