Quotient analytics experts to speak on virtual panel about the unique challenge for digital technology innovation in an industry traditionally built on brick-and-mortar
Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced that Thalya Hamilton, VP, Data and Analytic Product, and David Fanska, Director of Analytics and Data Science, will speak together at Adweek’s fourth annual Elevate: AI event.
Hamilton and Fanska will explore the enormous opportunity that machine learning unlocks for grocery retail – meeting consumers on their path to purchase with personalized experiences at scale across different categories. The upcoming virtual panel, “Personalizing Grocery Retail Through Digital Innovation,” will take place on Tuesday, May 18 at 2:10 p.m. EDT.
With the boom in growth of grocery retail over the last year, including unparalleled eCommerce adoption, shoppers expect a level of personalization in their in-store experience that mimics those of other industries. Delivering on this for grocery retail will be the key to its growth, but the road to get there is as challenging as it is exciting.
Hamilton and Fanska will discuss this in more detail, and will also explore:
- How to solve the digital “last mile challenge”
- Translating point-of-sale transaction data into actionable strategies
- Developing technology for niche data sets and specific goals
To learn more about the Elevate: AI event, visit: https://event.adweek.com/elevate-ai-2021.
Quotient (NYSE: QUOT) is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, Albertsons Companies, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Mountain View, California, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv. For more information visit www.quotient.com.
Brands2Life on behalf of Quotient