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Why Brookdale (BKD) Stock Is Trading Up Today

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What Happened?

Shares of senior living provider Brookdale Senior Living (NYSE: BKD) jumped 7.4% in the afternoon session after Barclays upgraded the stock to Overweight from Equalweight and raised its price target to $14.00 from $9.50. The upgrade followed the company's recent third-quarter results, which pointed to strong operational performance despite a reported net loss. Brookdale posted its highest occupancy rates since before the pandemic began in early 2020. Moreover, adjusted EBITDA, a key measure of profitability, soared 20% year-over-year, which outpaced analyst expectations. In response to these trends, Brookdale lifted its full-year EBITDA target, signaling confidence in sustained demand and business momentum.

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What Is The Market Telling Us

Brookdale’s shares are quite volatile and have had 16 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was about 1 month ago when the stock gained 9.7% on the news that the company reported strong occupancy growth for September 2025. The senior living operator announced its consolidated weighted average occupancy for September reached 82.5%, an increase of 330 basis points, or 3.3%, compared to the same month in the previous year. This figure also represented a 70 basis point improvement from August. For the third quarter, the company's weighted average occupancy was 81.8%, which was 290 basis points higher than the year-ago period. The rising occupancy rates suggested increased demand for Brookdale's services, signaling a positive operational trend for the company.

Brookdale is up 97.7% since the beginning of the year, and at $10.01 per share, has set a new 52-week high. Investors who bought $1,000 worth of Brookdale’s shares 5 years ago would now be looking at an investment worth $2,501.

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