Anda Pho Named President at Evite, the Leading Party Planning Authority

The appointment of Pho ushers in a new era of female leadership at the 25-year-old legacy party brand

Evite, the world's leading digital platform for bringing people together, is celebrating a groundbreaking moment with the appointment of Anda Pho as its first-ever female President. Taking the reins in 2024, Anda leads a team of remarkable women executives, marking a significant milestone for the company and the event planning industry.

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Anda Pho, President of Evite Photo Credit: Evite

Evite is the world's leading digital platform for bringing people together for life's celebrations. Since 1998, Evite has helped millions of people connect with friends and family to create personalized invitations and manage event details across devices. As a result, Evite facilitates billions of dollars in party-related purchases annually. Evite also believes in the power of giving back, having raised over $41 million for charitable organizations and nonprofits.

"Appointing Anda as Evite's President isn't just a historical moment, it's a strategic evolution for our company," said David Yeom, CEO of Evite. "Her focus on modernizing the user experience and developing innovative features will ensure that Evite remains the go-to platform for creating meaningful connections and celebrating life's moments, big and small."

Anda brings over 25 years of experience to Evite, having previously held executive positions at leading companies like POM Wonderful, Teleflora, and True&Co. As Chief Product Officer at Evite, she spearheaded a successful brand reinvention, modernizing the customer experience and prioritizing ease and customization.

With Anda at the helm, Evite is:

• Driving innovative product development: Streamlined features like shareable links for quick invites and schedulable eGift cards add convenience and style to every celebration.
• Celebrating moms and their expertise: This new mom-led team understands the needs of busy party planners and is committed to delivering solutions that fit seamlessly into their lives.
• Staying ahead of party trends: From kid-themed favorites like Disney and Minecraft to sophisticated styles, Evite offers the perfect theme for every occasion.
• Recognizing diverse journeys: The Parenthood Journey category offers themes for all stages of family planning, ensuring inclusivity and representation.
• Giving back to the community: Evite remains committed to its charitable roots, having raised over $41 million for worthy causes.
• A Trusted Resource for Party Planning

"I'm incredibly excited to lead this talented team as we continue to build upon Evite's legacy," said Anda Pho, President of Evite. "We're committed to providing innovative solutions that make connecting with loved ones easier and more joyful than ever before, while celebrating the diverse ways people choose to come together."

Evite remains the go-to resource for creating unforgettable gatherings, with a track record that includes 120+ million annual users, nearly three billion invitations to-date with billions of dollars in party-related purchases, and $41 million raised for charitable organizations and nonprofits.

About Evite

Evite is America's go-to destination for all things party. Since launching in 1998, Evite has elevated the standard for the event planning industry while evolving from an invitation company to a fully integrated ecosystem of customizable invitation and greeting card designs, RSVP tracking, event reminders, guest messaging and contact management. Evite brings together people to make celebrating face-to-face effortless and more memorable. To date, the company has sent nearly three billion invitations. Visit www.evite.com or download the app to start planning and get inspired.

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