Ampian HR has officially rebranded as Row Partners and unveiled the world’s first End-to-End PEO.
-- After 20 years as a leading Professional Employer Organization (PEO), Ampian HR has officially rebranded as Row Partners and unveiled the world’s first End-to-End PEO - a comprehensive, integrated solution designed to deliver both operational certainty and measurable business growth.

In addition to Payroll, HR, Benefits, and Risk and Compliance, Row Partners will now also provide Medical Coding and Billing, along with a suite of proven growth strategies designed to help behavioral health facilities and residential treatment centers treat more patients, as the demand for care continues to exceed availability.
“As Ampian HR, our focus was all about helping businesses survive the day-to-day. Now, Row Partners is dedicated to helping businesses grow,” said Dan Shirts, President of Row Partners.
“By adding medical coding and billing and targeted growth strategies, which include world-class marketing, we’re helping behavioral healthcare providers thrive by empowering them to focus on what they do best, which is helping patients get better.”
This revolutionary End-to-End PEO approach comes at a time when behavioral health providers across the nation are facing a sharp increase in the demand for care. A report by the Pew Charitable Trust in February 2025 highlighted that many behavioral health needs in the U.S. remain largely unmet.
Additionally, an August 2024 report from the National Center for Health Workforce Analysis revealed that over one-third of the U.S. population (approximately 122 million people) reside in areas designated as Mental Health Professional Shortage Areas. Furthering this concern, their 2023 report estimated that around 59 million U.S. adults, or 23% of the adult population, experienced a mental illness, with nearly half (46%) not receiving any treatment. This lack of treatment is partly due to behavioral health providers not accepting new patients, with average wait times for behavioral healthcare services reaching up to 48 days.
“As the world’s first End-to-End PEO, we see a significant opportunity to enhance the way behavioral health providers operate and grow, so they can help more individuals achieve positive life-changing outcomes,” Dan Shirts added.
This rebrand features a new logo and brand mark that symbolize the seamless partnership Row Partners’ End-to-End PEO solution provides its clients. The new Row Partners’ tagline, “All Together Now,” captures their commitment to providing businesses with the expertise of a trusted partner, helping them achieve success across all facets of their operations.
About the company: Experience the game-changing advantages of partnering with Row Partners—the world’s first End-to-End PEO. Row Partners will elevate the performance and reputation of your business with a fine-tuned, customizable suite of administrative services, including payroll, human resources, benefits, and risk and compliance management. Additionally, we specialize in medical coding and billing services tailored specifically for behavioral health facilities and residential treatment centers. Best of all, our world-class, data-driven growth solutions will help your business thrive.
Contact Info:
Name: Dan Shirts
Email: Send Email
Organization: Row Partners
Website: https://rowrowrow.io/
Video URL: https://youtu.be/AdBUih_uIQU
Release ID: 89176392
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