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ServiceNow Enhances Creator Workflows to Scale Digital Transformation Across the Enterprise

New Creator Studio extends low-code leadership with an intuitive, no-code experience that empowers every employee to build applications

Innovations in Automation Engine provide a comprehensive view of automation environments and simplify RPA deployments, improving mission critical business processes

Solutions complement ServiceNow’s growing Now Assist for Creator generative AI capabilities

Knowledge 2024 – Today, at ServiceNow’s annual customer and partner event, Knowledge 2024, ServiceNow (NYSE: NOW), the AI platform for business transformation, introduced a new no-code development studio and new automation capabilities to accelerate and scale digital transformation across the enterprise. New Creator Studio – available with ServiceNow App Engine – extends existing low-code leadership with an intuitive, no-code experience that empowers every employee to build applications. In addition, updates to Automation Engine – part of ServiceNow’s intelligent automation offering – provide a more comprehensive view of automations and simplify robotic process automation (RPA) deployments. These new solutions and tools further complement ServiceNow’s growing Now Assist for Creator generative AI capabilities.

This press release features multimedia. View the full release here:

(Graphic: Business Wire)

(Graphic: Business Wire)

Organizations often rely on fragmented point solutions to address a scarcity of IT specialists and a surge in application demand, but those solutions struggle to capture the valuable insights needed to scale automation efforts across people and processes. According to IDC, over one billion new logical applications will be created by 20281, highlighting the urgency to address this gap from a single platform.

“As business leaders face increased pressure to boost efficiency, drive productivity, and reimagine operations, they require a comprehensive platform to create, scale, and measure automation across all areas of the enterprise,” said Josh Kahn, senior vice president and general manager, Creator, Finance and Supply Chain Workflow Products at ServiceNow. “These major enhancements in ServiceNow Creator Workflows mark a significant leap forward in the evolution of app development and automation on the Now Platform by securely moving these capabilities beyond the borders of IT and engineering. Now, creators of any skill level have access to the tools needed to create and deploy applications and automations at scale.”

Democratizing no-code development for faster, more intelligent applications

Part of ServiceNow App Engine, Creator Studio brings a no-code development environment to the Now Platform, offering a guided, intuitive experience for building request-based applications. Designed with all creators in mind, Creator Studio breaks down the traditional barriers to app development, making it accessible for business process owners to bring their automation ideas to life. By putting application development into the hands of process owners in a guarded, secure, and governable way, IT teams can reduce backlog while still retaining the ability to monitor and manage the development lifecycle.

Creator Studio complements existing ServiceNow development capabilities like App Engine Studio by providing a new entry point for application creation. ServiceNow’s longstanding leadership in the low-code market has made it the development platform of choice for digital leaders. With Creator Studio, ServiceNow is continuing to put the power of app development into the hands of those moving the needle for businesses, so every employee has the power to contribute to their company’s digital transformation journey.

Streamlining automation and integration on a single, intuitive platform

Organizations often struggle with islands of automation as they manage multiple, disconnected point solutions and manual processes. Consequently, the promised benefits of automation remain unrealized, stifling progress and impeding automation leaders from harnessing actionable insights across different vendors and departments.

The latest enhancements to Automation Engine, ServiceNow’s intelligent automation offering, tackle this challenge by advancing existing centralized automation management and visibility across company-wide initiatives, including different internal teams and multiple external vendors. By reducing the amount of high-volume, repetitive work often associated with automation management, companies can further unify their intelligent automation strategies through a robust set of automation capabilities, including RPA, API Integration, Document Intelligence, Process Mining, and Automation Governance—all on a single platform:

  • Automation Center is now enhanced with streamlined automation intake and embedded ROI tracking, providing IT teams with a visual, bird’s eye view of their automation requests and tasks. This experience boosts operational efficiency and continuity across the entire automation lifecycle, creating processes that help free up employee bandwidth and optimize workflow management.
  • Embedded Task Automation makes ServiceNow’s existing RPA solution more powerful by enabling developers, customer service agents, and IT teams to trigger automations from forms, playbooks, and workspaces in other unified workflows such as ITSM, CSM, and HRSD. This reduces the need for constant app switching and manual, high-volume repetitive tasks, allowing employees to concentrate on more strategic work.

As part of new generative AI capabilities announced today, ServiceNow also introduced features within Now Assist for Creator to continue providing development teams with the ability to create and scale apps more quickly on the Now Platform. New app generation, playbook generation, and Service Catalog generation harness the power of generative AI, so developers and non-technical users alike can build net-new apps, workflow playbooks, and catalog items in a fraction of the time.

What customers are saying:


“NASCAR is committed to delivering top-tier experiences to both our employees and to our fans,” said Chris Tozier, managing director of Enterprise Applications at NASCAR. “In the world of motorsports, speed is the name of the game, and the ServiceNow platform helps us accelerate efficiency across IT operations. With new updates to ServiceNow’s Creator Workflows, such as Creator Studio, we are democratizing application development across our business so our employees can dedicate more time to improving the fan experience.”


“ProAssurance continues to significantly transform its digital insurance operations with the Now Platform as one of its foundational systems of action,” said Max Malloy, assistant vice president, Enterprise Digital Experience at ProAssurance. Our momentum keeps growing after 7+ years of working across the ServiceNow ecosystem to develop innovative insurance automation solutions, and so we're beyond excited about the empowerment provided to our business product owners through Creator Studio to build low-complexity, high-efficiency apps with a focus on refined digital experience.


  • The new capabilities included in Creator Workflows will be available on May 9, 2024.

Additional information:

  • Learn more about ServiceNow Knowledge 2024 here.
  • Check out the press release on ServiceNow’s latest generative AI solutions, announced today.

About ServiceNow:

ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit:

Forward-Looking Statements

This press release contains “forward-looking statements” about the expectations, beliefs, plans, and intentions relating to its generative AI innovations announced at Knowledge 2024. Such statements include statements regarding future product capabilities and offerings and expected benefits to ServiceNow. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, ServiceNow’s results could differ materially from the results expressed or implied by the forward-looking statements made. ServiceNow undertakes no obligation, and does not intend, to update the forward-looking statements. Factors that may cause actual results to differ materially from those in any forward-looking statements include: (i) delays and unexpected difficulties and expenses in executing the product capabilities and offerings, (ii) changes in the regulatory landscape related to AI and (iii) uncertainty as to whether sales will justify the investments in the product capabilities and offerings. Further information on factors that could affect ServiceNow’s financial and other results is included in the filings ServiceNow makes with the Securities and Exchange Commission from time to time.

© 2024 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


1 IDC, 1 Billion New Logical Applications: More Background, doc #US51953724, April 2024


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