Bealls Inc., a privately held retail corporation operating more than 660 stores across the United States, today announced a new in-store payments integration with Flexa, the global leader in digital payments. With this launch, Bealls Inc. became the first national retailer to accept digital currencies from any crypto wallet app across more than a dozen blockchains simultaneously, supporting a range of assets from stable coins to meme coins. Guests will be able to pay using popular digital currencies across bealls, Bealls Florida, and Home Centric banners.

The announcement coincides with the company’s 110th anniversary, a milestone that reflects innovation and a commitment to guest experience. Bealls Inc. has continually invested in the latest technological advancements, embracing in‑store kiosks, online shopping, and today, leading its peers in accepting digital currencies for in-person payments.

“The retail legacy that Bealls has built over the last 110 years is simply incredible, and it’s no surprise that a company with this much staying power is now adopting the most important payments technology evolution the world has ever seen,” said Trevor Filter, cofounder of Flexa. “We’ve truly enjoyed getting to know the Bealls team over the last few years and are delighted to have Flexa play such an important supporting role in their journey going forward.”

The new integration will use Flexa Payments, a simple, all-in-one solution that provides merchants like Bealls Inc. with a fast and flexible way to accept over 99 digital currencies—including bitcoin, ether, and stablecoins like USDC—from more than 300 digital currency wallets. Designed to integrate directly with existing retail systems, Flexa Payments works seamlessly across mobile, in-app, and in-store contexts, delivering sub-second transaction speeds and automatic updates as new currencies and wallet apps are introduced.

“Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation. Our partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years,” said Matt Beall, Chairman & CEO, Bealls Inc.

As demand for real-world applications of digital assets continues to grow, the Bealls Inc. partnership with Flexa signals how leading retailers are embracing more flexible and inclusive payment options. As of early 2025, approximately 28% of American adults—around 65 million people—own cryptocurrency, a number that continues to rise as consumers seek out new ways to pay. The collaboration also expands Flexa’s payment options in brick-and-mortar retail, reinforcing the company’s mission to make digital payments universally accepted and as seamless as paying with a card or mobile wallet.

To learn more about Flexa and Flexa Payments, visit flexa.co.

About Bealls

Headquartered in Bradenton, Florida since 1915, Bealls Inc. is a privately held company that has been owned and operated by the founding family for 110 years. The company operates more than 660 retail stores in 22 states under the names bealls, Bealls Florida, and Home Centric, and online at bealls.com and beallsflorida.com. To learn more about Bealls, Inc., please visit http://www.beallsinc.com.

About Flexa

Flexa is the global leader in pure-digital payments, providing merchants and developers with innovative tools for commerce. Flexa’s solutions enable the acceptance of digital assets across various points of sale, offering instant authorization, complete fraud resistance, and flexible payouts. Founded in 2018, Flexa’s mission is to help sellers thrive in the next era of commerce.

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