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Cloudflare Enters Observability Market with Acquisition to Enhance Serverless Performance

Cloudflare enters new market; acquisition will enhance observability tools within Cloudflare's developer platform to keep pace with the evolving needs of modern web applications

Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today announced an entrance into the observability market with the acquisition of Baselime, the cloud-native observability platform. By integrating Baselime’s technology with Cloudflare’s developer platform, Cloudflare will be uniquely positioned to bring deep knowledge of serverless platforms and developer experience together to solve the challenges of observability for serverless apps. Today, entire applications are built on serverless architectures, from compute to databases, storage, queues, and more. Still, observability is often regarded as one of the weaknesses of serverless architectures — trading off visibility into the application’s behavior for scalable infrastructure that doesn’t need to be managed. Building and debugging production applications requires the ability to understand trends and patterns, identify performance bottlenecks, and isolate errors to ensure ongoing reliability, scalability, and security. Having access to this level of visibility, preferably all within one platform, is a critical factor developers consider when choosing a platform on which to build.

“Two million developers building on Cloudflare trust us to help scale their apps globally, but can still struggle to understand the behavior of their cloud applications,” said Matthew Prince, co-founder and CEO, Cloudflare. “We believe that to be the leading developer platform, having the best observability tools built in is going to be table-stakes. Baselime has raised the standard for serverless observability and we can further unlock those insights for every developer building on our platform.”

With this acquisition, Cloudflare enters into the observability market to further enable developers to deploy services in production — allowing teams to identify when a release has gone wrong and needs to be rolled back, investigate bugs and regressions, optimize performance, and more. Developers will also benefit from the ability to optimize the cost of their serverless applications, by understanding the rate of requests made and analyzing sources of latency.

With this acquisition, Baselime will be integrated into Cloudflare’s developer platform, helping developers push the boundaries of modern observability to:

  • Analyze their observability data across thousands of possible fields and values, to surface all errors, requests, or performance issues for specific users or across their entire applications.
  • Enable and adopt OpenTelemetry-based tools and standards to facilitate integration with a diverse set of application frameworks and cloud providers. These tools and standards enable developers to easily and consistently instrument their applications for rich observability data, making it easier to quickly troubleshoot issues, whether they impact a single user, a subset of users or the entire application.
  • Extract insights from their observability data thanks to a suite of developer experience improvements, including real-time error tracking based on logs and traces, actionable alerts, trace diagrams and timelines, an approachable query engine, and an AI debugging assistant.

“Cloudflare is building the next frontier of cloud computing with their connectivity cloud. Our core mission has always been to simplify and innovate observability for the future of the cloud, and Cloudflare's ecosystem offers the ideal ground to further this cause,” said Boris Tane, founder and CEO, Baselime. “With Cloudflare, we're positioned to deeply integrate into a platform that two million developers trust, enabling them to build, ship, and troubleshoot applications fast. I am incredibly excited about the potential of what we can build together and the impact it will have on developers around the world.”

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About Cloudflare

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.

Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Learn more about Cloudflare’s connectivity cloud at Learn more about the latest Internet trends and insights at

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “explore,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words, or other similar terms or expressions that concern Cloudflare’s expectations, strategy, plans, or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding the capabilities and effectiveness of Cloudflare’s developer platform and other products technology and Baselime’s products and technology, the benefits to Cloudflare’s customers from using Cloudflare’s developer platform and other products technology and Baselime’s products and technology, the timing of when Cloudflare’s developer platform and Baselime‘s products and technology and or any of their related features will be fully integrated and generally available to all current and potential Cloudflare customers, Cloudflare’s plans and objectives for, and the timing of, the integration of Baselime’s products and technology into Cloudflare’s developer platform, Cloudflare’s technological development, future operations, growth, initiatives, or strategies, and comments made by Cloudflare’s CEO and others. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, risks detailed in Cloudflare’s filings with the Securities and Exchange Commission (SEC), including Cloudflare’s Annual Report on Form 10-K filed on February 21, 2024, as well as other filings that Cloudflare may make from time to time with the SEC.

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Cloudflare, Inc.

Daniella Vallurupalli

Vice President, Head of Global Communications

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