- A company’s ability to establish, maintain strong brand equity creates passionate, loyal consumers
- Creating a community, differentiating are essential steps in building a powerful brand
- Since inception, SHRG has devoted itself to creating a community where entrepreneurs and consumers alike can find health, wealth and happiness
Creating a recognizable brand is essential to success for companies in any industry, especially in direct sales. Direct Selling News (“DSN”) recently shared key tips to “up your brand game” (https://ibn.fm/oQLYO), and many smart companies in the space, such as Sharing Services Global (OTCQB: SHRG), understand that “creating and maintaining strong brand equity creates consumers that are passionate. And once a consumer becomes passionate about a brand, they assign added value to it.”
In what it calls a “Brand Equity Playbook,” DSN explores the value of creating a community and differentiating. In regards to creating a community, the article observes that “conventional wisdom…
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG
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