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Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has earned the top number one spot on Ad Age Best Places to Work 2023 list. This is the third consecutive year Goodway Group has been ranked on Ad Age Best Places to Work list, a research-driven program that analyzes company's practices, programs and benefits and surveys employees for their perspective.
Goodway Group was recognized for its award-winning culture rooted in its shared behaviors guiding the company to lead with heart, smart and grit to drive innovation that leads to real business outcomes. Goodway Group has pioneered a remote workplace since 2010 and has a deep history of providing flexibility and greater work-life balance. To meet the needs of the evolving workforce and times, Goodway Group continues to adapt its work culture to address new challenges. For example, to help combat increasing burnout rates experienced on a national scale in 2022, the agency’s People Experience (HR) team created a team building exercise around work flexibility that empowers teams to create their own work coverage arrangements to be creative within working hours and allow time for care needs.
Goodway Group is committed to focusing on employee mental health and well being to forge a path toward excellence and a commitment to its people. To provide unique opportunities to its employees, Goodway partners with Ginger to provide employees with resources and benefits to optimize areas of their lives outside of work, including mental health counseling, nutrition needs and financial planning. Additionally, the Goodway Council acts as a feedback loop from employees to the leadership team on various topics to prioritize and influence company culture, and respond to evolving needs.
“We are so honored to be recognized for the third time by Ad Age for Goodway Group’s dedication to its people in all that we do. At Goodway, we are committed to maintaining a people-first culture that supports employees’ well-being and professional goals. Goodway Group truly believes that the best client experience stems from exceptional employee experience first,” said Kandi Gongora, Chief Transformation & People Officer of Goodway Group. “Being among the top companies in the advertising industry and being featured on this list is particularly rewarding because it is based on the direct feedback from our employees. They report strong satisfaction in all areas that matter most, which is a testament to our policies and practices. This recognition inspires us to continue to strive for excellence in building a workplace that is best in class.” ”
In addition to Goodway Group’s inclusion on Ad Age’s Best Places to Work for three consecutive years, the agency has also been recognized for Newsweek’s 2022 Top 100 Most Loved Workplaces® list and named Best Employer for Remote Employees at the 2021 Digiday WorkLife Awards. Goodway Group was also featured on the Inc. Best Workplaces 2022 list among the top American companies that have excelled at creating exceptional workplaces and company culture.
Ad Age Best Places to Work 2023 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of a weakening economy, changing media market and a continued tight talent pool. The winners—top companies with 200 or fewer employees and top companies with more than 200 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.
“The tight labor market forced every business in the industry to compete for talent, and the 2023 Best Places to Work winners proved the value of understanding what employees want today,” said Dan Peres, president and editor-in-chief of Ad Age. “Companies will face challenges this year with the economy and ongoing effects of the pandemic, but winning workplaces understand that taking care of employees is central to business success.”
Ad Age produced Best Places to Work 2023 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
About Goodway Group
Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the U.K. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger's Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.
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