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CI&T at NRF 2024 Showcases Commerce Solutions for the Future of Retail

CI&T’s Digital Solutions for Retailers Fuel Market Agility and Deliver Customer Experiences that Drive Growth

Global digital specialist CI&T (NYSE:CINT), a leader in driving AI-powered digital transformation for global brands, announced today that during the National Retail Federation (NRF) Retail's Big Show, it is showcasing two new retail accelerators: GenAI-based Situational Commerce and integration with Crownpeak’s Product Discovery. Taking place in New York City on January 14-16, 2024, CI&T will be on hand at NRF to share insights and demonstrate composable commerce solutions that optimize and scale retail experiences in a rapidly evolving retail market.

CI&T specializes in modern solutions that leverage composable architecture, emphasizing flexibility and agility to meet ever-changing consumer demand, reduce risk and improve customer experience. From omnichannel strategies to cloud management and personalization, CI&T works with retail, CPG and QSR clients and best-in-class partners to integrate solutions that are compatible with unique business needs.

"We join forces with our clients to lead the way in building their next-generation digital ecosystems, from modernizing and elevating their e-commerce platforms and in-store technologies to deploying strategic data initiatives focused on hyper-personalization and GenAI-powered experiences," said Marcelo Vessoni, CI&T’s newly appointed SVP, Head of Retail. "We are excited to participate at NRF and showcase how our innovative digital strategies and solutions benefit and empower retail partners to build more streamlined paths toward ever-improving consumer experiences."

CI&T Featured Retail Accelerators

CI&T will feature its industry-leading retail accelerators for experience management in its booth #1262 on level 1 at the Javits Center. Conference attendees are invited to visit the booth for a first look and learn more about how brands can accelerate the delivery of the personalized customer experience for their online store.

  • Crownpeak Product Discovery - leverages natural language processing (NLP), machine learning, deep learning algorithms and computer vision to enable smart search, merchandising and product recommendations to support the modern customer experience.
  • CI&T’s Situational Commerce - utilizes generative AI’s conversational experience to support customers who need recommendations in the e-commerce purchase journey for occasion-based shopping.

CI&T and Domino’s Pizza Panel Discussion

CI&T’s Director of Retail Strategy Melissa Minkow will be joined by Mark Messing, VP of Digital Experience and Loyalty at Domino’s for a 45-minute discussion titled “What Retailers Can Learn from Domino’s Digital Experience'' on Tuesday, January 16 from 10:15-11:00 am ET. The session, moderated by Minkow, will focus on Domino’s game-changing innovations and the decisions behind them. Takeaways will include how Domino’s optimized their digital strategy, key learnings from their successes and challenges, and consumer insights from CI&T’s annual Connected Retail Report.

CI&T and Crownpeak Leadership Dinner

To kick off NRF 2024, CI&T and Crownpeak will be hosting an exclusive evening event featuring a closed door discussion on the latest trends and major event themes with select industry leaders. The dinner event will be held on January 14 at a famed NYC eatery in Hudson Yards.

CI&T Connected Retail Report 2024

At NRF 2024, CI&T will also be launching its fourth edition of the Connected Retail Report. The annual report, which includes a consumer survey and expert analysis, gives business leaders key insights into the current and future state of retail.

Please visit here for more information on CI&T’s presence at NRF.

About CI&T

CI&T (NYSE:CINT) is a global hyper digital specialist, a partner in AI-powered digital transformation and efficiency for 100+ large enterprises and fast growth clients. As digital natives, CI&T brings a 28-year track record of accelerating business impact through complete and scalable digital solutions. With a global presence in nine countries with a nearshore delivery model, CI&T provides strategy, data science, design, and engineering, unlocking top-line growth, improving customer experience and driving operational efficiency. CI&T is the Employer of Choice for more than 6,000+ professionals.


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