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8 Urgent Trends Pharmacy Leaders Must Embrace Now

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8 Urgent Trends Pharmacy Leaders Must Embrace Now

The United States pharmacy sector is at a pivotal juncture, facing a complex array of trends and challenges that necessitate a significant evolution. Central to these challenges is the imperative to enhance medication delivery services, ensuring they are more efficient, secure, and integrated with the broader healthcare system. This shift towards a more delivery-focused model is driven by several key factors:

  1. Digital Transformation and Telehealth Expansion: The pandemic has spurred an unprecedented digital shift, with pharmacies adopting technologies for online prescriptions and telehealth consultations. Now, the integration of automation in scheduling, fulfillment, and delivery of medications is critical to meet the heightened expectations for convenience and accessibility.
  2. Regulatory Changes and Compliance Pressure: As healthcare policies and regulations evolve, pharmacies must quickly adapt to remain compliant and financially sound. This includes mastering the 340B Drug Pricing Program and state regulations, all while incorporating systems that automate and validate delivery for immediate billing and reimbursements.
  3. Supply Chain Disruptions: The fragility of the pharmaceutical supply chain has been exposed, prompting pharmacies to seek better logistics solutions. Streamlining logistics, from order management through production to last-mile delivery, is essential for maintaining medication availability and reliability.
  4. Consumer Demand for Personalized and Integrated Care: Personalized care is becoming the norm, with patients expecting real-time notifications about the status of their medications. Pharmacies must offer personalized medication management and integrated care services, ensuring seamless communication with patients.
  5. Rising Healthcare Costs and the Shift Towards Value-Based Care: In the shift to value-based care, pharmacies play a crucial role in improving patient outcomes and reducing costs. This includes enhancing pharmacy delivery services to ensure medications are provided efficiently and within the framework of accountable care.
  6. Increased Competition and the Rise of Home Delivery: Competition from tech and retail giants has intensified, many of whom offer innovative home delivery services. Pharmacies must innovate their delivery offerings to remain competitive, ensuring medications are delivered swiftly and safely to patients’ doorsteps.
  7. Pharmacy Benefit Managers (PBMs) and Reimbursement Pressures: Dealing with PBMs requires pharmacies to navigate complex reimbursement models. Automating the delivery-to-billing process can help pharmacies capture necessary validations for faster reimbursements.
  8. Focus on Preventative Care and Chronic Disease Management: With an increased emphasis on preventative care, pharmacies are integral to the healthcare ecosystem, offering vaccinations, health screenings, and chronic disease management. Efficient delivery services support these efforts by ensuring patients receive their medications and supplies without delay.


To thrive amidst these trends, pharmacies must leverage technology to streamline operations, particularly in the delivery of medications. Developing strategic partnerships with healthcare providers, payers, and technology firms will enhance patient engagement and experiences. Adopting flexible business models that quickly adapt to market and regulatory changes is vital for long-term growth and sustainability. The focus on delivering medications efficiently and securely is no longer optional but a cornerstone of modern pharmacy practice.

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