Two category disruptors unite as energy brand Wip enters luxury fashion with designer Bossi, redefining how performance, culture, and design collide

Wip, an innovative energy brand redefining the category with natural caffeine, premium pouches that support physical and mental performance, today announced the launch of a limited capsule collection with luxury streetwear designer Bossi. In a move rarely seen from an energy brand, the collaboration marks Wip’s foray into luxury fashion and streetwear culture with an ultra-limited drop that combines functional energy with collectible design.

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Wip and Bossi introduce ultra-limited capsule bringing energy culture into luxury streetwear.

More than an energy product, Wip has quickly become synonymous with people pushing through intense, creative, and demanding lives, showing up in studios, gyms, nightlife - ultimately everywhere momentum is required. The collaboration marks Wip’s expansion from fueling performance to shaping culture, creating a moment where energy, identity, and design intersect.

The partnership pairs Wip’s modern ethos grounded in performance with Bossi’s reputation for transforming vintage garments into one-of-a-kind, highly embellished pieces worn by cultural tastemakers including Future, Justin Bieber, Lewis Hamilton, Madonna, Playboi Carti, Quavo, Stefon Diggs and Teyana Taylor. Together, the brands translate performance into fashion, creating pieces built for people moving seamlessly between work, nightlife, creativity, and training.

The creative campaign launching the collaboration draws inspiration from early 2000s or “Y2K” tabloid culture, capturing the fast-paced feel of celebrity life caught on camera. Shot by renowned photographer Chris Maggio and styled by the incredibly talented Dara Allen, the imagery blends nostalgic references with a modern edge to create visuals that feel spontaneous and unfiltered.

“Wip exists to fuel focus and power performance in the moments that matter most, something we refer to as the 25th hour,” said Richard Mumby, CEO of Wip. “Bossi creates pieces with real presence, which made him the perfect partner to translate what energy feels like into fashion; bold, intentional, and built for people who shift between performance and style without compromise. We didn’t enter fashion to sell clothes, but to create something that stands out. The limited nature of the drop mirrors the momentum and intensity behind the brand.”

The Limited Edition Wip x Bossi Collaboration

Featuring just 20 pieces across hoodies, tees, and beanies, the limited edition collection represents the most exclusive expression of the partnership. Each piece is carefully embellished with rhinestones, bringing Bossi’s signature interactivity to life while catching and reflecting light in motion. The collection also incorporates Wip’s signature bright yellow, a visual signal of focus, momentum, and the bold energy at the brand’s core.

Wip x Bossi hoodies and tees feature a blue-to-red gradient inspired by Wip’s flavor palette, embedding the brand’s DNA directly into the garments. The Wip x Bossi beanie is born directly from Bossi’s core practice: each is made from vintage T-shirts that are intricately rebuilt by hand, ensuring no two are exactly alike.

The ultra-limited Wip x Bossi collection is available exclusively on Wip.com/bossi, priced from $700 to $1,750, designed as an ultra-rare release for collectors and cultural insiders.

The Wip Designed by Bossi Collection

Wip and Bossi have also introduced a broader collection designed to allow more people to participate in the moment and access Bossi’s design language through everyday essentials.

Meticulously designed by Bossi, the Wip Designed by Bossi Collection brings his signature aesthetic into wearable, everyday silhouettes: tees, tanks, sweats, hats, denim, and more, combining Bossi’s creative direction with Wip’s emphasis on performance, wearability, and cultural relevance.

The collection is designed for real life movement, from training sessions to studio time, travel days, and nights out, allowing consumers to carry the same energy across every part of their day.

Produced in limited quantities, the collection balances accessibility with scarcity and is available exclusively on Wip.com/bossi, priced from $45 to $189.

Bossi personally designed the collection, blending his unique approach with Wip’s drive to create products and experiences that move with modern lifestyles.

“We were excited to bring the BOSSI x WIP collaboration to life,” said Alex Bossi. “As a brand that has never taken the traditional route, partnering with an energy company that challenges convention felt like a natural alignment.”

About Wip

Wip is leading the next generation of functional energy with premium pouches built for physical and mental performance. Powered by natural caffeine, B vitamins, and zero sugar, Wip delivers ready-to-use, convenient energy in two bold strengths—100mg and 200mg of caffeine—without the sugar crash or complexity of traditional formats. Designed for modern, on-the-go lifestyles, Wip meets consumers wherever life takes them, from workouts to workdays and everything in between. Available in Mint, Orange Citrus, Sour Cherry, and Strawberry Kiwi, with more flavors on the way, Wip represents a new era of functional energy: portable, purposeful, and built to move you. Fuel your focus. Power your performance. To learn more about Wip and join the community, visit wip.com and follow the brand on Instagram and TikTok.

About Bossi

Bossi is a luxury streetwear brand known for transforming vintage materials into one-of-a-kind garments through bold embellishment, upcycling, and craftsmanship. With a growing following among musicians, creatives, and cultural tastemakers, Bossi represents a new standard in expressive, sustainable luxury.

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